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Brian Tracy's Top Book Recommendations

Want to know what books Brian Tracy recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Brian Tracy's favorite book recommendations of all time.

1
One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely... more
Recommended by Brian Tracy, and 1 others.

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2

How to Win Customers

3
A practical guide to help professional (within organization and/or independent contractors) use strategic planning for their own professional success and satisfying personal life. Worksheets, checklists, and charts help clarify personal values, financial concerns, career growth objectives, and business interests. less
Recommended by Brian Tracy, and 1 others.

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5
Discover how to tune in to your inner world and your unique talents; evaluate and build your self-esteem, banish your out-moded network of "shoulds" and liberate yourself from an unfulfilling job with this step-by-step guide to finding work that satisfies your passions. less
Recommended by Brian Tracy, and 1 others.

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7
Hope and Hope argue that the "third wave economy" will be one driven by technology, globalization, and deregulation, and that the key to success in this economy will be the ability of organizations to manage knowledge and intellectual assets effectively. Competing in the Third Wave covers ten topics ranging from strategy formulation and business organization to cost management and business philosophy. Surveying and synthesizing new and classic management literature (especially useful for those with an incomplete management education), the authors discuss how each function in an organization... more
Recommended by Brian Tracy, and 1 others.

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8
Do you sell products or services? It doesn't matter: What you're really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded with the fruits of a long-term business relationship. For 40 years, Mack Hanan's Consultative Selling has empowered countless sales professionals to reap maximum success, and the Eighth Edition is here to take them--and you--to the next level, with brand new sections on: Creating a two-tiered sales model to separate consultative sales from commodity sales - Building and using consultative... more
Recommended by Brian Tracy, and 1 others.

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10

Breathing Space

The breakthrough book for a time-pressed generation. Major features in USA Today, The Washington Post, Boston Herald, Chicago Tribune, and 75 other newspapers, plus Executive Female, USAir, Office Systems, Leaders, and Men's Health. Explains why the information age is not here yet; for now, most people are drowning in the over-information age. If you face too much paper, too much to read, or simply too much to do, this book will change your life. less
Recommended by Brian Tracy, and 1 others.

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Don't have time to read Brian Tracy's favorite books? Read Shortform summaries.

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11

The Experience Economy

Work Is Theater & Every Business a Stage

You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. less
Recommended by Brian Tracy, and 1 others.

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12
Popular speaker, multimillionaire, and author of the all-time bestselling real-estate book Nothing Down, Robert G. Allen knows how to bring you financial success. With his seminars sweeping the nation, Allen is at the cutting edge of strategic wealth creation now more than ever. And in this completely revised edition of his classic bestseller Creating Wealth Allen gives you the basic principles that you need to stop thinking poor and start growing rich.

Moving beyond just real estate, Allen goes straight to the core of people's inner motivations and beliefs about...
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Recommended by Brian Tracy, and 1 others.

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13
Completely Updated and Revised

This revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of...
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Josh BrewerAfter working at many startups and now running my own company, the one difference I have observed between good and great companies (and products) is how oriented the org is toward learning, The more people in an organization learn, the more value they create for the whole company. (Source)

Jana EggersMy entrepreneurial and leadership inspiration came from a long line of amazing women in my family that always acted independently and gave me the fire and confidence to chose my path, and some fantastic and inspiring men who always expected me to do more. What I love about 5th Discipline is that it focuses on learning, specifically teaching and inspiring your organization to be a learning org. It... (Source)

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15

Faust (illustrated)

Goethe’s Faust reworks the late medieval myth of a brilliant scholar so disillusioned he resolves to make a contract with Mephistopheles. The devil will do all he asks on Earth and seeks to grant him a moment in life so glorious that he will wish it to last forever. But if Faust does bid the moment stay, he falls to Mephisto and must serve him after death. In this first part of Goethe’s great work, the embittered thinker and Mephistopheles enter into their agreement, and soon Faust is living a rejuvenated life and winning the love of the beautiful Gretchen. But in this compelling tragedy of... more
Recommended by Brian Tracy, and 1 others.

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16

Flow

The Psychology of Optimal Experience

Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness... more

Austin KleonWhile re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems: "There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges... (Source)

Tom ChatfieldThe notion of flow is the idea that there is a state that is characterised by complete immersion in an activity, by a constant response to stimuli, and a perfect match between your ability and the challenge in front of you. (Source)

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17
Ben Feldman perfected a series of techniques for selling life insurance that earned him a place in the Guinness Book of World Records as the most outstanding salesman in history. Drawing on these foolproof techniques, this book offers a step-by-step action plan leading to sales success. You will be able to follow and absorb the working philosophy, the approaches, the closes, presentations and power phrases that made Ben Feldman the greatest insurance salesman in the world. less
Recommended by Brian Tracy, and 1 others.

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18

Built to Last

Successful Habits of Visionary Companies

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the...
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Jeff Bezosrecommends this book because it shows how to create a long lasting company. (Source)

Tim O'ReillyBuilt to Last, by James Collins and Jerry Porras. The idea here is that great companies aren't afraid to have strong values. In fact, their cult-like values are what make them stand out from the norm. (Source)

Alden MillsBuilt to Last focused my daydreaming mind into what it takes to build truly great companies. (Source)

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19

Economics in One Lesson

Here is a publishing event: the new Mises Institute edition of the classic book that has taught many millions sound economic thinking. It is a hardbound volume, priced very low thanks to special benefactors, and now available in quantity discounts for distribution to your friends, family, and anyone you meet who needs to understand what economics implies for the society, government, and civilization.

Henry Hazlitt wrote this book following his stint at the New York Times as an editorialist. His hope was to reduce the whole teaching of economics to a few principles and explain them...
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Ben Shapiro[If you read this book and "Basic Economics"] you'll know more than all or your classmates combined about the basic workings of free markets and economics. (Source)

Chris Nichols@fishin_me @IslesFGC @AsSeenOnTv55 @IlhanMN The best economic book written. (Source)

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20

The Effective Executive

The Definitive Guide to Getting the Right Things Done

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.

What makes an effective executive?

For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.

The measure of the executive, Drucker reminds us, is the ability to "get the right things done." This usually involves doing what...
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Drew HoustonI think one of the most valuable concepts from [this book] is measuring your time. (Source)

Timothy FerrissI think it's much more valuable than 99% of the so-called time management books out there. (Source)

Matt MullenwegWe're both big fans of Peter Drucker and his book The Effective Executive, as well as Alain de Botton's How Proust Can Change your Life. (Source)

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Don't have time to read Brian Tracy's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.

This personal and practical career book is destined to become a new business classic--an idea-fille...
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Neville MedhoraLots of great examples of businesses growing their existing revenue. (Source)

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Don't have time to read Brian Tracy's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.