Shortform Books

How to Foster Lasting Relationship Fulfillment

Do you feel unfulfilled in your romantic relationship? What can you do to foster relationship fulfillment on both ends: yourself and your partner? According to John Gray, the author of Men Are From Mars, Women Are From Venus, the main reason people lack fulfillment in a relationship is that they aren’t expressing their needs effectively. This is especially the case for women because they expect their needs to be heard without having to explicitly state them. Here is how to foster lasting relationship fulfillment in three steps.

David Goggins: Stretching Routine Has Health Benefits

What is David Goggins’ stretching routine? Why did he adopt stretching as a part of his regular exercise regimen? David Goggins’ stretching routine is a part of his health routine. As he got older, Goggins realized the constant training was taking a toll on his body and adopted stretching. Read more about David Goggins’ stretching routine and how it helps with health.

Encourage Diversity and Enrich Your Life

Do you find yourself surrounded with people who look, think, and act like you do? Do you have any opportunities to encourage diversity in your life? When everything looks like us, we can develop an unconscious bias, seeing the world as “us” and the “others”. If we don’t encourage diversity, we miss out on the chance for understanding and respect, richer relationships, and the chance to grow your world view. Keep reading to learn how you can encourage diversity and enrich your life.

The Five P’s of Marketing Aren’t Enough Anymore

What are the five P’s of marketing? Why aren’t the five P’s working anymore? There are actually a lot more than the five P’s of marketing. But some of the main P’s are product, publicity, pricing, and packaging. Continue reading to learn why the five P’s of marketing aren’t enough anymore.

Availability Heuristic Bias: The Trap of Prior Knowledge

What is the availability heuristic bias? How does it influence behavior and decision-making? The availability heuristic bias is the tendency to make snap judgments and decisions based on what we already know. This psychological tendency is just one of a number of cognitive heuristics that sabotage critical thinking and, as a result, compromise the validity of our decisions. Keep reading to learn about the availability heuristic bias and its role in behavior and decision-making.

5 Managerial Activities You Can Do Right Now

What are the top managerial activities? Why should you participate in these activities? The top managerial activities work to gather information, make decisions, and motivate your team to do better. As a manager, you can do these managerial activities to evaluate your team and to improve your own skills. Read more about managerial activities and what you can do.

Earn Trust Through Unconscious Communication

What is unconscious communication? How is mastering your body language and tone essential to completing a successful sale? Unconscious communication is how we communicate using body language and tone, and it all affects how a salesperson interacts with a prospect. Body language and tone make up about 90 percent of our communication. Words and their meaning are only 10 percent. Learn how to use unconscious communication to earn trust with a prospect.

Richard Dawkins: The God Delusion Hurts Society

What is Richard Dawkins’ The God Delusion about? What are Dawkins’ views on religion? In Richard Dawkins’ The God Delusion, he explains why God’s existence is unlikely and tackles several arguments about why religion is harmful. Dawkins claims religion is not only foolish but dangerous to society. Read more about Richard Dawkins’ The God Delusion below.

Steps in the Production Process and How They Work

What are the steps in the production process? How do they work? There are three important steps in the production process. You’ll need to learn to increase output in all steps of production. Read more about the steps in the production process and why they’re important.

Want to Increase Sales? Lower the Action Threshold

How can you use Straight Line sales psychology to increase sales? How can you lower a prospect’s action threshold and raise their pain threshold? In Straight Line sales psychology, the action threshold is each prospect’s level of certainty they need to cross and the pain threshold is a powerful motivator and creates urgency, which helps close difficult sales. Below you will learn how to lower the action threshold and raise the pain threshold to increase sales.