The World's Best Book Summaries
What makes a great customer experience? How can you ensure your customers become fans of your brand? If you want to have dedicated and enthusiastic customers, you must provide great customer experience. In The 1-Page Marketing Plan, Allan Dib offers his best advice for ensuring your customers have a great customer experience every time. Here are five ways to ensure great customer experience every time.
What is social media guru and entrepreneur Gary Vee’s story? How did he go from working in his family’s liquor store to being a self-made millionaire? Gary Vaynerchuk (or Gary Vee as he is known online) is famous today for being one of the first internet personalities and for being a very successful entrepreneur. However, Vaynerchuk wasn’t always in the spotlight. Learn about Gary Vee’s backstory and how he grew to be so successful.
What are some great techniques for capturing leads? How can capturing leads increase your sales? In marketing, capturing leads involves collecting customer data so that visitors become potential customers. For example, someone visiting your website might give you their email to receive a free e-book. Find out more about capturing leads below.
When it comes to marketing, why is it better to pick a niche than to try to target popular demographics? What factors should you consider when choosing a niche for your brand? Gary Vaynerchuk, a successful entrepreneur and social media expert, says that you should pick a niche audience rather than a popular one when creating your personal brand. There are many reasons why he gives this contradictory advice. Here is why you should pick a niche and how to do it.
What are the best marketing strategies for small businesses? How can you incorporate these strategies into your business’s marketing plan? Entrepreneur and consultant Allan Dib argues that marketing is the highest-value activity a small business owner can engage in. In his book The 1-Page Marketing Plan, he outlines the best marketing strategies for small businesses and gives advice on how to implement them. Find his six best marketing strategies for small businesses below.
What are the steps you should take when building an online presence? Should you hire a web designer to build your site for you? According to marketing expert Gary Vaynerchuk, after you pick your niche market, the second step is to establish your presence online. Vaynerchuk recommends four steps for doing this. Continue reading to learn how to build an online presence.
How do you know which marketing medium is the best choice for your brand? What factors do you need to consider? In his book Crush It!, self-made millionaire Gary Vaynerchuk says that once you decide what your personal brand will be, you need to figure out which medium to market it on. Choosing between text, audio, and video can be a tough decision. Here is how to choose the right marketing medium for your account, according to Gary Vaynerchuck.
What is direct-response marketing? Why should small businesses use it? Small businesses will often try to appeal to a large portion of the market. However, marketing expert Allan Dib argues they should instead focus on use direct-response marketing to target potential customers. Find out how direct-response marketing works below.
What is the difference between a marketing strategy vs. tactics? Why do you need to understand your marketing strategy before thinking about tactics? Your marketing strategy is a high-level plan to achieve your marketing goals. Marketing tactics are the activities and methods used to put it into practice. The key difference between your marketing strategy vs. tactics is where you use them in your marketing process. Find out the difference between marketing strategy vs. tactics below.
Is it better to have millions of followers or to have a small community? What are the steps for building an online community? According to Gary Vaynerchuk in Crush It!, it’s better to build a small, loyal community around your business than to have tons of mildly interested followers. He provides five steps you need to keep repeating in order to grow your following. Keep reading to learn how to build your online community.