The World's Best Book Summaries
How do you create an effective commercial? What tips are there for creating great commercials? Effective commercials work because they help convert a customer’s brand loyalty. In his book Ogilvy on Advertising, David Ogilvy offers tips on how to create commercials that work. Keep reading for tips on how to create effective commercials.
Is there a marketing research problem? What issues might you run into when conducting marketing research, and how do you avoid them? David Ogilvy points out the nine pitfalls of research. These pitfalls can lead to a marketing research problem, and if you’re directing or conducting research, you should take steps to avoid running into these common issues. Read more about the nine pitfalls of advertising and how they can lead to a marketing research problem.
Why is ad imagery important? How can you create the best ads using ad imagery? Ad imagery refers to the graphics or photos in an ad. Imagery is often the first thing people connect with in an ad, so it’s important to make sure you have great ad imagery. Read more about ad imagery and how to successfully create an ad.
What is advertising research? How can advertising research help create great ads, and test your ads for their effectiveness? Advertising research takes into account a lot of factors. When doing advertising market research, you can take into account product, company, economic, and advertising factors to gather marketing information. Read more about advertising research and factors you should consider when researching.
What are corporate ads? Are thy just there to serve as a branding strategy or can they do more? Corporate ads focus on advertising the company separately from its products or services. Companies might use corporate ads to impress investors, boost morale, attract talent and more. Read more about corporate ads and how they work.
What is advertising copy? What do you need to know about writing ad copy? Advertising copy is the body text of an ad. While only a small fraction of consumers read the copy, it’s important to have great copy to keep your readers’ attention and get them interested in the product. Read more about writing and creating advertising copy below.
What is dishonest advertising? How can advertisers keep ads from being dishonest? People are understandably uncomfortable with dishonest advertising. In Ogilvy on Advertising, David Ogilvy claims that lying in ads is very difficult because ads go through many channels of approval. Read more about dishonest advertising and why it matters.
What is Ogilvy on Advertising? What advice does David Ogilvy give on advertising? What are his views on how to bee successful? In Ogilvy on Advertising, ad powerhouse and “the father of advertising” David Ogilvy gives insight into how to create ads and how to make it in the advertising industry. Ogilvy outlines his core principles for ad campaigns and gives advice for starting your own agency. Keep reading for David Ogilvy’s advice from Ogilvy on Advertising.
Who are the advertising greats? What were their contributions to modern advertising? There are 6 advertising greats who are considered the top advertising execs of all time. Their contributions range from outlining procedures for agency work to landing top accounts to creative. Read more about the 6 advertising greats and what they did.
