How We Decide

Ranked #29 in Decision Making, Ranked #40 in Behavioral Economicssee more rankings.

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our...

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Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book

Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book

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