The Invisible Gorilla

And Other Ways Our Intuitions Deceive Us

Recommended by Dan Ariely, and 1 others. See all reviews

Ranked #23 in Illusion, Ranked #32 in Marketing Strategysee more rankings.

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday...

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Dan Ariely AuthorThese guys did one of the most important pieces of research in social science, to show how little we actually see in the world around us. (Source)

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