A Revolutionary Way to Influence and Persuade

Ranked #7 in Persuasion, Ranked #20 in Influencesee more rankings.

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged...

Reviews and Recommendations

We've comprehensively compiled reviews of Pre-Suasion from the world's leading experts.

Naval Ravikant CEO & Co-Founder/AngelListI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

Alice Kemper Recommends this book

Richard H Thaler Recommends this book

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