Shortform Books

Compound Interest: Explained With Examples

What is compound interest? How does putting even a small amount of money into an account that accrues compound interest benefit your finances? Compound interest is the interest accrued on a loan or deposit. According to David Bach, the author of The Automatic Millionaire, everyone can leverage the power of the compound interest to start building wealth. While investing a few dollars itself won’t make you a millionaire, putting those dollars in an account that pays compound interest is much better than keeping them in a checking account. Keep reading below to learn about compound interest, explained with examples.

Crossing the Chasm by Geoffrey Moore: Review

Is Crossing the Chasm worth reading? What is the reason, according to its author Geoffrey Moore, most new, high-tech products never reach the stage of mass adoption? In Crossing the Chasm, Moore explains why most tech products never reach the stage of mass adoption—because they die in the “chasm” between the early market and the mainstream market (the early majority). Further, he outlines his strategy on how to cross the chasm, which boils down to becoming the market leader in a very specific niche market, and then expanding into other niches until you dominate the whole market. Read the Shortform

The Culture Map by Erin Meyer—Review

Is Erin Meyer’s The Culture Map worth reading? What is Meyer’s framework for measuring behavioral differences across cultures? In The Culture Map, Erin Meyer presents eight axes you can use as a framework to analyze cultural differences: communication, feedback, thinking, leadership, decision-making, trust, disagreement, and time perception. Meyer positions countries on each axis, each of which represents a range of possible behavior between two extremes. The following The Culture Map review covers the book’s context, background, and critical reception.

The Importance of Email Marketing (and How to Do It)

What is the importance of email marketing? What are some things you should consider when designing a marketing campaign for your business? In The 1-Page Marketing Plan, marketing expert Allan Dib emphasizes the importance of email marketing, especially for small businesses. Email marketing is an easy and cost-effective way to reach your prospects and existing customers. Find out the importance of email marketing below.

Creating a Product Roadmap: Is It Worth It?

What is a product roadmap? Is creating a product roadmap worth your time? Product roadmaps are commonly used because they help employees prioritize tasks and allow bosses to build a completion schedule. However, in many cases, product roadmaps end up being a waste of time and resources. Here’s why you might want to think twice before creating a product roadmap.

Debra Fine: How to Improve Your Conversation Skills

Do you want to improve your conversation skills? What are some things you should avoid doing in a conversation? In her book The Fine Art of Small Talk, author Debra Fine identifies three pitfalls that you should avoid. They are making the conversation all about you, carrying the conversation alone, and assuming that you know best. Here’s how you can improve your conversational skills, according to Debra Fine.

Crossing the Chasm: Marketing Tech Solutions

How do you market a breakthrough technology? What customer segments should you target? According to Geoffrey Moore, the author of Crossing the Chasm, marketing high-tech products to the early market begins with innovators and moves to early adopters, early majority, late majority, and then laggards. The challenge for companies is to cross the chasm between the early market and the mainstream market (where the majority of customers are) and ultimately accelerate adoption across every segment. In this article, we’ll take a look at Moore’s chasm marketing chronology and the potential problems that could arise during the process.

How to Choose an Internet Platform for Your Brand

What internet platform best fits your type of business? How do you choose which one will maximize your business’s strengths? In his book Crush It!, entrepreneur, social media expert, and millionaire Gary Vaynerchuk provides advice for choosing a platform for your personal brand. He breaks down the pros and cons of video, blogging, and social. Keep reading to learn what Gary Vee has to say about choosing an internet platform.

Defining Your Organizational Values: Clarity Is Key

How Organizational Values Enable Success

What are organizational values? Why are organizational values important? Organizational values are the beliefs that guide the conduct and decision-making process of the members of an institution. Defining the values of an organization makes it easy to understand the rationale behind the actions of an organization and to evaluate the behaviors of its members. Read on to learn more about the importance of organizational values.