Chapter 5 explores the Cover and Move strategy. On a battlefield, Cover and Move allows a team to work together to reach a destination: One group provides cover — keeping an eye out and having weapons ready to ward off enemies — as the other group advances forward. Then they switch roles, essentially leapfrogging forward, until they reach their destination. This may not appear to have much relevance outside a warzone, but the principle of Cover and Move is teamwork. The entire team must work together, supporting and protecting each other, for everyone’s safety and success. Everyone on the team
You can be the best leader in the world, but you’re still human and you simply can’t do everything yourself. Decentralized Command is a form of delegating that allows leaders to stay focused on their unique job — leading the overall team in pursuit of the larger goal — by allowing each junior leader and team member under them to carry out her own unique job.
It seems counterintuitive that exercising discipline in turn gives you freedom, but, as with all of the dichotomies described above, this requires balance. If you are strategic and deliberate, you can create a regimented approach that ultimately gives you more freedom.
What is interest-based bargaining? And how can it help you negotiate successfully? Interest-based bargaining is a negotiation strategy that focuses on the interests of the parties (what they really want) rather than their positions (what they think the solution is). Learn why interest-based negotiation is more effective than positional bargaining and how to use it for successful negotiations.
Overview of Law #48: Assume Formlessness Be flexible, fluid, and unpredictable — formless — so your opponents can’t get a fix on you and figure out how to respond. When you look and behave in conventional ways that your enemy can grasp, you’re easy to attack. Assume formlessness and change constantly to suit ever-changing circumstances and needs.
Overview of Law #46: Never Appear Too Perfect Your talents and achievements will generate envy. The envious will work quietly against you. To forestall or mitigate envy, admit to a flaw or weakness, emphasize the role of luck, or downplay your talents. Envy is extremely dangerous — recognize it and don’t let it escalate. This is why you should never appear too perfect.
Overview of Law #45: Preach the Need for Change, but Never Reform Too Much at Once Everyone understands the need for change, but people are nonetheless creatures of habit. Too much change is unsettling and will spark backlash. Make a show of respecting the old way of doing things. Evoke revered history and cloak your changes in familiar rituals.
What is a Best Alternative to a Negotiated Agreement? And why do you need to have one when you’re negotiating? A Best Alternative to a Negotiated Agreement, or BATNA, is the most advantageous option you have if negotiation fails and you can’t reach a deal. Learn why you should always have a Best Alternative to a Negotiated Agreement, and how to create one.
Overview of Law #44: Disarm and Infuriate with the Mirror Effect Use the mirroring technique to control people. When you mirror opponents’ actions, doing as they do, they can’t figure out your strategy. Seduce people by mirroring their emotions and interests; create the illusion that you share their values. Few can resist when you reflect their deepest needs and desires.
Overview of Law #43: Work on the Hearts and Minds of Others Win others’ hearts and minds, and you’ll have them eating out of your hand. Play on their emotions and weaknesses, appeal to their self-interest and they’ll willingly do what you want. Build broad support — someday you’ll need it. Neglect this at your peril.