What Is a Sales Funnel & How Does It Work in Marketing?

What Is a Sales Funnel & How Does It Work in Marketing?

What is a sales funnel and how does it work? How can you use a sales funnel to engage customers? Business and marketing expert Donald Miller says to succeed in business, you must add value to the company, explaining his 11 steps to career success in his book Business Made Simple. In the book, he claims that a sales funnel is the most important part of a marketing strategy. Read on to learn what a sales funnel is and how it works in marketing, according to Miller.

The 3 Most Important Sales Skills of High-Value Reps

The 3 Most Important Sales Skills of High-Value Reps

What are the most important sales skills to know? How can you use these skills to increase sales for your company? According to business and marketing expert Donald Miller, becoming a high-value employee is the key to leading a successful career in an organization. In Business Made Simple, he describes the most important sales skills you should know to make yourself indispensable to an employer. Read on to learn the three most important sales skills of high-value sales professionals, according to Miller.

The Best Digital Marketing Blogs, Books, & Podcasts of 2022

The Best Digital Marketing Blogs, Books, & Podcasts of 2022

Do you want to take your business to the next level? Why should you implement digital marketing in your business plan? Digital marketing offers many ways to promote your business, but it’s always evolving. The best digital marketing resources can keep you up to date with the latest trends and online strategies to boost your business. Keep reading for a list of the best digital marketing resources in 2022, including books, blogs, and podcasts.

The 4 Stages of the Customer Buying Journey

The 4 Stages of the Customer Buying Journey

What are the different stages of the customer buying journey? How can you create more loyal customers? As customers repeatedly have positive experiences with your brand, they tend to move through different levels of connection to your brand. In Superfans, Patt Flynn explains there are four levels of fandom that customers can go through in their journey. Let’s touch on the stages of the customer buying journey that you often see in businesses.

The 4 Loyal Customer Benefits for Your Business

The 4 Loyal Customer Benefits for Your Business

What are the benefits of loyal customers? What do loyal customers contribute to your success? Patt Flynn calls the most loyal customers “superfans” and says they’re people so passionately devoted to a brand that they have made it part of their identity. In his book Superfans, he reveals the four benefits of having these loyal customers. Continue reading to learn more about loyal customer benefits.

How to Build Customer Loyalty: 5 Useful Strategies

How to Build Customer Loyalty: 5 Useful Strategies

How do you build customer loyalty? What strategies can help you cultivate a base of superfans? In Superfans, Patt Flynn provides five strategies for building customer loyalty. These strategies include creating value, providing a personal connection, fostering community, creating memorable experiences, and involving your fans in the company. Let’s dive into how to build customer loyalty with these five strategies.

The 3 Ways to Create a Memorable Customer Experience

The 3 Ways to Create a Memorable Customer Experience

How do you create a memorable customer experience? Why are customer experiences important? In Superfans, Patt Flynn argues that you can instill positive emotions in your customers by creating memorable experiences. When your fans have fond memories of engaging with a brand, their time and energy invested in the brand feels more meaningful. Keep reading to learn how to create a memorable customer experience.

How to Retain Customers: The Growth Hacking Method

How to Retain Customers: The Growth Hacking Method

Why is customer retention so important? How does losing customers affect your business’s bottom line? Customer retention is so important because it often costs more to acquire a new customer than to retain an existing customer. Hence, the effort spent to retain one customer gives a better ROI than acquiring one additional customer. With this in mind, here’s how to retain customers so your business can stay profitable.

Improving Customer Experience: The 3 Steps to Success

Improving Customer Experience: The 3 Steps to Success

Are your customers happy about their experience with your brand? How does customer experience affect your bottom line? Excellent customer experience is what gets people to stick around and become loyal to your brand, ensuring a strong bottom line. Therefore, improving customer experience should be an ongoing effort of any business. Here’s how to elevate your customers’ experience in three steps.