Whatever Works: The Satisficing Model of Decision-Making

Whatever Works: The Satisficing Model of Decision-Making

How does perfectionism go against our unconscious mind? How do we innately seek safety and minimize failure? In Alchemy, Rory Sutherland suggests that to solve economic and political problems, we should leverage people’s illogical—and even magical—ways of thinking. One of these is our unconscious desire to go with whatever works rather than the best possible solution. Keep reading to learn about the satisficing model of decision-making and how to make it work for you.

How Assumptions in Economics and Business Miss the Mark

How Assumptions in Economics and Business Miss the Mark

What’s wrong with the math and statistics that go into economic and business models? How effective are market questionnaires? Rory Sutherland insists that, for the most part, the study of economics is completely detached from the realities of human behavior. In his book Alchemy, he provides advice on how economists and business leaders should go about truly understanding what drives consumer choices. Continue reading to learn why Sutherland believes that significant assumptions in economics and business are faulty.

Influence Perception (and Stop Trying to Change Reality)

Influence Perception (and Stop Trying to Change Reality)

How important is it to understand how people see things? How might you shape the way people see things? In Alchemy, Rory Sutherland discusses the importance of understanding human perception and the functions that psychological biases serve. He also explains how meaning and language are vital tools for influencing perception to a positive advantage. Read more to learn why you should stop trying to change reality and instead seek to influence others’ perceptions of reality.

How to Use Psycho-Logic: 3 Ways to Tap Into the Magic of Unreason

How to Use Psycho-Logic: 3 Ways to Tap Into the Magic of Unreason

What’s psycho-logic? How can you use it to persuade people to do something or buy something? It’s essential to acknowledge and tap into the instinctive, unconscious reasoning behind how people make decisions. Whether you’re selling a product, planning a business strategy, or trying to convince people to eat healthful food, the “magic” of unreason can be far more persuasive than logical arguments and facts. Keep reading to learn what Rory Sutherland has to say about the value of psycho-logic and how to use it.

Rory Sutherland Quotes From Alchemy (+ Context)

Rory Sutherland Quotes From Alchemy (+ Context)

What’s the problem with logic? What do people value more than things? Why should businesses ignore what their customers say? In Alchemy, Rory Sutherland suggests that, to solve economic and political problems, we should leverage people’s illogical—and even magical—ways of thinking. If business and political leaders can better understand the human psyche, they can use it to tackle the issues of the modern world. Read more for several Rory Sutherland quotes from Alchemy that will give you a good sense of the book.

The Top 5 Customer-Centric Strategies for Growing Businesses

How to Get Customers and Grow Your Business

Do you know who your target audience is? What are the best customer-centric strategies for attracting consumers? If you don’t put customers first, you’ll end up driving them away, which will result in decreased sales numbers. To have a successful business, you must focus on customer-centric strategies that provide a positive experience for buyers. With these five customer-centric strategies, you’ll better understand what customers want and how to offer great service.

Expert Secrets by Russell Brunson: Book Overview & Takeaways

Expert Secrets by Russell Brunson: Book Overview & Takeaways

Why should you launch a movement and not just a product? How often should you publish content for your audience? How should your strategy change when you sell to a large group? Expert Secrets by Russell Brunson answers these questions and many more. The book serves as a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers, focusing on how you can tap into your audience’s emotions. Continue reading for an overview of this book, and learn the main “secrets” that will help you create loyal customers.

Market Specialization: How to Reach the Niche in Your Submarket

Market Specialization: How to Reach the Niche in Your Submarket

Is it better to specialize or mass market? How did Dove soap carve out a niche? You should have a core market. Within that, you should have a submarket. Within that submarket, you should have a niche. Then, according to Russell Brunson, you should concentrate even further by creating a new category. Read more to learn Brunson’s advice for market specialization and to get some alternative ideas from other marketing experts.

How to Develop Your Public Persona as a Trusted Expert

How to Develop Your Public Persona as a Trusted Expert

Do others look to you as an expert? Do people online tend to trust you and follow your lead? Even if you have a product rather than a personal brand, you would do well to develop an appealing public persona. Your customers might like your product just fine, but they’re more likely to stay loyal if they’re inspired by you and your expertise. Read more to learn how to develop your public persona as a trusted expert.

How to Create a Movement (and Not Just a Business)

How to Create a Movement (and Not Just a Business)

What makes something a movement? What if you could create a movement instead of just running a business? Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. Russell Brunson says you should look at your product or service as merely a tool that supports something much greater—a movement. Read more to learn how to create a movement and not just a business.