Writing for Busy Readers: Book Overview & Exercises

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Why are some writers more successful than others at connecting with readers? How can you write more effectively? According to behavioral scientists Todd Rogers and Jessica Lasky-Fink, successful writers write effectively. In Writing for Busy Readers, Todd Rogers and Jessica Lasky-Fink offer evidence-based techniques you can use to improve your impact and increase your reach no matter what you’re writing about. Continue reading to learn why effective writing is so important and for the eight-step process to improve your writing.

What Is Effective Writing? Rogers and Lasky-Fink Explain

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When you write, does it have purpose? Do you tailor your writing to your readers? According to behavioral scientists Todd Rogers and Jessica Lasky-Fink, successful writers write effectively. This means they convince readers that their content is worth engaging with, and they get their message across in a way that’s easy for readers to understand. Continue reading to learn what effective writing is from the book Writing for Busy Readers.

How to Spread a Message: Who, How, and When to Do It

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Do you want to know how to spread a message with your writing? What factors do you need to consider? Part of an effective writing strategy is knowing how to spread a message. You need to consider who the spokesperson will be, what medium you’ll use, when you’ll share your content, and how to follow up with your audience. Continue reading for advice from behavioral scientists Todd Rogers and Jessica Lasky-Fink.

How to Get Your Point Across Effectively Through Writing

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Do you know how to get your point across in writing? Is long-form or short-form writing more effective? What should be in your CTA? In Writing for Busy Readers, authors and behavioral scientists Todd Rogers and Jessica Lasky-Fink teach you how to clearly get a point across. They argue that clarity, conciseness, and simplicity are key factors. Here are two important things to keep in mind when you’re trying to make a point.

How to Write Effectively: The Ultimate 8-Step Guide

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Do you want to cause a stir with your writing? How can you make your writing more effective? In their book Writing for Busy Readers, Rogers and Lasky-Fink offer evidence-based techniques for how to write effectively. We’ve reordered the principles to guide you through the writing process step by step—from big-picture planning to sentence-level polish and beyond. Below, we’ll guide you through eight steps toward more effective writing.

Writing With Purpose: How to Identify & Refine Your Goal

A man's finger pointing at a document on a desk, portraying the importance of writing with purpose

Do you struggle to stay on track with your writing? How can you align your goals with your readers’ goals? Behavioral scientists Todd Rogers and Jessica Lasky-Fink write in their book Writing for Busy Readers that in order for your writing to make an impact, you have to write with purpose. To write with purpose, you must identify your goals and your readers’ goals. Keep reading to learn how to instill purpose into your messages.

How to Use Visual Formatting Effectively in Your Messaging

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How much does visual formatting affect your ability to spread a message? In what ways can bad formatting be misinterpreted? When you’re trying to spread a message, the formatting you choose can be just as important as the words. The authors of the book Writing for Busy Readers share advice for properly applying visual formatting. Here are tips from behavioral scientists Todd Rogers and Jessica Lasky-Fink.

The Importance of Effective Writing: 2 Clear Benefits

A woman reading an article on her phone while sat in front of a bookshelf, signifying the importance of effective writing

How is effective writing different than literary writing? Why is effective writing important when it comes to business? In the book Writing for Busy Readers, behavioral scientists Todd Rogers and Jessica Lasky-Fink discuss the importance of effective writing. They say that effective writing is captivating and impactful, which are important if you’re trying to prompt action. Here’s a look at the two main benefits of effective writing.

“Let Them” and “Let Me”: Mel Robins’s Way to Release Control

Two women standing back to back, representing the "Let Them and Let Me" theory

How do you react to a person’s comment that just isn’t worth the battle? What if there were a way you could win the battle without even fighting it? To escape the trap of trying to control what other people do and say, Mel Robbins contends you have to acknowledge that you can’t manage everyone else’s opinions, judgments, and feelings and redirect your energy and focus to what you can control. She explains that to do that, you can use two simple phrases: “Let Them” and “Let Me.” Discover how to use these phrases in everyday situations.