100 Best Learning Books of All Time

Barack Obama

Former USA President

A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]

Bill Gates

CEO/Microsoft

One of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. [source]

Tony Robbins

Life Coach

Tony Robbins recommended this book on the podcast "The Tim Ferriss Show". [source]

Angela Duckworth

Author

Without exaggeration, I’ve never met a CEO who didn’t have Mindset on their bookshelf. It resonates with people who have become successful because the belief that your abilities can grow is foundational to their achievements. [source]

Bryan Callen

I probably have recommended The Art of Learning and The 4-Hour Body, I'm not kidding, more than any other books. [source]

Chris Oliver

The Art of Learning as well is phenomenal. You're always learning new things in programming and startups so being good at learning is a crucial skill to have. [source]

Dave Elitch

I tell everyone I teach to get this book. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Daymond John

Founder/FUBU

I love all the Dale Carnegie books. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Seek to be understood. [source]

Tony Robbins

Life Coach

Another book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Jimmy Fallon

TV Host

I read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. [source]

Bill Gates

CEO/Microsoft

Of the five books I finished over vacation, the one that impressed me the most – and that is probably of broadest interest – is Moonwalking with Einstein: The Art and Science of Remembering Everything, by science writer Joshua Foer. This is an absolutely phenomenal book that looks at memory and techniques for dramatically improving memory. Foer actually mastered these techniques, which led him to the finals of the U.S. Memory Championship. His book gives fascinating insights into how the mind works. [source]

Chelsea Handler

It has changed my life and made me embarrass myself much less when meeting someone twice. [source]

Deborah Blum

This book focuses not so much on the scientists but more on the consequence and meaning of memory for the rest of us. Within the framework of a memory championship, Foer looks at this almost obsessive interest in learning, how to remember everything. He asks the really interesting philosophical question, which is, are we defined by what we remember? [source]

Barack Obama

Former USA President

Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. [source]

Bill Gates

CEO/Microsoft

Both Melinda and I read this one, and it has sparked lots of great conversations at our dinner table. Harari takes on a daunting challenge: to tell the entire history of the human race in just 400 pages. He also writes about our species today and how artificial intelligence, genetic engineering, and other technologies will change us in the future. Although I found things to disagree with—especially Harari’s claim that humans were better off before we started farming—I would recommend Sapiens to anyone who’s interested in the history and future of our species. [source]

Reid Hoffman

CEO/LinkedIn

A grand theory of humanity. [source]

Sergey Brin

Co-Founder/Google

had “How to Read a Book” by Mortimer J. Adler as one of his most recommended books. [source]

Ben Chestnut

Founder & CEO/MailChimp

I also love How to Read a Book by Mortimer Adler. I’m teaching its tips to my children while they’re young, so they can consume books much faster and have more fun reading. [source]

Kevin Systrom

The author's thesis is that the most important part of reading a book is to actually read the table of contents and familiarize yourself with the major structure of the book. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

I was surprised at how familiar the topics felt. [source]

Joe Martin

@benmorris @audible_com @Gladwell I enjoy the quiet on the way home, but on the way to work I am listening to the 7 habits book by Stephen Coveru, a fave of mine [source]

Daniel Pink

Author

As automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. [source]

Marvin Liao

Partner/500 Startups

The Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction. They were Paradigm Shifting as they say. (hate that word but it really was a Paradigm Shift for me). [source]

Ryan Holiday

Author

I've been a fan of Cal for a long time. His book So Good They Can't Ignore You is one of my favorites, but it's his new book that's probably had the biggest and most immediate impact on me. For those of you who enjoyed Tyler Cowen's Average is Over, you already know how important the ability to focus, be creative, and think at a high level is going to be in the future. This is a book that explains how to cultivate and protect that skill--the ability to do deep work. One thing I've already started doing since reading this book is recording the number of hours of deep work I do each day in my morning journal. It's a way of keeping a running tally and monitoring if I begin to get distracted or slow my pace. Anyway, great book! [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2011. [source]

James Altucher

Founder/StockPickr

Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. [source]

Alex Circei

Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]

Naval Ravikant

CEO & Co-Founder/AngelList

I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]

Blake Irving

CEO/GoDaddy

You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]

Alden Mills

More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]

Kevin Rose

Co-founder/Digg

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]

Seth Godin

Author, Marketer, Entrepreneur

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]

Andy Stern

I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]

Seth Godin

Author, Marketer, Entrepreneur

This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about. [source]

Sergey Sapelnyk

PEAK by Anders Ericsson phenomenally explains how experts develop their skills. The author makes a profound claim: you can get significantly better at almost anything. This includes your job, a specific skill, or a hobby. From a career perspective, in most instances, the only barrier to personal development and success is effective effort. This book isn’t specific to a career, however it’s highly applicable to any career. The idea of this book is a meaningful one, since it suggests that many goals are achievable and doable. The key differentiator between someone who achieves these goals or does not, is the amount of calculated effort that’s exerted on this task. I think this book will reinforce to young people that nearly any career path is feasible given that a focused effort is made. Aiming to consistently practice and work on your craft, is a very fundamental mindset to personal growth. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

James Altucher

Founder/StockPickr

What better way to learn about success then the minute paths taken by 100s or 1000s of successful people.It feels like Robert takes everyone in history and dissects the exact moments and decisions that led to their great success. [source]

Ryan Holiday

Author

There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it. [source]

Boban Dedovic

Question: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Answer: Here are some others books that are important to me. Zero to One by Peter Thiel (on startups) Mastery by Robert Greene (life and career path study) Good to Great by Jim Collins (on growing a great company) Getting to Yes by Roger Fisher (negotiation) [source]

Cal Newport

Author

Ultralearning is like a superpower in our competitive economy. Read this book! It will change your life. [source]

Barbara Oakley

Ultralearning is the best book on learning I’ve ever read. It’s a beautifully written, brilliantly researched, and immediately useful masterpiece. If you are looking for the magic match to help light your learning, Ultralearning is it. If you want to learn anything, do yourself a favor and read this book. Now. [source]

Chris Guillebeau

This book is an invaluable tool to help you master complicated skills in a short period of time. Read Ultralearning and level up your life! [source]

Simon Sinek

Author

Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead. Simply being ourselves is more important — and more effective. [source]

Danielle Morrill

Co-founder/Mattermark

Anyway, maybe you’re like me and figuring this out for yourself. It’s a good book for introverts and for those who love them [source]

James Altucher

Founder/StockPickr

Probably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers that probably half the world needs to unlock. [source]

Peter Attia

Founder/Attia Medical

One of the books I’ve read the most. [source]

Rupert Murdoch

CEO/News Corporation

Great reading. The Talent Code, by Daniel Coyle. Forget genes! Greatness isn't born, it's grown - the hard way. [source]

Jason Fried

Co-Founder/Basecamp

Highly recommend reading The Talent Code. Wonderful book w/ great insights. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

James Altucher

Founder/StockPickr

Discusses how to keep your brain healthy. [source]

Dmitry Dragilev

There’s a book called Brain Rules, also a great book, by John Medina, sort of like how your brain works. [source]

Cal Newport

Author

I recently read an advance copy of James Clear’s new book, Atomic Habits. His thesis is that small but carefully selected habits can, over time, create massively positive results — not just in terms of what you accomplish, but also in terms of the type of person you become. James’s exposition rings true with what’ve I learned hanging around interesting people and high achievers. I recommend you give this book a closer look. [source]

Mark Manson

Founder/MarkManson.net

A lot of people email me asking about habits - how to form good ones, how to break bad ones, how to stop doing the dumb shit we always do. I've got a friend named James Clear. He's an accomplished author and business owner and is kind of a "habit guru." He's probably forgotten more habits research than I've ever brought myself to look at. He just launched his first book. It's called Atomic Habits and it's probably the most practical and complete guide I've ever seen about habit formation and habit change. Do check it out. And then email him and tell him that I have luscious and beautiful hair and he doesn't. Then stick out your tongue and go, "Nyah, nyanya, nyah, nyah." [source]

Noah Kagan

Founder/Sumo

James launched his book today, Atomic Habits. I’ve read it and recommend it. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Andra Zaharia

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Predictably Irrational. [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Predictably Irrational. [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Adam Hart-Davis

When Stephen Hawking wrote A Brief History of Time..his publisher told him that every equation he left in would halve the number of readers [source]

Anurag Ramdasan

My first intro into the world of physics and this got me completely hooked!

Amanda Palmer

Amanda Palmer recommended this book in the book "Tools of Titans". [source]

David Goldberg

What I really liked about A Short History of Nearly Everything is that it gives an excellent account of a lot of the personalities and the interconnectedness of important discoveries in cosmology and elsewhere. He does such a great job of bringing together our understanding of cosmology, evolution, paleontology, and geology in a very, very fluid way. [source]

Fabrice Grinda

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]

Bill Gates

CEO/Microsoft

Fascinating.... Lays a foundation for understanding human history. [source]

Daniel Ek

A brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. [source]

Simon Sinek

Author

I’m a fan of books that challenge our assumptions, and Diamond offers us a new and remarkably simple way of looking at our world. Learning to challenge existing assumptions is core to effective leadership for it trains us to keep an open mind. [source]

Malcolm Gladwell

Writer & Journalist

I don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. [source]

Daymond John

Founder/FUBU

I love newer books like this book. [source]

James Altucher

Founder/StockPickr

James Altucher recommended this book on the podcast "The Tim Ferriss Show". [source]

Arvind Narayanan

@conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: https://t.co/QD1sM2o0z6 (It isn't specific to research but still super valuable.) [source]

Bill Liao

The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch. [source]

Cristian-Dragos Baciu

I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind [source]

Sheryl Sandberg

COO/Facebook

Provides a great inside look at how the tech industry approaches building products and businesses. [source]

Ben Horowitz

Co-founder/Andreessen Horowitz

Great. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

At Asana, we've been lucky to benefit from the author's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. [source]

Austin Kleon

While re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems: "There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges can be finely graduated so that both novices and experts can enjoy it, and its solution produces a sense of pleasing order that gives one a satisfying feeling of accomplishment. It provides opportunities to experience a mild state of flow to many people who are stranded in airport lounges, who travel on commuter trains, or who are simply whiling away Sunday mornings." [source]

Tom Chatfield

The notion of flow is the idea that there is a state that is characterised by complete immersion in an activity, by a constant response to stimuli, and a perfect match between your ability and the challenge in front of you. [source]

Mike Shinoda

I know most of the guys in the band read this book. [source]

Marillyn Hewson

CEO/Lockheed Martin

CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]

Antonio Eram

When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]

Eric Weinstein

Managing Director/Thiel Capital

Eric Weinstein recommended this book on Twitter. [source]

Tim Draper

Founder/Draper Fisher Jurvetson

With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week. [source]

Jack Canfield

Co-author/The Success Principles

It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Put first things first. [source]

Tony Hsieh

CEO/Zappos.com

Getting Things Done by David Allen. He recently spoke at our Zappos all-hands meeting and gave me a signed copy of his book. [source]

Eric Rose

Chairman/Columbia University Department of Surgery

When I'm flat-out stressed about the volume and complexity of my work, I open this book and find immediate ways to gain a sense of control. That's really a critical need for decision making. David made me what I am today: headstrong and proud of it. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

recommends this book in the second edition of Poor Charlie’s Almanack. [source]

Matt Ridley

Turned evolutionary biology on its head and was written like a great detective story. [source]

Phil Libin

CEO/Evernote

Had a profound influence on me pretty early on. [source]

Jana Eggers

My entrepreneurial and leadership inspiration came from a long line of amazing women in my family that always acted independently and gave me the fire and confidence to chose my path, and some fantastic and inspiring men who always expected me to do more. What I love about 5th Discipline is that it focuses on learning, specifically teaching and inspiring your organization to be a learning org. It is more critical than now than ever before that we be able to learn from customers and the current context of our business for adapting to new challenges. One of my favorite parts of the book is how it teaches teams to work across boundaries -- systems thinking. I've found this builds amazingly cohesive and respectful teams. So this is a business book, but it is really about organizations and how to get them learning and working together for a common purpose. [source]

Josh Brewer

After working at many startups and now running my own company, the one difference I have observed between good and great companies (and products) is how oriented the org is toward learning, The more people in an organization learn, the more value they create for the whole company. [source]

Reid Hoffman

CEO/LinkedIn

Reid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. [source]

Evan Spiegel

After meeting Mark Zuckerberg, Evan Spiegel immediately bought every Snapchat employee a copy of 'The Art Of War'. [source]

Neil deGrasse Tyson

Astrophysicist, Author & Science Communicator

Which books should be read by every single intelligent person on planet? … The Art of War (Sun Tsu) to learn that the act of killing fellow humans can be raised to an art. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]

Barack Obama

Former USA President

As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018 list. [source]

Bill Gates

CEO/Microsoft

This was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. [source]

Aidan Connolly

I would suggest Hans Rosling’s Factfulness on the real world of statistics. [source]

Bill Gates

CEO/Microsoft

A great read. [source]

David Allen

Author

Atul is really talking about how absolutely powerful checklists are, and I think he makes a very creative point: that checklist are not just some static, boring thing. They actually allow you to do excellent work and free up your brain by not having to keep remembering what you need to do when. That then allows your brain to be a lot more creative about whatever it is you’re doing. [source]

Jack Dorsey

Co-Founder/Twitter

recommends this book because he knows that top notch execution is essential to business. [source]

Malcolm Gladwell

Writer & Journalist

For reasons I cannot explain, David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range. [source]

Kobe Bryant

Basketball Player / LA Lakers

This book looks at how an emphasis on specialization can actually hamper our ability to really excel at something. It aligns with what I try to do when I am coaching, in my stories, and what we’re doing with Mamba Sports Academy — create all-around athletes who can think critically and make assessments in real time to enhance their play rather than rely only on a narrow set of skills. [source]

Susan Cain

Author

It’s a joy to spend hours in the company of a writer as gifted as David Epstein. And the joy is all the greater when that writer shares so much crucial and revelatory information about performance, success, and education. [source]

Mark Manson

Founder/MarkManson.net

I read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). [source]

Alina Varlanuta

My professional path – copywriting – somehow intertwines with my unprofessional (hahaha) path – writing so I would recommend reading literature for both. Somehow reading and writing are two ways of doing the same thing: storytelling (even when you read you tell yourself a story in your own voice, bringing your personal emotion and empathy to the story you’re reading). The only difference is that when I’m reading, panic is far away from me, in a safe place. Nevertheless, the words below helped me rewrite and think twice before adding an exclamation point: On Writing by Stephen King. [source]

Andrew Cowan

Yes. It is a surprise to a lot of people that this book is so widely read on university campuses and so widely recommended by teachers of writing. Students love it. It’s bracing: there’s no nonsense. He says somewhere in the foreword or preface that it is a short book because most books are filled with bullshit and he is determined not to offer bullshit but to tell it like it is. [source]

Tobi Lütke

Founder & CEO/Shopify

Tobi Lütke recommended this book in an interview in "The Globe and Mail." [source]

Bogdan Lucaciu

Spoiler: it’s autonomy, mastery, and purpose. [source]

David Brudo

One of the books that had an impact on . [source]

James Altucher

Founder/StockPickr

When a writer or an entrepreneur, or a manager, or an employee, or a…whatever…sits down to get to work, he or she is often met by “the resistance”. The excuses that come up: I can’t do this. I am too old. I don’t have enough money. I’m scared. “The War of Art” is the guide to getting through that block. The comfort zone is papered up and cemented shut by our excuses. Learn to blast through that wall. Because on the other side of the comfort zone are all the tools of success. [source]

Seth Godin

Author, Marketer, Entrepreneur

Also hard to find on audio. I find Steve's voice to be fascinating, and even before I knew him, I was fascinated by listening to him speak his own work. The War of Art is one of those books, at least for me when I finally was exposed to it, I said, 'Why wasn't I informed? Why did it take this long for this book to land on my desk?'... You need to be clear with yourself about what you are afraid of, why you are afraid, and whether you care enough to dance with that fear because it will never go away. [source]

Adam Johnston

The last two pages of Steven Pressfield’s The War of Art gave me a swift kick in the ass. Do it or don’t do it. But if you don’t do it, you not only hurt yourself. You hurt your children. You hurt me. You hurt the planet. Pressfield wrote a beautiful book that you should read, but if nothing else, just read the last two pages of the book. I have them hanging on my wall in my office. [source]

Benjamin Spall

Question: What five books would you recommend to youngsters interested in your professional path? … Grit by Angela Duckworth [source]

Bogdan Lucaciu

Grit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” [source]

Stephen Lew

When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. [source]

Ryan Holiday

Author

I loved Mark Manson’s The Subtle Art of Not Giving A Fuck. There’s a reason this book is blowing up. It’s that good. [source]

Alex Blackwell

@whitbywonder Great book [source]

Aunty Ada

Finally done! Amazing book, I recommend😊 https://t.co/IDTawuWn8f [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Elon Musk

Founder/SpaceX

Quite interesting. [source]

Brian Chesky

Co-Founder & CEO/AirBnb

For Chesky, a source may come in the form of a biography of a business hero such as Steve Jobs or Walt Disney. His primary book source on management technique is Andy Grove’s High Output Management. [source]

Barack Obama

Former USA President

As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018 list. [source]

Bill Gates

CEO/Microsoft

Tara never went to school or visited a doctor until she left home at 17. I never thought I’d relate to a story about growing up in a Mormon survivalist household, but she’s such a good writer that she got me to reflect on my own life while reading about her extreme childhood. Melinda and I loved this memoir of a young woman whose thirst for learning was so strong that she ended up getting a Ph.D. from Cambridge University. [source]

Alexander Stubb

If you read or listen to only one book this summer, this is it. Bloody brilliant! Every word, every sentence. Rarely do I go through a book with such a rollecoaster of emotion, from love to hate. Thank you for sharing @tarawestover #Educated https://t.co/GqLaqlcWMp [source]

Larry Page

Co-Founder/Google

Google co-founder has listed this book as one of his favorites. [source]

Sergey Brin

Co-Founder/Google

Brin told the Academy of Achievement: "Aside from making really big contributions in his own field, he was pretty broad-minded. I remember he had an excerpt where he was explaining how he really wanted to be a Leonardo da Vinci, an artist and a scientist. I found that pretty inspiring. I think that leads to having a fulfilling life." [source]

Naval Ravikant

CEO & Co-Founder/AngelList

Learn about the inner mindset and external state of someone who was absolutely brilliant. [source]

Bill Gates

CEO/Microsoft

Explains how neglecting sleep undercuts your creativity, problem solving, decision-making, learning, memory, heart health, brain health, mental health, emotional well-being, immune system, and even your life span. [source]

Brad Feld

Co-Founder/Foundry Group

Several friends, who know I both love to sleep and am intrigued with how sleep works, recommended that I read Why We Sleep: Unlocking the Power of Sleep and Dreams. It was excellent. While my self-assessment of my sleep habits are very positive, I learned a few things. More importantly, I now have a much better understanding of the “Why” surrounding sleep, especially around sleep’s importance to a healthy and long life. [source]

Alexis Ohanian Sr.

Agree! Best book I've read this year. Wasted so many hours just proving to myself I'd be the last one up working at @reddit and for what??? Stupid. Diminishing marginal returns after enough hours without sleep. https://t.co/cT7fDNBF3A [source]

Reid Hoffman

CEO/LinkedIn

Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality--not meaningless platitudes-- on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career. [source]

Daniel Pink

Author

Do what you love and the money will follow' sounds like great advice -- until it's time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further -- offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter. [source]

Seth Godin

Author, Marketer, Entrepreneur

Stop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one. [source]

Warren Buffett

CEO/Berkshire Hathaway

To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline. [source]

Kevin Rose

Co-founder/Digg

The foundation for investing. A lot of people have used this as their guide to getting into investment, basic strategies. Actually Warren Buffett cites this as the book that got him into investing and he says that principles he learned here helped him to become a great investor. Highly recommend this book. It’s a great way understand what’s going on and how to evaluate different companies out there before you make an investment. [source]

DJ Vlad

The single biggest influence on how I buy and sell stocks. [source]

Tony Robbins

Life Coach

Tim is a brilliant thinker. The way he approaches mastery is inspiring in many ways. His latest book is no exception. What I loved about Tools of Titans is that it distills key tactics, routines and habits of the ultra-successful in actionable ways that anyone can take advantage of. Highly recommended. Every chapter is a valuable lesson. [source]

James Altucher

Founder/StockPickr

It only came out recently. I had so many questions about it that I flew to California and interviewed him about it for my podcast.It’s the collection of all the knowledge and wisdom he gained from the 100s of people he interviewed.I leave it out on my floor and read a page or two whenever I pass it.It’s already filled with 100s of my notes (see below). It’s maybe the one physical book I keep around. The rest, including my own books, I keep on my Kindle. [source]

Kamal Ravikant

Entrepreneur & Author

I’m reading Tools of Titans which is just amazing. [source]

Charlamagne Tha God

Radio Presenter/The Breakfast Club

These are the books I recommend people to listen to on @applebooks. [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Ryan Holiday

Author

There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it. [source]

Casey Neistat

Founder/368 Creative Space

This is a great book. I've read it, I've bought it for a friend. [source]

Noah Kagan

Founder/Sumo

Noah Kagan recommended this book in the book "Tools of Titans". [source]

Andrew Youderian

Question: What five books would you recommend to young people interested in your career path & why? Answer: 7 Habits of Highly Effective People (Getting the right things done) Entreleadership (Great primer on management) Let My People Go Surfing (How to build a business on your terms, that embraces your values) Essentialism (The Importance of focus) Work the System (A primer on building systems in your business) [source]

Elon Musk

Founder/SpaceX

Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.” - Elon Mus [source]

Mark Zuckerberg

Founder/Facebook

This book delivers completely new and refreshing ideas on how to create value in the world. [source]

Ben Horowitz

Co-founder/Andreessen Horowitz

Zero To One is a great book. I learned a lot reading it. [source]

Bill Gates

CEO/Microsoft

Harari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. [source]

Richard Branson

Founder/Virgin Group

I certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all about people – and learning how to work with, live with, interact with people and get the best out of them is what leadership is all about. [source]

Vinod Khosla

Co-Founder/Sun Microsystem

Not that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. [source]

Charlamagne Tha God

Radio Presenter/The Breakfast Club

These are the books I recommend people to listen to on @applebooks. [source]

Jack Dorsey

Co-Founder/Twitter

Question: What are the books that had a major influence on you? Or simply the ones you like the most. : Tao te Ching, score takes care of itself, between the world and me, the four agreements, the old man and the sea...I love reading! [source]

Karlie Kloss

I just think it’s got a lot of great principles and ideas. [source]

Drew Houston

CEO/Dropbox

It’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. [source]

Magda Marcu

One of the most eye opening for me was “Emotional Intelligence: Why It Can Matter More Than IQ” as it offered a different perspective on leadership, and how empathy can make you a more successful leader. Every person has some degree of empathy and through this book you understand how to apply it more intently. [source]

Robert Kelsey

Yes, that’s the key revelation. But another key element, which was quite revelatory for me when I read it, is about the impact of fear on your brain. The impact of fear as a physiological response was well known when he wrote the book, but what was less well known was the idea of fear as a neurological response. He pointed to research showing what happens to the brain when fear is triggered, and it’s very damaging. There’s a part of the brain called the amygdala, which is part of the limbic system, and deals with emotions such as fear and distress. Its main purpose is to alert you to danger and it sends an emergency signal. All those physiological responses you have are basically the body’s response to that emergency signal. That’s what people experience when they experience fear, but it’s not just the fear of a dog barking at you or someone attacking you, it’s fear based on a fear conditioning. These are moments when something happens to you that induces fear or distress, and can include fear of failure or fear of being upset, and the same response occurs. [source]

Bill Gates

CEO/Microsoft

Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles. [source]

Mark Cuban

Entrepreneur / Shark Tank

The book I wish I had as a young entrepreneur. [source]

Tony Robbins

Life Coach

I found it to be truly extraordinary. Every page is full of so many principles of distinction and insights—and I love how Ray incorporates his history and his life in such an elegant way. [source]

Mark Zuckerberg

Founder/Facebook

This book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to anyone looking to do the same, and hopefully there will be lessons we can apply to connecting the world! [source]

Timothy Ferriss

Author & Entrepreneur

No matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. [source]

Ezra Klein

An amazing, amazing book. [source]

Bill Cole

Gallwey was the first author to detail practical, in-the-trenches sports psychology techniques. He wasn’t really a theory guy or a data guy or a research guy, but practical techniques—his books are loaded with those. [source]

Dave Elitch

It had a huge effect. [source]

Rkun @ Tokyo

@krkdnz @perepereden I've read that one since it's a classic, great book 👍 [source]

Larry Page

Co-Founder/Google

Ben's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. [source]

Mark Zuckerberg

Founder/Facebook

Ben's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. [source]

Drew Houston

CEO/Dropbox

One of the great things that the author wrote in this book is the hardest part of being a CEO is managing your psychology. [source]

Maurice Ashley

Detailed the challenges that we all face on the road to expertise in any field. [source]

Terry Laughlin

A set of prescriptions or principles, for attaining mastery. [source]

Carol Dweck

For me it was exciting to read this book because while my research shows a growth mindset is really good for you, this book shows that a growth mindset also has a strong basis in modern neuroscience. It illustrates, though fascinating case histories and descriptions of recent research, the amazing power of the brain to change and even to reorganise itself with practice and experience. [source]

Bogdana Butnar

I don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... [source]

Naveen Jain

I think the book that I really, really enjoy was, "The Brain That Changes Itself." It's all about neuroplasticity, you'd really love that book. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Jeff Bezos

Founder/Amazon

From the book "The Everything Store: and the Age of Amazon" “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Grey Baker

I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]

Julia Enthoven

For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]

Kaci Lambe

These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Kaci Lambe Kai

The Five Love Languages by Gary Chapman impacted how I interpret and receive love. Not just romantically, but in my friendships and business relationships. I had several personal and professional relationships that improved when I could appreciate that their "love language" was different than mine. I could at least see their efforts as an attempt at showing me love and kindness, even if it wasn't how I best receive or give love. This is pivotal. And if you can separate out the idea of it being for romantic partners only, I'd say this is critical reading for leaders. Not everyone is motivated and feels appreciation by a raise. Sometimes, public recognition of kind words or an act of kindness will feel better than anything else you can do. [source]

Pedro Cortés

The books that had the biggest impact are the ones that are controversial and challenge people's beliefs around work, relationships, life, and money most of them were things I already thought about (that's how I found them or decided to read them) but just by putting it in an actionable and structured way it made me think 100x more clearly about my goals and beliefs. Such examples could be the 4hww, Rich Dad Poor Dad, F.U. Money, The Five Love Languages, So good they can't ignore, Predictably Irrational and Ego is the Enemy are the ones who stand out the most. [source]

Brené Brown

There's a great quote in this book: When you're on the right path the universe conspires to help you! [source]

Daniel Ek

It was fascinating to talk to the author about how this book came to be such a hit—he never backed down, and he allowed people to read it for free in order to then boost sales—much like how Spotify’s freemium model was perceived in the early days. [source]

Eric Ripert

Speaks of everyone having an ultimate goal in life, but most of us are too afraid to pursue it. The encouragement to fulfill your dreams is very inspirational! [source]

Lisa Ling

I credit this book with propelling me to dig deeper, and to not always believe the narrative. [source]

Alex Honnold

Totally changed the way I look at politics. [source]

Dan Ariely

Author

Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]

Eric Ries

Founder/Long-Term Stock Exchange

A pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. [source]

Ryan Holiday

Author

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]

Bill Liao

The human world occurs in language so best get good at it! [source]

Catherine Plano

The one that really resonates with me and still to this day is The Power of NOW from Eckhart Tolle because as an entrepreneur we get so caught up in the future that we fail to be 'present'. The reality of it all when you really think about it - the present is all we have that is real, it requires no effort, nor time. I practice this daily, if I feel uncomfortable then I know I am trying too hard and not being present but when I am being present it is easier to think about what I have to do right now, because now is all that matters. [source]

Darrah Brustein

Others include The Power Of Now which is powerful reminder that all we have is the present and helps give you meaningful ways to live in it, not in the past or the future. [source]

Barry Estabrook

Michael Pollan looks at food production through four meals. One is a fast-food meal, the other is an industrial-scale organic meal, then there is a small-scale organic meal and finally he actually goes out and either grows or kills, in the case of the meat, the entire meal himself. That is the narrative. [source]

Gabriel Coarna

Michael Pollan's "The Omnivore's Dilemma" --more precisely, the first 3rd of it-- was what first made me realize how badly the Earth, as an ecosystem, is out of balance. [source]

Paul Rozin

Michael Pollan is an excellent journalist who specializes in the food domain.He proposes relying more on whole foods and less on processed foods, like Oreo Cookies. He argues that unprocessed foods are more nutritious, more wholistic and better for the environment. [source]

AnneMarie Schindler

I suggest these books because they really open up 'how' you think about life and in turn work, success/challenges/setbacks, and in general, yourself. I believe that the more you can understand yourself and broaden your approach to work, the easier it will be to find work that energizes you. Finally, I'm a team player at heart, and love working with others to achieve a huge goal so a portion of these deal with team composition and performance too. [source]

Chase Jarvis

Chase Jarvis recommended this book on the podcast "The Tim Ferriss Show". [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Daniel Pink

Author

Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. [source]

Adam Grant

This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2011. [source]

Warren Buffett

CEO/Berkshire Hathaway

From 1733 to 1758, Ben Franklin dispensed useful and timeless advice through Poor Richard's Almanack. Among the virtues extolled were thrift, duty, hard work, and simplicity. Subsequently, two centuries went by during which Ben's thoughts on these subjects were regarded as the last word. Then Charlie Munger stepped forth. [source]

Daniel Ek

I’ve been enjoying Charlie Munger’s speeches online for years; this is the ultimate collection of the best of them. [source]

Bryan Callen

Bryan Callen recommended this book on the podcast "The Tim Ferriss Show". [source]

Cristina Riesen

First, a word on career paths. In time, I realised that career paths are like one-way streets. Magic happens in unexplored territories. Plus life is how you choose to live every moment, every day. So today, rather than building a career, I prefer to make lateral moves in life, working with great people and being part of ambitious projects impacting the world. There are a few books that got me here: … Tim Ferriss " The 4-Hour Workweek", "The 4-Hour Chef", "Tools of Titans". [source]

Marin Gerov

Talking of Tim Ferriss, his series (The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef) have been extremely good resources for improving work, health, and learning. [source]

Jeff Atwood

"The best marriage advice book I’ve read is a paperback called How to Talk So Kids Will Listen & Listen So Kids Will Talk. As you might deduce from the title, it wasn’t meant as a marriage advice book." https://t.co/cy7JeKVsjV [source]

Miguel De Icaza

@codinghorror Yes - that is an awesome book too [source]

Arianna Huffington

Founder/The Huffington Post

I find this book so inspirational and instructive, it lives on my nightstand. [source]

Chip Conley

I have given this book away to a number of people. [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

James Altucher

Founder/StockPickr

You ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read the book I kept asking myself, “how can I apply this to the areas of my life where I feel most fragile?” [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Vlad Tenev

The general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. [source]

Casey Neistat

Founder/368 Creative Space

My favorite Jocko book. [source]

Timothy Ferriss

Author & Entrepreneur

Jocko is also the co-author of Extreme Ownership: How U.S. Navy SEALs Lead and Win — which I loved. [source]

Roger Ailes

CEO/Fox News

This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

A bracing disassembly and reconstruction of a theory of individual progress in the modern world. Fascinating compare and contrast with The Courage To Be Disliked. [source]

James Altucher

Founder/StockPickr

Just look at the table of contents: Rule 1: Stand up straight with your shoulders back Rule 2: Treat yourself like someone you are responsible for helping Rule 3: Make friends with people who want the best for you Rule 4: Compare yourself to who you were yesterday, not to who someone else is today Rule 5: Do not let your children do anything that makes you dislike them Rule 6: Set your house in perfect order before you criticise the world Rule 7: Pursue what is meaningful (not what is expedient) Rule 8: Tell the truth – or, at least, don’t lie Rule 9: Assume the person you are listening to might know something you don’t Rule 10: Be precise in your speech Rule 11: Do not bother children when they are skateboarding Rule 12: Pet a cat when you encounter one on the street Read this book. [source]

Andrew Price

@stewheckenberg @jordanbpeterson Thanks mate. I almost wish the book was published under a different author so more people would give it a chance. It’s really one of the best “how to fix your life” books around. [source]

Jeff Bezos

Founder/Amazon

Brad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. [source]

Steve Jobs

Founder/Apple

It's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. [source]

Drew Houston

CEO/Dropbox

About how businesses get disrupted, and a lot of those themes are why startups can succeed and thrive even when there are big competitors who you would think would just wipe ’em out. [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Tony Robbins

Life Coach

The basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. [source]

Tony Hsieh

CEO/Zappos.com

Over the years he’s recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. [source]

Mark Manson

Founder/MarkManson.net

I read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). [source]

Tim O'Reilly

Founder/O'Reilly Media

On Writing Well, by William Zinsser. I wouldn't say this book influenced me, since my principles of writing were established long before I read it. However, it does capture many things that I believe about effective writing. [source]