The most successful agreements are rarely won on facts and figures alone. Mastering emotions in negotiation is the “secret weapon” of high-stakes communicators, as it allows you to separate the human ego from the technical problem at hand. By understanding the psychological drivers behind every demand, you can turn potential conflict into a collaborative win-win scenario. This guide explores the core principles from the book Getting to Yes, offering actionable strategies to handle high-pressure situations with emotional intelligence. Whether you’re navigating a complex corporate deal or a personal dispute, learning to manage your emotions during negotiations will ensure you protect
Emotions in Negotiation: How to Balance Relationships & Results










