Imagine It Forward: Courage, Creativity, and the Power of Change
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today's world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can--in fact, must--become a "change maker."
"Ideas are rarely the problem," writes Comstock. "What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'"
Change is messy and fraught with tension, uncertainty and failure. Being "change ready" calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.
Among the practical takeaways Comstock offers:
- The power of discovery--bringing the outside into your organization. It's about turning the world into a classroom.
- Find a spark--provocateurs who challenge established ways of thinking can be a powerful catalyst for change.
- Give yourself permission--every change maker must learn to give herself permission to push outside expectations and boundaries.
Confronting today's accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person's potential. Imagine It Forward masterfully points the way.
Chairman/VaynerX
Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list. [source]
Founder/Nike
Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read. [source]
Author
If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through her own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it. [source]
