Sway
The Irresistible Pull of Irrational Behavior
Ranked #34 in Behavioral Economics, Ranked #39 in Behavioral Psychology — see more rankings.
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the... more
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the... more
Rankings by Category
Sway is ranked in the following categories:
- #90 in Behavior
- #65 in Consumer Behavior
- #62 in Decision Making
- #87 in Persuasion
- #63 in Social Psychology
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