100 Best Behavioral Economics Books of All Time

Barack Obama

Former USA President

A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]

Dan Ariely

Author

Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]

Eric Ries

Founder/Long-Term Stock Exchange

A pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. [source]

Ryan Holiday

Author

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Andra Zaharia

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Predictably Irrational. [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Predictably Irrational. [source]

Malcolm Gladwell

Writer & Journalist

I don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. [source]

Daymond John

Founder/FUBU

I love newer books like this book. [source]

James Altucher

Founder/StockPickr

James Altucher recommended this book on the podcast "The Tim Ferriss Show". [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2011. [source]

James Altucher

Founder/StockPickr

Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. [source]

Alex Circei

Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Kevin Rose

Co-founder/Digg

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]

Seth Godin

Author, Marketer, Entrepreneur

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]

Andy Stern

I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]

Mike Shinoda

I know most of the guys in the band read this book. [source]

Marillyn Hewson

CEO/Lockheed Martin

CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]

Antonio Eram

When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Jeff Bezos

Founder/Amazon

From the book "The Everything Store: and the Age of Amazon" “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Bill Gates

CEO/Microsoft

I recommend this book to anyone who reads nonfiction. It is very well written and full of great insights. [source]

Fabrice Grinda

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]

Keith Slotter

These two gentlemen wrote the first book several years ago and SuperFreakonomics just came out. The books are very interesting on crime theory. Their theories are controversial. For example, they link a decrease in crime to the legalisation of abortion. In a nutshell they say that abortion stopped a whole new generation of criminals from being born. And that is because they say abortion is most prominent among the lowest class people. That is, of course, not a politically correct statement to make, but when you go through their numbers and what they have done, sadly there rings a strong sound of truth in their argument. So, I would encourage anyone with an open mind to read these books and give it some thought. Read 4 The Cell by John Miller, Michael Stone, and Chris Mitchell Read [source]

Barack Obama

Former USA President

As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018 list. [source]

Bill Gates

CEO/Microsoft

This was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. [source]

Aidan Connolly

I would suggest Hans Rosling’s Factfulness on the real world of statistics. [source]

Carol Dweck

You would think that the relationship between training and skill would be utterly obvious in sports, but apparently it isn’t. [source]

Daniel Hamermesh

What the book is really about is a guy who is using some econometrics to predict which players will do better in advancing wins, which is a remarkable use of economic thinking. [source]

David Papineau

It’s a parable of the disinclination of people in general to base their practices on evidence, a parable for evidence-based policy in general. [source]

Naval Ravikant

CEO & Co-Founder/AngelList

I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]

Blake Irving

CEO/GoDaddy

You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]

Alden Mills

More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]

Tobi Lütke

Founder & CEO/Shopify

Tobi Lütke recommended this book in an interview in "The Globe and Mail." [source]

Bogdan Lucaciu

Spoiler: it’s autonomy, mastery, and purpose. [source]

David Brudo

One of the books that had an impact on . [source]

Arvind Narayanan

@conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: https://t.co/QD1sM2o0z6 (It isn't specific to research but still super valuable.) [source]

Bill Liao

The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch. [source]

Cristian-Dragos Baciu

I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind [source]

Fabrice Grinda

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]

Rand Fishkin

Another excellent book from Ariely, with a lot of new research and a personal take that helps keep the text moving. [source]

Doug McMillon

CEO/Walmart

Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]

David Heinemeier Hansson

Michael Lewis is just a great storyteller, and tell a story in this he does. It’s about two Israeli psychologists, their collaboration on the irrationality of the human mind, and the milestones they set with concepts like loss-aversion, endowment effect, and other common quirks that the assumption of rationality doesn’t account for. It’s a bit long-winded, but if you like Lewis’ style, you probably won’t mind it. The scientific recaps could have happened in a book 1/10th the length, but then you’d miss out on the character portrayals of these two fascinating scientists. [source]

Francisco Perez Mackenna

This summer, Mackenna is learning more about the birth of behavioral economics, the psychology of white collar crime, and the restoration of American cities as locations of economic growth. [source]

Bill Gates

CEO/Microsoft

One of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. [source]

Tony Robbins

Life Coach

Tony Robbins recommended this book on the podcast "The Tim Ferriss Show". [source]

Angela Duckworth

Author

Without exaggeration, I’ve never met a CEO who didn’t have Mindset on their bookshelf. It resonates with people who have become successful because the belief that your abilities can grow is foundational to their achievements. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Daymond John

Founder/FUBU

I love all the Dale Carnegie books. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Seek to be understood. [source]

Cal Newport

Author

I recently read an advance copy of James Clear’s new book, Atomic Habits. His thesis is that small but carefully selected habits can, over time, create massively positive results — not just in terms of what you accomplish, but also in terms of the type of person you become. James’s exposition rings true with what’ve I learned hanging around interesting people and high achievers. I recommend you give this book a closer look. [source]

Mark Manson

Founder/MarkManson.net

A lot of people email me asking about habits - how to form good ones, how to break bad ones, how to stop doing the dumb shit we always do. I've got a friend named James Clear. He's an accomplished author and business owner and is kind of a "habit guru." He's probably forgotten more habits research than I've ever brought myself to look at. He just launched his first book. It's called Atomic Habits and it's probably the most practical and complete guide I've ever seen about habit formation and habit change. Do check it out. And then email him and tell him that I have luscious and beautiful hair and he doesn't. Then stick out your tongue and go, "Nyah, nyanya, nyah, nyah." [source]

Noah Kagan

Founder/Sumo

James launched his book today, Atomic Habits. I’ve read it and recommend it. [source]

Matt Mullenweg

Founder & CEO/Automattic

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. [source]

Boris Veldhuijzen van Zanten

The book everyone in Silicon Valley is talking about. [source]

Chandini Jain

One of the five books Chandini would you recommend to young people interested in her career path. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Anant Jain

The five-book series, "Incerto", by Nassim Nicholas Taleb has had a profound impact on how I think about the world. There’s some overlap across the books — but you'll likely find the repetition helpful in retaining the content better. [source]

Art De Vany

I used this book is a class I taught on the economics of uncertainty. [source]

Cat Williams-Treloar

The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". [source]

Catalina Penciu

Business-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. [source]

Robert Katai

Buy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. [source]

Benjamin Spall

Question: What five books would you recommend to youngsters interested in your professional path? … Grit by Angela Duckworth [source]

Bogdan Lucaciu

Grit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” [source]

Stephen Lew

When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. [source]

Arianna Huffington

Founder/The Huffington Post

“I love this book, which shows that givers get ahead and nice guys don’t finish last. [source]

Simon Sinek

Author

Gotta say, I'm pretty flattered every time asks me if I've read @AdamMGrant book Give and Take. Good guy. Good book [source]

Susan Cain

Author

As brilliant as it is wise, this is not just a book—it’s a new and shining worldview. [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Arianna Huffington

Founder/The Huffington Post

A fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. [source]

Tony Hsieh

CEO/Zappos.com

It's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' … Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." [source]

Jonathan Haidt

He’s one of the funniest people, certainly in psychology – he’s just endlessly witty, and reading it is like strapping yourself into a roller coaster. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Derek Sivers

My recommendation is to do little tests. Try a few months of living the life you think you want, but leave yourself an exit plan, being open to the big chance that you might not like it after actually trying it... The best book about this subject is Stumbling on Happiness by Daniel Gilbert. His recommendation is to talk to a few people wo are currently where you think you want to be and ask them for the pros and cons. Then trust their opinion since they're right in it, not just remembering or imagining. [source]

Africa Mentor

6 fine summer reads | London Business School London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz [source]

Tudor Mihailescu

First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick [source]

James Altucher

Founder/StockPickr

You ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read the book I kept asking myself, “how can I apply this to the areas of my life where I feel most fragile?” [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Vlad Tenev

The general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Daniel Pink

Author

Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. [source]

Adam Grant

This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. [source]

Angela Duckworth

Author

I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know! [source]

Eric Ries

Founder/Long-Term Stock Exchange

What if we could design experiences that have real impact for our families, our customers and employees? Master storytellers Chip and Dan Heath show how. [source]

Adam Grant

The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. [source]

Ryan Holiday

Author

I loved Mark Manson’s The Subtle Art of Not Giving A Fuck. There’s a reason this book is blowing up. It’s that good. [source]

Alex Blackwell

@whitbywonder Great book [source]

Aunty Ada

Finally done! Amazing book, I recommend😊 https://t.co/IDTawuWn8f [source]

Drew Houston

CEO/Dropbox

It’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. [source]

Magda Marcu

One of the most eye opening for me was “Emotional Intelligence: Why It Can Matter More Than IQ” as it offered a different perspective on leadership, and how empathy can make you a more successful leader. Every person has some degree of empathy and through this book you understand how to apply it more intently. [source]

Robert Kelsey

Yes, that’s the key revelation. But another key element, which was quite revelatory for me when I read it, is about the impact of fear on your brain. The impact of fear as a physiological response was well known when he wrote the book, but what was less well known was the idea of fear as a neurological response. He pointed to research showing what happens to the brain when fear is triggered, and it’s very damaging. There’s a part of the brain called the amygdala, which is part of the limbic system, and deals with emotions such as fear and distress. Its main purpose is to alert you to danger and it sends an emergency signal. All those physiological responses you have are basically the body’s response to that emergency signal. That’s what people experience when they experience fear, but it’s not just the fear of a dog barking at you or someone attacking you, it’s fear based on a fear conditioning. These are moments when something happens to you that induces fear or distress, and can include fear of failure or fear of being upset, and the same response occurs. [source]

Adam Robinson

This study should be taught at every business school in the country. [source]

Adam Robinson

This study should be taught at every business school in the country. [source]

Jonah Lehrer

This is one of the most influential books in modern economics. [source]

Ben Shapiro

It's very good. [source]

David Ndii

@Mbiginji If you like that type you might enjoy The Wisdom of Crowds - James Surowiecki and Homo Deus by Yuval Harari. Recommend also Winners Takes All by Anand Giridharadas. Different kind of book but important read. [source]

Nadia Al Sheikh

Although we tend to elect leaders that we believe know better and follow them hoping for a better future, better life & a safer life. Surprisingly in many cases the wisdom of the crowd has proven to be more accurate than most of our smartest leaders. The message for me is to learn to listen to the people and to learn from them assuming you know nothing with that you will learn a lot! [source]

Ryan Holiday

Author

I'll put here what I emailed Malcolm when I finished the book: "Just finished your new book in one sitting yesterday. So good. You are at the height of your powers and remain an inspiration to all of us trying to master an un-masterable profession." It's a little less practical or self-improvement oriented than his previous books, but far more thought provoking. [source]

Nilofer Merchant

An interesting analysis/ essay re Gladwell’s latest book —> https://t.co/5Ey1maNRyI [source]

Cristian-Dragos Baciu

So for business related books, the one that I think had the most impact for me was Decisive: How to make better choices in life and work, by Chip & Dan Heath. … The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind. [source]

Julia Galef

Explains four of the biggest judgment errors … and gives tips for combating them. [source]

Sean Mallon

It looks at what hinders great decision making, and how to improve any decisions you make. Any entrepreneur knows how crucial their decisions in business are (and how devastating indecision can be). Decisive helps the reader to understand how good decisions are made, what key elements to look for, and how to make your choices better and quicker. [source]

Julia Galef

Has some good advice on how to improve your ability to make accurate predictions. [source]

Sheil Kapadia

Read the book Superforecasting, had a great conversation with @bcmassey and came up with seven ideas for how NFL teams can try to find small edges during the draft process. Would love to hear feedback on this one. https://t.co/PdN1fKCagl [source]

Doug McMillon

CEO/Walmart

Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]

Chris Oliver

This is a great book talking about how you can use computer science to help you make decisions in life. How do you know when to make a decision on the perfect house? Car? etc? It helps you apply algorithms to making those decisions optimally without getting lost. [source]

Emi Gal

When asked what books he would recommend to young people interested in his career path, mentioned Algorithms to Live By. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Mike Benkovich

Last year I read the book 'Smarter Faster Better: The Secrets of Being Productive in Life and Business' by Charles Duhigg. Look passed the click-baity title and you'll find one of the best books on productivity I've ever read... And I've read a lot of them. [source]

Andrew Medal

The world is #CONTAGIOUS ☢️☢️☢️ • • My dog and I love this book. I read to him when he wants to learn about marketing techniques. The last time I read this book was in 2013. If you want a read that dissects how and… https://t.co/6v0ckSnSQe [source]

Ee Ling Lim

Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. [source]

Erik Cheong

Explains why certain products and ideas become popular while others fail. It reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. [source]

Bill Gates

CEO/Microsoft

Does a great job of bringing alive the complexities of poor people’s lives. [source]

Harini Calamur

@ask0704 Read his book. I don't agree with some of the things he says. But, it is a great read on understanding poverty [source]

David Spiegelhalter

This is a general introduction to the history of probability and the way it comes into everyday life. It intersperses the historical development with modern applications, and looks at finance, sport, gambling, lotteries and coincidences. [source]

Gabriel Coarna

Leonard Mlodinow's "The Drunkarkd's Walk" -more precisely, the section on the "Monty Hall" problem- totally changed how I look-at/think-about probabilities and choices in general; this has impacted almost every real-life choice I've made since I read this book. [source]

Bill Gates

CEO/Microsoft

Harari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. [source]

Richard Branson

Founder/Virgin Group

I certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all about people – and learning how to work with, live with, interact with people and get the best out of them is what leadership is all about. [source]

Vinod Khosla

Co-Founder/Sun Microsystem

Not that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. [source]

Fabrice Grinda

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]

Ola Olusoga

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use to understand the world. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". [source]

Robert Cialdini

Author

Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense. [source]

Nigel Warburton

This is an unpretentious book. Dobelli doesn’t claim to be an original thinker himself. He’s a summariser of other people’s thoughts. What he’s done is brought lots of different things together in one place. Each of the 99 entries is pretty short, and it’s the kind of book to dip into. [source]

A.J. Jacobs

All about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. [source]

Akin Oyebode

@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. [source]

Andrew M. Mwenda

The best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. [source]

Peter Attia

Founder/Attia Medical

A book about cognitive dissonance that looks at common weaknesses and biases in human thinking. Peter wants to ensure he goes through life without being too sure of himeself, and this book helps him to recalibrate. [source]

Ryan Holiday

Author

Cognitive Dissonance is one of the most powerful and delusionary forces in the world. [source]

David Kramaley

When asked what books he would recommend to youngsters interested in his professional path, David mentioned Mistakes Were Made (But Not by Me). [source]

Bill Gates

CEO/Microsoft

Of the five books I finished over vacation, the one that impressed me the most – and that is probably of broadest interest – is Moonwalking with Einstein: The Art and Science of Remembering Everything, by science writer Joshua Foer. This is an absolutely phenomenal book that looks at memory and techniques for dramatically improving memory. Foer actually mastered these techniques, which led him to the finals of the U.S. Memory Championship. His book gives fascinating insights into how the mind works. [source]

Chelsea Handler

It has changed my life and made me embarrass myself much less when meeting someone twice. [source]

Deborah Blum

This book focuses not so much on the scientists but more on the consequence and meaning of memory for the rest of us. Within the framework of a memory championship, Foer looks at this almost obsessive interest in learning, how to remember everything. He asks the really interesting philosophical question, which is, are we defined by what we remember? [source]

Charles Duhigg

Author

Through wonderful storytelling and sly wit, Annie Duke has crafted the ultimate guide to thinking about risk. We can all learn how to make better decisions by learning from someone who made choices for a living, with millions on the line. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Compact guide to probabilistic domains like poker, or venture capital. Best articulation of "resulting", drawing bad conclusions from confusing process and outcome. Recommend for people operating in the real world. [source]

Seth Godin

Author, Marketer, Entrepreneur

Brilliant. Buy ten copies and give one to everyone you work with. It's that good. [source]

Ben Horowitz

Co-founder/Andreessen Horowitz

A book about the dynamics of how large-scale, highly random systems behave. [source]

Daniel Kahneman

Nobel Prize Winner, Author

Changed my view of how the world works. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Skin in the game as conflict of interest, or as attaching one's livelihood to one's speech? Who to listen to, and why. Ideal counterpart to Philip Tetlock's Expert Political Judgment. [source]

Sam Harris

I highly recommend. It really is the most accessible discussion of brain science you will find. [source]

Vinod Khosla

Co-Founder/Sun Microsystem

Among the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. [source]

Bryan Johnson

Bryan Johnson recommended this book on Twitter. [source]

Deepak Chopra

Founder/The Chopra Foundation

In the book The Untethered Soul, Michael A. Singer takes you step-by-step through the process of Gyana, the yoga of the Intellect, to the Source. Moreover, he does it with elegant simplicity. Read this book carefully, and you will get more than a glimpse of eternity. [source]

James Altucher

Founder/StockPickr

Michael moved to an empty patch of forest, set up his trailer, and started to meditate in the early 70s. He surrendered to whatever happened in his life. Well...what ended up happening is that he created a multi-billion dollar company. His book is about the spiritual beauty of surrender. And how that can go hand in hand with financial success. I was so astonished by the book that I contacted him and flew down to Florida and stayed several days in his “compound” and interviewed him about his success. I re-read the book at least once every few months. [source]

Ray Kurzweil

Investor & Author

East is East and West is West, but Michael A. Singer bridges these two great traditions in a radiant treatise on how to succeed in life from our spiritual quest to our everyday tribulations. Freud said that life was composed of love and work. With great eloquence, wit, and compelling logic, Singer’s brilliant book completes this thought by showing them to be two poles of the same selfless devotion. [source]

Dan Ariely

Author

As obesity becomes a bigger issue, the book has a lot of practical things to say about the obesity epidemic. [source]

Noah Kagan

Founder/Sumo

A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. [source]

Jj. Omojuwa

@SympLySimi Lol. Read this book. You’d love it. https://t.co/d2cLOyoiZ9 [source]

Ron Fournier

Just finished, “Everybody Lies” by @SethS_D, which in addition to being a tremendous education on Big Data, includes the best conclusion to a non-fiction book I’ve ever read. Read it. -30- [source]

Nassim Nicholas Taleb

Author

4 hours dinner conversation with @rorysutherland and Rohan @Silva in a Pakistani restaurant in London (2 bottles of wine, but no Negroni). You must buy two copies of Rory's book, in case one is stolen, lost, damaged (by the rain), or self-destructs. https://t.co/Xa5WFOGCNt [source]

Geoffrey Miller

Agree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be. https://t.co/8U1iAxji8Z [source]

Graeme Dixon

@rorysutherland your book ”Alchemy: The surprising power of ideas that don't make sense” is superb. Really useful for what we do and why some don't get it. Silly questions are so powerful. Book of the year so far for me. Thank you. https://t.co/BjoGz9C7dt [source]

Grey Baker

I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]

Julia Enthoven

For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]

Kaci Lambe

These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]

Steve Jurvetson

Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show". [source]

Seth Godin

Author, Marketer, Entrepreneur

In the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. [source]

Cory Zue

More recently books like Godel, Escher, Bach and Sapiens have influenced my thinking a lot. [source]

Adam Rifkin

@TheCandaceSmith If you enjoyed this, @bakadesuyo has an excellent book with many more tips. He also has a fascinating website: https://t.co/na90OSAf0E [source]

Cody McLain

Eric Barker puts out some great content on his blog and his book combines a lot of those insights into a single read. Growing up I was much more critical and hard on myself than I should’ve been, and this book gives great insight as to what Success actually is and how to get there. [source]

Koshiek Karan

@SoSoDeezy @JoyceDavies51 It subliminally conditions children to be conformist. The difference between good & great lies in non-conformity & the courage to be different. Check out this book, it's a great read... there's a section on why people who enjoy success at school often struggle later on life. https://t.co/j8gaA15aHN [source]

Bill Gates

CEO/Microsoft

The writing is funny, smooth, and accessible -- not what you might expect from a book about math. What Ellenberg has written is ultimately a love letter to math. If the stories he tells add up to a larger lesson, it’s that 'to do mathematics is to be, at once, touched by fire and bound by reason' -- and that there are ways in which we’re all doing math, all the time. [source]

Auston Bunsen

I’ve got a few, one book that really impacted me early on as someone coming from a middle-class family was “Rich dad, Poor dad”. Since then I’ve read many books but one that really stands out is “How not to be wrong” by Jordan Ellenberg which really reignited my appetite & appreciation for math. [source]

Nick Ganju

Written for an audience of people who have historically been intimidated by math … and introduces things in a very simple way, and then works up to more complex concepts. [source]

Andrew W Lo

It’s a wonderful read because it doesn’t presuppose any background knowledge of economics or finance…It’s had so much staying power. It was written in the 1970s, a bestseller when it came out, and it’s still a bestseller now. I recommend it to my MBA students today because it’s just a wonderful introduction to the field of finance. At the same time, it provides some very sensible advice for investors about how to manage their own money. [source]

John Kay

Essentially, the theme of Malkiel’s book was that you could, in effect, do investing yourself. [source]

Michael Hebenstreit

If you want to get into stock trading or in case you want to become an investor, then I definitely would recommend to read the book I already mentioned and in addition: A Random Walk Down Wall Street by Burton Malkiel. [source]

Arianna Huffington

Founder/The Huffington Post

This is such an important book. Indistractable is the best guide I’ve read for reclaiming our attention, our focus, and our lives. [source]

Cal Newport

Author

Indistractable is a master class in understanding the root cause of distraction. Recommended for anyone looking to do more deep work. [source]

Mark Manson

Founder/MarkManson.net

Indistractable is the most practical and realistic approach to balancing technology with well-being. A must-read for anyone with a smartphone. [source]

Tessa Watt

This is the book that I would recommend as the most practical…It takes you through an eight-week course and it has audio to go with it. [source]

Will MacAskill

This book is a friendly and accessible introduction to mindfulness meditation, and includes an 8-week guided meditation course. Will completed this course, and it had a significant impact on his life. [source]

Bill Gates

CEO/Microsoft

In Anand’s thought-provoking book his fresh perspective on solving complex societal problems is admirable. I appreciate his commitment and dedication to spreading social justice. [source]

Tim O'Reilly

Founder/O'Reilly Media

Anand is a deeply insightful thinker, whose view of justice tempered with mercy needs to be widely shared. His forthcoming book is brilliant and important. https://t.co/QIcy3bEZMS [source]

Darren Walker

President/Ford Foundation

A landmark new book. [source]