The World's Best Book Summaries
Are you afraid of taking marketing risks? Do you let your fear of criticism hold you back? In business, trying to avoid criticism will guarantee failure. If you’re not taking marketing risks to get people’s attention, you’re doomed. Read more about how overcoming fear and taking marketing risks will pay off.
How can targeting a niche market improve your sales? What are the steps for creating a Purple Cow product in a niche market? There’s no foolproof plan to get a Purple Cow every time. The very nature of the Cow prevents that. But if you tap into a niche market and create a remarkable product, it will attract people who are passionate about it. Read on to learn more about creating a Purple Cow in a niche market.
What are the top managerial activities? Why should you participate in these activities? The top managerial activities work to gather information, make decisions, and motivate your team to do better. As a manager, you can do these managerial activities to evaluate your team and to improve your own skills. Read more about managerial activities and what you can do.
Do you ever stumble when you try to make a sales pitch to a prospect? Do you want to learn how to write a straight line persuasion script that will make you sound confident and smart, and help you close more sales? Learning how to write a straight line persuasion script will benefit you in numerous ways. This guide will teach you the top eight tips on how to write a straight line persuasion script that will set you above your competition. Read more to learn how to write a straight line persuasion script.
What is managerial decision making? Are there certain guides or models you can follow? Managerial decision making is both the way managers make decisions, and how they determine how decisions are made. Using this ideal decision-making model from High Output Management, you can improve your managerial decision-making skills. Read more about managerial decision making and how it works.
Do you want to learn the best salesman tips and tricks? Do you want to know about the Jordan Belfort selling techniques from Way of the Wolf? Even if “sales” is not your industry, it’s useful to learn these salesman tips and tricks because everyone has to sell in life. The Jordan Belfort selling techniques are based around “ethical persuasion”: They don’t change anything about your life or a product you’re selling, but they do help persuade people to look at these things in a different light. Keep reading to learn what the best salesman tips and tricks are.
How important are first impressions in sales? Can a good first impression really mean the difference between making or losing a sale? Making good first impressions in sales comes down to the first four seconds. If you succeed in your first impression, the prospect will believe that it’s worth taking their own time to listen to you. Read on for tips on making good first impressions in sales from Way of the Wolf.
What are the Three Tens? How can they help you close more sales? The Three Tens from Way of the Wolf are the product, the trust in yourself, and the trust in your company. The goal of the three tens is to move the customers’ level of certainty throughout the sale so that by the end, they buy. Learn how to close every sale using the Three Tens from Way of the Wolf.
What are the best productivity strategies? How can you use these strategies to increase your output? Productivity strategies can help you decide what increases output and what doesn’t. Then, you can use the strategies to build on your success and continue to manage effectively. Read more about productivity strategies and how they work
What is the creative process? What does it look like at Pixar? The creative process is a natural part of work at Pixar. In Creativity, Inc., Ed Catmull discusses workflows for creatives using Pixar as an example. Keep reading for more about the creative process at Pixar as discussed in Creativity, Inc.