Why We Buy
The Science of Shopping
Ranked #20 in Consumer Behavior, Ranked #23 in Retail — see more rankings.
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers... more
Rankings by Category
Why We Buy is ranked in the following categories:
- #89 in Behavioral Economics
- #26 in Distribution
- #76 in Marketing
- #96 in Marketing Strategy
- #49 in Retailing
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