Target Demographics: Traditional vs. New Stats

Target Demographics: Traditional vs. New Stats

What are target demographics? What is the difference between traditional and new demographics? Target demographics are basically segments of the population that you aim to target with the products/services you sell. There are two kinds of target demographics: traditional demographics (age, sex, income, race, and location) and new demographics (beliefs, skills, interests, and values). Keep reading to learn about the two types of target demographics and some tips on how to create products based on your target market.

5 Tips for Creating an Irresistible Marketing Offer

5 Tips for Creating an Irresistible Marketing Offer

How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.

The 22 Immutable Laws of Marketing: Explained

The 22 Immutable Laws of Marketing: Explained

What are the 22 immutable laws of marketing? Are you following these laws in your company? What could you be doing better? The most successful companies are the ones with the highest-quality products and biggest marketing budgets, right? Wrong. It’s not quality and products that determine a company’s success, it’s marketing. Keep reading to learn about The 22 Immutable Laws of Marketing.

Continuing Development Post-Launch: Tips for Startups

Continuing Development Post-Launch: Tips for Startups

So, you’ve just launched your business, and now what? What are you supposed to during your project’s post-launch? The work doesn’t end once you’ve launched your product. An essential element of success is what happens at the post-launch stage. To maximize the chances of your product offering being successful, keep your business moving forward through self-promotion and ensuring profitability. Here are some tips on what to do post-launch to give your startup the best chance of success.

The 22 Laws of Marketing: Book Exercises

The 22 Laws of Marketing: Book Exercises

Looking for marketing exercises from The 22 Immutable Laws of Marketing? How can you maximize your marketing efforts? In The 22 Immutable Laws of Marketing, advertising experts Al Ries and Jack Trout explain the universal laws that govern what works and what doesn’t in marketing. Based off their 22 laws of marketing, here are six exercises to help you evaluate your marketing. Continue reading for marketing exercises based off of the 22 laws of marketing.

3 Customer Experience Strategies That Hit the Spot

3 Customer Experience Strategies That Hit the Spot

What is meant by customer experience? What can you do to elevate your customers’ experience with your brand? What are the most effective customer experience strategies? Customer experience is your customers’ overall perception of their experience with your business. The following customer experience strategies will help you craft an experience for your customer that goes above and beyond. Here are three customer experience strategies that hit the spot.

The Law of Leadership: The First Brand Is the Default

The Law of Leadership: The First Brand Is the Default

What are the first two immutable laws of marketing? Why is it so important to enter a market first? The first two of The 22 Immutable Laws of Marketing are the Law of Leadership and the Law of Category. The Law of Leadership says that the first entry in a market will be more successful than its followers. Similarly, the Law of Category says that if you’re too late to be the first on the market, then you should create a new category of an existing product. Keep reading to learn more about the first two laws of marketing.

The Law of Sacrifice in Marketing: How to Cut

The Law of Sacrifice in Marketing: How to Cut

What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.

The Law of Division and the Dangers of Line Extension

The Law of Division and the Dangers of Line Extension

What is the Law of Division in marketing? Why is expanding your brand to new categories dangerous for your company? The Law of Division states that if a market leader wants to enter an emerging category, it needs a new brand name for that category. The Law of Extension expands on that message and says that the credibility you build in one market doesn’t necessarily transfer to other product categories. Therefore, it’s risky to try to expand an existing brand into a new category. Keep reading for more on the Law of Division and the Law of Line Extension.

How to Create a Promotion Plan: Template + Strategies

How to Create a Promotion Plan: Template + Strategies

Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan? In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. Use this promotion plan template to help you flesh out your first promotional campaign.