How to Build Habit-Forming Products

Ranked #1 in Designer, Ranked #2 in Product Managementsee more rankings.

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...

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Reviews and Recommendations

We've comprehensively compiled reviews of Hooked from the world's leading experts.

Nir Eyal Author/HookedRecommends this book

Andrew Chen General Partner/Andreessen HorowitzRecommends this book

Ryan Hoover Recommends this book

Ken Norton Recommends this book

Matt Mullenweg Founder & CEO/AutomatticHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Marius Ciuchete Paun I am now reading “Hooked” by Nir Eyal. I expect it to give me more and better insight on how to build the next level products. (Source)

Erik Cheong Previously, I was reading this book called “Hooked” by Nir Eyal. It’s about how to build habit forming products, another must read for founders who care about driving customer engagement. This book showed me the case study of how Facebook, Youtube & Uber turn technologies into compulsions if not fully-fledged addictions. It provided me the step by step on how I can position my product into a “painkiller” that solves real problems, instead of a “vitamin” that appeals to users’ emotional rather than functional needs. (Source)

Jeff Tan I’m reading 3 books now and it really depends on my mood. (1) Homo Deus by Yuval Harari (2) The Influential Mind by Tali Sharot (re-reading it) and (3) Hooked by Nir Eyal. What do I expect to gain? With the 2nd and 3rd books, it’s to reinforce stuff I already know and both also point out useful tips for my business. The first is just a fascinating read about human nature and it’s purely for pleasure. (Source)

Sanja Zepan My favourite business book is Hooked, by Nir Eyal. It talks about building habit forming products, apps that integrate into people's lives and make them easier or better in some way - but to do that, these products have to create a new habit, like putting your expenses in a budgeting app, adding missing ingredients to a shopping app, or in our case marking chores as done in Homey app. Almost every consumer facing startup needs good engagement, and I've recommended this book to countless founders. It's definitely not only for apps that rely heavily on gamification, as many people thought. It... (Source)

Leah Lizarondo I am reading Nir Eyal's "Hooked" - how to build habit-forming products. I have this overarching question in my head -- how do we use technology as a tool to make doing good a habit for someone? (Source)

Rory Sutherland The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject. (Source)

Boris Veldhuijzen van Zanten The book everyone in Silicon Valley is talking about. (Source)

Raluca Radu In terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

Marc Goodman Recommended by in "Tools of Titans". (Source)

Amir Salihefendic Recommends this book

Hillel Fuld Recommends this book

Stephen Jeske Recommends this book

David Cancel Recommends this book

Joe Martin @nireyal hey if you can’t tell I’m in the middle of your book right now. Great stuff, thank you. Would you ever be open to doing a podcast or webinar together? Would be fun to join up on something. (Source)

Chandini Jain [One of the five books Chandini would you recommend to young people interested in her career path.] (Source)

Aleyda Solis Recommends this book

Irina Marinescu Already a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

Tee-Ming Chew Hooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Javed Khatri Hooked had a huge impact on me. It has turned me into a better product guy, it has taught me how I can get into the minds of the end users and make them do what I want them to do (of course in a positive way). The book and the hook model itself is well researched, interesting and thought-provoking. (Source)

Darshan Gajara Question: What books would you recommend to young people interested in your career path? Why? Answer: ‘Design for a Perfect Screen’ by Tal Florentin. Reasons: Basics of design, user psychology, designing for business. ‘Hooked’ by Nir Eyal. Reasons: Learning about habits and its impact on digital products. ‘The Ultimate Guide to Getting More Clients From Your Website’ by Matt Olpinski Reasons: Personal branding, freelancing, finding clients. ‘ANYWHERE’ by AND CO. Reasons: Working remotely, work + travel, networking. (Source)

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