The Thing Which Has No Name

Ranked #58 in Evolutionary Psychology, Ranked #72 in Advertisingsee more rankings.

The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.

When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with...

Reviews and Recommendations

We've comprehensively compiled reviews of The Thing Which Has No Name from the world's leading experts.

Nassim Nicholas Taleb Author4 hours dinner conversation with @rorysutherland and Rohan @Silva in a Pakistani restaurant in London (2 bottles of wine, but no Negroni). You must buy two copies of Rory's book, in case one is stolen, lost, damaged (by the rain), or self-destructs. (Source)

Geoffrey Miller Agree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be. (Source)

Preston Pysh @rorysutherland I would love to interview you on our podcast. Your book was incredible! (Source)

Graeme Dixon @rorysutherland your book ”Alchemy: The surprising power of ideas that don't make sense” is superb. Really useful for what we do and why some don't get it. Silly questions are so powerful. Book of the year so far for me. Thank you. (Source)

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