Misbehaving
The Making of Behavioral Economics
Ranked #8 in Behavioral Economics, Ranked #13 in Consumer Behavior — see more rankings.
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or... more
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or... more
Rankings by Category
Misbehaving is ranked in the following categories:
- #55 in Behavior
- #71 in Business Economics
- #58 in Cognitive Psychology
- #47 in Decision Making
- #26 in Economic History
- #26 in Economics
- #55 in Game Theory
- #91 in Personal Branding
- #21 in Sas
- #91 in Social Sciences
- #99 in Statistics
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