Entrepreneurship Archives | Shortform Books

A Business Growth Plan: 3 Keys to Next-Level Success

Is your business up and running, but you wonder how to keep it going strong? Are you ready for a business growth plan to take your company to the next level? In The E-Myth Revisited, Michael E. Gerber shares three elements of an effective business growth plan for ongoing success. It involves three activities: innovation, measurement of results, and execution. In the book, he explains why this process is critical to realizing the American small business dream. Keep reading to learn about the three key pieces of a successful business growth plan.

Service-Oriented Approach: To Sell Is to Serve

How can taking a service-oriented approach to selling help you close more sales? Why is moving others through persuasion more successful than manipulation? In To Sell Is Human, Daniel Pink explains that modern-day sales are no longer about manipulation tactics and elevator pitches. Today, a much more successful approach to sales is the service-oriented approach. This method focuses on what you can do for the customer, rather than what the customer can do for you. Continue below to learn the rules of service-oriented selling and for some additional tips to help you succeed.

Business Development Process: 7 Elements of Growth

What are the components of a successful business development process? How can such a process help your business grow? In The E-Myth Revisited, Michael E. Gerber lays out the seven components of a business development process. You probably know that you need a business objective and a marketing plan, but you might not be aware of everything you need to set up your business for growth. Read more to learn the elements of the business development process.

The Entrepreneurial Perspective: What Does It Entail?

Do you think like an entrepreneur? What are the elements of an entrepreneurial perspective? In The E-Myth Revisited, Michael E. Gerber suggests that you might need to think of your business in a new way. He provides an exercise for reconceptualizing your business, prompting you to think of it as though it was a prototype for thousands more. Keep reading to learn about the entrepreneurial perspective, what it entails, and how to think like an entrepreneur.

Daniel Pink Sales Tips: Clarity Is Key to Selling

What does clarity mean in the context of sales? What are the seven components of clarity? Daniel Pink, sales guru and author of To Sell Is Human, puts high importance on the new ABCs of selling: attunement, buoyancy, and clarity. There are seven components to clarity and if you master them, you will be able to close more sales. Here is what Daniel Pink says about clarity in sales.

The 3 Business Stages: Infancy, Adolescence, Maturity

What business stages must entrepreneurs understand and navigate? What are the risks of each phase? In The E-Myth Revisited, Michael E. Gerber describes three business stages: infancy, adolescence, and maturity. He explains the characteristics—as well as the risks—of each. Business owners must learn to navigate these phases. Keep reading to learn about the three business stages of E. Gerber.

Airbnb: Racism in the Booking Process?

In what ways was the Airbnb booking process allowing for racial discrimination? What actions did the executives take to fight Airbnb racism? In Biased by Dr. Jennifer Eberhardt, she discusses the issues Airbnb had with racism on their website. Black users had a difficult time booking stays due to rejection and black hosts were forced to lower their prices otherwise guests chose to book with their white counterparts. Learn what steps Airbnb took to fight back against racial discrimination.

Start-Up Roles: The 3 Hats of a Beginner Entrepreneur

What start-up roles are necessary for your business to grow? What mindset should a small business leader adopt from the start? In The E-Myth Revisited, Michael E. Gerber argues that a small business owner should assume three roles or mindsets: entrepreneur, manager, and technician. He describes the key characteristics of each start-up role and discusses how they must balance—rather than compete with—each other. Read more to learn the three crucial start-up roles for your business.

Sales Pitching Techniques: 6 Pitches for Success

Why is the elevator pitch no longer useful in the modern day? What are the best, modern sales pitching techniques? In his book To Sell Is Human, Daniel Pink explains that the elevator pitch is obsolete in today’s world of hierarchies and ease of information. Luckily, there are six sales pitch techniques that are perfect for today which Pink describes in detail. Here are Pink’s six pitches for success along with some extra pitch tips and tricks.

The Entrepreneurial Myth: A Quick Look at a Classic

What is the Entrepreneurial Myth? What’s the truth about starting and growing a successful small business? The E-Myth Revisited is a classic business book by Michael E. Gerber. The E-Myth stands for “the Entrepreneurial Myth.” Gerber explains how you can undermine your new business by focusing solely on the product and just trying to work harder. The right approach is to view your business like a franchise—to systematize operations so that it no longer relies on you. Read more to learn about the Entrepreneurial Myth.

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