Marketing Research Problems: 9 Pitfalls to Avoid

Marketing Research Problems: 9 Pitfalls to Avoid

Is there a marketing research problem? What issues might you run into when conducting marketing research, and how do you avoid them? David Ogilvy points out the nine pitfalls of research. These pitfalls can lead to a marketing research problem, and if you’re directing or conducting research, you should take steps to avoid running into these common issues. Read more about the nine pitfalls of advertising and how they can lead to a marketing research problem.

Advertising Research: Factors to Consider

Advertising Research: Factors to Consider

What is advertising research? How can advertising research help create great ads, and test your ads for their effectiveness? Advertising research takes into account a lot of factors. When doing advertising market research, you can take into account product, company, economic, and advertising factors to gather marketing information. Read more about advertising research and factors you should consider when researching.

Advertising Copy: Create the Best With Ogilvy’s 12 Tips

Advertising Copy: Create the Best With Ogilvy’s 12 Tips

What is advertising copy? What do you need to know about writing ad copy? Advertising copy is the body text of an ad. While only a small fraction of consumers read the copy, it’s important to have great copy to keep your readers’ attention and get them interested in the product. Read more about writing and creating advertising copy below.

Ogilvy on Advertising: Thee David Ogilvy Method

Ogilvy on Advertising: Thee David Ogilvy Method

What is Ogilvy on Advertising? What advice does David Ogilvy give on advertising? What are his views on how to bee successful? In Ogilvy on Advertising, ad powerhouse and “the father of advertising” David Ogilvy gives insight into how to create ads and how to make it in the advertising industry. Ogilvy outlines his core principles for ad campaigns and gives advice for starting your own agency. Keep reading for David Ogilvy’s advice from Ogilvy on Advertising.

Advertising Greats: 6 Titans That Changed the Industry

Advertising Greats: 6 Titans That Changed the Industry

Who are the advertising greats? What were their contributions to modern advertising? There are 6 advertising greats who are considered the top advertising execs of all time. Their contributions range from outlining procedures for agency work to landing top accounts to creative. Read more about the 6 advertising greats and what they did.