Customer-Driven Innovation in the Excavators Industry

Customer-Driven Innovation in the Excavators Industry

What are some examples of customer-driven innovation? How does customer-driven innovation lead to evolution in an industry? Customer-driven innovation is about cases where customers’ needs guided what firms developed. In the excavator industry, innovation came because of gaps in the market. Read on to see customer-driven innovation in the excavator industry.

Resource Dependence Theory and Stopping Innovation

Resource Dependence Theory and Stopping Innovation

What is resource dependence theory? How does it apply to innovation in The Innovator’s Dilemma? Resource dependence theory is a concept that explains how customer and investor resources drive innovation. If their needs are not being met, innovation will fail because it won’t have the resources it needs. Read more about resource dependence theory and how it applies to innovation.

Honda Innovation and the Smaller Motorbike

Honda Innovation and the Smaller Motorbike

What are the key Honda innovation examples? How was Honda’s motorbike a disruptive innovation? Honda innovation is not limited to cars. In an effort to expand their successful Japanese motorbike to the US market, Honda created a new space while competing with Harley-Davidson. Read more about Honda innovation in the motorbike space and the evolution of their Supercubs.

Oversupply: The Downside of Being Too Good

Oversupply: The Downside of Being Too Good

What is oversupply? How does performance oversupply create opportunities for disruptive innovation? Oversupply, specifically performance oversupply, is an excess of features for a given product or industry. Established firms may commit to these top-tier products that provide more performance than customers care about. Read more about performance oversupply and the opportunities for disruptive innovation.

Sustaining Innovations: Better Without Disruption

Sustaining Innovations: Better Without Disruption

What are sustaining innovations? How does sustaining technology help existing companies? Sustaining innovations are technological improvements that build on what already exists. Sustaining innovation examples include improved models of computers or phones—the market is the same but you might capture a greater share. Read on to understanding sustaining innovations.

The Impact of Disruptive Technology on Customers

The Impact of Disruptive Technology on Customers

What is the impact of disruptive technology? Is there a negative impact of disruptive technology? The impact of disruptive technology is dependent on who you ask. For customers used to the old products and the established firms providing these products, disruption is unwanted. Read more about the potentially negative impact of disruptive technology on customers.