In both sports and business, the key to victory is not raw talent, but the two “big Cs”: character and coaching. In their book You Win in the Locker Room First, Jon Gordon and former NFL coach Mike Smith discuss the unseen work of building trust, commitment, and shared purpose that lays the groundwork for future triumphs. This overview categorizes Gordon and Smith’s principles for success under those two big Cs. We’ll discuss why team members must be fully dedicated to each other and the team, and we’ll explain how your coaching methods can help that group of dedicated people
You Win in the Locker Room First: Book Overview & Takeaways










