100 Best Human Brain Books of All Time

We've researched and ranked the best human brain books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Reid Hoffman, Eric Schmidt, Charles T. Munger, and 499 other experts.
1

Thinking, Fast and Slow

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel...
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Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

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2
Now updated with new research — the book that has changed millions of lives.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth...
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Tony Robbins[Tony Robbins recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Bill GatesOne of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

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3
If a man has lost a leg or an eye, he knows he has lost a leg or an eye; but if he has lost a self—himself—he cannot know it, because he is no longer there to know it. Dr. Oliver Sacks recounts the stories of patients struggling to adapt to often bizarre worlds of neurological disorder. Here are people who can no longer recognize everyday objects or those they love; who are stricken with violent tics or shout involuntary obscenities; who have been dismissed as autistic or retarded, yet are gifted with uncanny artistic or mathematical talents. If inconceivably strange, these brilliant tales... more

Suzanne O'SullivanI didn’t choose neurology because of it but the way Oliver Sacks writes about neurology is very compelling. (Source)

Tanya ByronThis is a seminal book that anyone who wants to work in mental health should read. It is a charming and gentle and also an honest exposé of what can happen to us when our mental health is compromised for whatever reason. (Source)

Bradley VoytekI can’t imagine one day waking up and not knowing who my wife is, or seeing my wife and thinking that she was replaced by some sort of clone or robot. But that could happen to any of us. (Source)

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4
An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable. Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed - people whose mental limitations or brain damage were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak,... more

Carol DweckFor me it was exciting to read this book because while my research shows a growth mindset is really good for you, this book shows that a growth mindset also has a strong basis in modern neuroscience. It illustrates, though fascinating case histories and descriptions of recent research, the amazing power of the brain to change and even to reorganise itself with practice and experience. (Source)

Naveen JainI think the book that I really, really enjoy was, "The Brain That Changes Itself." It's all about neuroplasticity, you'd really love that book. (Source)

Bogdana ButnarI don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... (Source)

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5
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising,...
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Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

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6
The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory

An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an...
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Bill GatesOf the five books I finished over vacation, the one that impressed me the most – and that is probably of broadest interest – is Moonwalking with Einstein: The Art and Science of Remembering Everything, by science writer Joshua Foer. This is an absolutely phenomenal book that looks at memory and techniques for dramatically improving memory. Foer actually mastered these techniques, which led him to... (Source)

Chelsea HandlerIt has changed my life and made me embarrass myself much less when meeting someone twice. (Source)

Deborah BlumThis book focuses not so much on the scientists but more on the consequence and meaning of memory for the rest of us. Within the framework of a memory championship, Foer looks at this almost obsessive interest in learning, how to remember everything. He asks the really interesting philosophical question, which is, are we defined by what we remember? (Source)

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7
Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences...
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Bill Gates[On Bill Gates's reading list in 2012.] (Source)

James AltucherDiscusses how to keep your brain healthy. (Source)

Dmitry DragilevThere’s a book called Brain Rules, also a great book, by John Medina, sort of like how your brain works. (Source)

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8
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some...
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Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

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9

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
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Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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10

Man's Search for Meaning

Man's Search for Meaning has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 psychiatrist Viktor Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the stories of his many patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory—known as logotherapy, from the Greek word logos ("meaning")—holds... more

Tony RobbinsAnother book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. (Source)

Jimmy FallonI read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

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Don't have time to read the top Human Brain books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

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  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
 A New York Times Science Bestseller 

“Packed with science and human stories, the book is an intense read. . . . The struggle and resilience of [van der Kolk’s] patients is very moving.” —New Scientist


A pioneering researcher transforms our understanding of trauma and offers a bold new paradigm for healing

 
Trauma is a fact of life. Veterans and their families deal with the painful aftermath of combat; one in five Americans has been molested; one in four grew up with alcoholics; one...
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Recommended by Matthew Green, and 1 others.

Matthew GreenReading The Body Keeps the Score was a eureka moment for me. (Source)

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12

Brain on Fire

My Month of Madness

An award-winning memoir and instant New York Times bestseller that goes far beyond its riveting medical mystery, Brain on Fire is the powerful account of one woman’s struggle to recapture her identity.

When twenty-four-year-old Susannah Cahalan woke up alone in a hospital room, strapped to her bed and unable to move or speak, she had no memory of how she’d gotten there. Days earlier, she had been on the threshold of a new, adult life: at the beginning of her first serious relationship and a promising career at a major New York newspaper. Now she was labeled violent,...
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Joann CorleyschwarzkopfNeed a fun boost for your team? Want to jump-start great problem-solving? >Book a 1-hour #creativethinking, virtual experience & get a complimentary pdf copy - Brain on Fire: Unleashing Your Creative Superpowers! for each attendee #teambuilding Info here: https://t.co/j6hOxMJrNH https://t.co/b9hAxV90Mf (Source)

Jessica FlitterThe readability for me is probably the key element for students—and maybe for teachers as well—because it’s a book that you really can’t put down. If that’s what we need to make students readers, then I’m all for it. (Source)

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13
The book that started the Quiet Revolution

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. 

In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth...
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Simon Sinekeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead.... (Source)

Jason FriedA good book I’d recommend is “Quiet” by Susan Cain. (Source)

James AltucherProbably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers... (Source)

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14

Phantoms in the Brain

Probing the Mysteries of the Human Mind

Neuroscientist V.S. Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to address. His bold insights about the brain are matched only by the stunning simplicity of his experiments -- using such low-tech tools as cotton swabs, glasses of water and dime-store mirrors. In Phantoms in the Brain, Dr. Ramachandran recounts how his work with patients who have bizarre neurological disorders has shed new light on the deep architecture of the brain, and what these findings tell us about who we are, how... more
Recommended by Lewis Wolpert, and 1 others.

Lewis WolpertIt’s really about how people who have some physical injury to their brain can have fantasies that bear no relationship to reality whatsoever. (Source)

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15
If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist and acclaimed author of Sum—answers in a book as accessible and entertaining as it is deeply informed by startling, up-to-the-minute research. less

Seth GodinAt a conference I recently attended, David talked about his work. It's all anyone discussed for the next two days. This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before. (Source)

Louis Grenier“Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read. (Source)

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16
Why We Sleep is an important and fascinating book…Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill Gates

A New York Times bestseller and international sensation, this “stimulating and important book” (Financial Times) is a fascinating dive into the purpose and power of slumber.

With two appearances on CBS This Morning and Fresh Air's most popular interview of 2017, Matthew Walker has made abundantly clear that sleep is one of the most...
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Bill GatesExplains how neglecting sleep undercuts your creativity, problem solving, decision-making, learning, memory, heart health, brain health, mental health, emotional well-being, immune system, and even your life span. (Source)

Brad FeldSeveral friends, who know I both love to sleep and am intrigued with how sleep works, recommended that I read Why We Sleep: Unlocking the Power of Sleep and Dreams. It was excellent. While my self-assessment of my sleep habits are very positive, I learned a few things. More importantly, I now have a much better understanding of the “Why” surrounding sleep, especially around sleep’s importance to... (Source)

Alexis Ohanian Sr.Agree! Best book I've read this year. Wasted so many hours just proving to myself I'd be the last one up working at @reddit and for what??? Stupid. Diminishing marginal returns after enough hours without sleep. https://t.co/cT7fDNBF3A (Source)

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17
V. S. Ramachandran is at the forefront of his field-so much so that Richard Dawkins dubbed him the "Marco Polo of neuroscience." Now, in a major new work, Ramachandran sets his sights on the mystery of human uniqueness. Taking us to the frontiers of neurology, he reveals what baffling and extreme case studies can teach us about normal brain function and how it evolved. Synesthesia becomes a window into the brain mechanisms that make some of us more creative than others. And autism--for which Ramachandran opens a new direction for treatment--gives us a glimpse of the aspect of being human that... more

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18
With the same trademark compassion and erudition he brought to The Man Who Mistook His Wife for a Hat, Oliver Sacks explores the place music occupies in the brain and how it affects the human condition. In Musicophilia, he shows us a variety of what he calls “musical misalignments.” Among them: a man struck by lightning who suddenly desires to become a pianist at the age of forty-two; an entire group of children with Williams syndrome, who are hypermusical from birth; people with “amusia,” to whom a symphony sounds like the clattering of pots and pans; and a man whose memory spans only seven... more
Recommended by Aniela Gregorek, Justin Boreta, and 2 others.

Aniela GregorekI gained a deeper understanding of how music affects our moods and our brains. (Source)

Justin Boreta[Justin Boreta said this is one of his most-recommended books.] (Source)

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You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing...
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Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

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20
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
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Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

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Don't have time to read the top Human Brain books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21

Sapiens

A Brief History of Humankind

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens.

How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the...
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Richard BransonOne example of a book that has helped me to #ReadToLead this year is Sapiens: A Brief History of Humankind by Yuval Noah Harari. While the book came out a few years ago now, I got around to it this year, and am very glad I did. I’ve always been fascinated in what makes humans human, and how people are constantly evolving, changing and growing. The genius of Sapiens is that it takes some daunting,... (Source)

Reid HoffmanA grand theory of humanity. (Source)

Barack Obamaeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. (Source)

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An alternate cover edition exists here.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point...
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Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

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Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.

Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk...
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Drew HoustonIt’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. (Source)

Sharon Salzberg[Sharon Salzberg recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Roxana Bitoleanu[One of the books recommends to young people interested in her career path.] (Source)

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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
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Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

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25

Outliers

The Story of Success

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player,...
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Bill Gates[On Bill Gates's reading list in 2011.] (Source)

James AltucherGladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

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The astonishing New York Times bestseller that chronicles how a brain scientist's own stroke led to enlightenment

On December 10, 1996, Jill Bolte Taylor, a thirty-seven- year-old Harvard-trained brain scientist experienced a massive stroke in the left hemisphere of her brain. As she observed her mind deteriorate to the point that she could not walk, talk, read, write, or recall any of her life-all within four hours-Taylor alternated between the euphoria of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace, and the...
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Recommended by Maya Zlatanova, and 1 others.

Maya Zlatanova[One of the books that had the biggest impact on Maya.] (Source)

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The authors embark upon a fascinating journey through the mind-body connection, showing how exercise is truly our best defense against everything from depression to ADD, from addiction to Alzheimer's. less

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28

The Brain

The Story of You

Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?  In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search... more

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The New York Times bestseller

"It's no exaggeration to say that Behave is one of the best nonfiction books I've ever read." --David P. Barash, The Wall Street Journal


"It has my vote for science book of the year." --Parul Sehgal, The New York Times

"Hands-down one of the best books I've read in years. I loved it." --Dina Temple-Raston, The Washington Post

Named a Best Book of the Year by The Washington Post and The Wall Street Journal
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Sam HarrisI highly recommend. It really is the most accessible discussion of brain science you will find. (Source)

Vinod KhoslaAmong the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. (Source)

Bryan Johnson[Bryan Johnson recommended this book on Twitter.] (Source)

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30
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better...
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Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

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31
“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the...
more
Recommended by Juliette Aristides, Andra Zaharia, and 2 others.

Juliette AristidesNicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. (Source)

Andra ZahariaWhile I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows. (Source)

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32

How the Mind Works

In this extraordinary bestseller, Steven Pinker, one of the world's leading cognitive scientists, does for the rest of the mind what he did for language in his 1994 book, The Language Instinct. He explains what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and ponder the mysteries of life. And he does it with the wit that prompted Mark Ridley to write in the New York Times Book Review, "No other science writer makes me laugh so much. . . . [Pinker] deserves the superlatives that are lavished on him."  The arguments in... more
Recommended by Dan Kaminsky, and 1 others.

Dan Kaminsky@DanielMiessler @balajis How The Mind Works being the formative book of my intellectual career makes this particularly interesting. I don’t always agree with Pinker but that’s not a requirement. (Source)

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33
The classic book on the development of human language by the world’s leading expert on language and the mind.

In this classic, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received...
more
Recommended by Simon Baron-Cohen, Lane Greene, and 2 others.

Simon Baron-CohenIt’s a really wonderful example of what you can do: take research into something as fundamental to human nature as language and make it accessible to a wide audience. (Source)

Lane GreeneThere are two achievements in this book. One is to smuggle Linguistics 101 into a popular book, which is just fantastic. The other is his own argument about the nature of language, and the title says it all. (Source)

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34

12 Rules for Life

An Antidote to Chaos

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

What does the nervous system of the lowly lobster have to tell us about...
more

Marc AndreessenA bracing disassembly and reconstruction of a theory of individual progress in the modern world. Fascinating compare and contrast with The Courage To Be Disliked. (Source)

James AltucherJust look at the table of contents: Rule 1: Stand up straight with your shoulders back Rule 2: Treat yourself like someone you are responsible for helping Rule 3: Make friends with people who want the best for you Rule 4: Compare yourself to who you were yesterday, not to who someone else is today Rule 5: Do not let your children do anything that makes you dislike them Rule 6: Set your house in... (Source)

Andrew Price@stewheckenberg @jordanbpeterson Thanks mate. I almost wish the book was published under a different author so more people would give it a chance. It’s really one of the best “how to fix your life” books around. (Source)

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35
Recommended by Seth Godin, Park Howell, and 2 others.

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

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36
Since Descartes famously proclaimed, "I think, therefore I am," science has often overlooked emotions as the source of a person’s true being. Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a... more
Recommended by David Brooks, Paul Thagard, and 2 others.

David BrooksDamasio worked with people who have suffered strokes and as a result are incapable of feeling emotion. And far from making good decisions, they make terrible decisions, and their lives fall apart. (Source)

Paul ThagardThis book understood emotion in terms of what the brain does – not as a kind of abstract computational process but very much tied in with the particular brain processes. (Source)

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37
Could psychedelic drugs change our worldview? One of America's most admired writers takes us on a mind-altering journey to the frontiers of human consciousness

When LSD was first discovered in the 1940s, it seemed to researchers, scientists and doctors as if the world might be on the cusp of psychological revolution. It promised to shed light on the deep mysteries of consciousness, as well as offer relief to addicts and the mentally ill. But in the 1960s, with the vicious backlash against the counter-culture, all further research was banned. In recent years,...
more

Daniel GolemanMichael Pollan masterfully guides us through the highs, lows, and highs again of psychedelic drugs. How to Change Your mind chronicles how it’s been a longer and stranger trip than most any of us knew. (Source)

Yuval Noah HarariChanged my mind, or at least some of the ideas held in my mind. (Source)

David Heinemeier HanssonHow we get locked into viewing the world, ourselves, and each other in a certain way, and then finding it difficult to relate to alternative perspectives or seeing other angles. Studying philosophy, psychology, and sociology is a way to break those rigid frames we all build over time. But that’s still all happening at a pretty high level of perception. Mind altering drugs, and especially... (Source)

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38
Whether you load your iPod with Bach or Bono, music has a significant role in your life—even if you never realized it. Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including:
• Are our musical preferences shaped in utero?
• Is there a cutoff point for...
more
Recommended by Vinod Khosla, Justin Boreta, and 2 others.

Vinod KhoslaFascinating though older book. (Source)

Justin BoretaGoes into the evolutionary thinking behind why music does what it does. (Source)

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39
Now a New York Times Bestseller!

The bestselling author of The Brain That Changes Itself presents astounding advances in the treatment of brain injury and illness


In The Brain That Changes Itself, Norman Doidge described the most important breakthrough in our understanding of the brain in four hundred years: the discovery that the brain can change its own structure and function in response to mental experience—what we call neuroplasticity.

His revolutionary new book shows, for the first time, how the amazing process of...
more

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40
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most...
more

Marvin LiaoThe Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction.... (Source)

Daniel PinkAs automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. (Source)

Seth GodinCal Newport is a clear voice in a sea of noise, bringing science and passion in equal measure. (Source)

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41
In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives. less

David BrooksHe argues that most of our moral decisions are that kind of an instant reaction. It’s like aesthetics: when we see a scene we know instantly if it’s beautiful or not. (Source)

Mike BenkovichHonourable Mentions: Four Hour Work Week, The Happiness Hypothesis, Meditations, Catch 22, A Guide To The Good Life. (Source)

Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)

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42

The Mind and the Brain

Neuroplasticity and the Power of Mental Force

A groundbreaking work of science that confirms, for the first time, the independent existence of the mind–and demonstrates the possibilities for human control over the workings of the brain.

Conventional science has long held the position that 'the mind' is merely an illusion, a side effect of electrochemical activity in the physical brain. Now in paperback, Dr Jeffrey Schwartz and Sharon Begley's groundbreaking work, The Mind and the Brain, argues exactly the opposite: that the mind has a life of its own.Dr Schwartz, a leading researcher in brain...
more

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43
Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.

In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out...
more

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Kyrylo TaranenkoThe golden rule that always works for me: “If something takes two minutes or less, just do it”. I also work remotely, so reading “Your Brain at Work” by D. Rock taught me… well, how our brain works at work (sorry if this sentence sounds like a Rihanna`s song). With this knowledge, I manage my priorities better. (Source)

Jason StirmanUnderstand how our brains operate at work throughout the day was really illuminating for me, especially because I manage other humans who have brains. (Source)

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44
The New York Times best-selling author of Physics of the Impossible, Physics of the Future and Hyperspace tackles the most fascinating and complex object in the known universe: the human brain.

For the first time in history, the secrets of the living brain are being revealed by a battery of high tech brain scans devised by physicists. Now what was once solely the province of science fiction has become a startling reality. Recording memories, telepathy, videotaping our dreams, mind control, avatars, and telekinesis are not only possible; they...
more
Recommended by Dominic Steil, and 1 others.

Dominic Steil[One of the books that had the biggest impact on .] (Source)

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45

Make It Stick

The Science of Successful Learning

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.

Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never...
more
Recommended by Barbara Oakley, and 1 others.

Barbara OakleyIf you’re trying to keep up your reading about learning, one of the best books about learning is Make It Stick: The Science of Successful Learning by Peter Brown, Henry Roediger III, and Mark McDaniel. This insightful book was co-authored by some of the most influential researchers around. The book jacket says it best: “Many common study habits and practice routines turn out to be... (Source)

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46
From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines

Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.

Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can...
more
Recommended by Ev Williams, Joan Boixados, and 2 others.

Joan BoixadosI’m reading “On intelligence” by Jeff Hawkins. I am really enjoying it. It’s a very specific theory of how our brain learns and makes predictions (the root of our intelligence) explained for average people unfamiliar with the field. It’s also very related to computer science and artificial intelligence since it tried to prove the current approaches to those are flawed. I’m getting a better... (Source)

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47
From the author of the bestseller The Disappearing Spoon, tales of the brain and the history of neuroscience.

Early studies of the functions of the human brain used a simple method: wait for misfortune to strike-strokes, seizures, infectious diseases, lobotomies, horrendous accidents-and see how the victim coped. In many cases survival was miraculous, and observers could only marvel at the transformations that took place afterward, altering victims' personalities. An injury to one section can leave a person unable to recognize loved ones; some brain...
more

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48

When Breath Becomes Air

At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he was a patient struggling to live. And just like that, the future he and his wife had imagined evaporated. When Breath Becomes Air chronicles Kalanithi’s transformation from a naïve medical student “possessed,” as he wrote, “by the question of what, given that all organisms die, makes a virtuous and meaningful life” into a neurosurgeon at Stanford working in the brain, the... more

Bill GatesI don’t know how Kalanithi found the physical strength to write this book while he was so debilitated by the disease and then potent chemotherapy. But I’m so glad he did. He spent his whole brief life searching for meaning in one way or another -- through books, writing, medicine, surgery, and science. I’m grateful that, by reading this book, I got to witness a small part of that journey. I just... (Source)

Ryan HolidayDespite its popularity, When Breath Becomes Air is actually underrated. It’s make-you-cry good. (Source)

Bethany S. MandelMore Shabbat reading recommendations: This book was breathtaking and such a powerful advertisement for the joy of parenthood. https://t.co/V8BH97eiL9 (Source)

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49
No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of...
more

Cal NewportI recently read an advance copy of James Clear’s new book, Atomic Habits. His thesis is that small but carefully selected habits can, over time, create massively positive results — not just in terms of what you accomplish, but also in terms of the type of person you become. James’s exposition rings true with what’ve I learned hanging around interesting people and high achievers. I recommend you... (Source)

Mark MansonA lot of people email me asking about habits - how to form good ones, how to break bad ones, how to stop doing the dumb shit we always do. I've got a friend named James Clear. He's an accomplished author and business owner and is kind of a "habit guru." He's probably forgotten more habits research than I've ever brought myself to look at. He just launched his first book. It's called Atomic Habits... (Source)

Ryan HolidayThis book is out on Tuesday and it's also very good. An atomic habit is a tiny habit or change that can have an enormous impact on your life. Getting up a little earlier, deleting social media from your phone, automating your savings, developing a system, these are atomic habits. Me personally, I don't feel like I am particularly talented or even that disciplined, but I have a number of atomic... (Source)

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50
Jesus, Moses, the Buddha, and other great teachers were born with brains built essentially like anyone else's. Then they used their minds to change their brains in ways that changed history.

With the new breakthroughs in neuroscience, combined with the insights from thousands of years of contemplative practice, you, too, can shape your own brain for greater happiness, love, and wisdom.

Buddha's Brain joins the forces of modern science with ancient teachings to show readers how to have greater emotional balance in turbulent times, as well as healthier...
more

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51

Flow

The Psychology of Optimal Experience

Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness... more

Austin KleonWhile re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems: "There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges... (Source)

Tom ChatfieldThe notion of flow is the idea that there is a state that is characterised by complete immersion in an activity, by a constant response to stimuli, and a perfect match between your ability and the challenge in front of you. (Source)

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52

How We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our...
more

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53

The Female Brain

This comprehensive new look at the hormonal roller coaster that rules women's lives down to the cellular level, "a user's guide to new research about the female brain and the neurobehavioral systems that make us women," offers a trove of information, as well as some stunning insights. Though referenced like a work of research, Brizedine's writing style is fully accessible. Brizendine provides a fascinating look at the life cycle of the female brain from birth ("baby girls will connect emotionally in ways that baby boys don't") to birthing ("Motherhood changes you because it literally alters a... more
Recommended by Brian Armstrong, and 1 others.

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54
BRAIN PRESCRIPTIONS THAT REALLY WORK
In this breakthrough bestseller, you'll see scientific evidence that your anxiety, depression, anger, obsessiveness, or impulsiveness could be related to how specific structures in your brain work. You're not stuck with the brain you're born with. Here are just a few of neuropsychiatrist Dr. Daniel Amen's surprising--and effective--"brain prescriptions" that can help heal your brain and change your life:
To Quell Anxiety and Panic:
¸  Use simple breathing techniques to immediately calm inner turmoil
To Fight Depression:
¸  Learn...
more

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55

Hallucinations

Have you ever seen something that wasn’t really there? Heard someone call your name in an empty house? Sensed someone following you and turned around to find nothing?

Hallucinations don’t belong wholly to the insane. Much more commonly, they are linked to sensory deprivation, intoxication, illness, or injury. People with migraines may see shimmering arcs of light or tiny, Lilliputian figures of animals and people. People with failing eyesight, paradoxically, may become immersed in a hallucinatory visual world. Hallucinations can be brought on by a simple fever or even the act of...
more

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56

Mapping the Mind

Today a brain scan reveals our thoughts, moods, and memories as clearly as an X-ray reveals our bones. We can actually observe a person's brain registering a joke or experiencing a painful memory. Drawing on the latest imaging technology and the expertise of distinguished scientists, Rita Carter explores the geography of the human brain. Her writing is clear, accessible, witty, and the book's 150 illustrations—most in color—present an illustrated guide to that wondrous, coconut-sized, wrinkled gray mass we carry inside our heads.

Mapping the Mind charts the way human...
more
Recommended by Nassim Nicholas Taleb, and 1 others.

Nassim Nicholas TalebI started my interest in neurobiology in December 1998 after reading a discussion by Rita Carter in the FT showing that rational behavior under uncertainty and rational decision making can come from a defect in the amygdala. Since then I've had five years of reading more technical material (Gazzaniga et al is perhaps the most complete reference on cognitive neuroscience) and thought that I... (Source)

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57

The Mind's Eye

In Musicophilia, Oliver Sacks explored music and the brain; now, in The Mind's Eye, he writes about the myriad ways in which we experience the visual world: how we see in three dimensions; how we recognize individual faces or places; how we use language to communicate verbally; how we translate marks on paper into words and paragraphs; and, even how we represent the world internally when our eyes are closed. Alongside remarkable stories of people who have lost these abilities but adapted with courage, resilience and ingenuity, there is an added, personal element: one day in late 2005, Sacks... more

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58
The bold futurist and bestselling author explores the limitless potential of reverse-engineering the human brain

Ray Kurzweil is arguably today’s most influential—and often controversial—futurist. In How to Create a Mind, Kurzweil presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines.

Kurzweil discusses how the brain functions, how the mind emerges from the brain, and the implications...
more
Recommended by Naveen Jain, Sonja Mel, and 2 others.

Naveen JainThen the great book that Ray Kurzweil wrote, "How to Create a Mind" really tells you about how human brain works. (Source)

Sonja MelThis book in the photo is How to Create a Mind - Ray Kurzweil.. I just finished it a few days ago 🤯, if you’re interested in consciousness, how we process our world, AI it’s a must read. Your first gift on audible is free, here!!! - https://t.co/58MrEa8pP9 (Source)

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59
The personal memoir of a manic depressive and an authority on the subject describes the onset of the illness during her teenage years and her determined journey through the realm of available treatments. less
Recommended by Jonathan Glover, Tanya Byron, and 2 others.

Jonathan GloverKay Redfield Jamison is a psychologist who has co-authored the major psychiatric textbook on manic depression. It authoritatively covers every aspect of the science, from genetics to pharmacology, and also has chapters on the links with creativity and on what the illness feels like. The chapters on the subjective experience are enriched with vivid quotations from patients. In her autobiography,... (Source)

Tanya ByronThis is a divine book. A patient of mine who suffers with a bipolar illness, an absolutely inspiring young genius, recommended it to me. So I read it, and then we discussed it in a lot of our sessions together. (Source)

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60

Hooked

How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...
more
Recommended by Nir Eyal, Andrew Chen, Ryan Hoover, and 44 others.

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

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61
NEW YORK TIMES BESTSELLER

“Simple, smart, and effective solutions to your child’s struggles.”—Harvey Karp, M.D.

 
“Daniel Siegel and Tina Payne Bryson have created a masterly, reader-friendly guide to helping children grow their emotional intelligence. This brilliant method transforms everyday interactions into valuable brain-shaping moments. Anyone who cares for children—or who loves a child—should read The Whole-Brain Child.”—Daniel Goleman, author of Emotional Intelligence
 
In this pioneering, practical book, Daniel J....
more
Recommended by Genevieve Von Lob, Graham Duncan, and 2 others.

Genevieve Von LobSiegel uses what neuroscience tells us about how a child’s brain develops to provide practical tips for parents. (Source)

Graham Duncan[Graham Duncan recommended this book on the podcast "The Tim Ferriss Show".] (Source)

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62
Nobel Prize winner Kandel intertwines cogntive psychology, neuroscience, and molecular biology with his own quest to understand memory. less

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63
New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.

The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.

But somehow some people become quite accomplished at...
more
Recommended by David Allen, Satya Nadella, and 2 others.

David AllenYour head is not designed to remember, remind, prioritize, or manage relationships with more than four things. I’ve known this experientially for the last 35 years—that your head is for having ideas, but it’s a terrible place to hang onto them. Levitin validated that in a very rigorously researched book. (Source)

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64
Paradoxical portraits of seven neurological patients, including a surgeon consumed by the compulsive tics of Tourette's syndrome unless he is operating; an artist who loses all sense of color in a car accident, but finds new creative power in black & white; & others. less
Recommended by Alexandra Horowitz, and 1 others.

Alexandra HorowitzSacks’s books are an inspiration to me in bringing together scientific and philosophical reflections on various human conditions. (Source)

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65

Grit

In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.

Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.

Drawing on...
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Benjamin Spall[Question: What five books would you recommend to youngsters interested in your professional path?] [...] Grit by Angela Duckworth (Source)

Bogdan LucaciuGrit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” (Source)

Stephen LewWhen asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. (Source)

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66

Gödel, Escher, Bach

An Eternal Golden Braid

Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more. less

Steve Jurvetson[Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Seth GodinIn the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. (Source)

Kevin KellyOver the years, I kept finding myself returning to its insights, and each time I would arrive at them at a deeper level. (Source)

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67
A breathtaking look at the new science that can track consciousness deep in the brain

How does our brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before.

In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state. We can now pin...
more
Recommended by Preston Pysh, and 1 others.

Preston Pysh@RayDalio So true Ray! I recently read an amazing book on the subconscious that you would really enjoy. It's called, Consciousness and the Brain: Deciphering How the Brain Codes Our Thoughts. Here's the link: https://t.co/sAjcNV368I (Source)

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68
From a pioneer in the field of mental health comes a groundbreaking book on the healing power of "mindsight," the potent skill that is the basis for both emotional and social intelligence. Mindsight allows you to make positive changes in your brain-and in your life.

- Is there a memory that torments you, or an irrational fear you can' t shake?
- Do you sometimes become unreasonably angry or upset and find it hard to calm down?
- Do you ever wonder why you can't stop behaving the way you do, no matter how hard you try?
- Are you and your child (or parent,...
more
Recommended by Kara Nortman, and 1 others.

Kara Nortman@patrick_oshag @JohnCGreer @zackkanter Mindsight by @DrDanSiegel - Great book on board and executive team management w/o intending to be Meant to be a summary of broad range of research on brain science + best ways to impact your brain (for better outcomes) in the moment https://t.co/sMH9rfO0Ba (Source)

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69
Following up his 1996 "The Emotional Brain, " the world-renowned brain expert presents a groundbreaking work that tells a more profound story: how the little spaces between the neurons--the brain's synapses--are the channels through which we think, feel, imagine, act, and remember. In 1996 Joseph LeDoux's "The Emotional Brain" presented a revelatory examination of the biological bases of our emotions and memories. Now, the world-renowned expert on the brain has produced with a groundbreaking work that tells a more profound story: how the little spaces between the neurons-the brain's... more

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70
“Fascinating . . . A thought-provoking journey into emotion science.” — Wall Street Journal

“A singular book, remarkable for the freshness of its ideas and the boldness and clarity with which they are presented.” — Scientific American
 
“A brilliant and original book on the science of emotion, by the deepest thinker about this topic since Darwin.” — Daniel Gilbert, best-selling author of Stumbling on Happiness

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection...
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Recommended by Kirk Borne, Margaret Morris, and 2 others.

Kirk BorneAs #AI moves toward #AGI with #NeuralNetworks, deeper understanding of Emotion Science is critical! See "How Emotions Are Made — The Secret Life of the Brain" by @LFeldmanBarrett Get the book: https://t.co/MH4f0mgnrs Watch her amazing video on @TEDTalks https://t.co/hPFB1vx4me https://t.co/hzZ4z2RCIr (Source)

Margaret MorrisI appreciate Lisa Feldman Barrett’s argument that we can become the architects of our experiences. She pushes against the idea that events trigger emotions in a predetermined way and suggests we find the most specific language possible to describe our experiences and feelings. This specificity may propel us to move forward from challenges in a constructive way. (Source)

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71
The first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.

After years of watching her students struggling with their choices, health psychologist Kelly McGonigal, Ph.D., realized that much of what people believe about willpower is actually sabotaging their success. Committed to sharing what the scientific community already knew about self-control, McGonigal created a course called "The Science of Willpower" for Stanford University's Continuing Studies Program. The course was an instant hit and...
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72
An entertaining illumination of the stupid beliefs that make us feel wise.

Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human.

Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel...
more
Recommended by Jessica Flitter, and 1 others.

Jessica FlitterHonestly, almost every major topic that we cover in an introductory social psychology chapter is covered in the book. It makes psychology real: this isn’t something that theoretically exists in the classroom. It exists every single day. That’s why I love this book. (Source)

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73

Awakenings

Awakenings--which inspired the major motion picture--is the remarkable story of a group of patients who contracted sleeping-sickness during the great epidemic just after World War I. Frozen for decades in a trance-like state, these men and women were given up as hopeless until 1969, when Dr. Oliver Sacks gave them the then-new drug L-DOPA, which had an astonishing, explosive, "awakening" effect. Dr. Sacks recounts the moving case histories of his patients, their lives, and the extraordinary transformations which went with their reintroduction to a changed world. less
Recommended by Will Self, and 1 others.

Will SelfI must have first read this book in the early eighties, and found it – like a lot of Sacks’s writing – absolutely fascinating. Not just because of the philosophical and scientific perspectives that he is involved in, but because of his involuntary self-characterisation. I used some of Sacks’s modes and mannerisms quite shamelessly as one of the sources for my character Zack Busner, who is a... (Source)

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74
In his #1 bestselling books The Tipping Point, Blink, and Outliers, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most... more

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Catalina PenciuBusiness-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert KataiBuy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)

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75

Stumbling on Happiness

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? • Why do dining companions insist on ordering different meals instead of getting what they really want? • Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it? In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel... more

Jonathan HaidtHe’s one of the funniest people, certainly in psychology – he’s just endlessly witty, and reading it is like strapping yourself into a roller coaster. (Source)

Maria PopovaDan Gilbert "Stumbling Unhappiness" should be required reading for every human being. (Source)

Lisa Feldman BarrettOne of the ideas in this book is that minds are predictive, not reactive. It feels to us like we just react to the things that are happening to us, but in fact our brains are constantly guessing what’s going to happen in the next moment. Dan’s book was one of the first books that really took on this idea of prediction – which is, I would say, one of the great innovations in the last decade or two... (Source)

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76
Despite everything that has been written about the brain, a very important part of this vital organ has been overlooked in most books -- until now. The Other Brain is the story of glia, which make up approximately 85 percent of the cells in the brain. Long neglected as little more than cerebral packing material ("glia" means glue), glia are sparking a revolution in brain science.

Glia are completely different from neurons, the brain cells that we are familiar with. Scientists are discovering that glia have their own communication network, which operates in parallel to the...
more

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77
A renowned psychiatrist reveals how trauma affects children--and outlines the path to recoveryHow does trauma affect a child's mind--and how can that mind recover? In the classic The Boy Who Was Raised as a Dog, Dr. Perry explains what happens to the brains of children exposed to extreme stress and shares their lessons of courage, humanity, and hope. Only when we understand the science of the mind and the power of love and nurturing, can we hope to heal the spirit of even the most wounded child. less

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78

Emotional Intelligence 2.0

"Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way."
--THE DALAI LAMA

For the first time ever in a book, TalentSmart's revolutionary program helps people identify their EQ skills, build these skills into strengths, and enjoy consistent performance in the pursuit of important life objectives. The book contains proven strategies from a decade-long effort to accurately measure and increase emotional intelligence. Trusted by upper-echelon leaders inside companies worldwide, these strategies will...
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Stephen R. CoveyGives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ. (Source)

Patrick LencioniThis book can drastically change the way you think about success...read it twice. (Source)

Deke BridgesCurrent read... fascinating IQ vs EQ. Worthy book. #books #education #growth #LifeLessons @LeadersBest https://t.co/j0fjFstOWb (Source)

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79
Why can’t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In The Righteous Mind, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding.
 
His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt...
more

A.J. JacobsAll about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. (Source)

Akin Oyebode@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. (Source)

Andrew M. MwendaThe best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. (Source)

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80
Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels:...
more

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81
The brain is an absolute marvel—the seat of our consciousness, the pinnacle (so far) of evolutionary progress, and the engine of human experience. But it’s also messy, fallible, and about 50,000 years out of date. We cling to superstitions, remember faces but not names, miss things sitting right in front of us, and lie awake at night while our brains endlessly replay our greatest fears. Idiot Brain is for anyone who has ever wondered why their brain appears to be sabotaging their life—and what on earth it is really up to.


A Library Journal Science Bestseller...
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82
From one of the most significant neuroscientists at work today, a pathbreaking investigation of a question that has confounded philosophers, psychologists, and neuroscientists for centuries: how is consciousness created?
 
Antonio Damasio has spent the past thirty years studying and writing about how the brain operates, and his work has garnered acclaim for its singular melding of the scientific and the humanistic. In Self Comes to Mind, he goes against the long-standing idea that consciousness is somehow separate from the body, presenting compelling new scientific evidence...
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83
The act of reading is a miracle. Every new reader's brain possesses the extraordinary capacity to rearrange itself beyond its original abilities in order to understand written symbols. But how does the brain learn to read? As world-renowned cognitive neuroscientist and scholar of reading Maryanne Wolf explains in this impassioned book, we taught our brain to read only a few thousand years ago, and in the process changed the intellectual evolution of our species.

Wolf tells us that the brain that examined tiny clay tablets in the cuneiform script of the Sumerians is configured...
more
Recommended by Peg Tyre, and 1 others.

Peg TyreRead this and you will never again hand your iPhone to your child in the stroller. You will start talking to them and pointing out colours. (Source)

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84
At the heart of this seminal book is Julian Jaynes's still-controversial thesis that consciousness didn't begin far back in animal evolution but instead is a learned process that came about only 3000 years ago & is still developing. The implications of this revolutionary scientific paradigm extend into virtually all aspects of psychology, history & religion.
Preface
Introduction
The mind of man
The consciousness of consciousness
Consciousness
The mind of Iliad
The bicameral mind
The double brain
The origin of civilization --
The...
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Susan BlackmoreJaynes thinks we only started talking and thinking about consciousness and the problem of consciousness within historical times. (Source)

Adam Robinson[One of five books (this one perhaps most of all) that confirm] there is far, far more in our unconscious mind than is dreamt of in our philosophy. (Source)

Adam Robinson[One of five books (this one perhaps most of all) that confirm] there is far, far more in our unconscious mind than is dreamt of in our philosophy. (Source)

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85
The bestselling author of Grain Brain uncovers the powerful role of gut bacteria in determining your brain's destiny.

Debilitating brain disorders are on the rise-from children diagnosed with autism and ADHD to adults developing dementia at younger ages than ever before. But a medical revolution is underway that can solve this problem: Astonishing new research is revealing that the health of your brain is, to an extraordinary degree, dictated by the state of your microbiome - the vast population of organisms that live in your body and outnumber your own cells ten to one. What's...
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86
“In a work of outstanding clarity and sheer brilliance Steven Pinker banishes forever fears that a biological understanding of human nature threatens humane values.”
—Helena Cronin, author of The Ant and The Peacock

“A mind blowing, mind openingexpos. Pinker's profoundly positive arguments for the compatibility of biology and humanism are unrivalled for their scope and depth and should be mandatory, if disquieting, reading.”
—Patricia Goldman-Rakic, past president of the Society for Neuroscience

In The Blank Slate,...
more
Recommended by David Brooks, and 1 others.

David BrooksAn argument against the old view that there is no such thing as human nature, that we’re all culturally determined. He brings together a ton of evidence that that’s wrong. (Source)

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87

Algorithms to Live By

The Computer Science of Human Decisions

A fascinating exploration of how insights from computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mind

All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same...
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Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

Sriram Krishnan@rabois @nealkhosla Yes! Love that book (Source)

Chris OliverThis is a great book talking about how you can use computer science to help you make decisions in life. How do you know when to make a decision on the perfect house? Car? etc? It helps you apply algorithms to making those decisions optimally without getting lost. (Source)

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88
This award-winning science book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain.

CGI illustrations and brain MRI scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it mean to be conscious, what happens when we're asleep,...
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Recommended by Naveen Jain, and 1 others.

Naveen JainIf you want to read the neuroscience book, I mean I love "Human Brain." (Source)

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89

Flowers for Algernon

The story of a mentally disabled man whose experimental quest for intelligence mirrors that of Algernon, an extraordinary lab mouse. In diary entries, Charlie tells how a brain operation increases his IQ and changes his life. As the experimental procedure takes effect, Charlie's intelligence expands until it surpasses that of the doctors who engineered his metamorphosis. The experiment seems to be a scientific breakthrough of paramount importance--until Algernon begins his sudden, unexpected deterioration. Will the same happen to Charlie? less
Recommended by Irina Botnari, and 1 others.

Irina BotnariIt’s pretty hard to pick only one favorite book because as we get wiser (to be read: get older ☺) our interests change and so do our books, but it’ll stick to the plan. The highlight of this year for me was Flowers for Algernon by Daniel Keyes. The idea behind is heartbreaking and completely brilliant, being in the same time so perfect and so horribly disturbing. (Source)

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90
NeuroTribes is a sweeping and penetrating history, presented with a rare sympathy and sensitivity. It will change how you think of autism.' - From the foreword by Oliver Sacks

What is autism: a devastating developmental condition, a lifelong disability, or a naturally occurring form of cognitive difference akin to certain forms of genius? In truth, it is all of these things and more - and the future of our society depends on our understanding it.

Following on from his groundbreaking article 'The Geek Syndrome', Wired reporter Steve Silberman unearths the...
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Recommended by Barry Prizant, and 1 others.

Barry PrizantNeurotribes lays down the history and the philosophy of our need to respect people with autism. (Source)

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91
In this madcap journey, a bestselling journalist investigates psychopaths and the industry of doctors, scientists, and everyone else who studies them.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale...
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Recommended by Memo Akten, and 1 others.

Memo Akten@therourke you may very well be a pyschopath!, it doesn't mean you'll be an axe wielding homicidal maniac :) (I think I might be a bit pyschopath, dunno. My AE is a bit of a yoyo. At times I might feel more for a fly in a spiderweb than a person). V interesting book: https://t.co/QRAJAZPhDY (Source)

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92

The Male Brain

From the author of the groundbreaking New York Times bestseller The Female Brain, here is the eagerly awaited follow-up book that demystifies the puzzling male brain.

 

Dr. Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she...
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93
What’s the single most important thing you can do during pregnancy? What does watching TV do to a child’s brain? What’s the best way to handle temper tantrums? Scientists know.

In his New York Times bestseller Brain Rules, Dr. John Medina showed us how our brains really work—and why we ought to redesign our workplaces and schools. Now, in Brain Rules for Baby, he shares what the latest science says about how to raise smart and happy children from zero to 5. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your...
more

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94
What is it like to be a brain surgeon? How does it feel to hold someone's life in your hands, to cut into the stuff that creates thought, feeling, and reason? How do you live with the consequences of performing a potentially lifesaving operation when it all goes wrong?

In neurosurgery, more than in any other branch of medicine, the doctor's oath to "do no harm" holds a bitter irony. Operations on the brain carry grave risks. Every day, leading neurosurgeon Henry Marsh must make agonizing decisions, often in the face of great urgency and uncertainty.

If you believe that...
more

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95
The publication of this book is an event in the making. All over the world scientists, psychologists, and philosophers are waiting to read Antonio Damasio's new theory of the nature of consciousness and the construction of the self. A renowned and revered scientist and clinician, Damasio has spent decades following amnesiacs down hospital corridors, waiting for comatose patients to awaken, and devising ingenious research using PET scans to piece together the great puzzle of consciousness. In his bestselling Descartes' Error, Damasio revealed the critical importance of emotion in the making of... more

Carol GilliganDamasio distinguishes between a core sense of self, grounded in the body and in emotions, and the autobiographical self. (Source)

Suzana Herculano-HouzelThis book was really ground breaking and a real turning point for neuroscience. (Source)

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96

Switch

How to Change Things When Change Is Hard

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is...
more

Africa Mentor6 fine summer reads | London Business School  London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

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97
From #1 New York Times bestselling author Dr. Perlmutter, the devastating truth about the effects of wheat, sugar, and carbs on the brain, and a 4-week plan to achieve optimum health.

In Grain Brain, renowned neurologist David Perlmutter, MD, blows the lid off a finding that's been buried in medical literature for far too long: carbs are destroying your brain. Even so-called healthy carbs like whole grains can cause dementia, ADHD, anxiety, chronic headaches, depression, decreased libido, and much more.
more

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98
Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true?

While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He...
more
Recommended by Ryan Holiday, Nilofer Merchant, and 2 others.

Ryan HolidayI'll put here what I emailed Malcolm when I finished the book: "Just finished your new book in one sitting yesterday. So good. You are at the height of your powers and remain an inspiration to all of us trying to master an un-masterable profession." It's a little less practical or self-improvement oriented than his previous books, but far more thought provoking. (Source)

Nilofer MerchantAn interesting analysis/ essay re Gladwell’s latest book —> https://t.co/5Ey1maNRyI (Source)

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99
The Emotional Brain investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive. less

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100
We know that each of us is unique, but science has struggled to pinpoint where, precisely, our uniqueness resides. Is it in our genes? The structure of our brains? Our genome may determine our eye color and even aspects of our personality. But our friendships, failures, and passions also shape who we are. The question is: how?Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is... more
Recommended by Suzana Herculano-Houzel, and 1 others.

Suzana Herculano-HouzelThis self-organisation of the brain defines its own connectivity pattern and actually defines the system. (Source)

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