Marketing Archives

Startup Sales Strategies From Peter Thiel

If your product sells itself, do you really need to market it? How do you know which sales method is right for your business? Peter Thiel argues that, as you develop a product, you must also develop a plan to get that product to customers. You could have the best product in the world, but your company will fail if you don’t have the right sales and distribution strategy. He discusses four sales methods and helps you know which one is the best fit for you. Keep reading for Thiel’s advice on startup sales strategies.

What Motivates Consumer Buying Decisions?

How do people make buying decisions? What are the key drivers that underpin a consumer’s decision to part with their hard-earned money to acquire a certain product? The consumer decision-making process may seem complex, but ultimately it is underpinned by five basic needs. These include 1) to feel good about themselves, 2) to connect with others, 3) to grow and learn, 4) to feel safe, and 5) to avoid effort. Keep reading to learn about the psychology of consumer buying decisions.

Understanding Customer Needs and Wants

Why do people buy things? What needs do customers seek to fulfill by buying products and services? People’s purchasing decisions are underpinned by a wide range of factors. However, they all ultimately boil down to basic, fundamental customer needs and wants: 1) to feel good about themselves, 2) to connect with others, 3) to grow and learn, 4) to feel safe, and 5) to avoid effort. Keep reading to learn about the five basic customer needs.

Buying Motivation: Why Do People Buy?

How do people judge the value of products and services? What are the key factors that underpin customers’ buying motivations? People judge the value of products/services in the context of their life’s circumstances. If they’re not happy with their situations, they will be most receptive to solutions that claim to alleviate their problems. If, on the other hand, they are happy, they won’t deem those solutions valuable. Keep reading to learn about the key factors that influence customers’ purchasing decisions.

How to Persuade a Customer to Choose Your Business

How do businesses encourage people to hand over their money before they lose interest? What can you do to persuade a customer to buy your product/service, and not the competitors’? Unless your product/service is one-of-a-kind, it will compete with other offers that aim to address the same needs. That’s why you need to think about how to persuade a customer to buy your solution, and not the competitors’. In this article, we’ll discuss customer persuasion tactics businesses use to drive sales. Then, we’ll discuss different strategies for determining your prices.

How to Price Your Product or Service

How do you determine the optimal price for your product/service? What are some things you should take into account when pricing your offer? Your price can make or break the profitability of your business. The best price point is one that strikes a balance between reflecting the value of your product and allowing for a profit. Here are some tips on how to price your product or service.

How to Attract Customers: Marketing 101

What are some things you should consider when deciding on your marketing strategy? Who should you market to? How do you make your product/service appeal to your target customers? Once your business has something of value to offer, the next thing you should focus on is how you can attract attention and appeal to potential customers. According to Kaufman, your best bet is to tailor your marketing approach to people who’ve already expressed an interest in your offer. Here’s how to attract customers who are most likely to buy your product.

How to Get More Customers and Grow Your Business

Do you want to learn how to get more customers for your business? Do you have a viable marketing plan that focuses on attracting new customers? Persuasive marketing is the key to getting more customers. While Byron Sharp, the author of How Brands Grow, believes that marketing to new customers is the perfect solution to growing a brand, there’s also evidence that focusing on existing customers is beneficial for your business. Here’s how to get more customers while also retaining your existing ones.

How to Maximize Your Customer Appeal: The 4 Rules

How can you make your offer appeal to your target customers? What are some things to keep in mind as you design your marketing message? Once your business has something of value to offer, you must think about how to make it appeal to your target customer. The product might meet the customers’ needs, but it’s appealing marketing that makes people buy it. Here are some tips on how to maximize your customer appeal.

How to Grow a Brand & Beat Competitors in the Market

Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.

« Previous