Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ranked #3 in Movie Biography, Ranked #5 in Creativitysee more rankings.

“What does it mean to manage well?”
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in...

Reviews and Recommendations

We've comprehensively compiled reviews of Creativity, Inc. from the world's leading experts.

Mark Zuckerberg Founder/FacebookThis book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to anyone looking to do the same, and hopefully there will be lessons we can apply to connecting the world! (Source)

Timothy Ferriss Author & EntrepreneurNo matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. (Source)

Ezra Klein An amazing, amazing book. (Source)

Ken Norton Recommends this book

James Altucher Founder/StockPickrRecommends this book

Marin Gerov As for a non-fiction/business book I would say Creativity, Inc. by Ed Catmull. It is a great look inside the mind of one of the founders of Pixar, but also a great case study on how to deliver blockbuster success time and time again. (Source)

Audrey Russo Question: What books would you recommend to young people interested in your career path? Answer: Anything by Peter Senge. The Hard Thing About Hard Things – Ben Horowitz Once you are Lucky, Twice you are good – Sara Lacey Revolutionary Wealth – Alvin Toffler Black Swan – Taleb Reset: My Fight for Inclusion and Lasting Change, by Ellen Pao. Creative Class – Richard Florida Creativity Inc. by Ed Catmull & Amy Wallace Liar’s Poker by Michael Lewis American Government 101: From the Continental Congress to the Iowa Caucus, Everything You Need to Know About US Politics – Kathleen Spears The Tao... (Source)

Kevin Lamping I've read many, many great business books out there; each building upon the others to provide a valuable sense of direction. If I had to pick one to recommend above all overs, it would have to be Creativity, Inc. Not only is it an engaging story about the cherished Animated Movie studio, it holds several valuable lessons about creativity in the workplace, and the natural human tendencies that squash that creativity. What makes Pixar special is that we acknowledge we will always have problems, many of them hidden from our view; that we work hard to uncover these problems, even if doing so... (Source)

Bogdan Iordache Creativity, Inc. - I know it's a classical book, but I just got to read it. (Source)

Gunhee Park Some other books I’ve really enjoyed: Creativity, Inc. [...] (Source)

Brene Brown I opened this book seeking answers about the relationships between creativity, vulnerability, and courage. I didn't expect it to profoundly change the way I work. This is one of the most important leadership books of our time. (Source)

Paul Boag Recommends this book

Eytan Levit Recommends this book

Julie Zhuo Recommends this book

Anop Anthony Creativity Inc, narrated by Pixar's co-founder Ed Catmull, documents the meteoric rise of Pixar from its humble roots as a technology company to the movie studio powerhouse it is today. The book offers a treasure of insights to anyone running a business that involves creative production of any kind. Ed talks about crucial strategies used by Pixar — the idea that every person in an organization is accountable for quality, that creative freedom and exploration are instrumental to building great products, that failure early in the process is not just acceptable but also to be encouraged, and... (Source)

Benjamin Humphrey This book gives a fascinating insight into how Pixar works, and a lot of what they do to create amazing movies is highly relevant to designing and building great products. It's been a while since I read it, but it's full of useful and practical examples to boost creativity and problem solving in teams. (Source)

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