How do you use an early adopters model in marketing? What are early adopters, and why should you target them? An early adopters model focuses on gathering interest from people who are likely to try a new product and influence the initial growth of your company. This is a key part of growing your business, and though you can shift focus later on, focusing on early adopters marketing at first is a good strategy. Continue reading to learn how to build an early adopters model and how to use it in marketing.
What’s the best way to launch a new product? How can you create engaging content that’ll draw in audiences? Your new product deserves an exciting campaign that increases sales. If don’t know the first thing about promoting your product, 12 Months to $1 Million by Ryan Moran has all the tips you need. Continue reading for an in-depth new product launch strategy to help you get started.
Are you launching a new product soon? How can you guarantee that your product will continue to sell out? Once you’ve launched your first product and are taking sales, 12 Months to $1 Million by Ryan Moran writes that your focus should be on growing your sales. Moran explains how you can achieve 25 sales per day by effectively maintaining your inventory and creating positive buzz. Discover how to grow sales in business and keep the momentum going.
Are you an expert on your business’s products and services? How easy is it for prospective customers to understand how your product or service works and benefits them? In Company of One, Paul Jarvis explains how to start and build a company on your own. He contends that customer education is a must, and he outlines what it requires and how it sets your business apart from the competition. Read more to learn why customer education is important and how you can prioritize it in your business.
Are you an educator when you engage in sales? When is having fewer customers a good thing? Paul Jarvis argues that it’s vital for a single-person company to foster strong connections with its customers. Since these companies aren’t receiving money from investors, they depend on customer relationships to sustain and grow their business. Here’s Jarvis’s advice on how to build strong customer relationships.
What are the two types of differentiation in business? How can you make your company stand out from the rest? In Winning, Jack Welch advocates “differentiation,” one of his most influential yet controversial ideas. The basic principle of differentiation is that you remove the worst people, products, and services in your company and keep the best. Keep reading to learn more about product and employee differentiation in business.
What are the top four competitive strategies in business? Which of these strategies is right for your operation? A competitive strategy is a tactic businesses use to gain an advantage in the market. Even within a niche market, there may be hundreds or thousands of markets to compete with, so having a good strategy can make your business more attractive to consumers. We’ll look at the four most common competitive strategies in business and explain how each of them can put you on top.
Why shouldn’t companies focus on selling? What should they focus on instead? What’s the ultimate goal of marketing? In his book This Is Marketing, Seth Godin explains why old marketing techniques are no longer effective. He outlines four bedrock principles to help guide successful marketing in the modern age. Continue reading for an overview of this practical book that can benefit all business leaders.
Are you wasting resources trying to reach people who aren’t interested in what you have to sell? How is permission marketing different from traditional marketing? In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that, in today’s media-saturated world, traditional marketing techniques are no longer effective. Read on to understand the definition of permission marketing and why Godin thinks it’s preferable to older methods.
What is it about Coca-Cola’s brand that makes it so effective? What should you consider when setting a price for your product or service? According to Seth Godin, branding and price are powerful tools. Used well, they can help you align your product’s story with the story that your audience tells. In This Is Marketing, he explains how to leverage branding and price effectively. Keep reading to understand how to use these important tools to your advantage.