Experts > Tobi Lütke

Tobi Lütke's Top Book Recommendations

Founder & CEO/Shopify

Want to know what books Tobi Lütke recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Tobi Lütke's favorite book recommendations of all time.

1

Thinking in Systems

A Primer

Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system...
more

Tobi Lütke[Tobi Lütke recommended this book on the podcast "The Knowledge Project".] (Source)

Kate RaworthIt was a real revelation for me to discover such a different approach to thinking and analysing challenges. (Source)

Mira KirshenbaumA nice overview of how initial conditions lead to patterns that determine what the relationship feels like to the people in it (Source)

See more recommendations for this book...

2
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better...
more

Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

See more recommendations for this book...

3
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.
In A Guide to the Good Life, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. Using the psychological...
more

Marc AndreessenBest (?) walk through the ancient/current philosophy of Stoicism. You can't control other people but you can control yourself, so do that. (Source)

Jason FriedThe book that had the biggest impact on me this year was “A Guide to the Good Life: The Ancient Art of Stoic Joy”. (Source)

Phil LibinA very interesting read. (Source)

See more recommendations for this book...

4

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping...
more

Bill GatesI picked this one up after seeing it on a Wall Street Journal list of good books for investors. It was first published in 1954, but it doesn’t feel dated (aside from a few anachronistic examples—it has been a long time since bread cost 5 cents a loaf in the United States). In fact, I’d say it’s more relevant than ever. One chapter shows you how visuals can be used to exaggerate trends and give... (Source)

Tobi LütkeWe all live in Malcolm’s world because the shipping container has been hugely influential in history. (Source)

Jason ZweigThis is a terrific introduction to critical thinking about statistics, for people who haven’t taken a class in statistics. (Source)

See more recommendations for this book...

5

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
more

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

See more recommendations for this book...

6
Now updated with new research — the book that has changed millions of lives.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth...
more

Tony Robbins[Tony Robbins recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Bill GatesOne of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

See more recommendations for this book...

7

The Elements of Style

You know the authors' names. You recognize the title. You've probably used this book yourself. And now "The Elements of Style"-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic.
Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as...
more

Tobi Lütke[My] most frequently gifted book is [this book] because I like good writing. (Source)

Bill NyeThis is my guide. I accept that I’ll never write anything as good as the introductory essay by [the author]. It’s brilliant. (Source)

Jennifer RockIf you are interested in writing and communication, start with reading and understanding the technical aspects of the craft: The Elements of Style. On Writing Well. On Writing: A Memoir of the Craft. (Source)

See more recommendations for this book...

8

High Output Management

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating... more

Mark Zuckerberg[Andy’s] book played a big role in shaping my management style. (Source)

Ben HorowitzAndy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either — Andy wrote this book himself. What an incredible gift. (Source)

Drew HoustonThe best book on management ever written. (Source)

See more recommendations for this book...

9
The Life-Changing Magic of Tidying Up for the mind, The Courage to Be Disliked is the Japanese phenomenon that shows you how to free yourself from the shackles of past experiences and others’ expectations to achieve real happiness.

The Courage to Be Disliked, already an enormous bestseller in Asia with more than 3.5 million copies sold, demonstrates how to unlock the power within yourself to be the person you truly want to be.

Using the theories of Alfred Adler, one of the three giants of twentieth century psychology, this book follows an...
more

Charlamagne Tha GodHad to take my time reading this one. AMAZING READ. Not that I didn't have the courage to be disliked it's actually one of my specialities but the reasoning why it's ok to be disliked and the understanding behind people disliking you and why you shouldn't give a sh*t is incredible. I highly recommend this one!!!! (Source)

Marc AndreessenSmash hit in Japan, and easy to see why. Adlerian psychology meets Stoic philosophy in Socratic dialogue. Compelling from front to back. Highly recommend. (Source)

Ryan HooverIt's like this book was written just for me. I came away with so many 'aha!' moments that have helped me better understand myself. (Source)

See more recommendations for this book...

Don't have time to read Tobi Lütke's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.