Idea Diffusion: How Products Become More Popular

Idea Diffusion: How Products Become More Popular

What is idea diffusion? Why is the most valuable part of the marketing curve the early adopters and not the late majority? Idea diffusion is a measure of how ideas (and therefore products) spread through a population. It helps you understand why mass marketing strategies no longer work. Keep reading to learn more about idea diffusion and the marketing curve.

Earn Trust Through Unconscious Communication

Earn Trust Through Unconscious Communication

What is unconscious communication? How is mastering your body language and tone essential to completing a successful sale? Unconscious communication is how we communicate using body language and tone, and it all affects how a salesperson interacts with a prospect. Body language and tone make up about 90 percent of our communication. Words and their meaning are only 10 percent. Learn how to use unconscious communication to earn trust with a prospect.

Want to Increase Sales? Lower the Action Threshold

Want to Increase Sales? Lower the Action Threshold

How can you use Straight Line sales psychology to increase sales? How can you lower a prospect’s action threshold and raise their pain threshold? In Straight Line sales psychology, the action threshold is each prospect’s level of certainty they need to cross and the pain threshold is a powerful motivator and creates urgency, which helps close difficult sales. Below you will learn how to lower the action threshold and raise the pain threshold to increase sales.

The Top 10 Best Sales Prospecting Strategies

The Top 10 Best Sales Prospecting Strategies

What are the ten best sales prospecting strategies? How can these prospecting strategies help you find the most likely buyers? Sales prospecting is when you take everyone in the sales funnel and find the ones who are likely buyers. It’s not always easy to sift through prospects, but if you follow these prospecting strategies, you’ll able to figure it out. Read on to learn about the top ten best sales prospecting strategies.

Sales Voice: How to Find a Tone to Skyrocket Sales

Sales Voice: How to Find a Tone to Skyrocket Sales

How can you use a sales voice to convince a prospective buyer to purchase your product? Can a sales voice really be so powerful that you could get people to buy stuff they shouldn’t? Different scenarios call for different tones of voice. If you know what sales voice to use and when, your sales output will move through the roof.  Below you will read about the ten strategies you can use to create a successful sales voice.