Want to know what books Seth Godin recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Seth Godin's favorite book recommendations of all time.
1
Do you ever have trouble finishing what you start? Do amazing ideas come to you all the time but after the initial excitement wanes you struggle to follow through? If you're creative and ambitious, the answer is likely yes.
The problem isn't you. It's not that you're not hardworking, intelligent or deserving, but that you haven't yet installed the one key belief that will change everything: Everything is figureoutable.
Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is... more Do you ever have trouble finishing what you start? Do amazing ideas come to you all the time but after the initial excitement wanes you struggle to follow through? If you're creative and ambitious, the answer is likely yes.
The problem isn't you. It's not that you're not hardworking, intelligent or deserving, but that you haven't yet installed the one key belief that will change everything: Everything is figureoutable.
Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is Figureoutable will train your brain to think more positively and help you break down any dream into manageable steps.
Inside you'll learn:
- How to deal with criticism and imposter syndrome
- Why it's crucial that you strive for progress not perfection
- How to bounce back from failure
- How to overcome a lack of time and money
You'll also hear triumphant stories of everyday people using the everything is figureoutable philosophy to transform their life. Everything is figureoutable is more than just a fun phrase to say. It's a practical, actionable discipline. And it's about to make you unstoppable! less 
Tony RobbinsMaking the impossible possible has little to do with talent and almost everything to do with massive action. Everything Is Figureroutable turns you into the powerhouse you were born to be. This book will make you think, laugh and leap into action — often on the same page. If you ever wonder what separates those who dream from those who achieve, this book is your answer. (Source)
Oprah WinfreyMillions of young women look to Marie Forleo as their inspiration for empowerment and achievement. (Source)
Arianna HuffingtonIf you’re stuck or frustrated with any aspect of your life, take heart. With her trademark mix of warmth, intelligence and insightful advice, Marie Forleo shows us how, as the title says, everything is figureoutable. (Source)
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2
In Just Kids, Patti Smith's first book of prose, the legendary American artist offers a never-before-seen glimpse of her remarkable relationship with photographer Robert Mapplethorpe in the epochal days of New York City and the Chelsea Hotel in the late sixties and seventies. An honest and moving story of youth and friendship, Smith brings the same unique, lyrical quality to Just Kids as she has to the rest of her formidable body of work--from her influential 1975 album Horses to her visual art and poetry. more In Just Kids, Patti Smith's first book of prose, the legendary American artist offers a never-before-seen glimpse of her remarkable relationship with photographer Robert Mapplethorpe in the epochal days of New York City and the Chelsea Hotel in the late sixties and seventies. An honest and moving story of youth and friendship, Smith brings the same unique, lyrical quality to Just Kids as she has to the rest of her formidable body of work--from her influential 1975 album Horses to her visual art and poetry. less 
Seth GodinThis is the single best audiobook ever recorded by Patti Smith. It is not going to change the way you do business, but it might change the way you live. It's about love and loss and art. (Source)
Academic BatgirlThis book helped me to see how my life as an academic is artful and creative, and gave me renewed faith in embracing risks, innovation, and taking on art with love and strength even when it’s frustrating or “success” is not assured. Recommend! 8/end https://t.co/tkWtSVY6b9 (Source)
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3
From one of today's foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today's world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid... more From one of today's foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today's world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can--in fact, must--become a "change maker."
"Ideas are rarely the problem," writes Comstock. "What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'"
Change is messy and fraught with tension, uncertainty and failure. Being "change ready" calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.
Among the practical takeaways Comstock offers:
- The power of discovery--bringing the outside into your organization. It's about turning the world into a classroom.
- Find a spark--provocateurs who challenge established ways of thinking can be a powerful catalyst for change.
- Give yourself permission--every change maker must learn to give herself permission to push outside expectations and boundaries.
Confronting today's accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person's potential. Imagine It Forward masterfully points the way. less 
Susan CainBeth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners — and to vanquish the fear that holds them back from acting on what they see. (Source)
Simon SinekIf there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through her own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it. (Source)
Gary VaynerchukBeth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list. (Source)
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4
In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?
Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and... more In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?
Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?
Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.
By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run. less 
Charles DuhiggThrough wonderful storytelling and sly wit, Annie Duke has crafted the ultimate guide to thinking about risk. We can all learn how to make better decisions by learning from someone who made choices for a living, with millions on the line. (Source)
Marc AndreessenCompact guide to probabilistic domains like poker, or venture capital. Best articulation of "resulting", drawing bad conclusions from confusing process and outcome. Recommend for people operating in the real world. (Source)
Seth GodinBrilliant. Buy ten copies and give one to everyone you work with. It's that good. (Source)
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5
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. less 
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
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6
Jason Fried, David Heinemeier Hansson | 4.18
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You... more Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages. less 
Jeff BezosUnperturbed by conventional wisdom, [the authors] start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive. (Source)
Mark CubanIf given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur. (Source)
Tony HsiehThe wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great. (Source)
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7
A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!" more A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!" less 
Tim O'ReillyPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)
Seth GodinThis book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition. (Source)
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
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8
Book may have numerous typos, missing text, images, or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1917. Excerpt: ... Chapter Seventeen SCIENTIFIC ADVERTISING THROUGH a book I wrote my name has become connected with "Scientific Advertising." That is, advertising based on fixed principles and done according to fundamental laws. I learned those principles through thirty-six years of traced advertising. Through conducting campaigns on some hundreds of different lines. Through comparing on some lines, by keyed returns, thousands of... more Book may have numerous typos, missing text, images, or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1917. Excerpt: ... Chapter Seventeen SCIENTIFIC ADVERTISING THROUGH a book I wrote my name has become connected with "Scientific Advertising." That is, advertising based on fixed principles and done according to fundamental laws. I learned those principles through thirty-six years of traced advertising. Through conducting campaigns on some hundreds of different lines. Through comparing on some lines, by keyed returns, thousands of pieces of copy. Always, since I sent out my first thousand letters to the time when $5,000,000 yearly was being spent on my copy, I have had to face records on cost and result. So I have naturally proved out many fundamentals which should always be applied. I have little respect for most theories of advertising, because they have not been proved. They are based on limited experiences, on exceptional conditions. Some lines seem to succeed on methods of advertising which every traced return proves impossible. The reasons for success have little to do with the advertising. The line may have succeeded in spite of the advertising. Many unadvertised lines become highly successful, because of some wanted quality which people soon discover. Or because dealers are in some way induced to feature it. Or because of a name which in itself tells an appealing story. Cream of Wheat is an example. The name alone tells the story. So with Spearmint Gum. All successful gums have succeeded through fortunate names. There is almost no story to tell. There are no great distinctions. The very men who succeeded with one name failed again, and again with others. Any conclusions drawn from such experiences are bound to lead others astray. The cases where they apply are rare. Safe principles are evolved only by those who know with reasonable exactness what the advertising does, and who compare results... less Seth GodinVery old, very good. If you're doing any advertising, you have a professional obligation to read this. (Source)
Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)
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9
In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s... more In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.
As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.
Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future. less 
Andrew ChenNow starting the section now these information empires eventually got dismantled, by the internet, cable, and the government antitrust efforts on the 1950s! Awesome book so far (Source)
Seth GodinThis one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry. (Source)
Nicholas CarrIf The Information is a sprawling, sweeping story of how information has changed over time, one thing it doesn’t get into is the commercial nature of information as a good that is bought and sold. That’s the story Tim Wu tells in The Master Switch. His basic argument is that whenever a new communication medium arises, a similar pattern occurs. The technology starts off as a hobbyist’s passion,... (Source)
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10
out of 5 stars4,70 | 4.25
The Art of War meets "The Artist's Way" in this no-nonsense, profoundly inspiring guide to overcoming creative blocks of every kind. more The Art of War meets "The Artist's Way" in this no-nonsense, profoundly inspiring guide to overcoming creative blocks of every kind. less 
James AltucherWhen a writer or an entrepreneur, or a manager, or an employee, or a…whatever…sits down to get to work, he or she is often met by “the resistance”. The excuses that come up: I can’t do this. I am too old. I don’t have enough money. I’m scared. “The War of Art” is the guide to getting through that block. The comfort zone is papered up and cemented shut by our excuses. Learn to blast through that... (Source)
Seth GodinAlso hard to find on audio. I find Steve's voice to be fascinating, and even before I knew him, I was fascinated by listening to him speak his own work. The War of Art is one of those books, at least for me when I finally was exposed to it, I said, 'Why wasn't I informed? Why did it take this long for this book to land on my desk?'... You need to be clear with yourself about what you are afraid... (Source)
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Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
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11
The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition.
Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.
Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new... more The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition.
Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.
Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.
I Will Teach You to Be Rich will show you:
• How to crush your debt and student loans faster than you thought possible
• How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
• How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too
• How to talk your way out of late fees (with word-for-word scripts)
• How to save hundreds or even thousands per month (and still buy what you love)
• A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
• How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free
• The exact words to use to negotiate a big raise at work
Plus, this 10th anniversary edition features over 80 new pages, including:
• New tools
• New insights on money and psychology
• Amazing stories of how previous readers used the book to create their rich lives
Master your money—and then get on with your life.
less Seth GodinThe easiest way to get rich is to inherit. This is the second best way—knowledge and some discipline. If you’re bold enough to do the right thing, Ramit will show you how. Highly recommended. (Source)
Bj FoggThe new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit. https://t.co/WPUiZdsiM2 (Source)
Patrick Mckenzie@visakanv @Austen "Why not?"
Because while there was interesting sociological work the book doesn't have a comparative advantage over Ramit's I Will Teach You To Be Rich for people working in the tech industry, and you *probably* have more interesting goals. (Source)
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12
In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers.
Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great... more In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers.
Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.
Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.
With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.
less 
Reid HoffmanEntrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality--not meaningless platitudes-- on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career. (Source)
Seth GodinStop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one. (Source)
Daniel PinkDo what you love and the money will follow' sounds like great advice -- until it's time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further -- offering advice and examples that... (Source)
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13
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. more You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. less 
Ryan HolidayPart of ambition is modeling yourself after those you’d like to be like. Austin’s philosophy of ruthlessly stealing and remixing the greats might sound appalling at first but it is actually the essence of art. You learn by stealing, you become creative by stealing, you push yourself to be better by working with these materials. Austin is a fantastic artist, but most importantly he communicates... (Source)
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14
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a... more "Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then? less Seth GodinBernadette helped modern marketers see that stories are a choice. That’s a huge leap. Of course it’s true, but it means that we have to spend as much time and energy building and living a story as we do creating the products and services that match that story. (Source)
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15
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing... more
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. THIS IS MARKETING offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve. less Seth GodinNobody had written the definitive book of the post-advertising age. It needed to be able to explain everything from Airbnb to Trump to the success of Instagram. If there’s going to be a coherent, unified theory of marketing, it will not only explain what we see, but give us the tools to create our own change in the world. (Source)
Deke BridgesUp late re-reading some
of this book again.
Seth Godin's book THIS IS
MARKETING is so much more
than branding, marketing,
advertising, and growth.
It really makes you think
about how to review life.
Fantastic book... all his works
make your brain click.
Got my copy at @Powells. https://t.co/46hSB0Fhv3 (Source)
Aaron WatsonThis book is my favorite thing he has produced. Unlike most non-fiction books, This Is Marketing does a good job of not going on too long or belaboring the point. Seth deliver succinct actionable insights, some of which I’ve already implemented with the Piper and Going Deep brands. (Source)
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One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most... more One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.
In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.
A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. less Marvin LiaoThe Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction.... (Source)
Daniel PinkAs automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. (Source)
Seth GodinCal Newport is a clear voice in a sea of noise, bringing science and passion in equal measure. (Source)
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps... more Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:
* Cultivate the 3Cs of evergreen companies: character, community, and content
* Build loyalty programs that turn satisfied customers into enthusiastic advocates
* Nurture profitable customers while pruning those who sap time and money
* Inject authenticity into social media communications
* Invert the expectations gap that can drive customers away
From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. less Seth GodinNoah has woven together memorable examples, detailed common sense and an innate understanding of what makes a business thrive. Hunting for new customers wherever you can find them doesn't make a whole lot of sense. (Source)
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18
“Your marketing sucks . . .”
What in the world does Mark Stevens mean?
For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you’re going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn’t it be... more “Your marketing sucks . . .”
What in the world does Mark Stevens mean?
For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you’re going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn’t it be easier for the Big Three in Detroit just to open the windows at their ad agencies and throw out gobs of thousand-dollar bills?
Don’t get Mark Stevens started on marketing that sucks, or he might mention all those oh-so-cool people-in-black at the ad agencies developing campaigns that generate all kinds of buzz—in the advertising community. But not in the marketplace. (Oops.)
Note to advertisers from Mark Stevens: If you have an advertising agency that applies for any kind of an award (Clios, whatever), fire them immediately. They shouldn’t be in the business to win ego awards for beautiful ads. They should be creating ads that sell. Period! If they talk about building “mind share,” fire them immediately as well. That’s just another way of saying they’ll camouflage their failure to generate sales behind an intellectual smoke screen.
Mark Stevens is the best friend of anyone with a product or service to sell who wants to use marketing as a basis for growing the business. What he provides both entrepreneurs and Fortune 500 types is a hard-nosed, “prove it to me” program that demands accountability for every dollar spent on marketing so that it brings in more revenue or customers, preferably both. Use his program and you won’t be throwing money out the window.
Your Marketing Sucks is chock-full of practical ideas such as:
* Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.
* The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window.
* Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.
* Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.
* Employ a swarming offense. Hit customers from every possible angle—print ads, sales displays, e-mails, infomercials.
* Pick the low-hanging fruit. Cross-sell to clients and customers.
Mark Stevens shows how to conceive an innovative, effective marketing campaign strategy—like Bill Gates’s battle cry of “putting a computer on every desk and in every home”—and then monitor the results. The idea is to spend your marketing budget only in ways that will give you a measurable return on your marketing dollars. That’s more than good marketing: It’s how you grow a business. And that’s what this book is all about! less See more recommendations for this book...
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In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve... more In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way. less Tony HsiehIn this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step. (Source)
Katie KeithThis book consists of case studies from people who have built successful businesses with little or no initial outlay. Personally, I believe that startups put far too much emphasis on seeking outside investment, and often create unsustainable businesses as a result. I built my own business gradually with no external investment, and appreciate the fact that books such as 'The $100 Startup' show... (Source)
Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)
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20
Ziglar's ultimate sales guide covers creative closes, reasons people won't buy and ways to overcome them, selling with integrity, and more. Previously available as a direct mail package for $59.95. Unabridged. more Ziglar's ultimate sales guide covers creative closes, reasons people won't buy and ways to overcome them, selling with integrity, and more. Previously available as a direct mail package for $59.95. Unabridged. less Seth GodinThe biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all. (Source)
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Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
Selected as a Book of the Year by New Statesman
Mozart wasn’t born with perfect pitch.
Most athletes are not born with any natural advantage.
Three world-class chess players were sisters, whose success was planned by their parents before they were even born.
Anders Ericsson has spent thirty years studying The Special Ones, the geniuses, sports stars and musical prodigies. And his remarkable finding, revealed in Peak, is that their special abilities are acquired through training. The... more Selected as a Book of the Year by New Statesman
Mozart wasn’t born with perfect pitch.
Most athletes are not born with any natural advantage.
Three world-class chess players were sisters, whose success was planned by their parents before they were even born.
Anders Ericsson has spent thirty years studying The Special Ones, the geniuses, sports stars and musical prodigies. And his remarkable finding, revealed in Peak, is that their special abilities are acquired through training. The innate ‘gift’ of talent is a myth. Exceptional individuals are born with just one unique ability, shared by us all – the ability to develop our brains and bodies through our own efforts.
Anders Ericsson’s research was the inspiration for the popular ‘10,000-hour rule’ but, he tells us, this rule is only the beginning of the story. It’s not just the hours that are important but how you use them. We all have the seeds of excellence within us – it’s merely a question of how to make them grow. With a bit of guidance, you’ll be amazed at what the average person can achieve.
The astonishing stories in Peak prove that potential is what you make it. less Seth GodinThis book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about. (Source)
Sergey SapelnykPEAK by Anders Ericsson phenomenally explains how experts develop their skills. The author makes a profound claim: you can get significantly better at almost anything. This includes your job, a specific skill, or a hobby. From a career perspective, in most instances, the only barrier to personal development and success is effective effort. This book isn’t specific to a career, however it’s highly... (Source)
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22
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill
A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to... more A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill
A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest.
With accelerating velocity, our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old things better and more easily. You don't have to have a MySpace page to know that the times they are a changin'. Hierarchical structures that exist to manage the work of groups are seeing their raisons d’être swiftly eroded by the rising technological tide. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound.
One of the culture's wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky, and Here Comes Everybody is his marvelous reckoning with the ramifications of all this on what we do and who we are. Like Lawrence Lessig on the effect of new technology on regimes of cultural creation, Shirky's assessment of the impact of new technology on the nature and use of groups is marvelously broad minded, lucid, and penetrating; it integrates the views of a number of other thinkers across a broad range of disciplines with his own pioneering work to provide a holistic framework for understanding the opportunities and the threats to the existing order that these new, spontaneous networks of social interaction represent. Wikinomics, yes, but also wikigovernment, wikiculture, wikievery imaginable interest group, including the far from savory. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler. less 
Tyler CowenIf you had to pick one individual who was the sharpest and most prescient commentator on the web and the internet it would be Clay. (Source)
Lev GrossmanShirky is simply the best person at articulating what’s very weird and new about what’s going on. (Source)
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An alternate cover edition exists here.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point... more An alternate cover edition exists here.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. less 
Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)
Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)
Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)
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NOW A USA TODAY AND WALL STREET JOURNAL BESTSELLER!
What are your limits? Care to break them?
To inspire change in yourself and your team, you must break free from what's holding you down.
In Elevate, Robert Glazer reveals four life-changing principles -- or capacities -- that will allow you to overcome self-limiting beliefs, establish positive habits, and find your "why." As we look to elevate ourselves, we mean so much more than beating the competition. After all, our greatest competition is... more NOW A USA TODAY AND WALL STREET JOURNAL BESTSELLER!
What are your limits? Care to break them?
To inspire change in yourself and your team, you must break free from what's holding you down.
In Elevate, Robert Glazer reveals four life-changing principles -- or capacities -- that will allow you to overcome self-limiting beliefs, establish positive habits, and find your "why." As we look to elevate ourselves, we mean so much more than beating the competition. After all, our greatest competition is ourselves! We need to find ways to consistently outperform ourselves and our own expectations.
Robert Glazer has built a career on accelerating productivity and careers. ELEVATE is based on his five foundational elements necessary for increasing our capacity: Finding Your Why, Overcoming Self-Limiting Beliefs, Setting Goals and Creating Accountability, Maintaining Health and Wellness, and Establishing Routine and Positive Habits.
The key is elevating yourself beyond the edge of your current abilities. Challenge yourself, and the result will inspire others to rise along with you. It's time to break free of your limits. less Seth GodinBetter is the goal. And in order to make things better for others, it helps to start on yourself, first. Robert Glazer's short, direct advice is worth checking out. (Source)
Mehmet OzLooking for a new book? @robert_glazer's "Elevate" is a fascinating read on success and drive. It offers a clear framework for anyone looking to build their capacity & reach their potential. Check it out: https://t.co/HuqATXsTpQ https://t.co/fEOa84r6Tv (Source)
Daniel PinkIf you've been looking for a mentor - someone to increase your spiritual, intellectual, and emotional capacities - here it is in book form. ELEVATE will help you set the right goals for a well-rounded life, then equip you with the skills and attitudes to achieve them. (Source)
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25
Referring to Lewis Carroll's Red Queen from Through the Looking-Glass, a character who has to keep running to stay in the same place, Matt Ridley demonstrates why sex is humanity's best strategy for outwitting its constantly mutating internal predators. The Red Queen answers dozens of other riddles of human nature and culture -- including why men propose marriage, the method behind our maddening notions of beauty, and the disquieting fact that a woman is more likely to conceive a child by an adulterous lover than by her husband. Brilliantly written, The Red... more Referring to Lewis Carroll's Red Queen from Through the Looking-Glass, a character who has to keep running to stay in the same place, Matt Ridley demonstrates why sex is humanity's best strategy for outwitting its constantly mutating internal predators. The Red Queen answers dozens of other riddles of human nature and culture -- including why men propose marriage, the method behind our maddening notions of beauty, and the disquieting fact that a woman is more likely to conceive a child by an adulterous lover than by her husband. Brilliantly written, The Red Queen offers an extraordinary new way of interpreting the human condition and how it has evolved. less 
Naval RavikantGetting into the more evolution, science kind of books, I really highly, highly recommend picking up [...] The Red Queen. (Source)
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26
If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist and acclaimed author of Sum—answers in a book as accessible and entertaining as it is deeply informed by startling, up-to-the-minute research. more If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist and acclaimed author of Sum—answers in a book as accessible and entertaining as it is deeply informed by startling, up-to-the-minute research. less Seth GodinAt a conference I recently attended, David talked about his work. It's all anyone discussed for the next two days. This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before. (Source)
Louis Grenier“Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read. (Source)
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27
Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
In The Lean Startup, Eric Ries laid out the practices of successful startups - building minimal viable products ("MVPs"), extensive customer-focused testing based on a build, measure, learn method of continuous innovation,... more Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
In The Lean Startup, Eric Ries laid out the practices of successful startups - building minimal viable products ("MVPs"), extensive customer-focused testing based on a build, measure, learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to a whole new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a new management system that leads to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead. less Reid HoffmanContinuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading. (Source)
Arianna HuffingtonIn The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you. (Source)
Aaron LevieThe Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes. (Source)
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28
Richard BransonI have always believed that you will enjoy life and be more successful if you focus on creating amazing experiences; businesses and relationships. Chase’s book Creative Calling is an engaging guide to doing just that, from a man who has followed his passions and created a company in CreativeLive to inspire others. (Source)
Daymond JohnEveryone has a dream. In Creative Calling, Chase gives us the closest thing there is to a roadmap for pursuing that dream—and succeeding in the process. It’s a must read for any creator or entrepreneur. (Source)
Seth GodinRelentlessly generous and endlessly creative, Chase is challenging us to see the shifts in our culture and media as the opportunity of a lifetime. If you care about making things better, this book is here to help. (Source)
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29
Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.
Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
more
Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.
Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that.
Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.
These essential strategies for enduring and optimizing the middle miles will bolster your confidence and fortify your plans to make you Maximize the Middle. less 
Joe GebbiaStarting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute. (Source)
Seth GodinScott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough. (Source)
Alexis OhanianThis is required reading for founders. Experienced entrepreneurs all know this period Scott refers to as 'the messy middle' and a few of us have worked our way out of it, but this is the first time I've seen an expert—both as a founder and as an investor—break down in such detail just how to endure, optimize, and make it through. (Source)
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30
Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children—and before we know it, we're upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn't have to be that way, says Pema Chödrön. It is possible to relate constructively to the inevitable shocks, losses, and frustrations of life so that we can find true happiness. The key, Pema explains, is not biting the "hook" of our habitual responses. In this recorded weekend retreat, Pema draws on Buddhist teachings from... more Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children—and before we know it, we're upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn't have to be that way, says Pema Chödrön. It is possible to relate constructively to the inevitable shocks, losses, and frustrations of life so that we can find true happiness. The key, Pema explains, is not biting the "hook" of our habitual responses. In this recorded weekend retreat, Pema draws on Buddhist teachings from The Way of the Bodhisattva to reveal how we can:
• stay centered in the midst of difficulty
• improve stressful relationships
• step out of the downward spiral of self-hatred
• awaken compassion for ourselves and others
3 CDs, 3 hours less See more recommendations for this book...
Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right,... more Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field. less See more recommendations for this book...
32
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our... more The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better? less See more recommendations for this book...
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The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. more The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. less 
Sharon Hayes@Persephiroth There's a great book I'd suggest reading for expanding your thinking - The Magic of Thinking Big. It's an old book but you can download the pdf online or get it on Amazon.
Believe in yourself & figure out the next step. You've got this! Message me if you're ready to talk later. (Source)
Theresa EvanoffHere are some of my favourites around purpose, positive habits, positive thinking, and business goals. I’m a firm believer that subject expertise can be learned, but character-building traits, like perseverance and purposefulness, must be honed.
“Purpose Driven Life”, Rick Warren
“Start with Why” by Simon Sinek
“The 7 Habits of Highly Effective People”, Stephen Covey
"The Magic of Thinking... (Source)
John SheaCurrently my favorite book is The Magic Of Thinking Big, this was a recommendation by one of my first mentors and the book always resonated with me as a personal development book to want to dream big and do bigger things with my life. (Source)
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34
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail
-... more "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle
From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation.
ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
less See more recommendations for this book...
35
For the first 5,000 copies of The Blue Sweater purchased, a $15 donation per book will be made to Acumen Fund, a nonprofit that invests in transformative businesses to solve the problems of poverty.
The Blue Sweater is the inspiring story of a woman who left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. It all started back home in Virginia, with the blue sweater, a gift that quickly became her prized possession—until the day she outgrew it and gave... more
For the first 5,000 copies of The Blue Sweater purchased, a $15 donation per book will be made to Acumen Fund, a nonprofit that invests in transformative businesses to solve the problems of poverty.
The Blue Sweater is the inspiring story of a woman who left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. It all started back home in Virginia, with the blue sweater, a gift that quickly became her prized possession—until the day she outgrew it and gave it away to Goodwill. Eleven years later in Africa, she spotted a young boy wearing that very sweater, with her name still on the tag inside. That the sweater had made its trek all the way to Rwanda was ample evidence, she thought, of how we are all connected, how our actions—and inaction—touch people every day across the globe, people we may never know or meet.
From her first stumbling efforts as a young idealist venturing forth in Africa to the creation of the trailblazing organization she runs today, Novogratz tells gripping stories with unforgettable characters—women dancing in a Nairobi slum, unwed mothers starting a bakery, courageous survivors of the Rwandan genocide, entrepreneurs building services for the poor against impossible odds.
She shows, in ways both hilarious and heartbreaking, how traditional charity often fails, but how a new form of philanthropic investing called "patient capital" can help make people self-sufficient and can change millions of lives. More than just an autobiography or a how-to guide to addressing poverty, The Blue Sweater is a call to action that challenges us to grant dignity to the poor and to rethink our engagement with the world. lessSeth GodinAs we head toward the end of the year, I think you'll find inspiration in the work of people who show up and do the work. Daily. For decades. Jacqueline Novogratz and her classic book, The Blue Sweater continue to change lives. (Source)
Nicholas KristofThe Blue Sweater is a book by somebody who has really pioneered the use of business solutions to address poverty, Jacqueline Novogratz. (Source)
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37
We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.
Yet this is the greatest time in history to be a knowledge seeker ... if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make... more We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.
Yet this is the greatest time in history to be a knowledge seeker ... if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts.
This groundbreaking book shakes the foundations of our concept of knowledge, from the role of facts to the value of books and the authority of experts, providing a compelling vision of the future of knowledge in a connected world. less See more recommendations for this book...
38
“A manifesto of sorts for anyone who makes art [and] cares for it.” —Zadie Smith
“The best book I know of for talented but unacknowledged creators. . . . A masterpiece.” —Margaret Atwood
“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster Wallace
By now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first... more “A manifesto of sorts for anyone who makes art [and] cares for it.” —Zadie Smith
“The best book I know of for talented but unacknowledged creators. . . . A masterpiece.” —Margaret Atwood
“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster Wallace
By now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first appeared.
An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all who discover the classic wisdom found in its pages. less Austin KleonI’m not really sure what to say about this book. It just kind of re-affirmed a lot of what I’ve been thinking about making art: that it’s important for me to have a day job, so I can separate work from play, and that the more generous you are with your audience (through blogging, teaching, sharing, etc.) the better off you’ll be as an artist—spiritually and financially. (Source)
Lucy NewlynThe Gift is not a book about Wordsworth. The subtitle of the UK edition is “How the Creative Spirit Transforms the World”. Lewis Hyde looks at creativity not as the route to celebrity, but rather in terms of a “gift economy”. He plays off the great Marcel Mauss’s 1923 anthropological essay The Gift, building on Mauss’s idea that there’s no such thing as a free gift – when you give something, you... (Source)
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39
When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things -- and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the... more When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things -- and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first -- before the other guy has you for lunch. less Seth GodinBarry gives us an insightful look into what big company marketers in an ad-driven world actually do all day. Just as Soul of a New Machine did for computers, Syrup helps an outsider see the pressures, the thrills and the absurdity of it all. (Source)
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40
Debbie Weil explains how to create a blog for your business that's likely to grow an audience. Various aspects of corporate blogging are explored here, and important questions are answered, such as how much time will it take? Who in my company should blog? What are the best corporate blogs out there? more Debbie Weil explains how to create a blog for your business that's likely to grow an audience. Various aspects of corporate blogging are explored here, and important questions are answered, such as how much time will it take? Who in my company should blog? What are the best corporate blogs out there? less See more recommendations for this book...
Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
41
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories,... more Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
less See more recommendations for this book...
42
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.
In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer... more Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.
In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them.
Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person. less Seth GodinTom Peters at his best--the book that will push you to do the safe (risky) thing you must do to make your products remarkable. (Source)
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43
Tom Peters has for twelve years been telling business that the rules have changed. Now he goes farther in The Tom Peters Seminar, the first in an exciting new series of original paperback books aimed at helping everyone - Fortune 500 chairmen, middle managers trying to hold on to their place on the ladder (a mistake!), and hotel housekeepers - thrive in the brave new world of business. He presents the provocative and sometimes scary analysis and advice that have led thousands from all over the globe to spend up to $1,500 a day to attend his trademark seminars. These bold ideas vault business... more Tom Peters has for twelve years been telling business that the rules have changed. Now he goes farther in The Tom Peters Seminar, the first in an exciting new series of original paperback books aimed at helping everyone - Fortune 500 chairmen, middle managers trying to hold on to their place on the ladder (a mistake!), and hotel housekeepers - thrive in the brave new world of business. He presents the provocative and sometimes scary analysis and advice that have led thousands from all over the globe to spend up to $1,500 a day to attend his trademark seminars. These bold ideas vault business people beyond reengineering, beyond total quality management, beyond empowerment, even beyond change - toward reinvention and revolution. The result, organized around nine such "beyonds, " is a timely, graphically exciting volume, loaded with "how tos." In presenting a radical new view of how business can work, Peters offers the following challenge: "If you're not irate in the first thirty minutes of reading, if you don't throw this book down at least once in the first hour, and if you don't reach for the Maalox by the two-hour mark, then I and this book will have utterly failed you." less See more recommendations for this book...
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"This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work."
--Seth Godin, author of This is Marketing
"This book is a breath of fresh air. Read it now, and make sure your boss does too."
--Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he... more "This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work."
--Seth Godin, author of This is Marketing
"This book is a breath of fresh air. Read it now, and make sure your boss does too."
--Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.
He's found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more.
Is there any hope for a solution? Haven't countless business gurus promised the answer, yet changed almost nothing about the way we work?
That's because we fail to recognize that organizations aren't machines to be predicted and controlled. They're complex human systems full of potential waiting to be released.
Dignan says you can't fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems--the fundamental principles and practices that shape their culture--with extraordinary success.
Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field--that is named the "best place to work" year after year. And even a team that saved $3 million per year by cancelling one monthly meeting.
Their stories may sound improbable, but in Brave New Work you'll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency.
Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready? less Arianna HuffingtonHuman beings can’t thrive in a work culture that uses burnout and 'being always on' as proxies for dedication and success. In Brave New Work, Aaron Dignan shows us that, in fact, workplaces that empower people to take care of themselves are far more likely to deliver sustainable performance and happiness. (Source)
Seth GodinThis is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work. (Source)
Kevin KellyI am now a convert. Aaron sums up all the crazy ideas about how to create teams and companies that maximize their potential by decentralizing their power—a once idealist notion that is now possible and essential. For a book that might start a revolution, it's surprisingly practical and undogmatic. There’s no fluff—it's all meat, and real news. I could think of dozens of people I know who I now... (Source)
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45
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.
This is not that story.
It's not that things went badly for Rand Fishkin; they just... more
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.
This is not that story.
It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.
Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.
Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them. less 
Nir EyalYou won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you. (Source)
Seth GodinRand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago. (Source)
Chris GuillebeauThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof. (Source)
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46
Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more. more Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more. less Seth GodinIn the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. (Source)
Kevin KellyOver the years, I kept finding myself returning to its insights, and each time I would arrive at them at a deeper level. (Source)
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47
“Gatto draws on thirty years in the classroom and many years of research as a school reformer. He puts forth his thesis with a rhetorical style that is passionate, logical, and laden with examples and illustrations.” ForeWord Magazine
“Weapons of Mass Instruction is probably his best yet. Gatto’s storytelling skill shines as he relates tales of real people who fled the school system and succeeded in spite of the popular wisdom that insists on diplomas, degrees and credentials. If you are just beginning to suspect there may be a problem with schooling (as opposed to educating as... more “Gatto draws on thirty years in the classroom and many years of research as a school reformer. He puts forth his thesis with a rhetorical style that is passionate, logical, and laden with examples and illustrations.” ForeWord Magazine
“Weapons of Mass Instruction is probably his best yet. Gatto’s storytelling skill shines as he relates tales of real people who fled the school system and succeeded in spite of the popular wisdom that insists on diplomas, degrees and credentials. If you are just beginning to suspect there may be a problem with schooling (as opposed to educating as Gatto would say), then you’ll not likely find a better expose of the problem than Weapons of Mass Instruction.” Cathy Duffy Reviews
"In this book, the noisy gadfly of U.S. education takes up the question of damage done in the name of schooling. Again he touches on many of the same questions and finds the same answers. Gatto is a bold and compelling critic in a field defined by politic statements, and from the first pages of this book he takes even unwilling readers along with him. In Weapons of Mass Instruction, he speaks movingly to readers' deepest desires for an education that taps their talents and frees frustrated ambitions. It is a challenging and extraordinary book that is a must read for anyone navigating their way through the school system." - Ria Julien - Winnipeg Free Press
John Taylor Gatto’s Weapons of Mass Instruction focuses on mechanisms of familiar schooling that cripple imagination, discourage critical thinking, and create a false view of learning as a by-product of rote-memorization drills. Gatto’s earlier book, Dumbing Us Down, put that now-famous expression of the title into common use worldwide. Weapons of Mass Instruction promises to add another chilling metaphor to the brief against schooling.
Here is a demonstration that the harm school inflicts is quite rational and deliberate, following high-level political theories constructed by Plato, Calvin, Spinoza, Fichte, Darwin, Wundt, and others, which contend the term “education” is meaningless because humanity is strictly limited by necessities of biology, psychology, and theology. The real function of pedagogy is to render the common population manageable.
Realizing that goal demands that the young be conditioned to rely upon experts, remain divided from natural alliances, and accept disconnections from the experiences that create self-reliance and independence.
Escaping this trap requires a different way of growing up, one Gatto calls “open source learning.” In chapters such as “A Letter to Kristina, my Granddaughter”; “Fat Stanley”; and “Walkabout:London,” this different reality is illustrated.
John Taylor Gatto taught for thirty years in public schools before resigning from school-teaching in the op-ed pages of The Wall Street Journal during the year he was named New York State’s official Teacher of the Year. Since then, he has traveled three million miles lecturing on school reform. less Seth GodinI end up recommending this book to parents again and again. It will transform the way you think of schooling. (Source)
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48
Team Human is a manifesto—a fiery distillation of preeminent digital theorist Douglas Rushkoff’s most urgent thoughts on civilization and human nature. In one hundred lean and incisive statements, he argues that we are essentially social creatures, and that we achieve our greatest aspirations when we work together—not as individuals. Yet today society is threatened by a vast antihuman infrastructure that undermines our ability to connect. Money, once a means of exchange, is now a means of exploitation; education, conceived as way to elevate the working class, has become another... more Team Human is a manifesto—a fiery distillation of preeminent digital theorist Douglas Rushkoff’s most urgent thoughts on civilization and human nature. In one hundred lean and incisive statements, he argues that we are essentially social creatures, and that we achieve our greatest aspirations when we work together—not as individuals. Yet today society is threatened by a vast antihuman infrastructure that undermines our ability to connect. Money, once a means of exchange, is now a means of exploitation; education, conceived as way to elevate the working class, has become another assembly line; and the internet has only further divided us into increasingly atomized and radicalized groups.
Team Human delivers a call to arms. If we are to resist and survive these destructive forces, we must recognize that being human is a team sport. In Rushkoff’s own words: “Being social may be the whole point.” Harnessing wide-ranging research on human evolution, biology, and psychology, Rushkoff shows that when we work together we realize greater happiness, productivity, and peace. If we can find the others who understand this fundamental truth and reassert our humanity—together—we can make the world a better place to be human. less Seth GodinA vivid thinker, Rushkoff is an insightful and acerbic antidote to Facebook, cultural hegemony, and the corporatization of everything. (Source)
Ramesh SrinivasanThe book and his podcasts are focused on one major theme: reminding us—and this is his motto, so I’m just going to quote it—that being human is a team sport. (Source)
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49
There are 168 hours in a week. This is your guide to getting the most out of them.
It's an unquestioned truth of modern life: we are starved for time. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren't enough hours to do it all. Or if we don't make excuses, we make sacrifices- taking time out from other things in order to fit it all in.
There has to be a better way...and Laura Vanderkam has found one. After interviewing dozens of successful, happy people,... more There are 168 hours in a week. This is your guide to getting the most out of them.
It's an unquestioned truth of modern life: we are starved for time. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren't enough hours to do it all. Or if we don't make excuses, we make sacrifices- taking time out from other things in order to fit it all in.
There has to be a better way...and Laura Vanderkam has found one. After interviewing dozens of successful, happy people, she realized that they allocate their time differently than most of us. Instead of letting the daily grind crowd out the important stuff, they start by making sure there's time for the important stuff. When plans go wrong and they run out of time, only their lesser priorities suffer.
Vanderkam shows that with a little examination and prioritizing, you'll find it is possible to sleep eight hours a night, exercise five days a week, take piano lessons, and write a novel without giving up quality time for work, family, and other things that really matter. less Seth GodinWe so often live our lives day by day. Laura wants us to think about doing it hour by hour. Living this mantra by example, she gets more done in a day than most of us do in a week. (Source)
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50
The secret to an extraordinary life starts with five simple changes that anyone can make.
No matter who you are, where you come from, what you do for a living, or how much money you have, everyone has a shot at greatness.
Zack Friedman has inspired millions with his powerful insights, including more than fourteen million who have read his advice in Forbes.
In his ground breaking new book, The Lemonade Life, Friedman starts with a fundamental question: What drives success? It's not only hard work,... more The secret to an extraordinary life starts with five simple changes that anyone can make.
No matter who you are, where you come from, what you do for a living, or how much money you have, everyone has a shot at greatness.
Zack Friedman has inspired millions with his powerful insights, including more than fourteen million who have read his advice in Forbes.
In his ground breaking new book, The Lemonade Life, Friedman starts with a fundamental question: What drives success? It's not only hard work, talent, and skill. The most successful people have one thing in common, the power to flip five internal "switches." We all have these five switches, and when activated, they are the secret to fuel success, create happiness, and conquer anything.
The Lemonade Life is filled with inspirational and practical advice that will teach you:
Why you should write yourself a $10 million check
Why your career depends on the Greek alphabet
Why you need ikigai in your life
How Judge Judy can help you have better work meetings
How these twenty questions will change your life
Learn from the entrepreneur who failed 5,126 times before becoming a billionaire, the fourteenth-century German monk who helped reinvent Domino's Pizza, the technology visionary who asked himself the same question every morning, the country music icon who bought more than one hundred million books, and the ice cream truck driver who made $110,237 in less than one hour.
With powerful stories and actionable lessons, this book will profoundly change the way you live, lead, and work. Your path to greatness starts with a simple choice. Everyday, you're choosing to live one of two lives: the Lemon Life or the Lemonade Life. Which life will you lead? less Seth GodinPractical, heartfelt, simple wisdom for people at any stage of their career (or life). (Source)
Brian RobertsZack Friedman has the mind of Tim Ferriss, the passion of Gary Vaynerchuk, and the heart of Tony Robbins. The Lemonade Life is the must-read book of the year for entrepreneurs and leaders. It will change the way you see the world. (Source)
David S. PottruckZack Friedman's new book, The Lemonade Life, is an immensely readable blueprint for finding that elusive pathway that leads to success and happiness. Unlike so many other books, Zack gives us specific things to start to do tomorrow and the next day to get on the road to the Lemonade Life. (Source)
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Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
51
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows... more The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:
-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.
The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget. less 
Guy KawasakiWho knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business. (Source)
Tony HsiehFor Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about. (Source)
Seth GodinI don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day (Source)
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52
The key to living well in a high tech world is to spend much less time using technology.
Georgetown computer scientist Cal Newport's Deep Work sparked a movement around the idea that unbroken concentration produces far more value than the electronic busyness that defines the modern work day. But his readers had an urgent follow-up question: What about technology in our personal lives?
In recent years, our culture's relationship with personal technology has transformed from something exciting into something darker. Innovations like smartphones and social media are... more The key to living well in a high tech world is to spend much less time using technology.
Georgetown computer scientist Cal Newport's Deep Work sparked a movement around the idea that unbroken concentration produces far more value than the electronic busyness that defines the modern work day. But his readers had an urgent follow-up question: What about technology in our personal lives?
In recent years, our culture's relationship with personal technology has transformed from something exciting into something darker. Innovations like smartphones and social media are useful, but many of us are increasingly troubled by how much control these tools seem to exert over our daily experiences--including how we spend our free time and how we feel about ourselves.
In Digital Minimalism, Newport proposes a bold solution: a minimalist approach to technology use in which you radically reduce the time you spend online, focusing on a small set of carefully-selected activities while happily ignoring the rest.
He mounts a vigorous defense for this less-is-more approach, combining historical examples with case studies of modern digital minimalists to argue that this philosophy isn't a rejection of technology, but instead a necessary realignment to ensure that these tools serve us, not the other way around.
To make these principles practical, he takes us inside the growing subculture of digital minimalists who have built rich lives on a foundation of intentional technology use, and details a decluttering process that thousands have already used to simplify their online lives. He also stresses the importance of never clicking "like," explores the underappreciated value of analog hobbies, and draws lessons from the "attention underground"--a resistance movement fighting the tech companies' attempts to turn us into gadget addicts.
Digital Minimalism is an indispensable guide for anyone looking to reclaim their life from the alluring diversions of the digital world. less 
Brad FeldI’m an introvert in an extrovert’s world. I like to be alone. In contrast, I spend a large portion of my work time with groups. Figuring out how to manage this duality, while staying mentally healthy, has been a life-long challenge.
Newport’s concept of digital minimalism helps me with all of this.
Newport has an entire chapter on solitude, nicely titled “Spend Time Alone.” He makes the... (Source)
Charlamagne Tha GodThis book is incredible. I’m a have to read it at least 3x and reference it forever. Disconnecting is very important because as the book says “Human Beings are not wired to always be wired.” A Silicon Valley whistle blower name Tristan Harris says “Is Silicon Valley programming apps or are they programming people?” They are programming people!!! Technology is not neutral, they want us to use it... (Source)
Ryan HolidayThe unassuming Georgetown computer science professor has become one of this generation’s leading voices on how we can all work more wisely and more deeply. With media consumption continuing to go way up (which, for most of us, means happiness and productivity continue to go way down) and the world becoming noisier every day, this book is an urgent call to action for anyone serious about being in... (Source)
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53
The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead–and how she ultimately succeeded, not despite her many mistakes, but because of them.
This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead.
Hadeed unintentionally launched Student Maid while attending college ten years... more The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead–and how she ultimately succeeded, not despite her many mistakes, but because of them.
This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead.
Hadeed unintentionally launched Student Maid while attending college ten years ago. Since then, Student Maid has employed hundreds of students and is widely recognized for its industry-leading retention rate and its culture of trust and accountability. But Kristen and her company were no overnight sensation. In fact, they were almost nothing at all.
Along the way, Kristen got it wrong almost as often as she got it right. Giving out hugs instead of feedback, fixing errors instead of enforcing accountability, and hosting parties instead of cultivating meaningful relationships were just a few of her many mistakes. But Kristen’s willingness to admit and learn from those mistakes helped her give her people the chance to learn from their own screwups too.
Permission to Screw Up dismisses the idea that leaders and organizations should try to be perfect. It encourages people of all ages to go for it and learn to lead by acting, rather than waiting or thinking. Through a brutally honest and often hilarious account of her own struggles, Kristen encourages us to embrace our failures and proves that we’ll be better leaders when we do.
less Susan CainIf you’re looking for the sunshine and rainbows version of success, this isn’t the story for you. If you’re looking for the down-to-earth, nitty-gritty, honest journey of a leader, proceed to chapter 1. (Source)
Seth GodinA brave and generous book, the ideal antidote to the perfection and invulnerability we pretend are essential to succeed. (Source)
Kip TindellPermission to Screw Up pulls back the curtains and reveals what it’s really like to be a leader—a must read for anyone who wants to start a company. Kristen isn’t afraid to own up to the mistakes she’s made along the way, and encourages us to do the same. (Source)
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54
From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies."Social Business By Design" is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, "Social Business... more From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies."Social Business By Design" is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, "Social Business By Design "clearly shows how to choose and implement a social business strategy and maximize its impact.Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and moreFeatures examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategiesDraws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutionsContaining actionable, high-impact techniques that save time and the bottom line, "Social Business By Design "will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world. less Seth GodinSocial Business by Design is a book about turning your business into a social one—not one that spams Twitter, but actually bakes the benefits of the social revolution right into the fabric of your organization. A big idea, and an urgent one. (Source)
Jeff GibbardOne of the five books Jeff recommends to young people interested in his career path. (Source)
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55
Before there was money, there was debt
Every economics textbook says the same thing: Money was invented to replace onerous and complicated barter systems—to relieve ancient people from having to haul their goods to market. The problem with this version of history? There’s not a shred of evidence to support it.
Here anthropologist David Graeber presents a stunning reversal of conventional wisdom. He shows that for more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long... more Before there was money, there was debt
Every economics textbook says the same thing: Money was invented to replace onerous and complicated barter systems—to relieve ancient people from having to haul their goods to market. The problem with this version of history? There’s not a shred of evidence to support it.
Here anthropologist David Graeber presents a stunning reversal of conventional wisdom. He shows that for more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.
Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.
Debt: The First 5,000 Years is a fascinating chronicle of this little known history—as well as how it has defined human history, and what it means for the credit crisis of the present day and the future of our economy. less Seth GodinI recommend it in audio because David is sometimes repetitive and a little elliptical, but in audio it's all okay because you can just listen to it again. (Source)
David Heinemeier HanssonAfter a few false starts, I finally got going with this, and what a treat. It shoots down the common myth that prior to money, everyone just bartered shit. I give you a pig, you give me five pies and a hat. Evidence shows that just wasn’t at all how things went. Most societies were structured either rather communistic (take what you need, give what you can) or with a loose debt-ledger system (or... (Source)
Will DaviesWhat’s stunning about the book is how it brings an anthropological perspective to bear on such an expansive history and geography, bringing the story right up to the present day, at the precise moment when debt has become a hugely political, mobilizing and destabilizing issue. Its central argument is simple and easy to grasp, and has been seized by activists and critics of the financial sector. (Source)
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56
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly... more In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life so you can: --Generate buzz and loyalty with the right customers, clients, or donors, --Make smarter, more cost-effective marketing decisions, --Stand out from the crowd and grow your business. less Seth GodinMarketing no longer means advertising, and brand no longer means logo. Your brand is the promise, the experience, the interactions, and the expectation people have for you. Maria Ross understands this, and teaches you how to think about this essential element of your business. (Source)
Ann HandleyCreating content that captivates customers, differentiates your organization, and drives sales is vital today. But the first step is getting crystal-clear on your brand strategy. Before you dive into random acts of content, read this book! (Source)
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57
Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler.
This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s... more Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler.
This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including:
Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture
Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more
Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant
Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach
Ritz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers
Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections
Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelers
Restaurateur Traci Des Jardins on building a “narcissism-free” hospitality culture
Legendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room.
The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource.
As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”
less Seth GodinSooner or later, we're all in the hospitality business. I bet you'll find that Chapter 8 alone is worth the cost of the book. (Source)
Herve HumlerA spectacularly useful look at what determines success in the hospitality industry, packed with the insights of great leaders and practitioners from our industry, put together by Micah Solomon, one of today's preeminent thought leaders on where hospitality, customer service, and customers themselves are heading. (Source)
Raul LealAt Virgin Hotels, we are building a new hotel experience-something that can only be done by learning lessons from the greats of our industry and understanding the needs and wants of today's consumers. In The Heart of Hospitality, Micah Solomon--one of the true thought leaders of the customer experience--has gathered unparalleled hospitality wisdom and distilled it in an incredibly readable and... (Source)
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58
Capital in the Twenty-First Century
meets
The Second Machine Age
in this stunning and optimistic tour de force on the promise and peril of the digital economy, from one of the most brilliant social critics of our time.
Digital technology was supposed to usher in a new age of endless prosperity, but so far it has been used to put industrial capitalism on steroids, making it harder for people and businesses to keep up. Social networks surrender their original missions to more immediately profitable data mining, while brokerage... more
Capital in the Twenty-First Century
meets
The Second Machine Age
in this stunning and optimistic tour de force on the promise and peril of the digital economy, from one of the most brilliant social critics of our time.
Digital technology was supposed to usher in a new age of endless prosperity, but so far it has been used to put industrial capitalism on steroids, making it harder for people and businesses to keep up. Social networks surrender their original missions to more immediately profitable data mining, while brokerage houses abandon value investing for algorithms that drain markets and our 401ks alike--all tactics driven by the need to stoke growth by any means necessary. Instead of taking this opportunity to reprogram our economy for sustainability, we have doubled down on growth as its core command. We have reached the limits of this approach. We must escape the growth trap, once and for all.
Media scholar and technology author Douglas Rushkoff--one of today's most original and influential thinkers--argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner-take-all system the growth trap leaves in its wake. Drawing on sources both contemporary and historical, Rushkoff pioneers a new understanding of the old economic paradigm, from central currency to debt to corporations and labor.
Most importantly, he offers a series of practical steps for businesses, consumers, investors, and policymakers to remake the economic operating system from the inside out--and prosper along the way. Instead of boycotting Wal-Mart or overtaxing the wealthy, we simply implement strategies that foster the creation of value by stakeholders other than just ourselves. From our currency to our labor to the corporation, every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all.
Inspiring and challenging, Throwing Rocks at the Google Bus provides a pragmatic, optimistic, and human-centered model for economic progress in the digital age. less 
Walter IsaacsonDouglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read (Source)
Tim O'ReillyEvery great advance begins when someone sees that what everyone else takes for granted may not actually be true. Douglas Rushkoff questions the deepest assumptions of the modern economy and blazes a path toward a more human-centered world. (Source)
Seth GodinIf you don't know Rushkoff, you're not serious about figuring out what's going to happen next. (Source)
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59
There is a fundamental opportunity for happiness right within our reach, yet we usually miss it—ironically while we are caught up in attempts to escape pain and suffering. Drawn from traditional Buddhist wisdom, Pema Chödrön's radical and compassionate advice for what to do when things fall apart in our lives goes against the grain of our usual habits and expectations. There is only one approach to suffering that is of lasting benefit, Pema teaches, and that approach involves moving toward painful situations with friendliness and curiosity, relaxing into the essential groundlessness of... more There is a fundamental opportunity for happiness right within our reach, yet we usually miss it—ironically while we are caught up in attempts to escape pain and suffering. Drawn from traditional Buddhist wisdom, Pema Chödrön's radical and compassionate advice for what to do when things fall apart in our lives goes against the grain of our usual habits and expectations. There is only one approach to suffering that is of lasting benefit, Pema teaches, and that approach involves moving toward painful situations with friendliness and curiosity, relaxing into the essential groundlessness of our entire situation. It is there, in the midst of chaos, that we can discover the truth and love that are indestructible.
The Shambhala Library is a series of exquisitely designed and produced cloth editions of the world's spiritual and literary classics, both ancient and modern. Perfect for collecting or as gifts, each volume features a sewn binding, decorative endsheets, and a ribbon marker—in a delightful-to-hold 4¼ x 6¾ trim size. less Seth GodinAlmost the flip side. I'm so much better at [protracted difficult periods] because of Pema and because of meditation and because of knowing how to sit with it and not insist that the tension go away. (Source)
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60
Are You Ready to Raise a Ruckus?
You’re probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer?
Business and cultural visionary Seth Godin has transformed the terrain of marketing and commerce more than once. But many of his readers remain stuck in their own work lives. So what’s keeping us back?
“The problem isn’t a lack of knowledge or skill,” he’s realized. “The problem is fear.” more Are You Ready to Raise a Ruckus?
You’re probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer?
Business and cultural visionary Seth Godin has transformed the terrain of marketing and commerce more than once. But many of his readers remain stuck in their own work lives. So what’s keeping us back?
“The problem isn’t a lack of knowledge or skill,” he’s realized. “The problem is fear.”
With Leap First, Seth Godin is here to help. This immersive audio program invites us to learn with him personally, unrehearsed and in the moment, as he shines a light for us, not with answers but with questions on the road to:
• Overcoming our instinctual resistance to risk and change
• Discovering our creative genius in the face of the empty page or whiteboard
• Finding the courage to share that work—with vulnerability, generosity, and results
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life.
More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
“It always feels too soon to leap. But you have to. Because that’s the moment between you and remarkable. I hope this helps you return to that edge. And then, to leap.” less Seth GodinInspired by [Zig and Pema], and some work I did, I did this book for charity; it's a short audiobook and you can get it at Sounds True. (Source)
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61
Do you ever find yourself confusing activity with accomplishment?
In this book, legendary speaker and author, Zig Ziglar points out you can't hit a target you don't have. He shares the 4 Reasons People Don't Set Goals.
Anyone can be, do, and have more. BUT... "You cannot make it as a wandering generality. You must become a meaningful specific."
Zig guides you through the 9 Steps of Setting Goals. And he encourages you with, "A goal properly set is halfway reached."
Zig shares a quote by Oliver Wendall Holmes, "Many people die with... more Do you ever find yourself confusing activity with accomplishment?
In this book, legendary speaker and author, Zig Ziglar points out you can't hit a target you don't have. He shares the 4 Reasons People Don't Set Goals.
Anyone can be, do, and have more. BUT... "You cannot make it as a wandering generality. You must become a meaningful specific."
Zig guides you through the 9 Steps of Setting Goals. And he encourages you with, "A goal properly set is halfway reached."
Zig shares a quote by Oliver Wendall Holmes, "Many people die with their music still in them. Why is this so? Too often it is because they are always getting ready to live. Before they know it, time runs out."
After teaching the steps to setting goals, Zig takes you straight into ACTION! Zig identifies 13 Variables in the Formula to Reach Your Goals. The day by day actions work. "When you take hold of these ideas and follow the procedures, you will accomplish goals."
If you're familiar with Zig, you know you'll get lots of folksy stories and one-liners in this book. And motivation by the wheelbarrow load. What you might be surprised by is the level of practicality. Zig breaks the goal setting and getting processes down to step by step, day by day actions. Whether you are just now experiencing Zig Ziglar for the first time or even if you have followed him for years, this book will be a life-changing revelation.
less Seth GodinZig is your grandfather and my grandfather. He's Tony Robbins' grandfather. None of us would be here if it weren't for Zig. (Source)
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62
Rosamund Stone Zander, Benjamin Zander | 4.31
The Art of Possibility offers a set of breakthrough practices for creativity in all human enterprises. This inspirational book is a synthesis of Rosamund Stone Zander's knowledge of cutting-edge psychology and Benjamin Zander's experiences as the conductor of the Boston Philharmonic Orchestra. Infused with the energy of their dynamic partnership, the book joins together Ben's extraordinary talent as a mover and shaker, teacher, and communicator with Rosamund's genius for creating innovative paradigms for personal and professional fulfillment. In lively counterpoint, the authors provide... more The Art of Possibility offers a set of breakthrough practices for creativity in all human enterprises. This inspirational book is a synthesis of Rosamund Stone Zander's knowledge of cutting-edge psychology and Benjamin Zander's experiences as the conductor of the Boston Philharmonic Orchestra. Infused with the energy of their dynamic partnership, the book joins together Ben's extraordinary talent as a mover and shaker, teacher, and communicator with Rosamund's genius for creating innovative paradigms for personal and professional fulfillment. In lively counterpoint, the authors provide us with a deep sense of the powerful role that the notion of possibility can play in every aspect of our lives.
The Zanders' deceptively simple practices are based on two premises: that life is composed as a story ("it's all invented") and that, with new definitions, much more is possible than people ordinarily think. The book shifts our perspective with uplifting stories, parables, and anecdotes. From "Giving an A" to the mysterious "Rule Number 6" to "Leading from Any Chair"--the account of Ben's stunning realization that the conductor/leader's power is directly linked to how much greatness he is willing to grant to others--each practice offers an opportunity for personal and organizational transformation.
less Seth Godin...which is very hard to find on audio and is totally worth seeking out. (Source)
Andra ZahariaAnother truly wonderful book is The Art of Possibility, which I’ve mentioned previously. This was part of the reading recommendations of Seth Godin's altMBA program that I went through earlier this year. Reading it brought me pure joy and helped understand the concept of framing and utilize its power in my day to day life. (Source)
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63
Walk in Their Shoes is the powerful, personal story of Jim Ziolkowski's inspiring mission to change the world one community at a time, hailed by the Dalai Lama as “an inspiring tribute to the power of compassion and education: the keys to leading a meaningful life.”
At age twenty-five, Jim Ziolkowski gave up his career in corporate finance to create a not-for-profit organization that turns inner-city youths into community leaders at home and abroad. Under Jim’s leadership, high school students from the South Bronx to San Francisco have contributed more than 1.2 million hours... more Walk in Their Shoes is the powerful, personal story of Jim Ziolkowski's inspiring mission to change the world one community at a time, hailed by the Dalai Lama as “an inspiring tribute to the power of compassion and education: the keys to leading a meaningful life.”
At age twenty-five, Jim Ziolkowski gave up his career in corporate finance to create a not-for-profit organization that turns inner-city youths into community leaders at home and abroad. Under Jim’s leadership, high school students from the South Bronx to San Francisco have contributed more than 1.2 million hours of direct community service, and over the past twenty years, the organization has also constructed more than 550 schools in the world’s economically poorest countries, from Haiti to Nepal.
Jim's tale of far-flung adventures in the most remote corners of the world and America’s toughest inner-cities is a moving testament to the power of faith and teamwork, and shows that when we give, we also help—and heal—ourselves.
Walk in Their Shoes is the story of buildOn’s inspirational work with at-risk teens, its indelible influence on communities around the world, and of the man whose vision, faith, and conviction made it all possible. Jim Ziolkowski “believed that one person could indeed change the world, and his story may inspire others to do the same” (Publishers Weekly). less Seth GodinFor decades. Jacqueline Novogratz and her classic book, The Blue Sweater continue to change lives. As does Jim Ziolkowski's amazing true story. This is what happens when people step up, keep their promises and make things happen. (Source)
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64
Cayce Pollard is an expensive, spookily intuitive market-research consultant. In London on a job, she is offered a secret assignment: to investigate some intriguing snippets of video that have been appearing on the Internet. An entire subculture of people is obsessed with these bits of footage, and anybody who can create that kind of brand loyalty would be a gold mine for Cayce's client. But when her borrowed apartment is burgled and her computer hacked, she realizes there's more to this project than she had expected.
Still, Cayce is her father's daughter, and the danger makes her... more Cayce Pollard is an expensive, spookily intuitive market-research consultant. In London on a job, she is offered a secret assignment: to investigate some intriguing snippets of video that have been appearing on the Internet. An entire subculture of people is obsessed with these bits of footage, and anybody who can create that kind of brand loyalty would be a gold mine for Cayce's client. But when her borrowed apartment is burgled and her computer hacked, she realizes there's more to this project than she had expected.
Still, Cayce is her father's daughter, and the danger makes her stubborn. Win Pollard, ex-security expert, probably ex-CIA, took a taxi in the direction of the World Trade Center on September 11 one year ago, and is presumed dead. Win taught Cayce a bit about the way agents work. She is still numb at his loss, and, as much for him as for any other reason, she refuses to give up this newly weird job, which will take her to Tokyo and on to Russia. With help and betrayal from equally unlikely quarters, Cayce will follow the trail of the mysterious film to its source, and in the process will learn something about her father's life and death. less Seth GodinNovels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months. (Source)
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65
Anderson Lake is a company man, AgriGen's Calorie Man in Thailand. Under cover as a factory manager, Anderson combs Bangkok's street markets in search of foodstuffs thought to be extinct, hoping to reap the bounty of history's lost calories. There, he encounters Emiko...
Emiko is the Windup Girl, a strange and beautiful creature. One of the New People, Emiko is not human; instead, she is an engineered being, creche-grown and programmed to satisfy the decadent whims of a Kyoto businessman, but now abandoned to the streets of Bangkok. Regarded as soulless beings by some, devils by... more Anderson Lake is a company man, AgriGen's Calorie Man in Thailand. Under cover as a factory manager, Anderson combs Bangkok's street markets in search of foodstuffs thought to be extinct, hoping to reap the bounty of history's lost calories. There, he encounters Emiko...
Emiko is the Windup Girl, a strange and beautiful creature. One of the New People, Emiko is not human; instead, she is an engineered being, creche-grown and programmed to satisfy the decadent whims of a Kyoto businessman, but now abandoned to the streets of Bangkok. Regarded as soulless beings by some, devils by others, New People are slaves, soldiers, and toys of the rich in a chilling near future in which calorie companies rule the world, the oil age has passed, and the side effects of bio-engineered plagues run rampant across the globe.
What Happens when calories become currency? What happens when bio-terrorism becomes a tool for corporate profits, when said bio-terrorism's genetic drift forces mankind to the cusp of post-human evolution? Award-winning author Paolo Bacigalupi delivers one of the most highly acclaimed science fiction novels of the twenty-first century. less Seth GodinNovels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months. (Source)
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
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66
The cofounder of Fast Company shows that opportunities for extraordinary innovation may be closer than you think.
A new era of business and leadership cries out for new stories of success, and new strategies for bringing them to life. Today, the way to win big, argues bestselling author William C. Taylor, is to relentlessly rethink the everyday. The unthinking assumptions your industry makes about its processes and its customers are ripe territory for innovation. Taylor goes inside nineteen unique organizations that have become unlikely change agents in their... more The cofounder of Fast Company shows that opportunities for extraordinary innovation may be closer than you think.
A new era of business and leadership cries out for new stories of success, and new strategies for bringing them to life. Today, the way to win big, argues bestselling author William C. Taylor, is to relentlessly rethink the everyday. The unthinking assumptions your industry makes about its processes and its customers are ripe territory for innovation. Taylor goes inside nineteen unique organizations that have become unlikely change agents in their otherwise humdrum fields. For example:
·At a 150-bed hospital in Anchorage, Alaska, a shift in language helped the staff feel more invested in patient health--and produced extraordinary health outcomes in the local Native American community.
·Miami Beach's 1111 Lincoln Road is a parking garage that also serves as a wedding venue, apartment complex, shopping center, and social hub.
·USAA, which provides insurance to military officers, teaches salespeople empathy through a simulated overseas deployment in which they subsist on MREs (Meals Ready to Eat) and don Kevlar vests.
·Pal's Sudden Service, a cult favorite fast-food restaurant, delivers unmatched speed and order accuracy thanks to its unique approach to employee training.
Taylor reveals that these businesses share a set of core principles that help them pioneer unlikely innovation: They strive to be the only ones doing what they're doing instead of competing in crowded fields; they don't let past experience limit what they can imagine; they seek ways to be kind as well as clever; and they share they value they create with those who helped create it. By embracing these strategies, Taylor argues, leaders in any industry will be well on their way to upending the status quo, and finding opportunity where competitors didn't or couldn't look. less See more recommendations for this book...
67
"Looking to make a career change? Pivot is a book you will turn to again and again." —Daniel Pink, author of To Sell is Human and Drive
Jenny Blake, author of Life After College and former career development program manager at Google, reveals how to methodically make your next career move by doubling down on what is already working.
This book is for anyone searching for an answer to the question, "What's next?" Whether you have hit a plateau in your perfect-on-paper job, are considering taking on a new role in your current job, are thinking... more "Looking to make a career change? Pivot is a book you will turn to again and again." —Daniel Pink, author of To Sell is Human and Drive
Jenny Blake, author of Life After College and former career development program manager at Google, reveals how to methodically make your next career move by doubling down on what is already working.
This book is for anyone searching for an answer to the question, "What's next?" Whether you have hit a plateau in your perfect-on-paper job, are considering taking on a new role in your current job, are thinking about starting your own business, or you want to move into a new industry altogether, one thing remains clear: your career success depends on your ability to determine your next best move.
If change is the only constant, let’s get better at it. less See more recommendations for this book...
68
Where did The War of Art come from?
How did creativity sensei Steven Pressfield come up with the notion that there is an insidious force in the universe called Resistance that keeps us from pursuing our life's work and fulfilling our artistic destiny? And that until we recognize and engage in an end-of-days battle with the big "R," our inner genius will remain blocked and unborn inside an internal protoplasmic goo?
Was he touched by angels as he contemplated the universe in an ashram?
Did he meet a mysterious stranger at a truck stop in Twin Falls,... more Where did The War of Art come from?
How did creativity sensei Steven Pressfield come up with the notion that there is an insidious force in the universe called Resistance that keeps us from pursuing our life's work and fulfilling our artistic destiny? And that until we recognize and engage in an end-of-days battle with the big "R," our inner genius will remain blocked and unborn inside an internal protoplasmic goo?
Was he touched by angels as he contemplated the universe in an ashram?
Did he meet a mysterious stranger at a truck stop in Twin Falls, Idaho who imparted deep truths over a cup of muddy Joe?
Perhaps blunt force trauma in a Reno bar had something to do with it?
If only...
As his "Too Close To True Novel," THE KNOWLEDGE, riotously reveals, the truth of Pressfield's Weltanschauung origin story lies somewhere between fact and fiction...
In the high-crime 1970s in New York, Pressfield was driving a cab and tending bar, incapable of achieving anything literary beyond the completion of his third-in-a-row unpublishable novel. Until fate, in the form of a job tailing his boss's straying wife, propels him into a Big Lebowski-esque underworld saga that ends with him coming to a life-altering crisis involving not just the criminals he has become deeply and emotionally involved with, but with his own inner demons of the blank page.
THE KNOWLEDGE is not just a writer's coming-of-age story. It's every writer's coming-of-age story.
If you're a fan of THE WAR OF ART, Pressfield's new novel, THE KNOWLEDGE, is the story behind that story and the origin tale between its lines. less Seth GodinThe Knowledge, Steve Pressfield's new book, is put together like a Swiss watch. Every single word, every scene... it's a master class in what it means to get out of your own way and write a book that works. I am walking around the house, unable to put it down. (Source)
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69
This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist.
The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to... more This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist.
The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently.
In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period:
Emergence over Authority
Pull over Push
Compasses over Maps
Risk over Safety
Disobedience over Compliance
Practice over Theory
Diversity over Ability
Resilience over Strength
Systems over Objects
Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world. less Seth GodinJoi Ito and Jeff Howe have a new book called Whiplash. Joi's the head of MIT's Media Lab and an extraordinary thinker. Jeff brings the ideas and the lessons of the Lab to life. This is a big think, well worth a deep dive. (Source)
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70
James C. Scott places the critical problem of the peasant household—subsistence—at the center of this study. The fear of food shortages, he argues persuasively, explains many otherwise puzzling technical, social, and moral arrangements in peasant society, such as resistance to innovation, the desire to own land even at some cost in terms of income, relationships with other people, and relationships with institutions, including the state.
Once the centrality of the subsistence problem is recognized, its effects on notions of economic and political justice can also be seen. Scott... more James C. Scott places the critical problem of the peasant household—subsistence—at the center of this study. The fear of food shortages, he argues persuasively, explains many otherwise puzzling technical, social, and moral arrangements in peasant society, such as resistance to innovation, the desire to own land even at some cost in terms of income, relationships with other people, and relationships with institutions, including the state.
Once the centrality of the subsistence problem is recognized, its effects on notions of economic and political justice can also be seen. Scott draws from the history of agrarian society in lower Burma and Vietnam to show how the transformations of the colonial era systematically violated the peasants’ “moral economy” and created a situation of potential rebellion and revolution.
Demonstrating keen insights into the behavior of people in other cultures and a rare ability to generalize soundly from case studies, Scott offers a different perspective on peasant behavior that will be of interest particularly to political scientists, anthropologists, sociologists, and Southeast Asianists.
“The book is extraordinarily original and valuable and will have a very broad appeal. I think the central thesis is correct and compelling.”—Clifford Geertz
“In this major work, … Scott views peasants as political and moral actors defending their values as well as their individual security, making his book vital to an understanding of peasant politics.”—Library Journal less Seth GodinThis book outlines the reasons why many efforts to jumpstart third-world economies fail. It's not just peasants, though. Many of your prospects feel precisely the same way. (Source)
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Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
71
Erik Spiekermann, E.M Ginger | 4.11
A guide to typography. It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display. more A guide to typography. It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display. less Seth GodinThis book helped me see design differently. Good design costs just as much as bad design, but it breaks through all sorts of clutter. (Source)
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72
Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and... more Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas. less Seth GodinBack when the fax was a new technology, a young entrepreneur set out to create a new brand. The book consists of a series of faxes back and forth with his investors, followed by a breakneck narrative of what it took to build a brand from scratch. Even though the technology is ancient, the story is timeless. This book changed my life. (Source)
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73
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley... more IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
From the Hardcover edition. less Seth GodinI don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design. (Source)
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74
One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
The Influentials
Who are they? The most influential Americans -- the ones who tell their neighbors what to buy, which politicians to support, and where to vacation -- are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their... more One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
The Influentials
Who are they? The most influential Americans -- the ones who tell their neighbors what to buy, which politicians to support, and where to vacation -- are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word" -- what is said -- is the "mouth" -- who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples:
• Influentials have been the "early majority" -- leading indicators of what Americans will be buying -- for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today.
• Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians.
Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials.
Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore. less Seth GodinThis book exhaustively looks at one very influential group of early adopters. This may not be YOUR group, but the thinking applies to every hive I can think of. (Source)
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75
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.
Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such... more Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.
Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.
Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again. less Seth GodinGuy has written several irrestible books, but this is a great place to start. It's all about starting the virus. (Source)
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76
Presenting a collection of super-hero-themed comics from the award-winning newspaper cartoon Bizarro. Cartoonist Dan Piraro skewers these masked and caped crime fighters like no other, poking fun at their super powers, superlatives, and their tights. Piraro's elaborate renderings often reveal the true identities of these heroes: Superman on the couch at home, the Hulk in his psychiatrist's office, Wolverine at the nail salon, and many more. Bizarro Heroes collects these smart, funny send-ups of all your favorite comic heroes in one incredible volume. Bizarro was first syndicated in 1985 and... more Presenting a collection of super-hero-themed comics from the award-winning newspaper cartoon Bizarro. Cartoonist Dan Piraro skewers these masked and caped crime fighters like no other, poking fun at their super powers, superlatives, and their tights. Piraro's elaborate renderings often reveal the true identities of these heroes: Superman on the couch at home, the Hulk in his psychiatrist's office, Wolverine at the nail salon, and many more. Bizarro Heroes collects these smart, funny send-ups of all your favorite comic heroes in one incredible volume. Bizarro was first syndicated in 1985 and since then has built a steady and loyal following in the United States and Canada, as well as parts of Europe, Asia and South America. Bizarro has won an unprecedented three consecutive "Best Cartoon Panel of the Year" awards from the National Cartoonists Society. In 2010, Dan Piraro was given their highest award, the Reuben, for "Outstanding Cartoonist of the Year." less Seth GodinDan is hysterical. Better than Gary Larson, panel for panel. Go for it. (Source)
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77
Don’t drink and drive. It's a deceptively simple rule, but one that is all too often ignored. And while efforts to eliminate drunk driving have been around as long as automobiles, every movement to keep drunks from driving has hit some alarming bumps in the road.
Barron H. Lerner narrates the two strong—and vocal—sides to this debate in the United States: those who argue vehemently against drunk driving, and those who believe the problem is exaggerated and overregulated. A public health professor and historian of medicine, Lerner asks why these opposing views exist, examining drunk... more Don’t drink and drive. It's a deceptively simple rule, but one that is all too often ignored. And while efforts to eliminate drunk driving have been around as long as automobiles, every movement to keep drunks from driving has hit some alarming bumps in the road.
Barron H. Lerner narrates the two strong—and vocal—sides to this debate in the United States: those who argue vehemently against drunk driving, and those who believe the problem is exaggerated and overregulated. A public health professor and historian of medicine, Lerner asks why these opposing views exist, examining drunk driving in the context of American beliefs about alcoholism, driving, individualism, and civil liberties.
Angry and bereaved activist leaders and advocacy groups like Mothers Against Drunk Driving campaign passionately for education and legislation, but even as people continue to be killed, many Americans remain unwilling to take stronger steps to address the problem. Lerner attributes this attitude to Americans’ love of drinking and love of driving, an inadequate public transportation system, the strength of the alcohol lobby, and the enduring backlash against Prohibition. The stories of people killed and maimed by drunk drivers are heartrending, and the country’s routine rejection of reasonable strategies for ending drunk driving is frustratingly inexplicable.
This book is a fascinating study of the culture of drunk driving, grassroots and professional efforts to stop it, and a public that has consistently challenged and tested the limits of individual freedom. Why, despite decades and decades of warnings, do people still choose to drive while intoxicated? One for the Road provides crucial historical lessons for understanding the old epidemic of drunk driving and the new epidemic of distracted driving. less Seth GodinYou know what they invented right after they invented cars? Drunk driving. This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake. (Source)
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78
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?
How does the fashion industry play on our innate need to belong?
Why do men’s testosterone levels rise when they drive a Ferrari or a Porsche?
The answer to all of these intriguing... more For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?
How does the fashion industry play on our innate need to belong?
Why do men’s testosterone levels rise when they drive a Ferrari or a Porsche?
The answer to all of these intriguing questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. less Seth GodinIf you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page. (Source)
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79
“An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders.”—The Daily Beast
In its infancy, Google embraced extremes—endless days fueled by unlimited free food, nonstop data-based debates, and blood-letting hockey games. The company’s fresh-from-grad-school leaders sought more than old notions of success; they wanted to make all the information in the world available to everyone—instantly. Google, like the Big Bang, was a singularity—an explosive release of raw intelligence and unequaled creative energy—and... more “An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders.”—The Daily Beast
In its infancy, Google embraced extremes—endless days fueled by unlimited free food, nonstop data-based debates, and blood-letting hockey games. The company’s fresh-from-grad-school leaders sought more than old notions of success; they wanted to make all the information in the world available to everyone—instantly. Google, like the Big Bang, was a singularity—an explosive release of raw intelligence and unequaled creative energy—and while others have described what Google accomplished, no one has explained how it felt to be a part of it. Until now.
As employee number 59, Douglas Edwards was a key part of Google’s earliest days. Experience the unnerving mix of camaraderie and competition as Larry Page and Sergey Brin create a famously nonhierarchical structure, fight against conventional wisdom, and race to implement myriad new features while coolly burying broken ideas. I’m Feeling Lucky captures the self-created culture of the world’s most transformative corporation and offers unique access to the emotions experienced by those who virtually overnight built one of the world’s best-known brands.
“Edwards does an excellent job of telling his story with a fun, outsider-insider voice. The writing is sharp.”—Boston Globe
“An affectionate, compulsively readable recounting of the early years of Google.”—Publishers Weekly less Seth GodinI can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly. (Source)
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80
Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately, making more money, while spending less. more
Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately, making more money, while spending less. lessSeth GodinBefore you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg. (Source)
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Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
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- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
81
The classic book on business strategy in the new networked economy-- from the author of the New York Times bestseller The Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of... more The classic book on business strategy in the new networked economy-- from the author of the New York Times bestseller The Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business--both low and high tech-- all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy. less Seth GodinImagine if a time-traveler wrote a book about our future in 1999. And imagine that he gave it away to anyone who wanted to read it, and that even after 20 years, it’s still a road map to the future. Kevin Kelly might or might not be from the future, but this is that book. (Source)
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Don't have time to read Seth Godin's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
