Is there a hidden message in the meme you just liked on social media? Is myth essentially propaganda? According to Roland Barthes, myths occur when society’s dominant institutions imbue an image, object, or phrase with meaning. By forming these associations, the dominant social institutions create and reinforce cultural beliefs and values that are unconsciously adopted by the masses. In Mythologies, Barthes aims to open our eyes to these manipulations and teach us how to avoid them. Here’s an overview of the book.
Mythologies by Barthes: Overview & Primary Themes
