How We Decide
Ranked #29 in Decision Making, Ranked #40 in Behavioral Economics — see more rankings.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our... more
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our... more
Reviews and Recommendations
We've comprehensively compiled reviews of How We Decide from the world's leading experts.
Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book
Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book
Seth Godin Author, Marketer, EntrepreneurRecommends this book
Rankings by Category
How We Decide is ranked in the following categories:
- #80 in Behavior
- #52 in Behavioral Psychology
- #52 in Brain
- #46 in Cognitive Psychology
- #41 in Consumer Behavior
- #40 in Crossfit
- #92 in Focus
- #52 in Human Brain
- #65 in Influence
- #83 in Neurology
- #50 in Neuroscience
- #81 in Product Design
- #95 in Psychology
- #97 in Social Psychology
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