Made to Stick

Why Some Ideas Survive and Others Die

Ranked #1 in Storytelling, Ranked #1 in Brandingsee more rankings.

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan...
more

Want to learn the key points of "Made to Stick" in 21 minutes?

Get a full book summary of Made to Stick by signing up for Shortform.

Shortform summaries help you learn 10x faster by:

  • Being 100% comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you don't spend your time wondering what the author's point is.
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.

Reviews and Recommendations

We've comprehensively compiled reviews of Made to Stick from the world's leading experts.

Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book

Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book

Brian Armstrong Co-founder & CEO/CoinbaseRecommends this book

Tudor Mihailescu First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick. (Source)

Bill Liao The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch. (Source)

Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)

Raluca Radu I work in digital marketing so I would [recommend]: [...] Made to stick by Chip and Dan Heath. (Source)

Richard H Thaler Recommends this book

Jay Baer Recommends this book

Arvind Narayanan @conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: https://t.co/QD1sM2o0z6 (It isn't specific to research but still super valuable.) (Source)

Cristian-Dragos Baciu I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Steve Lance Made to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)


Rankings by Category

Made to Stick is ranked in the following categories:


Similar Books

If you like Made to Stick, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?