Experts > Tim O'Reilly

Tim O'Reilly's Top Book Recommendations

Founder/O'Reilly Media

Want to know what books Tim O'Reilly recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Tim O'Reilly's favorite book recommendations of all time.

1
The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—now updated with a fresh new package—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Read this international bestseller to avoid a similar fate.

Clay Christensen—who authored the award-winning Harvard Business Review article “How Will You Measure Your...
more

Jeff BezosBrad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. (Source)

Steve JobsIt's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

See more recommendations for this book...

2

Positioning

The Battle for Your Mind

A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!" less

Tim O'ReillyPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)

Seth GodinThis book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

See more recommendations for this book...

3

Dune (Dune Chronicles, #1)

A deluxe hardcover edition of the best-selling science-fiction book of all time—part of Penguin Galaxy, a collectible series of six sci-fi/fantasy classics, featuring a series introduction by Neil Gaiman.

Science fiction’s supreme masterpiece, "Dune" will be forever considered a triumph of the imagination. Set on the desert planet Arrakis, it is the story of the boy Paul Atreides, who will become the mysterious man known as Muad’Dib. Paul’s noble family is named stewards of Arrakis, whose sands are the only source of a powerful drug called “the spice.” After his family is brought...
more
Recommended by Jeff Bezos, Elon Musk, Ev Williams, and 18 others.

Jeff BezosI’m a big science-fiction fan. I love [this book]. (Source)

Elon MuskBrilliant. [The author] advocates placing limits on machine intelligence. (Source)

Adam SavageIf you haven't read it, just go read it. It is amazing! (Source)

See more recommendations for this book...

4
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
more

Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)

Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)

See more recommendations for this book...

5

Built to Last

Successful Habits of Visionary Companies

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the...
more

Jeff Bezosrecommends this book because it shows how to create a long lasting company. (Source)

Tim O'ReillyBuilt to Last, by James Collins and Jerry Porras. The idea here is that great companies aren't afraid to have strong values. In fact, their cult-like values are what make them stand out from the norm. (Source)

Alden MillsBuilt to Last focused my daydreaming mind into what it takes to build truly great companies. (Source)

See more recommendations for this book...

6
The New York Times bestselling, groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today's news.

Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of...
more

Bill GatesIn Anand’s thought-provoking book his fresh perspective on solving complex societal problems is admirable. I appreciate his commitment and dedication to spreading social justice. (Source)

Tim O'ReillyAnand is a deeply insightful thinker, whose view of justice tempered with mercy needs to be widely shared. His forthcoming book is brilliant and important. https://t.co/QIcy3bEZMS (Source)

Darren Walker[A] landmark new book. (Source)

See more recommendations for this book...

7

The Structure of Scientific Revolutions

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach.

With The Structure of Scientific Revolutions, Kuhn challenged...
more

Mark ZuckerbergIt's a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces. I tend to think that science is a consistent force for good in the world. I think we'd all be better off if we invested more in science and acted on the results of research. I'm excited to explore this... (Source)

Tim O'ReillyThe Structure of Scientific Revolutions, by Thomas Kuhn. Kuhn introduced the term "paradigm shift" to describe the changeover from Ptolemaic to Copernican astronomy. But the book is far more than a classic in the history of science. It's also a book that emphasizes how what we already believe shapes what we see, what we allow ourselves to think. I've always tried to separate seeing itself from... (Source)

Andra ZahariaI’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. A particularly unexpected one happened in college when our public relations teacher asked us to read a book called The Structure of Scientific Revolutions by Thomas Kuhn. As a humanities student, you can imagine that I wasn’t thrilled I’d have to read a book on science, but what followed blew my mind... (Source)

See more recommendations for this book...

8
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies... more

Mark MansonI read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). (Source)

Tim O'ReillyOn Writing Well, by William Zinsser. I wouldn't say this book influenced me, since my principles of writing were established long before I read it. However, it does capture many things that I believe about effective writing. (Source)

Derek SiversGreat blunt advice about writing better non-fiction. So inspiring. (Source)

See more recommendations for this book...

9
Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times.

Pity then, or more like disaster, that its fundamental ideas are centuries out of date yet are still taught in college courses worldwide and still used to address critical issues in government and business alike.

That's why it is time, says renegade economist Kate Raworth, to revise our economic thinking for the...
more

Tim O'ReillyI am loving @KateRaworth’s book Doughnut Economics. It puts #inequality in a far broader context, connecting a great many 21st century problems with a single vision. Every business leader and every policy maker should read it. For a quick summary, see https://t.co/harwQvlLlC (Source)

George MonbiotDoughnut Economics tries to reconcile an environmental vision with the vision of widely shared prosperity. (Source)

Fernando Lelo Larrea🍩Amazing book by @KateRaworth #DoughnutEconomics . I really wish all my Economics students can read it. Fundamental rethinking of our science and what lays ahead. https://t.co/oWUL1TwSYh (Source)

See more recommendations for this book...

10
A lucid translation of the well-known Taoist classic by a leading scholar-now in a Shambhala Pocket Library edition.
Written more than two thousand years ago, the Tao Teh Ching, or -The Classic of the Way and Its Virtue, - is one of the true classics of the world of spiritual literature. Traditionally attributed to the legendary -Old Master, - Lao Tzu, the Tao Teh Ching teaches that the qualities of the enlightened sage or ideal ruler are identical with those of the perfected individual. Today, Lao Tzu's words are as useful in mastering the arts of leadership in...
more

Tim O'ReillyThe Way of Life According to Lao Tzu (Tao Te Ching), translated by Witter Bynner. My personal religious philosophy, stressing the rightness of what is, if only we can accept it. Most people who know me have heard me quote from this book. "Seeing as how nothing is outside the vast, wide-meshed net of heaven, who is there to say just how it is cast?" (Source)

Naval RavikantIn the philosophy side, I’ve been rereading the Tao Te Ching. (Source)

Jack DorseyQ: What are the books that had a major influence on you? Or simply the ones you like the most. : Tao te Ching, score takes care of itself, between the world and me, the four agreements, the old man and the sea...I love reading! (Source)

See more recommendations for this book...

Don't have time to read Tim O'Reilly's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
The hardest choices are also the most consequential. So why do we know so little about how to get them right?

Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There's no one-size-fits-all approach for addressing these kinds of conundrums.

Steven Johnson's classic Where Good Ideas Come From inspired creative people all over the world with new ways of thinking about innovation. In...
more
Recommended by Steven Pinker, Tim O'Reilly, and 2 others.

Steven PinkerSteven B. Johnson is one of our most insightful analysts of technology, science, and culture. Interesting piece today, adapted from his forthcoming book, on making decisions (with a priceless quote from my intellectual hero Thomas Schelling). https://t.co/lxE90dCy56 (Source)

Tim O'ReillyA lovely little teaser from @stevenbjohnson’s brilliant book Farsighted. The book is a must-read! https://t.co/A4Q9sDJ96k (Source)

See more recommendations for this book...

12
From the two-time Pulitzer Prize-winning author of The Power Broker and The Years of Lyndon Johnson: an unprecedented gathering of vivid, candid, deeply revealing recollections about his experiences researching and writing his acclaimed books

For the first time in his long career, Robert Caro gives us a glimpse into his own life and work in these evocatively written, personal pieces. He describes what it was like to interview the mighty Robert Moses; what it felt like to begin discovering the extent of the political power Moses wielded; the combination of discouragement and...
more
Recommended by Tim O'Reilly, Jerry Neumann, and 2 others.

Tim O'ReillyRobert Caro's book Working succeeds on so many levels: brilliant lessons on the art of researching and writing, a teaser for his great biographies, an endearing autobiography. A quick and delightful read. I can't recommend it highly enough. https://t.co/UJ9X04xx9W (Source)

Jerry Neumann@jdgalarneau Great book. He did this too though he had a dedicated space for it. My apartment isn’t big enough to leave these lying around is the problem. Of course, he probably had 100x the cards (Source)

See more recommendations for this book...

13
Selections from Science and Sanity represents Alfred Korzybski's authorized abridgement of his magnum opus, Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics. This second edition, published in response to the recent Korzybski revival, adds new introductory material and a revised index, providing an accessible introduction to Korzybski's arguments concerning the need for a non-Aristotelian approach to knowledge, thought, perception, and language, to coincide with our non-Newtonian physics and non-Euclidean geometries, to Korzybski's practical philosophy,... more
Recommended by Tim O'Reilly, and 1 others.

See more recommendations for this book...

14
In their preface, the authors explain, "This book is meant to help the reader learn how to program in C. It contains tutorial introduction to get new users started as soon as possible, separate chapters on each major feature, and a reference manual. Most of the treatment is based on reading, writing, and revising examples, rather than on mere statement of rules. For the most part, the examples are complete, real programs, rather than isolated garments. All examples have been tested directly from the text, which is in machine-readable form. Besides showing how to make effective use of the... more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyThe Unix Programming Environment, by Brian Kernighan and Rob Pike. In addition to its articulation of the Unix tools philosophy that is so dear to my heart, the writing is a model of clarity and elegance. As a technical writer, I aspired to be as transparent as Kernighan. (Source)

See more recommendations for this book...

15
Dunnett introduces her irresistible hero Francis Crawford of Lymond, a scapegrace nobleman of elastic morals and dangerous talents whose tongue is as sharp as his rapier. In 1547 Lymond is returning to his native Scotland, which is threatened by an English invasion. Accused of treason, Lymond leads a band of outlaws in a desperate race to redeem his reputation and save his land. less
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyThe Lymond Chronicles, by Dorothy Dunnett. I discovered this series of six difficult, complex historical novels about a character roving the world at the turn of the seventeenth century as my company was passing the critical 50-person inflection point. Lymond is a brilliant leader who isn't afraid of the opprobrium of his peers--he does the right thing, seeing further than those around him. He... (Source)

See more recommendations for this book...

16
"Kimmel has made a career out of being what you might call a man-translator."-The Atlantic

The white American male voter is alive and well--and angry as hell.
Sociologist Michael Kimmel, one of the leading writers on men and masculinity, has spent hundreds of hours in the company of America's angry white men--from white supremacists to men's rights activists to young students--in pursuit of a comprehensive diagnosis of their fears, anxieties, and rage. Kimmel locates this increase in anger in the seismic economic, social, and political shifts that have transformed the...
more
Recommended by Tim O'Reilly, and 1 others.

Tim O'Reilly2/ and @MichaelS_Kimmel's book Angry White Men: American Masculinity at the End of an Era https://t.co/ui0waJoaJv Great podcast episode, @InTheThickShow! #AspenIdeas (Source)

See more recommendations for this book...

17

The Last Unknowns

Featuring a foreword by DANIEL KAHNEMAN, Nobel Prize-winning author of Thinking, Fast and Slow

THIS IS A LITTLE BOOK OF PROFOUND QUESTIONS—unknowns that address the secrets of our world, our civilization, the meaning of life. Here are the deepest riddles that have fascinated, obsessed, and haunted the greatest thinkers of our time, including Nobel laureates, cosmologists, philosophers, economists, prize-winning novelists, religious scholars, and more than 250 leading scientists, artists, and theorists. In The Last Unknowns,...

more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyThis is a fascinating book, full of thought-provoking questions (one to a page) that will help you think more deeply about the challenges facing humanity and the opportunities in science and technology. It is a great one-a-day vitamin to spark your thinking. https://t.co/RjSb2Oh5Cv (Source)

See more recommendations for this book...

18

Code

Version 2.0

Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyCode and Other Laws of Cyberspace, by Larry Lessig. One of my all-time favorite quotes is Edwin Schlossberg's "The skill of writing is to create a context in which other people can think." This book gave me a whole new set of tools for thinking about the complex interplay between four forces: government laws and regulations, social norms, technology, and markets. Lessig makes a simple but... (Source)

See more recommendations for this book...

19

Regulatory Hacking

A Playbook for Startups

Named by Inc. magazine as one of the 10 Best Business Books of 2018

Every startup wants to change the world. But the ones that truly make an impact know something the others don't: how to make government and regulation work for them.

As startups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like healthcare, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These startups inevitably have to face governments...
more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyFor those of you in the Bay Area on Wednesday, this should be an awesome event. @eburfield has great insights for any business leader operating in what he calls "complex markets." I learned a lot from his book. https://t.co/TgazOX4UNt (Source)

See more recommendations for this book...

20
Our economy is designed by the 1 percent, for the 1 percent. This book offers a compelling vision of an equitable, ecologically sustainable alternative that meets the essential needs of all people.

We live in a world where twenty-six billionaires own as much wealth as half the planet's population. The extractive economy we live with now enables the financial elite to squeeze out maximum gain for themselves, heedless of damage to people or planet. But Marjorie Kelly and Ted Howard show that there is a new economy emerging focused on helping everyone thrive while respecting...
more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillySo many great lines in this book. It opens with Theodore Roosevelt: "There can be no real political democracy unless there is something approaching an economic democracy." https://t.co/SVZNrKRvL5 (Source)

See more recommendations for this book...

Don't have time to read Tim O'Reilly's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
Legendary economist Hyman Minsky identified author William H. Janeway as a 'theorist-practitioner' of financial economics; this book is an expression of that double life. Interweaving his unique professional perspective with political and financial history, Janeway narrates the dynamics of the innovation economy from the standpoint of a seasoned practitioner of venture capital, operating on the frontier where innovative technology transforms the market economy. In this fully revised and updated edition, Janeway explains how state investment in national goals enables the innovation process and... more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyWith @billjaneway at Bloomberg Beta last night to celebrate the updated edition of his landmark book, Doing Capitalism in the Innovation Economy (https://t.co/IgmCQpTbAw) Bill and I had a really great conversation and you can see the chemistry here, as @jamescham introduces us. https://t.co/PREi13c09X (Source)

See more recommendations for this book...

22
The present book is an attempt to provide students and general readers with an introduction to the basic concepts and principles of classic, realistic philosophy. Without some grasp of its basic principles, it is impossible to understand either the history of modern philosophy or the present nature of western culture. The method followed is critical and systematic rather than "historical." In this book, the author tried to present the basic classical doctrines and arguments in simple language, and with modern illustrations, capable of being understood by the students of today. The doctrines... more
Recommended by Tim O'Reilly, and 1 others.

See more recommendations for this book...

23

The Delphinus Chronicles

A Novel

24
Capital in the Twenty-First Century meets The Second Machine Age in this stunning and optimistic tour de force on the promise and peril of the digital economy, from one of the most brilliant social critics of our time.

Digital technology was supposed to usher in a new age of endless prosperity, but so far it has been used to put industrial capitalism on steroids, making it harder for people and businesses to keep up. Social networks surrender their original missions to more immediately profitable data mining, while brokerage...
more

Walter IsaacsonDouglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read (Source)

Tim O'ReillyEvery great advance begins when someone sees that what everyone else takes for granted may not actually be true. Douglas Rushkoff questions the deepest assumptions of the modern economy and blazes a path toward a more human-centered world. (Source)

Seth GodinIf you don't know Rushkoff, you're not serious about figuring out what's going to happen next. (Source)

See more recommendations for this book...

25

Islandia

Austin Tappan Wright left the world a wholly unsuspected legacy. After he died in a tragic accident, among this distinguished legal scholar's papers were found thousands of pages devoted to a staggering feat of literary creation—a detailed history of an imagined country complete with geography, genealogy, literature, language and culture. As detailed as J.R.R. Tolkien's middle-earth novels, Islandia has similarly become a classic touchstone for those concerned with the creation of imaginary world. less
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyIslandia, by Austin Tappan Wright. A utopian novel written in the 1930s, about an imaginary country where technology has not yet hastened the pace of life, and where people find time to nurture relationships and the land they live on. Also a novel of "the long view." My first Sun workstation was named Isla, and the dream of living on the land was a part of my move to Sebastopol. Physical labor is... (Source)

See more recommendations for this book...

26
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyScience and Sanity, by Alfred Korzybski. OK, General Semantics was the 30s equivalent of pop-psychology in the 70s, but there are some great concepts there. "The map is not the territory." The idea is that people get stuck in concepts and don't go back to observation. My friend George Simon applied General Semantics to psychology, and gave me a grounding in how to see people and to acknowledge... (Source)

See more recommendations for this book...

27

The Outsider

The seminal work on alienation, creativity, and the modern mind-set. "An exhaustive, luminously intelligent study...a real contribution to our understanding of our deepest predicament."--Philip Toynbee. less
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyColin Wilson's The Outsider is another book that addresses the same theme: the untapped power of the mind and its constant battle with the world, to make sense of it, or be broken by it. But the book is also significant for me because at 23, reading this book, I wanted to write something as good as Wilson had done at that age. (For a wonderful story recapitulating Wilson's ideas, I also recommend... (Source)

See more recommendations for this book...

28

The History of Rasselas, Prince of Abissinia

Rasselas and his companions escape the pleasures of the "happy valley" in order to make their "choice of life." By witnessing the misfortunes and miseries of others they come to understand the nature of happiness, and value it more highly. Their travels and enquiries raise important practical and philosophical questions concerning many aspects of the human condition, including the business of a poet, the stability of reason, the immortality of the soul, and how to find contentment. Johnson's adaptation of the popular oriental tale displays his usual wit and perceptiveness; skeptical and... more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyRasselas, by Samuel Johnson. Johnson, author of the first major dictionary of the English language, is one of my heroes. His work can be considered an extended meditation on Milton's phrase from Paradise Lost: "The mind is its own place, and in itself can make a heaven of hell, a hell of heaven." The quote from Johnson I subject people to most often is from his short novel Rasselas, in which a... (Source)

See more recommendations for this book...

29

The Palm at the End of the Mind

Selected Poems and a Play

A collection that all the major long poems and sequences, and every shorter poem of lasting value in Stevens' career. Edited by Holly Stevens, it includes some poems not printed in his earlier Collected Works. less
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyThe Palm at the End of the Mind, by Wallace Stevens. Stevens is my favorite poet, and this is the most commonly available collection of his poems. His meditations on the relationship of language and reality have entranced me for more than thirty years. I keep reading the same poems, and finding more and more in them. Also someone I quote often. Special favorites are "Sunday Morning," "An Ordinary... (Source)

See more recommendations for this book...

30

The Meaning of Culture

John Cowper Powys could never be straightforward or orthodox but here he sets off with a useful purpose. 'The aim of this book,' he declares, 'is to narrow down a vague and somewhat evasive conception, which hitherto, like ''aristocracy'' or ''liberty'', has come to imply a number of contradictory and even paradoxical elements, and to give it, not, of course, a purely logical form, but a concrete, particular, recognizable form, malleable and yielding enough and relative enough, but with a definite and quite unambiguous temper, tone, quality, atmosphere, of its own.' The book is in two parts:... more
Recommended by Tim O'Reilly, and 1 others.

Tim O'ReillyIn The Meaning of Culture, John Cowper Powys makes the point that the difference between education and culture is that culture is the incorporation of music, art, literature, and philosophy not just into your library or your CV but into who you are. He talks too about the interplay of culture and life, the way that what we read can enrich what we experience, and what we experience can enrich what... (Source)

See more recommendations for this book...

Don't have time to read Tim O'Reilly's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride. less
Recommended by Tim O'Reilly, Bogdana Butnar, and 2 others.

Tim O'ReillyPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

See more recommendations for this book...

Don't have time to read Tim O'Reilly's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.