Business Archives | Shortform Books

A Business Growth Plan: 3 Keys to Next-Level Success

Is your business up and running, but you wonder how to keep it going strong? Are you ready for a business growth plan to take your company to the next level? In The E-Myth Revisited, Michael E. Gerber shares three elements of an effective business growth plan for ongoing success. It involves three activities: innovation, measurement of results, and execution. In the book, he explains why this process is critical to realizing the American small business dream. Keep reading to learn about the three key pieces of a successful business growth plan.

The 3 Business Stages: Infancy, Adolescence, Maturity

What business stages must entrepreneurs understand and navigate? What are the risks of each phase? In The E-Myth Revisited, Michael E. Gerber describes three business stages: infancy, adolescence, and maturity. He explains the characteristics—as well as the risks—of each. Business owners must learn to navigate these phases. Keep reading to learn about the three business stages of E. Gerber.

What Is Crowdfunding and How Does It Work?

What is crowdfunding and how does it work? What are the best websites to crowdfund a project or a business venture? Crowdfunding is a way of raising money for a project or a business venture from a large number of people, each contributing a small amount. Typically, crowdfunding is done on the crowdfunding internet platforms such as indiegogo and seedinvesttechnology. So what is crowdfunding and how does it work? Read more about tips and strategies to effectively raise money through crowdfunding and familiarize yourself with different crowdfunding platforms.

The Mastermind Group: The Legacy of Napoleon Hill

What are mastermind groups? How can joining a mastermind group help you further yourself on the path to success? Mastermind groups are groups where professionals from different fields discuss business and offer advice in their area of expertise. The concept originated in the 1937 book Think and Grow Rich, by Napoleon Hill. This article covers how to form a mastermind group, how to work with an accountability partner, and how to form a support team.

Airbnb: Racism in the Booking Process?

In what ways was the Airbnb booking process allowing for racial discrimination? What actions did the executives take to fight Airbnb racism? In Biased by Dr. Jennifer Eberhardt, she discusses the issues Airbnb had with racism on their website. Black users had a difficult time booking stays due to rejection and black hosts were forced to lower their prices otherwise guests chose to book with their white counterparts. Learn what steps Airbnb took to fight back against racial discrimination.

How Nextdoor Tried to Fight Racism on Their App

How did racism develop on the Nextdoor app? What did the executives do to combat it? Did their efforts succeed or were they just an empty gesture? The Nextdoor app is basically a digital neighborhood bulletin board designed to keep neighborhoods safe and share local news. However, racism on Nextdoor was unchecked and many blacks were being wrongfully flagged as suspicious. Learn how the Nextdoor executives tackled the racism problem and whether it saved their app.

The New ABCs of Selling: A Is for Attunement

What is attunement in reference to sales? How can you use attunement to move others? In the new ABCs of selling, the A stands for attunement. Attunement is the ability for a salesperson to tune into their buyers’ needs and to change their approach depending on the circumstances and the needs of the buyer. Continue reading to learn all about attunement as part of the new ABCs of selling.

Business Format Franchise: What It Is and How It Works

What is a business format franchise? How did Ray Kroc innovate franchising to create huge success? In The E-Myth Revisited, Michael E. Gerber discusses Ray Kroc’s business format franchise, a template that’s been widely adopted by other companies. He shares the key to McDonald’s success, and he offers insights into how you might succeed by doing what they do. Read more to learn about the business format franchise template.

The Secret to a Good Sales Pitch: Frame Control

How do you craft a successful sales pitch? How can you get through the prospective buyer’s defenses and get them to seriously consider your proposition? According to Oren Klafff, the author of Pitch Anything, the key to crafting a good sales pitch is to win what he calls a “frame collision.” There are three common frames that your target could adopt: 1) the power frame, 2) the analyst frame, and 3) the time frame. In this article, we’ll discuss how to establish yourself in the dominant frame, which will greatly maximize the chances of getting your idea considered.

Clayton Christensen: Jobs to Be Done Marketing Theory

Do you want to understand Clayton Christensen’s jobs to be done theory? How can this strategy help you figure out what your customers really want? Clayton Christensen’s jobs to be done theory can help you to better understand your customers and improve your marketing skills. You can learn about the best ways to market your product with an explanation of Christensen’s popular milkshake marketing tactic. Find out more about Clayton Christensen’s jobs to be done theory below.

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