How to Create a Crowdfunding Campaign: The 3 Steps

How to Create a Crowdfunding Campaign: The 3 Steps

Why should you start a fundraiser? How do you create a crowdfunding campaign? If you have an idea that might change the world, you should consider starting a crowdfunding campaign. In Bold, Peter Diamandis and Steven Kotler explain the benefits of a fundraiser and how to create one if you think people will invest in your vision. Check out how to create a crowdfunding campaign and make your vision come to life.

Ca$hvertising by Drew Eric Whitman: Book Recap

Ca$hvertising by Drew Eric Whitman: Book Recap

Looking for an overview of Ca$hvertising by Drew Eric Whitman? What are his fundamental advertising techniques? Advertising coach Drew Whitman claims many advertisers put a lot of money into ads but see little return on their investments. In Ca$hvertising, he claims that he can help you turn your mediocre ads into money-making machines by letting you in on one big secret. Read on for a brief overview of Ca$hvertising by Drew Eric Whitman.

Fear Appeal in Advertising: Is It Effective?

Fear Appeal in Advertising: Is It Effective?

What is fear appeal advertising? Is it an effective advertising technique? In Ca$hvertising, Drew Whitman offers insider tricks on how to craft the most compelling, money-generating ads for your business. He argues that most advertisers don’t recognize that their ads must address core human needs, including avoiding fear or threats, to gain the attention of consumers. Keep reading to learn why a fear appeal in advertising is effective, according to Whitman.

How to Write Advertising Copy: The 4 Basics to Know First

How to Write Advertising Copy: The 4 Basics to Know First

Want to know how to write advertising copy? If you’re just starting out, what are the most important things to know? In his book Ca$hvertising, Drew Whitman presents a variety of his best techniques for creating money-making ads. According to him, there are four basic aspects to writing advertising copy that every writer should know how to do. Read on to learn how to write advertising copy, according to Whitman’s four basic techniques.

Cognitive Shortcuts in Advertising: Most Common Examples

How to Build a Latticework of Mental Models

What are cognitive shortcuts in advertising? How are they used to influence consumer decision-making? According to Drew Whitman, cognitive shortcuts are an effective marketing strategy for convincing consumers to buy products spontaneously. In his book Ca$hvertising, he offers examples of common advertising techniques that rely on cognitive shortcuts. Keep reading for some examples of cognitive shortcuts in advertising, according to Whitman.

Your Product’s Benefits: How to Identify & Market Them

Your Product’s Benefits: How to Identify & Market Them

How should you identify your product’s benefits? After that, how should you effectively market them? Drew Whitman is an advertising coach and the author of Ca$hvertising, a book that will teach you the fundamental rules of advertising. According to him, to market your product successfully, you must know how it benefits at least one of the eight core needs of human beings. Read on to learn how to identify your product’s benefits and use them in marketing, according to Whitman.

Advertising Techniques: 10 Examples From Drew Whitman

Advertising Techniques: 10 Examples From Drew Whitman

Looking for advertising technique examples? Which techniques are the most effective in generating revenue? Drew Whitman wrote his book Ca$hvertising to explain why most advertisements fail and how to create ads that actually generate results. According to him, customers are only drawn to ads that address their core human needs. Keep reading to discover ten examples of advertising techniques from Whitman’s book Ca$hvertising.

What Is the Main Point? Communicating Your Big Idea

What Is the Main Point? Communicating Your Big Idea

When you communicate, are you clear on what your big idea is? Does your audience have clarity? What is the main point of what you’re saying? If you’re not sure, you might appreciate learning how Amazon communicates. In The Bezos Blueprint, Carmine Gallo helps you identify your main point and then communicate it effectively using the structure of a press release. Continue reading to learn how to get your main point across.

22 Quotes About Marketing Strategy to Equip & Inspire You

22 Quotes About Marketing Strategy to Equip & Inspire You

Are you looking for quotes about marketing strategy? Which books contain some of the best? Quotes are quick and simple ways to gain inspiration and nuggets of knowledge. We’ve collected 22 marketing strategy quotes from some of the best books about marketing strategy. We’ve included context and an explanation for each quote. Continue reading for these insightful quotes about marketing strategy.

How to Create a Narrative: Jeff Bezos & the Three-Act Structure

How to Create a Narrative: Jeff Bezos & the Three-Act Structure

What’s the three-act narrative structure? How can you use stories to communicate effectively and sell your ideas? An effective way to simplify complex ideas and explain why they matter is to tell a story about them. According to Carmine Gallo, Jeff Bezos is a natural storyteller with an intuitive grasp of how to use narrative to get an idea across to his audience. Read more to learn how to create a narrative using Bezos’s techniques.