The World's Best Book Summaries
How can you increase motivation? Are there other things standing in the way of getting things done? Cognitive biases are shortcuts for our brains. It is possible to increase motivation by taking advantage of these biases. Read on for 4 strategies to increase motivation and discuss simplifying actions to make things easier.
What are the main barriers to action? What stops people from getting things done, or using a certain product? Barriers to action are the factors that prevent someone from doing what they need or want to get done. It may be a question of ability or motivation. This is an important question for marketers when they’re trying to push customers to buy. Read on for a better understanding of barriers to action and 4 exercises for reducing your customer’s barriers.
What is Hooked by Nir Eyal about? How does Hooked by Nir Eyal explain habit-forming products? Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Read more about the model at the heart of Hooked by Nir Eyal.
What are some examples of nudge campaigns? When were nudges needed and what did they hope to accomplish. There are examples of nudge campaigns in a variety of settings. The key across these campaigns is understanding the timing and scenarios best suited for nudging. Read about the examples of nudge campaigns for each situation.
What are some Nudge marketing examples? How does Nudge theory apply to products and services? Nudges can be used in marketing to encourage people to sign up for a service or buy a product. Nudge marketing examples show how people can be subtly persuaded. Read on to see some Nudge marketing examples.
What is the Hooked loop? Is manipulation using the Hooked loop ethical or not? The Hooked loop is the cycle of trigger, action, reward, and investment that has the potential to addict customers. The Manipulation Matrix evaluates when the Hooked loop is being used for good or evil. Read more about the Hooked loop and the Manipulation Matrix.
What are habits? Do you know how to form habits, and how to use the psychology of habits to build a loyal customer base? Habits are actions that are done routinely without needing to overtly choose to do them. Knowing how to form habits is important to building better behaviors, and can help you attract customers. Read more about how to form habits and why it matters for marketers.
What are Hooked marketing skills? How do Hooked marketing skills build on user habits? Hooked marketing strategies start with a consideration of user habits. Then, you use the Hooked model to build out a product with a trigger, action, reward, and investment. Read on for questions and exercises to help you implement Hooked marketing strategies.
