The Failure of the Mass Marketing Strategy

The Failure of the Mass Marketing Strategy

Why does the traditional mass marketing strategy fail? What strategies should companies use instead of traditional mass marketing? There are three major reasons why the traditional mass marketing strategy is failing. The obvious targets are gone, consumers will ignore you, and people who are happy with what they have aren’t looking for new products or services. Keep reading to learn why the mass marketing strategy no longer works in today’s society.

The Racial Wealth Gap and Conservative Denial

The Racial Wealth Gap and Conservative Denial

What is the racial wealth gap? How does the denial of the racial wealth gap inform the beliefs of conservatives and the Tea Party? There is statistical evidence to suggest the existence of the racial wealth gap. However, Tea Party conservatives cite wealthy Black celebrities as evidence that there is no black wealth gap and falsely claim that Black people are getting ahead while whites are losing their status. Read more about the racial wealth gap and what it means for conservative politics.

How Does the Central Bank Control Money Supply

How Does the Central Bank Control Money Supply

How does the central bank control money supply? Why does the central bank control money? When considering how to economy works, many people ask “how does the central bank control money supply?” Most countries have some sort of federal reserve that ensures banks have liquid capital and manage how they conduct business. Keep reading to answer the question “how does the central bank control money supply?”

Milton Friedman: Negative Income Tax Lifts Poverty

Milton Friedman: Negative Income Tax Lifts Poverty

What is the Milton Friedman negative income tax idea? How would negative income tax work? Milton Friedman’s tax theories also include a negative income tax. This would allow direct payments to be paid to people below a certain income as opposed to having them pay taxes, which would help alleviate poverty. Read more about Milton Friedman, negative income tax, and what it means.