100 Best Social Media Books of All Time

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Alex Circei

Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]

Auston Bunsen

I’ve got a few, one book that really impacted me early on as someone coming from a middle-class family was “Rich dad, Poor dad”. [source]

Tony Hsieh

CEO/Zappos.com

Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! [source]

Ryan Hoover

I love how he cuts to the point - no BS. [source]

Adam Haritan

For anyone interested in my career path, I’d recommend books in various genres. On a real practical level, I’d certainly recommend reading any and all plant/mushroom/tree/ecology/nature books you can acquire. It’s even more helpful to read the books that pertain specifically to your ecosystem and bioregion. Additionally, I’d also recommend reading a plethora of business and marketing books — both old and new alike. Think And Grow Rich by Napoleon Hill, Crush It! by Gary Vaynerchuk, Influence: The Psychology of Persuasion by Robert Cialdini, and anything by Seth Godin would be my top recommendations. And of course, every book I mentioned in the previous answers are strongly recommended as well. [source]

Kevin Rose

Co-founder/Digg

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]

Seth Godin

Author, Marketer, Entrepreneur

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]

Andy Stern

I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]

Tyler Cowen

Founder/Marginal Revolution University

If you had to pick one individual who was the sharpest and most prescient commentator on the web and the internet it would be Clay. [source]

Alan Rusbridger

Read 2 We the Media by Dan Gillmor Read [source]

Anne-Marie Slaughter

This is another must-read. It’s a really great book for anyone who wants to understand the social media revolution. Benkler talks about the cooperative system. Shirky talks about self-organisation, about how the digital revolution and the social media revolution completely changed the economics of organisation. It used to be much harder for people to organise. There was a lot of cost to it. But with social media you can organise a group of your friends instantly. So all sorts of phenomena that once would have been too costly to create suddenly emerged. It’s suddenly simple for human beings to come together simply because they share a common passion – it might be a political ideology, it might be the love of surfing. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book during a Stanford lecture. [source]

Angela Pham

The Facebook Effect by David Kirkpatrick made me a fan of Mark Zuckerberg and Sheryl Sandberg years ago. I didn’t hesitate to take my current role at Facebook because I feel so strongly about their integrity and leadership, no matter the negative sentiments and media narratives the company has endured recently. [source]

Craig Pearce

If you read to maintain motivation and be entertained, I recommend a few books that in addition to telling great stories, also contain lessons and learnings. You won’t gain many step-by-step type lessons from these books but you will come away realizing that not all startups, regardless of what stage they are in, are as well polished as they make you think. You will realize that they make mistakes and struggle through the same things you struggle through when first starting out. I find this helps motivate me. [source]

Ryan Holiday

Author

There’s no question this was the year’s best book about media and culture–maybe even the best of the decade. Not only is it provocative and insightful, but the idea—interviewing and focusing on people who have screwed up and found themselves in the midst of massive online controversies—is one I am genuinely jealous of. Ronson proceeds to write about it with such sensitivity, empathy, humor and insight that I was blown away. If you’ve at all appreciated any of my media criticism over the years, please read this book. It looks at all that’s wrong with the rage and glee with which we tear people down–often people who were never public figures to begin with. He is just a helluva writer. If you get a chance, watch Monica Lewinsky’s TED talk which is also surprisingly good and pairs well with the ideas in the book. [source]

Audrey Russo

So You Have Been Publicly Shamed – Jon Ronson (we are living in interesting times and I am trying to have perspective on how social media has altered our personas) [source]

Max Rushden

fascinating, open & honest. I've said this before - but I recommend @jonronson's book - "So You've Been Publicly Shamed" - on the often seismic difference between someone's mistakes and the impact on their lives...and our increasing inability to forgive.👍❤️ https://t.co/bzJRyOO3Mb [source]

Matt Mullenweg

Founder & CEO/Automattic

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. [source]

Boris Veldhuijzen van Zanten

The book everyone in Silicon Valley is talking about. [source]

Chandini Jain

One of the five books Chandini would you recommend to young people interested in her career path. [source]

Casey Neistat

Founder/368 Creative Space

so much congrats to my friend @garyvee on the release of his new book. out now! do yourself a favor a pick up a copy [source]

Carolina Millan

Crushing It! by @garyvee is one of my favorite books. So inspiring! 🎊 This book offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams. 🏆🎟 https://t.co/Ww5Hmuja8m [source]

Dave Isbitski

Thanks @garyvee on the new Crushing It! book. Really helping me focus on some of the brand building I've built past decade. So much I've done wrong, there is lots of insight here. I love how much of the book is others personal journeys. https://t.co/ub4lrIPF0V [source]

Timothy Ferriss

Author & Entrepreneur

Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. [source]

Dov Charney

Founder/American Apparel

Behind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. [source]

Tucker Max

Author/I Hope They Serve Beer in Hell

The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. [source]

Doug McMillon

CEO/Walmart

I read and give this book because you need to understand what you’re up against. [source]

Aaron Watson

Amazon is going to rule the world unless governments decide to break them up. It just makes sense to understand the most powerful company on the planet. Also, there is a (small) chance that Amazon sets up HQ2 in my hometown (Pittsburgh). [source]

Alan Pierce

This was an amazing glimpse into one of the most disruptive companies in history as well as the past and future trajectory of e-commerce and retail. It is also a testament to unwavering self-belief. The thing that impressed me the most is that Jeff Bezos intentionally built an entire department dedicated to making his primary business obsolete which allowed him to take the lead in the next development, e-books. His foresight is extraordinary and he is an inspirational big thinker. [source]

Bogdana Butnar

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. [source]

Jules Evans

Clay Shirky’s book isn’t really about ancient philosophy, but explores one of the reasons why there is a revival of community philosophy today. As discussed, there is the rediscovery of the ancients’ idea of philosophy as a therapeutic way of life, and this naturally leads to questions of community. Ancient philosophy wasn’t just individual self help. It was very social and communal. The Stoics would gather together under the Colonnade in their Athenian marketplace to talk about philosophy, the Epicureans lived together in a commune called “the Garden” outside Athens, the Aristotelians had their own community called the Lyceum, and so on. [source]

Andrew Youderian

The book "Tribes" by Seth Godin has been helpful as I've learned and studied how to best lead a Community. [source]

Bogdana Butnar

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. [source]

Michael Herrmann

Another good book for today. The author argues that every product/service appeals to a "Tribe" of like-minded people. As businesspeople it's important we understand their dynamics. [source]

Brad Feld

Co-Founder/Foundry Group

I’m an introvert in an extrovert’s world. I like to be alone. In contrast, I spend a large portion of my work time with groups. Figuring out how to manage this duality, while staying mentally healthy, has been a life-long challenge. Newport’s concept of digital minimalism helps me with all of this. Newport has an entire chapter on solitude, nicely titled “Spend Time Alone.” He makes the important distinction between spending time alone with other stimuli (music, podcasts, audible, streaming media) and real solitude. In addition to the framework around digital minimalism, Newport unloads on the reader with numerous tactics. I use some of them but found a few new ones to add to my repertoire. [source]

Charlamagne Tha God

Radio Presenter/The Breakfast Club

This book is incredible. I’m a have to read it at least 3x and reference it forever. Disconnecting is very important because as the book says “Human Beings are not wired to always be wired.” A Silicon Valley whistle blower name Tristan Harris says “Is Silicon Valley programming apps or are they programming people?” They are programming people!!! Technology is not neutral, they want us to use it in particular ways and for long periods of time because that’s how the money is made.” It’s a whole lot of brain hacking going on, we are slaves to are smart phones and if you don’t think social media is bad for your mental health then you probably not paying attention to your mental health. The chapter “Spend Time Alone” breaks that all the way down. Smart Phones are a tool not a vital organ and if you think otherwise YOU NEED THIS BOOK. Thank Me Later. [source]

Ryan Holiday

Author

The unassuming Georgetown computer science professor has become one of this generation’s leading voices on how we can all work more wisely and more deeply. With media consumption continuing to go way up (which, for most of us, means happiness and productivity continue to go way down) and the world becoming noisier every day, this book is an urgent call to action for anyone serious about being in command of their own life. The minimalism movement successfully led millions to opt out of the many possessions we’re told we’re supposed to crave and focus instead on the small number of things that bring the most meaning and value to our lives. The same ideology applies to our online lives. Digital clutter is stressful. We don’t need the constant connectivity, the pages and pages of apps, the incessant scrolling and clicking. New technologies can improve our lives if we know how to best leverage them. This book already helped me break my Facebook addiction—and the first month of the year has been a big improvement for me because of that. [source]

David Heinemeier Hansson

Where How to Break Up with Your Phone took a pretty tame view of social media – hey, maybe it’s not great, so let’s just do a bit less – this book goes for the jugular. Reviewing all the ways social media companies are conspiring against us, selling our attention to the highest bidder (whether that be an ad for a new car or a new president), and how the algorithms that drive social-media engagement are self-optimizing for the worst of everything. There wasn’t that much new information here, especially for someone who’s been paying close attention to the social media landscape for years, but there was a renewed sense of outrage and purpose and contextualization. The idea that you don’t have to believe that Zuckerberg or Sandberg are evil masterminds plotting to derail civilization to accept that social-media engagement algorithms that run on auto-pilot much of the time could very well get us there. [source]

Lauren Laverne

@seaninsound @shaunwkeaveny Yes. It’s a great book. [source]

Andrew Medal

The world is #CONTAGIOUS ☢️☢️☢️ • • My dog and I love this book. I read to him when he wants to learn about marketing techniques. The last time I read this book was in 2013. If you want a read that dissects how and… https://t.co/6v0ckSnSQe [source]

Ee Ling Lim

Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. [source]

Erik Cheong

Explains why certain products and ideas become popular while others fail. It reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. [source]

Anoop Anthony

Krug was teaching usability two decades ago when UX wasn't a buzzword, and the WWW was still in its nascent stages. (The first edition of this book was published in 2000!) I cut my teeth on Don't make me think back when I first started out in the industry. It is now in its third edition and still relevant — it offers compelling insights into building great user experiences into websites and applications. [source]

Auston Bunsen

I’m actually a self-taught programmer, so these books have really helped me with practical skills that I could put to use & yield results. The return on investment for these kinds of books is off the charts for me! [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Don't Make Me Think. [source]

Andra Zaharia

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … The Shallows. [source]

Juliette Aristides

Nicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. [source]

Ionut Danifeld

If you want to find a niche and adapt to the marketing, one of my favorite techniques is Inbound Marketing. Great book to understand what's inbound marketing and how you can use effectively this technique for your business or clients. [source]

Irina Nica

Inbound Marketing by Brian Halligan and Dharmesh Shah - if you’re working in B2B or you’re working on your own SaaS product, you have to learn the basics of Inbound Marketing. I do admit that the concept of “inbound marketing” is evolving and you should also follow marketing blogs to make sure you’re up to date with the latest practices in SEO, Facebook Marketing, etc. However, if you’re just getting started, this book will definitely give you a foundation to build on. [source]

Caisey Neistat

Founder/368 Creative Space

BUY THIS BOOK! because Gary is a genius and because he put my picture on the back cover!! [source]

Robert Katai

If you want to do social media start with “Jab Jab Jab Right Hook” and move forward to “Ask Gary Vee” by Gary Vaynerchuk. Even if Gary has admitted that he has a ghostwriter writing his book, you can see Gary’s personality and also his experience in the social media field in this book. These are some great books to start with in social media. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Nick Loper

I just finished Building a StoryBrand, and need to fill in the worksheets and re-think my homepage as a result. That's the mark of a good business book — homework! [source]

Sa El

This book is all about telling the story of your business to your customers to that they know exactly what you offer and how to make them the hero in the journey. If you want to build a smart site, with a strong call to action, this book is essential. [source]

James Altucher

Founder/StockPickr

I said this about Ryan Holiday's last book, but I'll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world. [source]

David Zuckerman

As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time. [source]

Gunhee Park

I just finished up Stranger in a Strange Land, and am also reading Churchill, A Life and The Perennial Seller. I can’t really pinpoint what I expect to gain from any books I read, but am hoping to gain perspective and some valuable lesson that I can take away from each book. What that is exactly is different for every book. [source]

Tyler Cowen

Founder/Marginal Revolution University

It basically says wikis work and wikis are important and wikis are the way of the future. [source]

Alan Rusbridger

Read 4 Too Big To Know by David Weinberger Read [source]

Brian Clark

The alternate click-bait title of Ann’s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! …and it would have been an understatement. We’re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book. [source]

David Meerman Scott

Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I’ve written 10 books, I still learned a great deal in these pages and now I’m eager to flex my newfound content creation muscles. [source]

Casey Neistat

Founder/368 Creative Space

Its was reading his Nick's book Hatching Twitter that literally motivated me, inspired me, gave me the confidence to start my own technology company. [source]

Craig Pearce

If you read to maintain motivation and be entertained, I recommend a few books that in addition to telling great stories, also contain lessons and learnings. You won’t gain many step-by-step type lessons from these books but you will come away realizing that not all startups, regardless of what stage they are in, are as well polished as they make you think. You will realize that they make mistakes and struggle through the same things you struggle through when first starting out. I find this helps motivate me. [source]

Jilliene Helman

Hatching Twitter is a great book. [source]

Clive Lewis Mp

Cant make the brilliant event below? Havent had a chance to read @shoshanazuboff groundbreaking book, ‘Surveillance Capitalism’? Then listen to this brilliant interview with the author as she explains the terrifying scale&ambition of Facebook/Google et al https://t.co/DCtNlFbmE0 https://t.co/ZX0YpW5pOo [source]

Dilip Cherian

Brave New World? Thanks @shoshanazuboff for that amazing book. It's compulsory reading for those trying to make sense of our world now. https://t.co/5nBJWoLS9p [source]

John Tasioulas

2019... Best book: Shoshana Zuboff, “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power” Best political commentary: @HelenHet20 Best film @jokermovie Best restaurant: @farangLDN & @Trullo_LDN (London); Shinoki (Melbourne) [source]

Mark Cuban

Entrepreneur / Shark Tank

It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place. [source]

Tony Hsieh

CEO/Zappos.com

Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach. [source]

Craig Newmark

Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal. [source]

Brian Burkhart

This book is essentially a biography of all the people who’ve led to the technology of today—it’s fascinating. The most important point of the book is everything is one long, connected chain. There isn’t just one person or one industry that makes anything happen—it all goes way back. For example, the communication theory I have espoused and taught throughout my career is from Aristotle, Socrates, and Plato. Yeah, I’ve got my own spin on it—instead of ethos, pathos and logos, we say “know, feel, and do.” But it’s still based on their philosophies. Reading this book, I realized it’s not just someone like Steve Jobs who’s responsible for the era we live in. Rather, it’s Steve Jobs plus a whole lot of people from the last 200-plus years. [source]

Chris Fussell

The history of how great ideas evolve. [source]

Chris Oliver

I'm currently reading Innovators by Walter Isaacson. I love reading books like this because you learn about the lives of people who have created amazing things. It teaches you that their lives were often much harder than you realize and the struggles you're going through are very similar to what they had to go through before they were successful. It's really inspirational. [source]

Bogdana Butnar

Interestingly, it was not a book per se but it was a piece of writing which redefined my career. I read the Cluetrain manifesto early on and thought "boy, the internet sure sounds like something that's going to change the world in the best way possible" so that's what got me interested in digital, tech and virtual spaces and I've never wanted to step out of that area since then. [source]

Dragos Novac

Then, again when I was younger, at the beginning of 2000s, Seth Godin’s Purple Cow and The Cluetrain Manifesto were two pieces of work I’d always refer to, as well as Eric Ries’ The Lean Startup, later on when I was looking at how to become a better tech entrepreneur. [source]

Carolina Millan

If this book is not yet in your arsenal, you’re making a big mistake. I always carry it with me when I travel , it’s filled with amazing knowledge for anyone wanting to turn their knowledge into a business. Get a free copy at https://t.co/VV4Syx66Cn 🔥🔥 https://t.co/RTWgKhCiXl [source]

John Shea

One that I'm reading right now that I haven't finished yet is Expert Secrets by Russell Brunson. The reason being is this book really emphasizes the idea that anyone can teach someone else how to accomplish something and make money doing it. [source]

Timothy Ferriss

Author & Entrepreneur

I tend to isolate myself, often at the worst times possible. Amanda helped me to learn to ask friends and family for help. It was a game changer. [source]

Aysha Teja

A book I read relatively recently but wished I read when I was younger is The Art of Asking: How I learned to Stop Worrying and Let People Help by Amanda Palmer. I am horrible at asking for help. I’m afraid of being a nuisance, of appearing weak and mostly afraid of being rejected. I realized just how afraid I was when my cousin’s husband and one of my dearest high school friend insisted they help me move instead of hiring movers and my instinct was to say "No". When I finally accepted their generous offers to help, I realized that, yes, asking for help makes me vulnerable, but also enables connection. Using her own life experiences as a human-statue, musician, wife and friend, Amanda Palmer explores the questions why we’re afraid to ask and receive help as well as makes the case for increasing our shared humanity when we finally are able to do so. Since completing this book, I have started to ask for help when I normally would have found a way to do it myself. [source]

Eric Alper

Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking, giving, art, and love. Her book The Art Of Asking is so much a must-read, that I give it to all the artists I work with for the holidays. #InternationalWomensDay #WomenInMusic https://t.co/kf4b6F2YFV [source]

Brad Feld

Co-Founder/Foundry Group

While likely uncomfortable for a lot of people, it was excellent, provocative, and challenging all at the same time. [source]

Marc Benioff

CEO/Salesforce

Roger McNamee’s Zucked fully captures the disastrous consequences that occur when people running companies wielding enormous power don't listen deeply to their stakeholders, fail to exercise their ethical responsibilities and don't make trust their number one value.

Bill Joy

A frightening view behind the scenes of how absolute power and panoptic technologiescan corrupt our politics and civic commons in this age of increasing-returns monopolies. Complementing Jaron Lanier’s recent warnings with a clear-eyed view of politics, antitrust, and the law, this is essential reading for activists and policymakers as we work to preserve privacy and decency and a civil society in the internet age.

Andy Baio

"Because Internet" is out today! @GretchenAMcC's book is an insightful look at how the internet is changing language, and I love it. Highly recommended! https://t.co/vWVR1fRJyF [source]

Erin McKean

Because Internet is a joyful exploration of the newest creative upswell of English—if you want to understand why you love emoji, share memes, and don't make a sound when lol-ing, you need this book! [source]

Jen Golbeck

This book is really great! Also, it's legit funny that my submitted review used ~*sparkle text*~ in reference to the discussion in the book, and the edited review only has *bold with asterisks* and no ~. I'm sure @GretchenAMcC would have thoughts! https://t.co/kP8CnMkuSX [source]

Lydia Polgreen

This book is amazing and you should read it. https://t.co/pcbmYUR4QP [source]

Maryanne Hobbs

@jiatolentino hello Jia :) finding your perspectives in the new book fascinating and so resonant.. thank you 🌹 m/a..x https://t.co/BoNzB1BuDf [source]

Sarah Spain

Jet lag got me this am & I re-read the first essay of Jia Tolentino’s book, Trick Mirror. It’s an incredibly honest & insightful look at our relationship w/ the internet. Read the book in full, but for now, the essay is here (click book image & scroll): https://t.co/62GdCHvtm7 [source]

Andrew Chen

General Partner/Andreessen Horowitz

Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. [source]

Timothy Ferriss

Author & Entrepreneur

Holiday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of. [source]

Alex Korchinski

FInally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. [source]

Jonathan Mildenhall

VP of Global Advertising Strategy/Coca Cola

This is a brilliant canter through the rapid and ever changing world of content marketing. [source]

David Meerman Scott

As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. [source]

Raluca Radu

In terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. [source]

Sheryl Sandberg

COO/Facebook

Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact. [source]

Jack Dorsey

Co-Founder/Twitter

The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed. [source]

Jeff Weiner

CEO/Linkedin

The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world. [source]

Casey Neistat

Founder/368 Creative Space

Awesome story about how ig came to be and its impact broadly on human interaction. [source]

Kurt Wagner

omg so candid: someone caught me reading @sarahfrier’s book at the office this morning! For real though: This book is tremendous & expertly reported (no surprise there). It’s so much more than a business book - the best read yet on IG’s influence on culture and society https://t.co/O1Hmplii7B [source]

Taylor Lorenz On Vacation

🚨 🚨 🚨 MUST READ NEW BOOK ALERT. 🚨 🚨 🚨 You can now preorder @sarahfrier’s incredible book on the inside story of Instagram. There’s no book I’m excited to read more this year https://t.co/DBO46e79jo [source]