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Are you looking for Purple Cow marketing exercises? Do you want to know how to make your own purple cow? Below are four Purple Cow marketing exercises that will help you create your own purple cow. These are inspired by Seth Godin’s book, Purple Cow. Complete the Purple Cow marketing exercises below to help you create a purple cow.
Have you managed to make a Purple Cow? Are you wondering if you should keep innovating or if you should ride on your success? There are two goals once you have an established Purple Cow. At first, they might seem to contradict each other: milk it or keep innovating. Keep reading to learn why you should keep innovating even after you’ve made a Purple Cow.
What is a Purple Cow? How do you create a new product that will stand out from the crowd? A Purple Cow is a unique and remarkable product. Passion is at the very core of Purple Cow theory. The best products are made by people who are passionate about them. Continue on to learn how you can make a Purple Cow of your own.
What is idea diffusion? Why is the most valuable part of the marketing curve the early adopters and not the late majority? Idea diffusion is a measure of how ideas (and therefore products) spread through a population. It helps you understand why mass marketing strategies no longer work. Keep reading to learn more about idea diffusion and the marketing curve.
What is the mass marketing loop? How could getting stuck in the marketing loop be the downfall of your company? Mass marketing requires mass spending. Many companies will spend the money they earn from mass marketing on advertising, creating a marketing loop. Keep reading to learn how to escape the marketing loop.
What is unconscious communication? How is mastering your body language and tone essential to completing a successful sale? Unconscious communication is how we communicate using body language and tone, and it all affects how a salesperson interacts with a prospect. Body language and tone make up about 90 percent of our communication. Words and their meaning are only 10 percent. Learn how to use unconscious communication to earn trust with a prospect.
How can you use Straight Line sales psychology to increase sales? How can you lower a prospect’s action threshold and raise their pain threshold? In Straight Line sales psychology, the action threshold is each prospect’s level of certainty they need to cross and the pain threshold is a powerful motivator and creates urgency, which helps close difficult sales. Below you will learn how to lower the action threshold and raise the pain threshold to increase sales.
What are the ten best sales prospecting strategies? How can these prospecting strategies help you find the most likely buyers? Sales prospecting is when you take everyone in the sales funnel and find the ones who are likely buyers. It’s not always easy to sift through prospects, but if you follow these prospecting strategies, you’ll able to figure it out. Read on to learn about the top ten best sales prospecting strategies.
How can you use a sales voice to convince a prospective buyer to purchase your product? Can a sales voice really be so powerful that you could get people to buy stuff they shouldn’t? Different scenarios call for different tones of voice. If you know what sales voice to use and when, your sales output will move through the roof. Below you will read about the ten strategies you can use to create a successful sales voice.