Improving Decisions About Health, Wealth, and Happiness

Ranked #1 in Business Ethics, Ranked #2 in Behavioral Economicssee more rankings.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...

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Reviews and Recommendations

We've comprehensively compiled reviews of Nudge from the world's leading experts.

Dan Ariely AuthorNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. (Source)

Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book

Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book

Eric Ries Founder/Long-Term Stock ExchangeA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan Holiday AuthorThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage... (Source)

Robert J Shiller The government, which in their model is benevolent, sets up rules that encourage people to make the right choices, that nudge people to make the right decisions. (Source)

Audrey Russo Nudge – was recommended by a friend and board member who is wicked wise (Improving decisions about health, wealth and happiness – I imagine I will gain kernels of wisdom). (Source)

Julia Enthoven We use principles I learned in the book Nudge to inform our pricing strategy. Kapwing is free to use, but it costs $2/video or $10/month for unlimited videos to remove a small Kapwing watermark from their output video. In Nudge, Sunstein and Thaler describe loss aversion, or the tendency for people to value things more highly once they own them. (Source)

Ben Shapiro A somewhat creepy book. (Source)

Anurag Ramdasan While the book is a bit old, it still serves as a great fundamental text for anyone interested in understanding behavioral economics

Ivar The Boneless There’s a brilliant deal on Richard Thaler’a book Get on it (Source)

Matt Singley My new nightime book is Nudge by @R_Thaler Love me some behavorial economics! I am overdue reading this. (Source)

David Rothschild Recommends this book

Rand Fishkin Recommends this book

Nicholas Epley Nudge is the best endorsement for social psychology that I’ve ever read…….Nudge has been enormously influential in policy circles. Around the world, city, state, and federal governments are trying to design policies and procedures that nudge. There are nudge units within companies, focused on how to improve the functioning of businesses. So, Nudge has had a huge impact and it does a nice job of describing why social psychology and behavioral science more broadly matter in our world. (Source)

Elad Yom-Tov Nudge talks about the way that you present people with choices or the way that you allow people to make choices, very subtle interventions, which really have an effect on the choices people will make. So the way that you organise food on a tray or on display in a store will change the kinds of food that people select to eat. In our case, I know this is one area that we’re moving into – can we help people make better health choices? (Source)

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