Fear Appeal in Advertising: Is It Effective?

Fear Appeal in Advertising: Is It Effective?

What is fear appeal advertising? Is it an effective advertising technique? In Ca$hvertising, Drew Whitman offers insider tricks on how to craft the most compelling, money-generating ads for your business. He argues that most advertisers don’t recognize that their ads must address core human needs, including avoiding fear or threats, to gain the attention of consumers. Keep reading to learn why a fear appeal in advertising is effective, according to Whitman.

The 2 Problems With a Culture of Fear in the Workplace

The 2 Problems With a Culture of Fear in the Workplace

What is a culture of fear like at work? What are the problems with leading with fear? In The Fearless Organization, Amy C. Edmondson says that, despite the clear benefits of psychologically safe workplaces, many companies don’t install them. Instead, they continue to take a fear-based tactic that comes with two key problems. Continue reading to learn the problems with a culture of fear in the workplace.

How to Deal With Difficult Customers: 5 Proven Tactics

6 Tips for Providing Effective Customer Service

Do you work in customer service? Do you deal with difficult customers often? Customer service isn’t always easy. Sometimes, you’ll be in a situation where a customer is unhappy with a product or service and you have to find a solution for them. Fortunately, we have several tips to help you handle challenging customers.  Learn how to deal with difficult customers with these effective methods.

How Fear Leads to Silence in the Workplace

How Fear Leads to Silence in the Workplace

Does your company promote open communication? Do your employees have a voice at work? In psychologically unsafe workplaces, employees will feel silenced and belittled. Amy C. Edmondson’s book The Fearless Organization explains how a culture of silence will eventually hurt the company down the line. Continue reading to learn how silence in the workplace harms workers, leaders, and businesses.

Advertising Techniques: 10 Examples From Drew Whitman

Advertising Techniques: 10 Examples From Drew Whitman

Looking for advertising technique examples? Which techniques are the most effective in generating revenue? Drew Whitman wrote his book Ca$hvertising to explain why most advertisements fail and how to create ads that actually generate results. According to him, customers are only drawn to ads that address their core human needs. Keep reading to discover ten examples of advertising techniques from Whitman’s book Ca$hvertising.

Pointless Jobs: How to Identify Meaningless Work

Pointless Jobs: How to Identify Meaningless Work

What is a pointless job? How can you identify one? What are the common characteristics and categories? In Bullshit Jobs, David Graeber argues that many jobs in contemporary industrial societies are, in fact, pointless. This flies in the face of our conventional economic thinking, in which jobs exist largely to fulfill a pre-existing need that adds value to society. Keep reading to learn how to identify pointless jobs, according to Graeber.

How to Create Psychological Safety in the Workplace: 3 Tips

How to Create Psychological Safety in the Workplace: 3 Tips

Is your business emotionally toxic? How do you create psychological safety in the workplace? If workers are in bad moods or afraid to speak their truth at work, you might have a psychologically unsafe environment. Luckily, Amy C. Edmondson’s book The Fearless Organization says you can turn this around quickly. Learn how to create psychological safety in the workplace in no time.

David Graeber’s Bullshit Jobs: Book Overview

David Graeber’s Bullshit Jobs: Book Overview

Looking for an overview of David Graeber’s Bullshit Jobs book? How does he explain pointless jobs and their effects? In Bullshit Jobs, David Graeber describes the types and characteristics of pointless jobs and why they’ve become so widespread. He further explores the psychological impact of working a pointless job and suggests a possible solution to eliminate the need for meaningless work. Read on for an overview of David Graeber’s Bullshit Jobs book.