The Paradox of Choice
Why More Is Less
Ranked #29 in Minimalism, Ranked #33 in Behavioral Psychology — see more rankings.
About the Book: The Paradox of Choice. In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Paradox of Choice from the world's leading experts.
Nassim Nicholas Taleb AuthorRecommends this book
Noah Kagan Founder/SumoA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)
Rankings by Category
The Paradox of Choice is ranked in the following categories:
- #36 in Behavioral Economics
- #54 in Consumer Behavior
- #36 in Decision Making
- #95 in Happiness
- #38 in Illusion
- #51 in Marketing Strategy
- #97 in Persuasion
- #90 in Psychology
- #61 in Retailing
- #54 in Social Psychology
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