100 Best Marketing Strategy Books of All Time

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

Tony RobbinsThe basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony HsiehOver the years he’s [] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. (Source)

Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan SpiegelAfter meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

Daymond JohnThere are the normal ones that everybody loves. There would be "Rich Dad Poor Dad," "Who Moved My Cheese?;" I love all the Dale Carnegie books; "The One Minute Manager." I love newer ones like "Blue Ocean Strategy" and all the "Freaknomics" books. (Source)

Ryan HolidayI don’t remember who originally told me to read Blue Ocean Strategy but I’m glad they did because this simple recommendation would substantially shape the course of my life and my career. (Source)

Santiago BasultoIt’s hard to pick a favorite business book, they all have a lot of insight spread among different publications. But if I’d need to choose one, it’d be The Blue Ocean Strategy. It completely changed my way of seeing business when I was just getting started. It’s filled with amazing stories and insights. (Source)

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

Angela DuckworthI read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know! (Source)

Eric RiesWhat if we could design experiences that have real impact for our families, our customers and employees? Master storytellers Chip and Dan Heath show how. (Source)

Adam GrantThe most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. (Source)

Jeff BezosEncourages companies to identify the biggest constraints in their operations and then structure their organizations to get the most out of those constraints. (Source)

Kevin SystromAbout basically manufacturing and supply chain management. It sounds really boring, but I promise you it’s really good. (Source)

Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] The Goal. (Source)

Doug McMillon[I read and give this book because] you need to understand what you’re up against. (Source)

Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)

Tracy DiNunzioIt's a great book and especially for people starting out. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)

Scott HarrisonSuch a fan of this book. Such great actionable insights for startups and social entrepreneurs. https://t.co/Vfdq3ZJe1f (Source)

Nick LoperI just finished Building a StoryBrand, and need to fill in the worksheets and re-think my homepage as a result. That's the mark of a good business book — homework! (Source)

Christopher LochheadThis is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)

Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In... (Source)

Chase JarvisA classic. (Source)

Aaron WatsonQuestion: What books would you recommend to young people interested in your career path? Answer: Purple Cow by Seth Godin End of Jobs by Taylor Pearson Rework by Jason Fried & DHH Trust Me I’m Lying by Ryan Holiday The Complacent Class by Tyler Cowen The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Losing My Virginity by Richard Branson (Source)

Chip Conley[The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)

Adam JohnstonInspiring case study into building brand and customer service. (Source)

Julie Rice[At SoulCycle] we’re all big fans of [this book]. (Source)

Bill GatesQuite good at giving examples of how you create environments that can encourage good ideas. (Source)

Tony HsiehAuthor Steven Johnson argues in his 2010 book that innovation comes from the collision of ideas. This can happen when an individual working in isolation builds off years of existing knowledge to fuel his insights, or it can happen much more quickly when several creative types bounce ideas off each other in a community like Silicon Valley. This theory is one of the reasons why Hsieh decided to... (Source)

James AltucherAlso add to this: “How We Got to Now” by Steven Johnson. Basically: don’t believe the myth of the lonely genius. Ideas come from a confluence of history, “the adjacent possible” specific geographic locations, etc. The connections Johnson makes are brilliant. For instance, The Gutenberg Press (which, in itself, was invented because of improvements in sewing looms), made everyone realize they had... (Source)

Seth GodinNobody had written the definitive book of the post-advertising age. It needed to be able to explain everything from Airbnb to Trump to the success of Instagram. If there’s going to be a coherent, unified theory of marketing, it will not only explain what we see, but give us the tools to create our own change in the world. (Source)

Deke BridgesUp late re-reading some of this book again. Seth Godin's book THIS IS MARKETING is so much more than branding, marketing, advertising, and growth. It really makes you think about how to review life. Fantastic book... all his works make your brain click. Got my copy at @Powells. https://t.co/46hSB0Fhv3 (Source)

Aaron WatsonThis book is my favorite thing he has produced. Unlike most non-fiction books, This Is Marketing does a good job of not going on too long or belaboring the point. Seth deliver succinct actionable insights, some of which I’ve already implemented with the Piper and Going Deep brands. (Source)

Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)

Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)

Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)

Tony HsiehIn this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step. (Source)

Katie KeithThis book consists of case studies from people who have built successful businesses with little or no initial outlay. Personally, I believe that startups put far too much emphasis on seeking outside investment, and often create unsustainable businesses as a result. I built my own business gradually with no external investment, and appreciate the fact that books such as 'The $100 Startup' show... (Source)

Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)

Sharon Hayes@novenator @andrewmarsh6 @williamorr2110 @EmmaKinery Fat alone doesn't cause obesity. Excess calories do. This is science. There's a fantastic book called "Salt Sugar Fat" that looks at what the food industry does to get consumers hooked. (Source)

James AltucherIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a... (Source)

Foti PanagioMy favourite business book at the moment is The Dip by Seth Godin because it has some great advice on when to stick with something and when to quit. I’m currently working on a new venture called GrowthMentor.io and The Dip gave me the ammunition I needed to follow my gut and to stick with the project even when I felt like shelving it and moving on to something else. [...] When I was reading The... (Source)

Michael HerrmannVery motivating for sticking through hard times. (Source)

Joe GebbiaI remember something that [the author] says in there which I never forgot, which is to make something people want to talk about. (Source)

Alan WebberIf Seth Godin didn't exist we'd need to invent him. (Source)

Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

Dan ArielyThese guys did one of the most important pieces of research in social science, to show how little we actually see in the world around us. (Source)

David BrooksDamasio worked with people who have suffered strokes and as a result are incapable of feeling emotion. And far from making good decisions, they make terrible decisions, and their lives fall apart. (Source)

Paul ThagardThis book understood emotion in terms of what the brain does – not as a kind of abstract computational process but very much tied in with the particular brain processes. (Source)

Rory Sutherland@GuruAnaerobic Love it. His best book. (Source)

Ronn TorossianConsidering the overlap of similarities between PR and advertising, it is vital to learn from such legends as Ogilvy. His concepts, tactics, and techniques and are a must-read for not only those in marketing and PR but business in general. (Source)

Ola OlusogaFor business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)

The CEO Library Community (through anonymous form)One of the best 3 books I've read in 2019 (Source)

Cristina RiesenFirst, a word on career paths. In time, I realised that career paths are like one-way streets. Magic happens in unexplored territories. Plus life is how you choose to live every moment, every day. So today, rather than building a career, I prefer to make lateral moves in life, working with great people and being part of ambitious projects impacting the world. There are a few books that got me... (Source)

Robert KataiAnother book that has helped me in a specific moment was “Creative Confidence”. I don’t remember which part helped me, but I can remember that I had some mornings in which I woke up at 5 or 6 o'clock in the morning just to start my day reading something creative. (Source)

Kimberly Gloria ChoiI read about this during my first job in a startup (luxola) now Sephora SEA as a designer. This is before I started my small business - www.marchbabycollective.com. I have always wanted to do something on my own besides my full time job, it’s always a great way to express yourself with other designing task, you know, just to keep your creative juices flowing. The Stanford D. School and IDEO U... (Source)

Jeffrey ShawI’m asked all the time what books I suggest. These are the best of the best. Links to each book are here https://t.co/pJXWOeZtBu #marketing #entrepreneur https://t.co/1wCkqQw8GX (Source)

Cat Williams-TreloarDaniel Pink "To Sell is Human" - describes selling as a way to move and serve people along the journey. It's packed full of examples, science and experiments in an easily digestible form. (Source)

Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

Tony HsiehGary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! (Source)

Ryan HooverI love how he cuts to the point - no BS. (Source)

Garrett MoonGary Vaynerchuk’s original book Crush it was definitely a difference maker. It was before I had taken the leap as an entrepreneur and just hit all the right chords at the time. (Source)

Roger D. PengIt’s important to think in terms of what your audience needs, and what would be best for them among the many choices you could make when analysing data. (Source)

Casey Neistatso much congrats to my friend @garyvee on the release of his new book. out now! do yourself a favor a pick up a copy (Source)

Carolina MillanCrushing It! by @garyvee is one of my favorite books. So inspiring! 🎊 This book offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams. 🏆🎟 https://t.co/Ww5Hmuja8m (Source)

Dave IsbitskiThanks @garyvee on the new Crushing It! book. Really helping me focus on some of the brand building I've built past decade. So much I've done wrong, there is lots of insight here. I love how much of the book is others personal journeys. https://t.co/ub4lrIPF0V (Source)

Alvin LindsayCEO of ClickFunnels GIVES away his best 7 funnels! he just paid for your book (where do you want it shipped?) https://t.co/meFLMLNrb0 😃 https://t.co/97R3MPo3yd (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Foti PanagioHonestly, it’s not really as simple as following a career path, at least not anymore. I’d recommend instead reading books on innovation and leadership because that can give you the confidence you need to blaze your own trail and to take your career as it comes. I’d suggest that a good background reading list would include [...] Permission Marketing by Seth Godin (Source)

Ryan Foland@Tiffani_Bova @DanielPink Funny, I just put Dan's book, "When," on @audible_com 2 days ago. Love the messages to never underestimate a good nap and take more breaks. & a big cheers 🍻 to the soft stuff! Dan, "When" the time is right, I'd love to have u as a guest on my podcast, https://t.co/nmNCJlvA6W https://t.co/EvnfO8pTSa (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Scott PerryIn addition to Meditations and other texts on Stoicism, Steven Pressfield’s The War of Art and Seth Godin’s The Icarus Deception have had a profound impact on my life and vocation. Both provide a unique lens for identifying what it means to be a creative and what it takes to deliver work that matters to those that need it. (Source)

Vincent PuglieseQuestion: What books would you recommend to young people to be prepared for the future workplaces? Answer: So many! So many by Seth Godin (Linchpin, The Icarus Deception, Purple Cow) Essentialism by Greg McKeown, Deep Work by Cal Newport, The Choice by Og Mandino, Rich Dad Poor Dad by Robert Kiyosaki, The Total Money Makeover by Dave Ramsey, No More Dreaded Mondays and 48 Days To The Work You... (Source)

Carolina MillanIf this book is not yet in your arsenal, you’re making a big mistake. I always carry it with me when I travel , it’s filled with amazing knowledge for anyone wanting to turn their knowledge into a business. Get a free copy at https://t.co/VV4Syx66Cn 🔥🔥 https://t.co/RTWgKhCiXl (Source)

John SheaOne that I'm reading right now that I haven't finished yet is Expert Secrets by Russell Brunson. The reason being is this book really emphasizes the idea that anyone can teach someone else how to accomplish something and make money doing it. (Source)

Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Raluca RaduI work in digital marketing so I would [recommend]: [...] Web Analytics: An Hour A Day and Web Analytics 2.0 by Avinash Kaushik. (Source)

Tim O'ReillyPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Karenyankovich Linkedin Marketing ExpertI love that book. https://t.co/SksyslbLrf (Source)

Elissa Shevinsky@datarade @hnshah @NickAppDev @aprildunford April Dunsford’s book on product positioning is excellent. https://t.co/6Az2aaPpwK (Source)

Pete MeyersA lot of great food for thought in @aprildunford's book -- if you're trying to position a new product/service or pivot and re-position for a new market, definitely check it out -- https://t.co/xvwJffduA8 (Source)

Saadia MuzaffarApril's amazing book drops mid-May and if you're smart about business and how to find a solid foothold in the market for your ideas/products /services you'll buy it: https://t.co/ByTREUcWdk (Source)

Andrew Mayne@chr1sa Re-reading Free after a decade. Still a great book. It's interesting to see how things turned out. (Source)

Antonio EramThis book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Robert JonesIt’s got a nice, informal definition of what a brand is…It’s very readable. (Source)

Chandini Jain[One of the five books Chandini would you recommend to young people interested in her career path.] (Source)

Ashley HathawayI could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)

David Meerman ScottThrow the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I’ve written 10 books, I still learned a... (Source)

Brian ClarkThe alternate click-bait title of Ann’s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! …and it would have been an understatement. We’re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book. (Source)

Brian BurkhartIt’s jam-packed with little digestible bites of wisdom—from finance to marketing to organizational development. It’s the guru bible of business. (Source)

Ola OlusogaFor business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)

Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read: Little Red Book of Selling: 12.5 Principles of Sales Greatness SPIN Selling (Source)

David McCammonA business book I have referred to frequently over the years is Jeffrey Gitomer’s “Little Red Book of Selling”. It’s full of simple, straight forward sales ideas many of which can take on a different degree of importance at different points in one’s career. (Source)