100 Best Business Books of All Time

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Daymond John

Founder/FUBU

I love all the Dale Carnegie books. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Seek to be understood. [source]

Sheryl Sandberg

COO/Facebook

Provides a great inside look at how the tech industry approaches building products and businesses. [source]

Ben Horowitz

Co-founder/Andreessen Horowitz

Great. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

At Asana, we've been lucky to benefit from the author's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. [source]

Elon Musk

Founder/SpaceX

Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.” - Elon Mus [source]

Mark Zuckerberg

Founder/Facebook

This book delivers completely new and refreshing ideas on how to create value in the world. [source]

Ben Horowitz

Co-founder/Andreessen Horowitz

Zero To One is a great book. I learned a lot reading it. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

I was surprised at how familiar the topics felt. [source]

Joe Martin

@benmorris @audible_com @Gladwell I enjoy the quiet on the way home, but on the way to work I am listening to the 7 habits book by Stephen Coveru, a fave of mine [source]

Barack Obama

Former USA President

A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Tony Robbins

Life Coach

The basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. [source]

Tony Hsieh

CEO/Zappos.com

Over the years he’s recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2011. [source]

James Altucher

Founder/StockPickr

Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. [source]

Alex Circei

Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]

Kevin Rose

Co-founder/Digg

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]

Seth Godin

Author, Marketer, Entrepreneur

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]

Andy Stern

I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]

Eric Weinstein

Managing Director/Thiel Capital

Eric Weinstein recommended this book on Twitter. [source]

Tim Draper

Founder/Draper Fisher Jurvetson

With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week. [source]

Jack Canfield

Co-author/The Success Principles

It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge. [source]

Bill Gates

CEO/Microsoft

This memoir, by the co-founder of Nike, is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale. [source]

Warren Buffett

CEO/Berkshire Hathaway

The best book I read last year. Phil is... a gifted storyteller. [source]

Andre Agassi

Founder/ College Preparatory Academy

I've known Phil Knight since I was a kid, but I didn't really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I've worn the gear with pride, but I didn't realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary - this is a memoir for people who love sport, but above all it's a memoir for people who love memoirs. [source]

Larry Page

Co-Founder/Google

Ben's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. [source]

Mark Zuckerberg

Founder/Facebook

Ben's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. [source]

Drew Houston

CEO/Dropbox

One of the great things that the author wrote in this book is the hardest part of being a CEO is managing your psychology. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Elon Musk

Founder/SpaceX

Quite interesting. [source]

Brian Chesky

Co-Founder & CEO/AirBnb

For Chesky, a source may come in the form of a biography of a business hero such as Steve Jobs or Walt Disney. His primary book source on management technique is Andy Grove’s High Output Management. [source]

Jeff Bezos

Founder/Amazon

Unperturbed by conventional wisdom, the authors start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive. [source]

Mark Cuban

Entrepreneur / Shark Tank

If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur. [source]

Tony Hsieh

CEO/Zappos.com

The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Naval Ravikant

CEO & Co-Founder/AngelList

I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]

Blake Irving

CEO/GoDaddy

You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]

Alden Mills

More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Timothy Ferriss

Author & Entrepreneur

After reading The E-Myth Revisited by Michael Gerber and The 80/20 Principle by Richard Koch, I decided that extreme questions were the forcing function I needed. [source]

Brian Scudamore

Founder & CEO/1-800-GOT-JUNK?

The book that’s had the biggest impact on me is The E-Myth by Michael Gerber (I even wrote about it in my own book). I read it front to back, then reread it right away. Gerber takes you through every step of a running a business from start to finish, and shows you what you need to make it successful. I read it when I was looking to take 1-800-GOT-JUNK? to the next level, and I had an epiphany: people don’t fail, systems do. Reading his book got me to take a good, hard look at my business and focus on developing our systems and hiring happy people. His book is one of the reasons we were able to sell out of 1-800-GOT-JUNK? franchises and scale that success into three other home-service companies, WOW 1 DAY PAINTING, You Move Me, and Shack Shine under the O2E Brands banner. [source]

Jeff Bezos

Founder/Amazon

"Collins briefed Amazon executives on his seminal management book before its publication. Companies must confront the brutal facts of their business, find out what they are uniquely good at, and master their fly wheel, in which each part of the business reinforces and accelerates the other parts," Stone writes. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Warren Buffett

CEO/Berkshire Hathaway

To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline. [source]

Kevin Rose

Co-founder/Digg

The foundation for investing. A lot of people have used this as their guide to getting into investment, basic strategies. Actually Warren Buffett cites this as the book that got him into investing and he says that principles he learned here helped him to become a great investor. Highly recommend this book. It’s a great way understand what’s going on and how to evaluate different companies out there before you make an investment. [source]

DJ Vlad

The single biggest influence on how I buy and sell stocks. [source]

Daymond John

Founder/FUBU

The main takeaway from this book was goal-setting. It was the fact that if you don't set a specific goal, then how can you expect to hit it? [source]

Adam Haritan

For anyone interested in my career path, I’d recommend books in various genres. On a real practical level, I’d certainly recommend reading any and all plant/mushroom/tree/ecology/nature books you can acquire. It’s even more helpful to read the books that pertain specifically to your ecosystem and bioregion. Additionally, I’d also recommend reading a plethora of business and marketing books — both old and new alike. Think And Grow Rich by Napoleon Hill, Crush It! by Gary Vaynerchuk, Influence: The Psychology of Persuasion by Robert Cialdini, and anything by Seth Godin would be my top recommendations. And of course, every book I mentioned in the previous answers are strongly recommended as well. [source]

Alan Pierce

This book dramatically changed the way I structured my day to day life. Based on over two decades of personal interviews and studies of some of history's’ greatest minds, the author distills the lessons he learned and details how you can train and condition your mind through daily habit to master your actions. The way it promotes a disciplined and holistic approach of continual self-improvement, goal setting and strategic decision making really resonated with me. [source]

Jeff Bezos

Founder/Amazon

Brad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. [source]

Steve Jobs

Founder/Apple

It's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. [source]

Drew Houston

CEO/Dropbox

About how businesses get disrupted, and a lot of those themes are why startups can succeed and thrive even when there are big competitors who you would think would just wipe ’em out. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Put first things first. [source]

Tony Hsieh

CEO/Zappos.com

Getting Things Done by David Allen. He recently spoke at our Zappos all-hands meeting and gave me a signed copy of his book. [source]

Eric Rose

Chairman/Columbia University Department of Surgery

When I'm flat-out stressed about the volume and complexity of my work, I open this book and find immediate ways to gain a sense of control. That's really a critical need for decision making. David made me what I am today: headstrong and proud of it. [source]

Malcolm Gladwell

Writer & Journalist

I don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. [source]

Daymond John

Founder/FUBU

I love newer books like this book. [source]

James Altucher

Founder/StockPickr

James Altucher recommended this book on the podcast "The Tim Ferriss Show". [source]

Arvind Narayanan

@conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: https://t.co/QD1sM2o0z6 (It isn't specific to research but still super valuable.) [source]

Bill Liao

The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch. [source]

Cristian-Dragos Baciu

I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind [source]

Mark Zuckerberg

Founder/Facebook

This book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to anyone looking to do the same, and hopefully there will be lessons we can apply to connecting the world! [source]

Timothy Ferriss

Author & Entrepreneur

No matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. [source]

Ezra Klein

An amazing, amazing book. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Daniel Pink

Author

Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. [source]

Adam Grant

This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. [source]

Sheryl Sandberg

COO/Facebook

Michael Lewis's ability to boil down the most complicated subjects is like a magic trick. You can't believe your own eyes. He takes on important issues - from the 2008 Wall Street crash in "The Big Short" to parenting in "Home Game" - and breaks them down to the deepest truths. His combination of an extraordinarily analytical mind and a deep understanding of human nature allows him to weave together data and events to offer a fresh and insightful narrative. Whatever the topic, the result is always compelling and even thrilling. I am in awe of him. [source]

Barry Ritholtz

Michael Lewis, to me, is the preeminent narrator of the financial crisis. He is the guy who constructs the story better than anybody else. [source]

David Heinemeier Hansson

A good one. [source]

Brian Burkhart

It’s jam-packed with little digestible bites of wisdom—from finance to marketing to organizational development. It’s the guru bible of business. [source]

Ola Olusoga

For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to people. [source]

Jeff Bezos

Founder/Amazon

recommends this book because it shows how to create a long lasting company. [source]

Tim O'Reilly

Founder/O'Reilly Media

Built to Last, by James Collins and Jerry Porras. The idea here is that great companies aren't afraid to have strong values. In fact, their cult-like values are what make them stand out from the norm. [source]

Alden Mills

Built to Last focused my daydreaming mind into what it takes to build truly great companies. [source]

Bill Gates

CEO/Microsoft

A bunch of my friends recommended this one to me. Carreyrou gives you the definitive insider’s look at the rise and fall of Theranos. The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion. [source]

Andrew Chen

General Partner/Andreessen Horowitz

Finished “bad blood” on the Theranos scandal. Wow. Just wow. It’s a must read for everyone in tech and startups. Just 1-click buy it :) Amazing how far charisma and social proof got them. Here’s the NYT review of the book https://t.co/PyMGxfoG2R [source]

Brad Feld

Co-Founder/Foundry Group

Every entrepreneur and VC should read this book. John Carreyrou has done something important here. Maybe this book will finally put a nail in the phrase “fake it till you make it”, but I doubt it. The amount of lying, disingenuousness, blatant and unjustified self-promotion, and downright deceit that exists in entrepreneurship right now is at a local maximum. This always happens when entrepreneurship gets trendy. Carreyrou just wrote a long warning for entrepreneurs and VCs. [source]

Charlamagne Tha God

Radio Presenter/The Breakfast Club

These are the books I recommend people to listen to on @applebooks. [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Ryan Holiday

Author

There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it. [source]

Tobi Lütke

Founder & CEO/Shopify

Tobi Lütke recommended this book in an interview in "The Globe and Mail." [source]

Bogdan Lucaciu

Spoiler: it’s autonomy, mastery, and purpose. [source]

David Brudo

One of the books that had an impact on . [source]

Richard Branson

Founder/Virgin Group

Elon Musk is a man after my own heart: a risk taker undaunted by setbacks and ever driven to ensure a bright future for humanity. Ashlee Vance's stellar biography captures Musk's remarkable life story and irrepressible spirit. [source]

Casey Neistat

Founder/368 Creative Space

I'm fascinated by Elon Musk, I own a Tesla, I read Ashlee Vance's biography on Elon Musk. I think he's a very interesting charachter. [source]

Andrea Loubier

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future as this was still in the first couple of years of me starting my own company, Mailbird and it was inspiring and visionary. It helps you go from a small voice in a big corporate company, to thinking big and voicing your wild opinions and creating plan to work towards it. [source]

Jeff Bezos

Founder/Amazon

Encourages companies to identify the biggest constraints in their operations and then structure their organizations to get the most out of those constraints. [source]

Kevin Systrom

About basically manufacturing and supply chain management. It sounds really boring, but I promise you it’s really good. [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … The Goal. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Daymond John

Founder/FUBU

Daymond John said this is one of his most-recommended books. [source]

Darren Chua

When asked what books he'd recommend to young people interested in the same career path, mentioned Who Moved My Cheese. [source]

Chip Conley

The author is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. [source]

Adam Johnston

Inspiring case study into building brand and customer service. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Mark Zuckerberg

Founder/Facebook

For the past five years, I've sat at a desk next to Sheryl and I've learned something from her almost every day. She has a remarkable intelligence that can cut through complex processes and find solutions to the hardest problems. Lean In combines Sheryl's ability to synthesize information with her understanding of how to get the best out of people. The book is smart and honest and funny. Her words will help all readers - especially men - to become better and more effective leaders. [source]

Oprah Winfrey

CEO/O Network

Honest and brave... The new manifesto for women in the workplace. [source]

Richard Branson

Founder/Virgin Group

If you loved Sheryl Sandberg's incredible TED talk on why we have too few women leaders, or simply believe as I do that we need equality in the boardroom, then this book is for you. As Facebook's COO, Sheryl Sandberg has first-hand experience of why having more women in leadership roles is good for business as well as society. Lean In is essential reading for anyone interested in righting the injustice of this inequality. [source]

Bill Gates

CEO/Microsoft

Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles. [source]

Mark Cuban

Entrepreneur / Shark Tank

The book I wish I had as a young entrepreneur. [source]

Tony Robbins

Life Coach

I found it to be truly extraordinary. Every page is full of so many principles of distinction and insights—and I love how Ray incorporates his history and his life in such an elegant way. [source]

Mike Shinoda

I know most of the guys in the band read this book. [source]

Marillyn Hewson

CEO/Lockheed Martin

CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]

Antonio Eram

When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

recommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". [source]

Drew Houston

CEO/Dropbox

About principled negotiation, and I still think about and apply a lot of those concepts today. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Daymond John

Founder/FUBU

There are the normal ones that everybody loves. There would be "Rich Dad Poor Dad," "Who Moved My Cheese?;" I love all the Dale Carnegie books; "The One Minute Manager." I love newer ones like "Blue Ocean Strategy" and all the "Freaknomics" books. [source]

Ryan Holiday

Author

I don’t remember who originally told me to read Blue Ocean Strategy but I’m glad they did because this simple recommendation would substantially shape the course of my life and my career. [source]

Ayush Kumar

One doesn't necessarily need to take from others to fill their glass & you can always build a successful business in any industry. [source]

AnneMarie Schindler

I suggest these books because they really open up 'how' you think about life and in turn work, success/challenges/setbacks, and in general, yourself. I believe that the more you can understand yourself and broaden your approach to work, the easier it will be to find work that energizes you. Finally, I'm a team player at heart, and love working with others to achieve a huge goal so a portion of these deal with team composition and performance too. [source]

Holger Seim

Lencioni’s books helped me to shift my focus from individual performance to team performance, and what it takes to make a team perform well. It helped me to realize and take seriously the fact that great team performance doesn’t happen magically but needs conscious effort. When I discovered The Five Dysfunctions of a Team for the first time, we had a dysfunctional team at Blinkist and the book opened my eyes to see the problem clearly and showed clear steps for how they should be tackled. Beforehand I was aware that we had a problem, but I couldn’t pinpoint it specifically and hence, couldn’t solve it easily. This book helped a lot. [source]

Jennifer Rock

In Patrick Lencioni's book The Five Dysfunctions of a Team, the executive asks her senior leaders "Who is your first team?" And they each answer incorrectly that it's the team that reports to him or her. The point is that you need to shift your perspective to understanding your senior leadership peers are your first team. We read that book as a leadership team in a corporation where I worked -- and the environment was very competitive between us. When we agreed that our cross-functional leadership team was our first team, we became more cooperative, innovative and productive. And we vastly boosted our results. [source]

Daymond John

Founder/FUBU

Daymond John said this is one of his most-recommended books. [source]

Aisha Yesufu

@seundavidpaul 👏👏👏👏👏 This is a great book [source]

David Heinemeier Hansson

This is a 1920s classic version of How To Get Rich. The ancestor of all the pale imitations, like Rich Dad/Poor Dad, that came since. And while I scoffed at plenty of the allegories from ancient Babylon that presents the lessons, it was still a neat package. And at least ancient Babylon is a more interesting backdrop for teaching lessons about money than some suburban house flipper. I ended up liking it more at the end than I did at the beginning. It’s also a really interesting tie-in with that debt history book. [source]

Reid Hoffman

CEO/LinkedIn

Reid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. [source]

Evan Spiegel

After meeting Mark Zuckerberg, Evan Spiegel immediately bought every Snapchat employee a copy of 'The Art Of War'. [source]

Neil deGrasse Tyson

Astrophysicist, Author & Science Communicator

Which books should be read by every single intelligent person on planet? … The Art of War (Sun Tsu) to learn that the act of killing fellow humans can be raised to an art. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]

Doug McMillon

CEO/Walmart

I read and give this book because you need to understand what you’re up against. [source]

Aaron Watson

Amazon is going to rule the world unless governments decide to break them up. It just makes sense to understand the most powerful company on the planet. Also, there is a (small) chance that Amazon sets up HQ2 in my hometown (Pittsburgh). [source]

Alan Pierce

This was an amazing glimpse into one of the most disruptive companies in history as well as the past and future trajectory of e-commerce and retail. It is also a testament to unwavering self-belief. The thing that impressed me the most is that Jeff Bezos intentionally built an entire department dedicated to making his primary business obsolete which allowed him to take the lead in the next development, e-books. His foresight is extraordinary and he is an inspirational big thinker. [source]

Drew Houston

CEO/Dropbox

It’s about how do technology products make their way from early adopters t the mainstream. [source]

Ron Conway

Bestselling guide that created a new game plan for marketing in high-tech industries. [source]

Seth Godin

Author, Marketer, Entrepreneur

This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. [source]

Alexandra Stroe

I'd recommend The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model. [source]

Ashley Hathaway

I could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed everything. After that any problem could be solved. It wasn’t solving one big monolithic problem. It was going through a process. [source]

Kaci Lambe Kai

This was a great book, because it opened up the idea of what a business model is supposed to be vs what it can be. It doesn't have to be a stuffy, boring document. [source]

Joe Gebbia

Co-founder/Airbnb

Make something that’s distinct enough that people want to talk about it. [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Noah Kagan

Founder/Sumo

A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Andra Zaharia

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Predictably Irrational. [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Predictably Irrational. [source]

Drew Houston

CEO/Dropbox

I think one of the most valuable concepts from this book is measuring your time. [source]

Timothy Ferriss

Author & Entrepreneur

I think it's much more valuable than 99% of the so-called time management books out there. [source]

Matt Mullenweg

Founder & CEO/Automattic

We're both big fans of Peter Drucker and his book The Effective Executive, as well as Alain de Botton's How Proust Can Change your Life. [source]

Daniel Pink

Author

As automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. [source]

Marvin Liao

Partner/500 Startups

The Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction. They were Paradigm Shifting as they say. (hate that word but it really was a Paradigm Shift for me). [source]

Ryan Holiday

Author

I've been a fan of Cal for a long time. His book So Good They Can't Ignore You is one of my favorites, but it's his new book that's probably had the biggest and most immediate impact on me. For those of you who enjoyed Tyler Cowen's Average is Over, you already know how important the ability to focus, be creative, and think at a high level is going to be in the future. This is a book that explains how to cultivate and protect that skill--the ability to do deep work. One thing I've already started doing since reading this book is recording the number of hours of deep work I do each day in my morning journal. It's a way of keeping a running tally and monitoring if I begin to get distracted or slow my pace. Anyway, great book! [source]

Tony Hsieh

CEO/Zappos.com

In this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Dean Roller

Question: What books would you recommend to young people interested in your career path? Answer: Four Hour Work Week, The $100 startup and Jobs to be done . I like books that share examples of real world approaches to getting something off the ground. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Jeff Bezos

Founder/Amazon

From the book "The Everything Store: and the Age of Amazon" “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Arianna Huffington

Founder/The Huffington Post

“I love this book, which shows that givers get ahead and nice guys don’t finish last. [source]

Simon Sinek

Author

Gotta say, I'm pretty flattered every time asks me if I've read @AdamMGrant book Give and Take. Good guy. Good book [source]

Susan Cain

Author

As brilliant as it is wise, this is not just a book—it’s a new and shining worldview. [source]

Charles Poliquin

Charles Poliquin recommended this book in the book "Tools of Titans". [source]

Erik Rostad

For career books, I'll focus on more overarching themes. You can get books on particular skills you need for a given job, but these books will help having the right mindset for a career and how work should fit into the greater story of your life. For focus: The One Thing by Gary Keller. [source]

Gennady Batrakov

Reading improved my self-discipline and consistency. It helped me to focus on the right things. This book, in particular, opened my eyes to how extraordinary results can be achieved – The ONE Thing by Gary Keller. [source]

Bill Gates

CEO/Microsoft

One of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. [source]

Tony Robbins

Life Coach

Tony Robbins recommended this book on the podcast "The Tim Ferriss Show". [source]

Angela Duckworth

Author

Without exaggeration, I’ve never met a CEO who didn’t have Mindset on their bookshelf. It resonates with people who have become successful because the belief that your abilities can grow is foundational to their achievements. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

A now-venerable guide to having tough conversations in a way that engages the debaters. [source]

Deke Bridges

Picked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh [source]

Tony Robbins

Life Coach

Tim is a brilliant thinker. The way he approaches mastery is inspiring in many ways. His latest book is no exception. What I loved about Tools of Titans is that it distills key tactics, routines and habits of the ultra-successful in actionable ways that anyone can take advantage of. Highly recommended. Every chapter is a valuable lesson. [source]

James Altucher

Founder/StockPickr

It only came out recently. I had so many questions about it that I flew to California and interviewed him about it for my podcast.It’s the collection of all the knowledge and wisdom he gained from the 100s of people he interviewed.I leave it out on my floor and read a page or two whenever I pass it.It’s already filled with 100s of my notes (see below). It’s maybe the one physical book I keep around. The rest, including my own books, I keep on my Kindle. [source]

Kamal Ravikant

Entrepreneur & Author

I’m reading Tools of Titans which is just amazing. [source]

Bill Gates

CEO/Microsoft

A great read. [source]

David Allen

Author

Atul is really talking about how absolutely powerful checklists are, and I think he makes a very creative point: that checklist are not just some static, boring thing. They actually allow you to do excellent work and free up your brain by not having to keep remembering what you need to do when. That then allows your brain to be a lot more creative about whatever it is you’re doing. [source]

Jack Dorsey

Co-Founder/Twitter

recommends this book because he knows that top notch execution is essential to business. [source]

Matt Mullenweg

Founder & CEO/Automattic

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. [source]

Boris Veldhuijzen van Zanten

The book everyone in Silicon Valley is talking about. [source]

Chandini Jain

One of the five books Chandini would you recommend to young people interested in her career path. [source]

Casey Neistat

Founder/368 Creative Space

My favorite Jocko book. [source]

Timothy Ferriss

Author & Entrepreneur

Jocko is also the co-author of Extreme Ownership: How U.S. Navy SEALs Lead and Win — which I loved. [source]

Roger Ailes

CEO/Fox News

This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader. [source]

Andra Zaharia

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read anything by Seth Godin (Linchpin in particular). [source]

Armina Sirbu

My favorite book is Linchpin by Seth Godin. I think it's business, but it can very well be non-business as well because it's so much about life. I re-read fragments from time to time to get a jump-start when I need it. [source]

Bernard Tan

Now that I look at the books listed, they seem to carry an existential theme. I guess I like to understand humanity and human behaviour ultimately to better understand myself. I find reading a means to connect with people who may have lived before my time, or in a distant country, that I may never have had the chance to connect with in real life. As three-dimensional humans, we are all made up of so many faces and emotional layers that we find it hard to dissect them all, and when we find writers who can explain these thought processes in a way that’s tangible and digestible, there’s this incredibly comforting eureka moment of feeling understood. [source]

Jared Spool

The first framework is from Gallup and was written up in their great book: First, Break All The Rules. https://t.co/w54in9zCyH It’s the Q12 employee engagement measures. Each question makes it simple for a manager to identify where they need to improve. https://t.co/A9L8Yx2NHp [source]

Jessica Pryce-Jones

I’m a sucker for books and I always buy management books when I get on planes. There I am at Heathrow Airport going on a business trip, and I think, ‘I’ve got to read this stuff!’ And normally I pick a book up, read the first few pages, then find I can’t face it and end up leaving it in a hotel room. But this book, I picked it up, started to read it and I thought, ‘Hallelujah! Here is a book that makes sense at last.’ And that was just so refreshing. I don’t even have a copy at the moment, because I have given about ten of them away to people saying, ‘You have just got to read this!’ [source]

Mark Zuckerberg

Founder/Facebook

Andy’s book played a big role in shaping my management style. [source]

Ben Horowitz

Co-founder/Andreessen Horowitz

Andy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either — Andy wrote this book himself. What an incredible gift. [source]

Brian Chesky

Co-Founder & CEO/AirBnb

For Chesky, a source may come in the form of a biography of a business hero such as Steve Jobs or Walt Disney. His primary book source on management technique is Andy Grove’s High Output Management. [source]

Casey Neistat

Founder/368 Creative Space

This is a great book. I've read it, I've bought it for a friend. [source]

Noah Kagan

Founder/Sumo

Noah Kagan recommended this book in the book "Tools of Titans". [source]

Andrew Youderian

Question: What five books would you recommend to young people interested in your career path & why? Answer: 7 Habits of Highly Effective People (Getting the right things done) Entreleadership (Great primer on management) Let My People Go Surfing (How to build a business on your terms, that embraces your values) Essentialism (The Importance of focus) Work the System (A primer on building systems in your business) [source]

Africa Mentor

6 fine summer reads | London Business School London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz [source]

Tudor Mihailescu

First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Chude Jideonwo

It's been so long, and I've been so busy that I haven't been able to recommend a book. I am sorry! I have read so many fantastic ones though, no matter how busy I have been. And I am soooooo excited to recommend this one. I love Warren Buffett ... https://t.co/ML0pM3G29k https://t.co/6yhfhT8WF5 [source]

DJ Vlad

If I had to pick one book that changed the way I look at investing, this would be it. [source]

Audrey Russo

Question: What books would you recommend to young people interested in your career path? Answer: Anything by Peter Senge. The Hard Thing About Hard Things – Ben Horowitz Once you are Lucky, Twice you are good – Sara Lacey Revolutionary Wealth – Alvin Toffler Black Swan – Taleb Reset: My Fight for Inclusion and Lasting Change, by Ellen Pao. Creative Class – Richard Florida Creativity Inc. by Ed Catmull & Amy Wallace Liar’s Poker by Michael Lewis American Government 101: From the Continental Congress to the Iowa Caucus, Everything You Need to Know About US Politics – Kathleen Spears The Tao of Pooh by Benjamin Hoff. Anna Karenina by Leo Tolstoy. Any book by Herman Hesse The Art of War by Sun Tzu. [source]

John Lanchester

It’s still a wonderfully entertaining book: An absolutely hilarious, very, very dark, vivid account of how Michael Lewis came out of Princeton and, with basically no qualifications, got a job in the bond trading department of Salomon Brothers [source]

AnneMarie Schindler

I picked up Leaders Eat Last when I was going through a lot of transition at work. Our organization had experienced a significant scandal; the leadership team which I really respected was turning over; my direct boss and mentor was leaving; And I was still charged with managing one of the bigger teams in the organization. I would read this quote over and over again to guide my everyday,"the true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest." It grounded me in what was important and when I made it a core value for myself, I was easy to use that as a benchmark for myself and influence my team to operate at a higher standard. [source]

Intern John

My parents got me this book, love it, and suggest you read! #leadership #leader https://t.co/AI4Yr5Szqi [source]

Bill Gates

CEO/Microsoft

Brooks’s work is a great reminder that the rules for running a strong business and creating value haven’t changed. For one thing, there’s an essential human factor in every business endeavor. It doesn’t matter if you have a perfect product, production plan, and marketing pitch; you’ll still need the right people to lead and implement those plans. [source]

Warren Buffett

CEO/Berkshire Hathaway

In 1991, Bill Gates asked Buffett for his favorite book. In reply, Buffett sent the Microsoft founder his personal copy of Business Adventures, a collection of New Yorker stories by John Brooks. [source]

Michael Dell

CEO/Dell Computers

In this 1960s classic, Brooks, a longtime New Yorker contributor, tells the stories of 12 notable companies and how they navigated the trials and tribulations of corporate life in America back in the day. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Lex Na Wei Ming

I remember during the days when I was in National Service, between the ages of 19 to 21. I had a lot of time on my hands. I managed to stumble upon the author by the name of John C Maxwell. He was really popular during that period of time and he had so many good titles like “Developing the leader with you.”, “Today Matters.”, “The 21 irrefutable laws of leadership.”. These series of books really mold me into who I am now. These are very deep character building books. And they came at the right time when I was at an age ready to be mentored and guided. [source]

Andrew Youderian

The book "Tribes" by Seth Godin has been helpful as I've learned and studied how to best lead a Community. [source]

Bogdana Butnar

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. [source]

Michael Herrmann

Another good book for today. The author argues that every product/service appeals to a "Tribe" of like-minded people. As businesspeople it's important we understand their dynamics. [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Arianna Huffington

Founder/The Huffington Post

A fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. [source]

Tony Hsieh

CEO/Zappos.com

It's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' … Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." [source]

Dave Camarillo

Tim Ferriss put me on to this book. [source]

Haris Siddique

The book shares several theories and tips which can be easily implemented in life for a success journey. [source]

John Shea

Currently my favorite book is The Magic Of Thinking Big, this was a recommendation by one of my first mentors and the book always resonated with me as a personal development book to want to dream big and do bigger things with my life. [source]

Bill Liao

The human world occurs in language so best get good at it! [source]

Bogdan Iordache

There are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list. [source]

Scott Kupor

@JPHampstead @TimParksauthor Barbarians is a great book. Hope you enjoy mine! [source]

Tony Hsieh

CEO/Zappos.com

Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! [source]

Ryan Hoover

I love how he cuts to the point - no BS. [source]

Adam Haritan

For anyone interested in my career path, I’d recommend books in various genres. On a real practical level, I’d certainly recommend reading any and all plant/mushroom/tree/ecology/nature books you can acquire. It’s even more helpful to read the books that pertain specifically to your ecosystem and bioregion. Additionally, I’d also recommend reading a plethora of business and marketing books — both old and new alike. Think And Grow Rich by Napoleon Hill, Crush It! by Gary Vaynerchuk, Influence: The Psychology of Persuasion by Robert Cialdini, and anything by Seth Godin would be my top recommendations. And of course, every book I mentioned in the previous answers are strongly recommended as well. [source]

Bill Gates

CEO/Microsoft

John explains how OKRs Objectives and Key Results work and shows how you can apply them in all sorts of situations. I’d recommend John’s book for anyone interested in becoming a better manager (and I’d say that even if I hadn’t been interviewed for a super-nice chapter about the Gates Foundation). [source]

Reid Hoffman

CEO/LinkedIn

Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world. [source]

Walter Isaacson

Author

In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size. [source]

Carol Dweck

You would think that the relationship between training and skill would be utterly obvious in sports, but apparently it isn’t. [source]

Daniel Hamermesh

What the book is really about is a guy who is using some econometrics to predict which players will do better in advancing wins, which is a remarkable use of economic thinking. [source]

David Papineau

It’s a parable of the disinclination of people in general to base their practices on evidence, a parable for evidence-based policy in general. [source]

Dan Ariely

Author

Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]

Eric Ries

Founder/Long-Term Stock Exchange

A pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. [source]

Ryan Holiday

Author

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]

Andrew Medal

The world is #CONTAGIOUS ☢️☢️☢️ • • My dog and I love this book. I read to him when he wants to learn about marketing techniques. The last time I read this book was in 2013. If you want a read that dissects how and… https://t.co/6v0ckSnSQe [source]

Ee Ling Lim

Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. [source]

Erik Cheong

Explains why certain products and ideas become popular while others fail. It reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. [source]

Simon Sinek

Author

Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead. Simply being ourselves is more important — and more effective. [source]

Danielle Morrill

Co-founder/Mattermark

Anyway, maybe you’re like me and figuring this out for yourself. It’s a good book for introverts and for those who love them [source]

James Altucher

Founder/StockPickr

Probably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers that probably half the world needs to unlock. [source]

Aaron Watson

Question: What books would you recommend to young people interested in your career path? Answer: Purple Cow by Seth Godin End of Jobs by Taylor Pearson Rework by Jason Fried & DHH Trust Me I’m Lying by Ryan Holiday The Complacent Class by Tyler Cowen The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Losing My Virginity by Richard Branson [source]

Chase Jarvis

A classic. [source]

Christopher Lochhead

Question: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In addition: The Effective Executive, by Peter Drucker The E-Myth, by Michael Gerber Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott Back from the Dead, by Bill Walton The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout [source]

James Altucher

Founder/StockPickr

You ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read the book I kept asking myself, “how can I apply this to the areas of my life where I feel most fragile?” [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Vlad Tenev

The general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Alex Circei

Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]

Auston Bunsen

I’ve got a few, one book that really impacted me early on as someone coming from a middle-class family was “Rich dad, Poor dad”. [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Nick Loper

The one I refer people to the most is probably The Go-Giver, which is about being genuinely helpful first without any expectation of reward. I started my first real business for the noble goal of making money, and by luck, it worked out. Afterward I started several others that flopped. Why? They just weren't that helpful. When I read this, it really solidified a shift in thinking to an attitude of creating truly helpful resources and worrying about the money second. And that strategy has been working much better! [source]

Tim Fargo

The Go-Giver: A Little Story About a Powerful Business Idea. https://t.co/1N9nCvQ6lG via @BobBurg #book #leadership #business https://t.co/j23Hfka0yQ [source]

Warren Buffett

CEO/Berkshire Hathaway

In his 2012 shareholder letter, Buffett praises The Outsiders as "an outstanding book about CEOs who excelled at capital allocation." Berkshire Hathaway plays a major role in the book. One chapter is on director Tom Murphy, who Buffett says is "overall the best business manager I've ever met." [source]

Michael Dell

CEO/Dell Computers

Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course [source]

Austen Allred

This is the best book on being a CEO I’ve ever read https://t.co/snoEVOqJGk https://t.co/GUsZNlnlpn [source]