Scott Adams' Top Book Recommendations

Creator of Dilbert

Want to know what books Scott Adams recommends? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Scott Adams' favorite book recommendations of all time. At Shortform, we know books. Our book guides are the best in the world. Learn why.

How to Win Friends & Influence People

Dale Carnegie

4.4

Preview Summary

You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach

Recommended by Dave Ramsey, Daymond John, Dustin Moskovitz, and 58 others.

Scott Adams

Creator of Dilbert

Scott Adams recommends this book on his "Persuasion Reading List." [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Daymond John

Founder/FUBU

I love all the Dale Carnegie books. [source]

Influence: The Psychology of Persuasion

Robert B. Cialdini

4.4

Preview Summary

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly

Recommended by Charles T. Munger, Dan Ariely, Jim Collins, and 40 others.

Scott Adams

Creator of Dilbert

Great video summary of Influence | The Psychology of Persuasion by Robert Cialdini ► Book Summary https://t.co/KqUJ0YohPk via @YouTube [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Carmen Simon

4.1

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain.

Recommended by Guy Kawasaki, Robert B. Cialdini, and Scott Adams.

Scott Adams

Creator of Dilbert

For more science on the topic of how intentional "mistakes" can aid in memory retention, I recommend the book Impossible to Ignore by Dr. Carmen Simon. The gist of it is that you need to surprise the brain or to make it work a little extra to form memories. Our brains automatically delete our routine memories fairly quickly. Most of us don't know what we were doing on this day a year ago. But we easily remember things that violate our expectations. [source]

Guy Kawasaki

Author & Entrepreneur

If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it. [source]

Robert B. Cialdini

Author

Carmen Simon has broken the mold by showing how to enhance memory for our good ideas―not just in ourselves but in others. [source]

How to Write a Good Advertisement

Victor O. Schwab

4.4

UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630)

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are bo

Recommended by Scott Adams.

Scott Adams

Creator of Dilbert

Scott Adams recommends this book on his "Persuasion Reading List." [source]