The World's Best Book Summaries
Are you a business owner? Is your business failing to make money? One of the hardest parts about being a business owner is seeing your company struggle. There are many reasons why a business might fail, but there are ways to come back from these pitfalls. Let’s look at how to save a failing business and turn things around for the better.
What is fear appeal advertising? Is it an effective advertising technique? In Ca$hvertising, Drew Whitman offers insider tricks on how to craft the most compelling, money-generating ads for your business. He argues that most advertisers don’t recognize that their ads must address core human needs, including avoiding fear or threats, to gain the attention of consumers. Keep reading to learn why a fear appeal in advertising is effective, according to Whitman.
What is a culture of fear like at work? What are the problems with leading with fear? In The Fearless Organization, Amy C. Edmondson says that, despite the clear benefits of psychologically safe workplaces, many companies don’t install them. Instead, they continue to take a fear-based tactic that comes with two key problems. Continue reading to learn the problems with a culture of fear in the workplace.
Do you work in customer service? Do you deal with difficult customers often? Customer service isn’t always easy. Sometimes, you’ll be in a situation where a customer is unhappy with a product or service and you have to find a solution for them. Fortunately, we have several tips to help you handle challenging customers. Learn how to deal with difficult customers with these effective methods.
Does your company promote open communication? Do your employees have a voice at work? In psychologically unsafe workplaces, employees will feel silenced and belittled. Amy C. Edmondson’s book The Fearless Organization explains how a culture of silence will eventually hurt the company down the line. Continue reading to learn how silence in the workplace harms workers, leaders, and businesses.
Looking for advertising technique examples? Which techniques are the most effective in generating revenue? Drew Whitman wrote his book Ca$hvertising to explain why most advertisements fail and how to create ads that actually generate results. According to him, customers are only drawn to ads that address their core human needs. Keep reading to discover ten examples of advertising techniques from Whitman’s book Ca$hvertising.
What is a pointless job? How can you identify one? What are the common characteristics and categories? In Bullshit Jobs, David Graeber argues that many jobs in contemporary industrial societies are, in fact, pointless. This flies in the face of our conventional economic thinking, in which jobs exist largely to fulfill a pre-existing need that adds value to society. Keep reading to learn how to identify pointless jobs, according to Graeber.
Is your business emotionally toxic? How do you create psychological safety in the workplace? If workers are in bad moods or afraid to speak their truth at work, you might have a psychologically unsafe environment. Luckily, Amy C. Edmondson’s book The Fearless Organization says you can turn this around quickly. Learn how to create psychological safety in the workplace in no time.
Looking for an overview of David Graeber’s Bullshit Jobs book? How does he explain pointless jobs and their effects? In Bullshit Jobs, David Graeber describes the types and characteristics of pointless jobs and why they’ve become so widespread. He further explores the psychological impact of working a pointless job and suggests a possible solution to eliminate the need for meaningless work. Read on for an overview of David Graeber’s Bullshit Jobs book.
Can you rely on your employees? How do you build trust in the workplace? Building trust in the workplace begins by letting your employees know that they’re valued. In The Fearless Organization, Amy C. Edmondson emphasizes that giving your employees purpose will give them more of a reason to work harder. Keep reading to learn how to build trust with your employees.