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Brian Tracy's Top Book Recommendations

Want to know what books Brian Tracy recommends? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Brian Tracy's favorite book recommendations of all time. At Shortform, we know books. Our book guides are the best in the world. Learn why.

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition book cover1

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Jay Abraham

4.3
Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh w
The Effective Executive: The Definitive Guide to Getting the Right Things Done book cover2

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Peter F. Drucker

4.3
A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.

What makes an effective executive?

For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in mana
Economics in One Lesson book cover3

Economics in One Lesson

Henry Hazlitt

4.4
Here is a publishing event: the new Mises Institute edition of the classic book that has taught many millions sound economic thinking. It is a hardbound volume, priced very low thanks to special benefactors, and now available in quantity discounts for distribution to your friends, family, and anyone you meet who needs to understand what economics implies for the society, government, and civilizati
Built to Last: Successful Habits of Visionary Companies book cover4

Built to Last: Successful Habits of Visionary Companies

Jim Collins, Jerry I. Porras

4.3
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters
The Feldman method: The words and working philosophy of the world's greatest insurance salesman book cover5

The Feldman method: The words and working philosophy of the world's greatest insurance salesman

Andrew H. Thomson

4.5
Ben Feldman perfected a series of techniques for selling life insurance that earned him a place in the Guinness Book of World Records as the most outstanding salesman in history. Drawing on these foolproof techniques, this book offers a step-by-step action plan leading to sales success. You will be able to follow and absorb the working philosophy, the approaches, the closes, presentations and powe
Flow: The Psychology of Optimal Experience book cover6

Flow: The Psychology of Optimal Experience

Mihaly Csikszentmihalyi

4.3
Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this posit
Faust (illustrated) book cover7

Faust (illustrated)

Johann Wolfgang Von Goethe

4.0
Goethe’s Faust reworks the late medieval myth of a brilliant scholar so disillusioned he resolves to make a contract with Mephistopheles. The devil will do all he asks on Earth and seeks to grant him a moment in life so glorious that he will wish it to last forever. But if Faust does bid the moment stay, he falls to Mephisto and must serve him after death. In this first part of Goethe’s great work
Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer book cover8

Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer

Carl Sewell

4.5
The Fifth Discipline: The Art & Practice of the Learning Organization book cover9

The Fifth Discipline: The Art & Practice of the Learning Organization

Peter M. Senge

4.3
Completely Updated and Revised

This revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many
Creating Wealth: Retire in Ten Years Using Allen's Seven Principles book cover10

Creating Wealth: Retire in Ten Years Using Allen's Seven Principles

Robert G. Allen

4.2
Popular speaker, multimillionaire, and author of the all-time bestselling real-estate book Nothing Down, Robert G. Allen knows how to bring you financial success. With his seminars sweeping the nation, Allen is at the cutting edge of strategic wealth creation now more than ever. And in this completely revised edition of his classic bestseller Creating Wealth Allen gives you the basic principles th
11

The Experience Economy: Work Is Theater & Every Business a Stage

B. Joseph Pine II, James H. Gilmore

4.1
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and compan
12

Breathing Space

Jeff Davidson

3.6
The breakthrough book for a time-pressed generation. Major features in USA Today, The Washington Post, Boston Herald, Chicago Tribune, and 75 other newspapers, plus Executive Female, USAir, Office Systems, Leaders, and Men's Health. Explains why the information age is not here yet; for now, most people are drowning in the over-information age. If you face too much paper, too much to read, or simpl
13

Henderson on Corporate Strategy

Bruce Henderson

4.6
14

Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels the Hanan Formula for High-Margin Sales at High Levels

Mack Hanan

4.3
Do you sell products or services? It doesn't matter: What you're really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded with the fruits of a long-term business relationship. For 40 years, Mack Hanan's Consultative Selling has empowered countless sales professionals to reap maximum success, and the Eighth Edition is here
15

Competing in the Third Wave: The Ten Key Management Issues of the Information Age

Jeremy Hope, Tony Hope

3.9
Hope and Hope argue that the "third wave economy" will be one driven by technology, globalization, and deregulation, and that the key to success in this economy will be the ability of organizations to manage knowledge and intellectual assets effectively. Competing in the Third Wave covers ten topics ranging from strategy formulation and business organization to cost management and business philoso
16

Breakpoint And Beyond: Mastering The Future Today

George Land, Beth Jarman

4.1
17

Do What You Love, the Money Will Follow: Discovering Your Right Livelihood

Marsha Sinetar

4.1
Discover how to tune in to your inner world and your unique talents; evaluate and build your self-esteem, banish your out-moded network of "shoulds" and liberate yourself from an unfulfilling job with this step-by-step guide to finding work that satisfies your passions.
18

Great American Success Story: Factors That Affect Achievement

George Gallup Jr. and Alec M. Gallup

5.0
19

Creating Your Future: Personal Strategic Planning for Professionals

George L Morrisey

4.1
A practical guide to help professional (within organization and/or independent contractors) use strategic planning for their own professional success and satisfying personal life. Worksheets, checklists, and charts help clarify personal values, financial concerns, career growth objectives, and business interests.
20

How to Win Customers

Heinz Goldmann

4.3
21

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Fred Wiersema

3.5
One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual su