Elizabeth Shaw, Author at Shortform Books

What Is Crippling Depression? (and 15+ Tips for Coping)

The Loneliness Epidemic: Why We Feel Disconnected

What is crippling depression? How does it impact your daily life? Crippling depression is another term for clinical depression, a debilitating illness that can severely impact your life. It can cause persistent feelings of sadness, problems at work, sleep disturbances, changes in appetite, and difficulty concentrating. At worst, it can lead to suicide. Keep reading to find out the causes of crippling depression and some helpful tips for coping.

How to Deliver a Great Customer Experience

How to Get Customers and Grow Your Business

What makes a great customer experience? How can you ensure your customers become fans of your brand? If you want to have dedicated and enthusiastic customers, you must provide great customer experience. In The 1-Page Marketing Plan, Allan Dib offers his best advice for ensuring your customers have a great customer experience every time. Here are five ways to ensure great customer experience every time.

The 1-Page Marketing Plan by Allan Dib: Book Overview

Are you looking for an overview of The 1-Page Marketing Plan by Allan Dib? What key ideas can you learn from the book? Marketing expert Allan Dib contends that for a small business, the surest way to make money and grow is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. Find our helpful overview of The 1-Page Marketing Plan below.

Capturing Leads: How to Turn Visitors Into Customers

What are some great techniques for capturing leads? How can capturing leads increase your sales? In marketing, capturing leads involves collecting customer data so that visitors become potential customers. For example, someone visiting your website might give you their email to receive a free e-book. Find out more about capturing leads below.

The 6 Best Marketing Strategies for Small Businesses

What are the best marketing strategies for small businesses? How can you incorporate these strategies into your business’s marketing plan? Entrepreneur and consultant Allan Dib argues that marketing is the highest-value activity a small business owner can engage in. In his book The 1-Page Marketing Plan, he outlines the best marketing strategies for small businesses and gives advice on how to implement them. Find his six best marketing strategies for small businesses below.

Prospecting Customers: The 3 Steps to Success

What does it mean to prospect customers? How can you identify potential customers? Prospecting customers is the first step in an effective marketing strategy. It involves identifying your target audience and developing a strategy for turning them into paying customers. Keep reading to learn about the three steps of prospecting customers.

The Importance of Email Marketing (and How to Do It)

What is the importance of email marketing? What are some things you should consider when designing a marketing campaign for your business? In The 1-Page Marketing Plan, marketing expert Allan Dib emphasizes the importance of email marketing, especially for small businesses. Email marketing is an easy and cost-effective way to reach your prospects and existing customers. Find out the importance of email marketing below.

Direct-Response Marketing: Drive the Best Prospects

What is direct-response marketing? Why should small businesses use it? Small businesses will often try to appeal to a large portion of the market. However, marketing expert Allan Dib argues they should instead focus on use direct-response marketing to target potential customers. Find out how direct-response marketing works below.

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