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Vinod Khosla's Top Book Recommendations

Co-Founder/Sun Microsystem

Want to know what books Vinod Khosla recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Vinod Khosla's favorite book recommendations of all time.

1
A revolution is under way. In recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human Jeopardy! players. Digital technologies with hardware, software, and networks at their core will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the...

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Michael DellThe authors make a case for a future world that is better, not worse, than the one we inherited. That may seem far-fetched given the problems we see flashing across our screens every day. But there is reason for optimism, and it starts and ends with one of my favorite things, technology. (Source)

Dominic Steil[One of the books that had the biggest impact on .] (Source)

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2

Homo Deus

A Brief History of Tomorrow

Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.

Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and...
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Richard BransonI certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all... (Source)

Bill GatesHarari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. (Source)

Vinod KhoslaNot that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. (Source)

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3

The Score Takes Care of Itself

My Philosophy of Leadership

"Even when you have an organization brimming with talent, victory is not always under your control. There is no guarantee, no ultimate formula for success. It all comes down to intelligently and relentlessly seeking solutions that will increase your chance of prevailing. When you do that, the score will take care of itself." (Bill Walsh)

Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty that won three Super Bowls. In the process, he changed the way...
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Jack DorseyThere is never a better time to do the hard things when things are going extremely well and that can be as an individual that can be as a team as well. “Number nine, never fall prey to the belief that getting to the top makes everything easy.” It doesn’t, it makes it harder. “Number 10, recognize that mastery is a process, not a destination.” That’s what Bill Walsh had to say. The book is The... (Source)

Ryan HolidayIn 2014, I read The Education of a Coach, a book about Bill Belichick which influenced me immensely (coincidentally, the Patriots have also read my book and were influenced by it). Anyway, I have been chasing that high ever since. Bill Walsh’s book certainly met that high standard. Out of all the books I read this year, I marked this one up the most. Even if you’ve never watched a down of... (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

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4

Only the Paranoid Survive

Under Andy Grove's leadership, Intel has become the world's largestchipmaker, the fifth-most-admired company in America, and theseventh-most-profitable company among the Fortune 500. You don't achieverankings like these unless you have mastered a rare understanding of the art ofbusiness and an unusual way with its practice.Few CEOs can claim this level of consistent record-breaking success. Groveattributes much of this success to the philosophy and strategy he reveals in "Only the Paranoid Survive--" a book that is unique in leadership annalsfor offering a bold new business measure, and for... more

Charles T. MungerIn my whole life, I have known no wise people (over a broad subject matter area) who didn't read all the time -- none, zero. You'd be amazed at how much Warren reads -- and at how much I read. My children laugh at me. They think I'm a book with a couple of legs sticking out. (Source)

Steve JobsThis book is about one super-important concept. You must learn about Strategic Inflection Points, because sooner or later you are going to live through one. (Source)

Ben HorowitzAndy Grove's Only the Paranoid Survive is a great book on strategy. (Source)

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5
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable... more

Marius Ciuchete Pauneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Question: Was there a moment, specifically, when something you read in a book helped you? Answer: Yes there was. In fact, I can remember two separate sentences from two different books: The first one comes from “The Design of Everyday Things” by Don Norman. It says: “great design will help... (Source)

Grey BakerI mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems... (Source)

Kaci LambeThese three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. (Source)

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6
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
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Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)

Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)

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7

High Output Management

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating... more

Mark Zuckerberg[Andy’s] book played a big role in shaping my management style. (Source)

Ben HorowitzAndy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either — Andy wrote this book himself. What an incredible gift. (Source)

Drew HoustonThe best book on management ever written. (Source)

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8

Contagious

Why Things Catch On

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

...
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Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

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9
The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.

Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we...
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Recommended by Vinod Khosla, Azeem Azhar, and 2 others.

Vinod KhoslaThe physics behind biology, cities, economics and companies. Do they grow, scale and die by the same math equations? New insights that are enlightening and delightful. (Source)

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10
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was.

The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to...
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Recommended by Bill Gates, Jeff Bezos, Simon Sinek, and 22 others.

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Jeff Bezos[From the book "The Everything Store: and the Age of Amazon"] “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. (Source)

James AltucherAnd throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

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Don't have time to read Vinod Khosla's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
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Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

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12
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

...
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Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Jules EvansClay Shirky’s book isn’t really about ancient philosophy, but explores one of the reasons why there is a revival of community philosophy today. As discussed, there is the rediscovery of the ancients’ idea of philosophy as a therapeutic way of life, and this naturally leads to questions of community. Ancient philosophy wasn’t just individual self help. It was very social and communal. The Stoics... (Source)

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13
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally...
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Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

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14
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan...
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Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

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15

The New York Times bestselling author of Better and Complications reveals the surprising power of the ordinary checklist

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies‚neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist.

First introduced decades ago by the U.S. Air Force, checklists...

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Bill GatesA great read. (Source)

David AllenAtul is really talking about how absolutely powerful checklists are, and I think he makes a very creative point: that checklist are not just some static, boring thing. They actually allow you to do excellent work and free up your brain by not having to keep remembering what you need to do when. That then allows your brain to be a lot more creative about whatever it is you’re doing. (Source)

Timothy FerrissRamit and I are both obsessed with checklists and love a book by Atul Gawande titled The Checklist Manifesto. I have this book on a shelf in my living room, cover out, as a constant reminder. (Source)

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16
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
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Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

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17
LinkedIn co-founder, legendary investor and author of the NYT Bestseller The Start-up of You reveals the secret to starting and scaling massively valuable companies.

For most of the world, the terms "Silicon Valley" and "startup" are synonymous. Indeed, Silicon Valley is home to a disproportionate number of companies that have grown from garage startups into global giants.
But what is the secret to these startups' extraordinary success? Contrary to the popular narrative, it's not their superhuman founders or savvy venture capitalists. Rather, it's that they have...
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Eric SchmidtThe secret of Silicon Valley is that it keeps updating the playbook. Each new success - from Google to Facebook to Airbnb and Uber - develops new techniques for world-transforming products. Blitzscaling paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new... (Source)

Sheryl SandbergBlitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business. (Source)

Bill GatesThe case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book. (Source)

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18

Lifespan

Why We Age—and Why We Don't Have To

It’s a seemingly undeniable truth that aging is inevitable. But what if everything we’ve been taught to believe about aging is wrong? What if we could choose our lifespan?

In this groundbreaking book, Dr. David Sinclair, leading world authority on genetics and longevity, reveals a bold new theory for why we age. As he writes: “Aging is a disease, and that disease is treatable.”

This book takes us to the frontlines of research many from Dr. David Sinclair’s own lab at Harvard—that demonstrate how we can slow down, or even reverse, aging. The key is activating newly...
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Vinod KhoslaReveals incredible scientific breakthroughs about aging and ways we can slow down, or even reverse, the process. (Source)

Vinod KhoslaReveals incredible scientific breakthroughs about aging and ways we can slow down, or even reverse, the process. (Source)

Dave AspreyPrepare to have your mind blown. You are holding in your hands the precious results of decades of work, as shared by Dr. David Sinclair, the rock star of aging and human longevity. (Source)

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19

How We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our...
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20

Superforecasting

The Art and Science of Prediction

New York Times Bestseller

An Economist Best Book of 2015

"The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow."
Jason Zweig, The Wall Street Journal
 
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even...
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Sheil KapadiaRead the book Superforecasting, had a great conversation with @bcmassey and came up with seven ideas for how NFL teams can try to find small edges during the draft process. Would love to hear feedback on this one. https://t.co/PdN1fKCagl (Source)

Julia Galef[Has] some good advice on how to improve your ability to make accurate predictions. (Source)

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Don't have time to read Vinod Khosla's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21

The Success Equation

Steve Burns@RampCapitalLLC @mjmauboussin I’m reading this now, great book! (Source)

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22
The true story of Max Butler, the master hacker who ran a billion dollar cyber crime network.

The word spread through the hacking underground like some unstoppable new virus: an audacious crook had staged a hostile takeover of an online criminal network that siphoned billions of dollars from the US economy.

The culprit was a brilliant programmer with a hippie ethic and a supervillain's double identity. Max 'Vision' Butler was a white-hat hacker and a celebrity throughout the programming world, even serving as a consultant to the FBI. But there was another side to Max. As...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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23
The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”

Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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24
Why do most growth companies stop growing? These fast-growing businesses are the engines of economic growth and wealth creation, but most fall behind the curve before reaching their potential. Executives are surprised when their business models mature sooner than expected, victims of the familiar S-Curve. Tragically, once-promising companies are often sold by investors too ready to throw in the towel. So what can leaders do to keep moving forward? 

To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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25
If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do?

Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don’t waste your time wondering why things are the way they are, keep your head down and start looking for the cheese.

But success in the areas of innovation, entrepreneurship, creativity, leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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26
Muhammad Yunus is that rare thing: a bona fide visionary. His dream is the total eradication of poverty from the world. In 1983, against the advice of banking and government officials, Yunus established Grameen, a bank devoted to providing the poorest of Bangladesh with minuscule loans. Grameen Bank, based on the belief that credit is a basic human right, not the privilege of a fortunate few, now provides over 2.5 billion dollars of micro-loans to more than two million families in rural Bangladesh. Ninety-four percent of Yunus's clients are women, and repayment rates are near 100 percent.... more

Roger ThurowI chose this book for the power of the story that he tells – the founding of Grameen Bank and the success that it has had. (Source)

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27
What if your cell phone could detect cancer cells circulating in your blood or warn you of an imminent heart attack? Mobile wireless digital devices, including smartphones and tablets with seemingly limitless functionality, have brought about radical changes in our lives, providing hyper-connectivity to social networks and cloud computing. But the digital world has hardly pierced the medical cocoon.

 Until now. Beyond reading email and surfing the Web, we will soon be checking our vital signs on our phone. We can already continuously monitor our heart rhythm, blood glucose...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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28
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: "A brand isn't what you say it is - it's what they say it is." People are... more
Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaWish all books maximized learning per hour of reading time. A very well done book on branding and new brand values. It will be the death of many incumbents. (Source)

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29
This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat! less

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

Bill LiaoThe human world occurs in language so best get good at it! (Source)

Neville MedhoraIt takes you through 11 different 'archetypes' of screenplays you can write, and the exact elements each needs to be a great story. (Source)

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30
What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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Don't have time to read Vinod Khosla's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31
Now published in more than twenty countries, David Bornstein's How to Change the World has become the bible for social entrepreneurship--in which men and women around the world are finding innovative solutions to a wide variety of social and economic problems. Whether delivering solar energy to Brazilian villagers, expanding work opportunities for disabled people across India, creating a network of home-care agencies to serve poor people with AIDS in South Africa, or bridging the college-access gap in the United States, social entrepreneurs are pioneering problem-solving models that... more

Nicholas KristofHow to Change the World really is the Bible for do-gooders and it’s just a terrific book. (Source)

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32
Dynamic young Stanford biologist Nathan Wolfe reveals the surprising origins of the world's most deadly viruses, and how we can overcome catastrophic pandemics.

In The Viral Storm, award-winning biologist Nathan Wolfe tells the story of how viruses and human beings have evolved side by side through history; how deadly viruses like HIV, swine flu, and bird flu almost wiped us out in the past; and why modern life has made our species vulnerable to the threat of a global pandemic.

Wolfe's research missions to the jungles of Africa and the rain forests of...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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33
New York Post Best Book of 2016

We often think of our capacity to experience the suffering of others as the ultimate source of goodness. Many of our wisest policy-makers, activists, scientists, and philosophers agree that the only problem with empathy is that we don’t have enough of it.

Nothing could be farther from the truth, argues Yale researcher Paul Bloom. In AGAINST EMPATHY, Bloom reveals empathy to be one of the leading motivators of inequality and immorality in society. Far from helping us to improve the lives of others, empathy is a...
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaSurprising, but will feel very obvious to the rationalists. A good case against too much empathy. (Source)

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34
What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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35
“One of the best critiques of current mathematics education I have ever seen.”—Keith Devlin, math columnist on NPR’s Morning Edition

A brilliant research mathematician who has devoted his career to teaching kids reveals math to be creative and beautiful and rejects standard anxiety-producing teaching methods. Witty and accessible, Paul Lockhart’s controversial approach will provoke spirited debate among educators and parents alike and it will alter the way we think about math forever.

Paul Lockhart, has taught mathematics at Brown University and UC Santa...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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36
Author of the #1 New York Times bestseller Against All Enemies, former presidential advisor and counter-terrorism expert Richard A. Clarke sounds a timely and chilling warning about America’s vulnerability in a terrifying new international conflict—Cyber War! Every concerned American should read this startling and explosive book that offers an insider’s view of White House ‘Situation Room’ operations and carries the reader to the frontlines of our cyber defense. Cyber War exposes a virulent threat to our nation’s security. This is no X-Files... more

Joseph NyeThis is intriguing, because when you look at the enormous opportunities that the Internet has presented – economic efficiency, great communication – we generally think of the positive side. But what Clarke and Knake point out is that as we open these opportunities we also make ourselves vulnerable to their disruption. For example, you have the capacity to do damage in the physical world just by... (Source)

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37
The intelligence failures surrounding the invasion of Iraq dramatically illustrate the necessity of developing standards for evaluating expert opinion. This book fills that need. Here, Philip E. Tetlock explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts.


Tetlock first discusses arguments about whether the world is too complex for people to find the tools to understand political phenomena, let alone predict the future. He evaluates predictions from experts in different fields, comparing them to...
more

Marc AndreessenIs the future knowable, and by whom? All pundits and commentators should publish their prediction track records, yet don't. What to pay attention to and what to ignore. (Source)

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38

Civilization

The West and the Rest

Western civilization’s rise to global dominance is the single most important historical phenomenon of the past five centuries

How did the West overtake its Eastern rivals? And has the zenith of Western power now passed? Acclaimed historian Niall Ferguson argues that beginning in the fifteenth century, the West developed six powerful new concepts, or “killer applications”—competition, science, the rule of law, modern medicine, consumerism, and the work ethic—that the Rest lacked, allowing it to surge past all other competitors.


Yet now, Ferguson shows how the Rest...
more

Rupert MurdochCan't wait to start reading Niall Ferguson's new book, Civilization, The West and the Rest. Bet lots to think about. (Source)

Dambisa MoyoWhat I found interesting and what I like about this book is the fact that Niall takes a very broad look at the East-West theme. When people are looking at this issue of East versus West, or West versus the Rest, they tend to focus either on politics (which is very important and we’ll talk about that when we discuss Richard McGregor’s book on the Chinese Communist Party) or on economics. But there... (Source)

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39
An award-winning journalist uses landmark research to debunk the whole expert prediction industry, and explores the psychology of our obsession with future history.
In 2008, experts predicted gas would hit $20 a gallon; it peaked at $4.10. In 1967, they said the USSR would be the world's fastest-growing economy by 2000; by 2000, the USSR no longer existed. In 1908, it was pronounced that there would be no more wars in Europe; we all know how that turned out. Face it, experts are about as accurate as dart- throwing monkeys. And yet every day we ask them to predict the future- everything...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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41
Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture. less
Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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42
Ted Nordhaus and Michael Shellenberger triggered a firestorm with the publication of Break Through, contending that the politics that dealt with acid rain and smog can’t deal with global warming.The nations that ratified the Kyoto protocol have seen their greenhouse gas emissions go up, not down. And the destruction of tropical rain forests, a key driver of global warming, has accelerated.What today’s ecological crises demand, say the authors, is not that we constrain human power but rather unleash it.We must go beyond interest group environmentalism and liberalism to create a politics... more
Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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43

The Cost Disease

Why Computers Get Cheaper and Health Care Doesn't

The exploding cost of health care in the United States is a source of widespread alarm. Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, the well-known economist William J. Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation. Baumol identifies the "cost disease" as a major source of rapidly rising costs in service sectors of the economy. Once we understand that disease, he explains, effective responses become apparent.

Baumol presents his analysis...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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44

The Thirty Six Dramatic Situations


This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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45
Virtual Music is about artificial creativity. Focusing on the author's Experiments in Musical Intelligence computer music programme, the author and a distinguished group of experts discuss many of the issues surrounding the programme, including artificial intelligence, music cognition and aesthetics. less
Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

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46
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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Vinod KhoslaBrand building for entrepreneurs trying to upset the incumbents. One of the few “how to” books I enjoyed. (Source)

Steven StokesOne must-read book for such entrepreneurs that want to take their brand’s fledgling proposition, their drive, spirit, personalities and angst and cement it into a Challenger brand (such as Brewdog, Gymbox, Simba Mattresses or Lush), is Eating the Big Fish. At DUKE, we recognised the increasing indifference from consumers towards brands and most of their advertising. This gave us a springboard to... (Source)

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47

The Last Days of Night

New York, 1888. Gas lamps still flicker in the city streets, but the miracle of electric light is in its infancy. The person who controls the means to turn night into day will make history--and a vast fortune. A young untested lawyer named Paul Cravath, fresh out of Columbia Law School, takes a case that seems impossible to win. Paul's client, George Westinghouse, has been sued by Thomas Edison over a billion-dollar question: Who invented the light bulb and holds the right to power the country?

The case affords Paul entry to the heady world of high society--the glittering parties...
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Vinod KhoslaI don’t read fiction, but this almost historical fiction is fun especially for Silicon Valley types. (Source)

Chris Fralic@kevinroose @VentureTypes It’s an amazing book (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

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48

The Formula

The Universal Laws of Success

In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success.

Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of...
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Nassim Nicholas TalebThis is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person. (Source)

Vinod KhoslaThis book transforms how our success-obsessed society approaches their professional careers and long-term goals. (Source)

Vinod KhoslaThis book transforms how our success-obsessed society approaches their professional careers and long-term goals. (Source)

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49

Moonshots

Creating a World of Abundance

Secrets of the Entrepreneurial Mindset Revealed

Learn how curiosity, imagination, and exponential innovation are creating life without limits

Naveen Jain is leading disruptions today that will reshape the world—and beyond. From redefining civilian space exploration to creating a path to free energy to disrupting healthcare and education, Jain is at the forefront of the exponential technology developments that will forever change how we live and work. In Moonshots Jain reveals the secrets of the "super entrepreneur" mindset—the...
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Richard BransonEvery entrepreneur should read this book! (Source)

Tony RobbinsThis brilliant must-read book by Naveen Jain provides the key to unlocking the emerging new era of abundance, turning the page forever on the old and obsolete scarcity-driven mindset. Here is a powerful book that will give you the confidence to launch your own moonshot and solve any grand challenge you choose. (Source)

Vinod KhoslaIt only takes a few people―driven by belief and a strong internal compass―to materially change the landscape of the world. Moonshots shows you what it takes. Read this book to learn how to develop the mindset that can make anything happen. (Source)

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50
With the collapse of the Soviet Union, the fall of the Berlin Wall, and the deregulation of international financial markets in 1989, governments and entrepreneurs alike became intoxicated by dreams of newly opened markets. But no one could have foreseen that the greatest success story to arise from these events would be the worldwide rise of organized crime. Today, it is estimated that illegal trade accounts for one-fifth of the global GDP.

In this fearless and wholly authoritative investigation of the seemingly insatiable demand for illegal wares, veteran reporter Misha Glenny...
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Recommended by Vinod Khosla, Simon Conway, and 2 others.

Vinod KhoslaFun though older book. (Source)

Simon ConwayYes, with my next two choices I am trying to bring together some of the issues that have been rattling around in my head. This book really leads you into the world of international crime, gang operations, sex slavery and money laundering, etc. (Source)

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51
How did we come to have minds?

For centuries, this question has intrigued psychologists, physicists, poets, and philosophers, who have wondered how the human mind developed its unrivaled ability to create, imagine, and explain. Disciples of Darwin have long aspired to explain how consciousness, language, and culture could have appeared through natural selection, blazing promising trails that tend, however, to end in confusion and controversy. Even though our understanding of the inner workings of proteins, neurons, and DNA is deeper than ever before, the matter of how our minds...
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Recommended by Vinod Khosla, Esther Dyson, and 2 others.

Vinod KhoslaAnother of my favorites this year. Long but worth every page. (Source)

Esther DysonHow consciousness arises, and how much it depends on a sense of past, present, and future (plus a lot of other interesting insights). (Source)

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52

Astrophysics for People in a Hurry

What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson.

But today, few of us have time to contemplate the cosmos. So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your busy day.
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaGreat, very quick overview of astrophysics. Easily accessible. (Source)

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53
A thought-provoking and wide-ranging exploration of machine learning and the race to build computer intelligences as flexible as our own
In the world's top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and...
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaIf you want speculation about what the master AI might need (one view). For a slightly more technical read, I’d suggest Ian Goodfellows Deep Learning. (Source)

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54

Mindfulness in Plain English

“A masterpiece.”
—Jon Kabat-Zinn


Since Mindfulness in Plain English was first published in 1994, it has become one of the bestselling — and most
influential — books in the field of mindfulness. It’s easy to see why.


Author Bhante Gunaratana, a renowned meditation master, takes us step by step through the myths, realities, and
benefits of meditation and the practice of mindfulness. 
The book showcases Bhante’s trademark clarity and wit, as he explores the tool of meditation, what it does, and how to make it work.
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaEasy access to meditation. (Source)

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55
Whether you load your iPod with Bach or Bono, music has a significant role in your life—even if you never realized it. Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including:
• Are our musical preferences shaped in utero?
• Is there a cutoff point for...
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Recommended by Vinod Khosla, Justin Boreta, and 2 others.

Vinod KhoslaFascinating though older book. (Source)

Justin BoretaGoes into the evolutionary thinking behind why music does what it does. (Source)

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56

The Case Against Sugar

From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening expose that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick.

Among Americans, diabetes is more prevalent today than ever; obesity is at epidemic proportions; nearly 10% of children are thought to have nonalcoholic fatty liver disease. And sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk,...
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaNot surprising but explicit description of the American psych on sugar and fat by the sugar industry. I would not have believed this much influence is possible. (Source)

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57
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day

Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside...
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Recommended by Vinod Khosla, and 1 others.

Vinod KhoslaFun read about our biases and how our brain functions. (Source)

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58
The New York Times bestseller

"It's no exaggeration to say that Behave is one of the best nonfiction books I've ever read." --David P. Barash, The Wall Street Journal


"It has my vote for science book of the year." --Parul Sehgal, The New York Times

"Hands-down one of the best books I've read in years. I loved it." --Dina Temple-Raston, The Washington Post

Named a Best Book of the Year by The Washington Post and The Wall Street Journal
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Sam HarrisI highly recommend. It really is the most accessible discussion of brain science you will find. (Source)

Vinod KhoslaAmong the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. (Source)

Bryan Johnson[Bryan Johnson recommended this book on Twitter.] (Source)

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59

Lying

As it was in Anna Karenina, Madame Bovary, and Othello, so it is in life. Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie. less

Elon MuskExcellent cover art and lots of good reasons not to lie! (Source)

Vinod KhoslaOne of my favorite one hour reads about intellectual honesty. I wish more people were this honest! (Source)

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60

Life on the Edge

The Coming of Age of Quantum Biology

Life is the most extraordinary phenomenon in the known universe; but how did it come to be? Even in an age of cloning and artificial biology, the remarkable truth remains: nobody has ever made anything living entirely out of dead material. Life remains the only way to make life. Are we still missing a vital ingredient in its creation?
      
Like Richard Dawkins' The Selfish Gene, which provided a new perspective on how evolution works, Life on the Edge alters our understanding of our world's fundamental dynamics. Bringing together first-hand experience at the cutting...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

Vinod KhoslaEach chapter illustrates one of life’s puzzles and makes you think differently about the world. (Source)

Vinod KhoslaEach chapter illustrates one of life’s puzzles and makes you think differently about the world. (Source)

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61
A magnificently reported and soulfully crafted exploration of the human immune systemthe key to health and wellness, life and death. An epic, first-of-its-kind book, entwining leading-edge scientific discovery with the intimate stories of four individual lives, by the Pulitzer Prize–winning New York Times journalist.

A terminal cancer patient rises from the grave. A medical marvel defies HIV. Two women with autoimmunity discover their own bodies have turned against them. Matt Richtel's An Elegant Defense uniquely entwines these...
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Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

Vinod KhoslaExplains for the lay reader the intricate biology of our immune system. (Source)

Vinod KhoslaExplains for the lay reader the intricate biology of our immune system. (Source)

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