We've ranked the best information books using expert recommendations, sales data, and millions of reader ratings. At Shortform, we know books. Our book guides are the best in the world. Learn why.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens.
How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come?
Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.
Both Melinda and I read this one, and it has sparked lots of great conversations at our dinner table. Harari takes on a daunting challenge: to tell the entire history of the human race in just 400 pages. He also writes about our species today and how artificial intelligence, genetic engineering, and other technologies will change us in the future. Although I found things to disagree with—especially Harari’s claim that humans were better off before we started farming—I would recommend Sapiens to anyone who’s interested in the history and future of our species. [source]
Man's Search for Meaning has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 psychiatrist Viktor Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the stories of his many patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory—known as logotherapy, from the Greek word logos ("meaning")—holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful. In the decades since its first publication in 1959, Man's Search for Meaning has become a classic, with more than twelve million copies in print around the world. A 1991 Library of Congress survey that asked readers to name a "book that made a difference in your life" found Man's Search for Meaning among the ten most influential books in America. At once a memoir, a meditation, a treatise, and a history, it continues to inspire us all to find significance in the very act of living. (back cover)
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Recommended by Tony Robbins, Dustin Moskovitz, Ev Williams, and 60 others.
Another book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. [source]
Dustin Moskovitz
Co-founder/Facebook and Asana
Dustin Moskovitz recommended this book on Twitter. [source]
I read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. [source]
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3
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This book was wonderful education for people, education in how to live life effectively and get closer to the ideal of being a ‘success’ in life.
But not everyone understands Stephen Covey’s model fully well, or maybe there are some people who haven’t read it yet. This is definitely true because we still see so much failure all around us. Now, I am not saying that by using Covey’s model, or anyone else’s model for that matter, you can become a sure-shot success, but at least we should have seen many more successes around us already judging by the number of copies the book has sold! So, where is the shortcoming?
There are two main problems here, and we are talking only about the people who have read the book already. The first problem is that most people are too lazy to implement the ideals of Stephen Covey in their lives. They consider his masterpiece of a book as a mere coffee-table book or a book that you use for light reading when you are traveling and then forget all about it. They do not realize that this book contains life-changing information. Or, they take the information and do not make the effort to actually utilize it so that it becomes knowledge for them.
The second problem is that a lot of people have a myopic view of Covey’s ideals. These are people who are impressed by the book already. If you ask them what the seven habits are, they can rattle them off end to end, but then they miss the larger picture. They do not understand that Covey was trying to tell more than he wrote in words. There are hidden implications in this book, yes, and a lot of people have just failed to see through them.
That is what we are trying to do. We are trying to show you how Covey’s book, or rather, his model, was a complete model in itself. There was nothing amiss about it. If you implement it, there should be no aspect of your life that should go untouched. The only thing is that you have to understand these ideals and try to implement them in your life.
But, before we barge into that area, it is extremely important to understand what these ideals are. What was the model that was propounded by Stephen Covey in his mega-famous book? We shall begin by trying to understand his model first, and then interpret it in such a way that it pertains to every aspect of our life
Dave Ramsey recommended this book on his website. [source]
Dustin Moskovitz
Co-founder/Facebook and Asana
I was surprised at how familiar the topics felt. [source]
Joe Martin
@benmorris @audible_com @Gladwell I enjoy the quiet on the way home, but on the way to work I am listening to the 7 habits book by Stephen Coveru, a fave of mine [source]
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4
The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]
Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]
Andy Stern
I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]
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5
The Information: A History, a Theory, a Flood
James Gleick
4.8
James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: a revelatory chronicle and meditation that shows how information has become the modern era’s defining quality—the blood, the fuel, the vital principle of our world.
The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself.
And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.
If Standage’s is a small book focused on a particular technology and moment in time, Gleick’s is extraordinarily broad and sweeping. It’s a very large book, in which he tries – and succeeds in many ways I think – to tell the story of information in human history. Information breaks down into two different things in essence. On the one hand it is messages – things with meaning to human beings – and on the other hand it is an abstract good without meaning which we have begun to industrialise, by which I mean figure out how to get more information across a distance more quickly and efficiently. [source]
You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment
And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!
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Recommended by Dave Ramsey, Daymond John, Dustin Moskovitz, and 58 others.
In the ten years since its publication in 1988, Stephen Hawking's classic work has become a landmark volume in scientific writing, with more than nine million copies in forty languages sold worldwide. That edition was on the cutting edge of what was then known about the origins and nature of the universe. But the intervening years have seen extraordinary advances in the technology of observing both the micro- and the macrocosmic worlds. These observations have confirmed many of Professor Hawking's theoretical predictions in the first edition of his book, including the recent discoveries of the Cosmic Background Explorer satellite (COBE), which probed back in time to within 300,000 years of the universe's beginning and revealed wrinkles in the fabric of space-time that he had projected. Eager to bring to his original text the new knowledge revealed by these observations, as well as his own recent research, Professor Hawking has prepared a new introduction to the book, written an entirely new chapter on wormholes and time travel, and updated the chapters throughout.
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Recommended by Richard Branson, Adam Hart-Davis, Anurag Ramdasan, and 2 others.
Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]
Adam Hart-Davis
When Stephen Hawking wrote A Brief History of Time..his publisher told him that every equation he left in would halve the number of readers [source]
Anurag Ramdasan
My first intro into the world of physics and this got me completely hooked!
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8
The Black Swan: The Impact of the Highly Improbable
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was.
The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.
Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities.
We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”
For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.
Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory.
The Black Swan is a landmark book – itself a black swan.
The book also contains a 4-page glossary; 19 pages of notes; and, a 28-page bibliography in addition to an index.
From the book "The Everything Store: and the Age of Amazon" “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. [source]
And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]
Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]
Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]
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10
Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.
When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.
In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).
Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.
It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.
Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.
As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018 list. [source]
This was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. [source]
Aidan Connolly
I would suggest Hans Rosling’s Factfulness on the real world of statistics. [source]
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11
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.
Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.
What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.
Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world. (front flap)
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Recommended by Malcolm Gladwell, Daymond John, Ev Williams, and 12 others.
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. [source]
Alex Circei
Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]
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13
Guns, Germs and Steel: The Fates of Human Societies
Explaining what William McNeill called The Rise of the West has become the central problem in the study of global history. In Guns, Germs, and Steel Jared Diamond presents the biologist's answer: geography, demography, and ecological happenstance. Diamond evenhandedly reviews human history on every continent since the Ice Age at a rate that emphasizes only the broadest movements of peoples and ideas. Yet his survey is binocular: one eye has the rather distant vision of the evolutionary biologist, while the other eye--and his heart--belongs to the people of New Guinea, where he has done field work for more than 30 years.
Fascinating.... Lays a foundation for understanding human history. [source]
Daniel Ek
A brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. [source]
I’m a fan of books that challenge our assumptions, and Diamond offers us a new and remarkably simple way of looking at our world. Learning to challenge existing assumptions is core to effective leadership for it trains us to keep an open mind. [source]
In a life filled with meaning and accomplishment, Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States of America—the first African American to serve in that role—she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world, dramatically changing the ways that families pursue healthier and more active lives, and standing with her husband as he led America through some of its most harrowing moments. Along the way, she showed us a few dance moves, crushed Carpool Karaoke, and raised two down-to-earth daughters under an unforgiving media glare.
In her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the experiences that have shaped her—from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world’s most famous address. With unerring honesty and lively wit, she describes her triumphs and her disappointments, both public and private, telling her full story as she has lived it—in her own words and on her own terms. Warm, wise, and revelatory, Becoming is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations—and whose story inspires us to do the same.
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Recommended by Barack Obama, Piers Morgan, Mary Burkey, and 3 others.
Of course, @MichelleObama’s my wife, so I’m a little biased here. But she also happens to be brilliant, funny, wise – one of a kind. This book tells her quintessentially American story. I love it because it faithfully reflects the woman I have loved for so long. [source]
Piers Morgan
Congrats to @MichelleObama on sensational sales of her new book #Becoming. I always take people as I find them & when I met her at the White House, she was a delightfully warm, friendly & genuine lady. A great First Lady & now a best-selling author. https://t.co/nlSUHI01SM [source]
Mary Burkey
This is a case where you have to hear Michelle Obama read her story. It’s her story and she puts her whole emotional self into it. [source]
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15
Zero to One: Notes on Startups, or How to Build the Future
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
“Why We Sleep is an important and fascinating book…Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill Gates
A New York Times bestseller and international sensation, this “stimulating and important book” (Financial Times) is a fascinating dive into the purpose and power of slumber.
With two appearances on CBS This Morning and Fresh Air's most popular interview of 2017, Matthew Walker has made abundantly clear that sleep is one of the most important but least understood aspects of our life. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when it is absent. Compared to the other basic drives in life—eating, drinking, and reproducing—the purpose of sleep remains more elusive.
Within the brain, sleep enriches a diversity of functions, including our ability to learn, memorize, and make logical decisions. It recalibrates our emotions, restocks our immune system, fine-tunes our metabolism, and regulates our appetite. Dreaming creates a virtual reality space in which the brain melds past and present knowledge, inspiring creativity.
In this “compelling and utterly convincing” (The Sunday Times) book, preeminent neuroscientist and sleep expert Matthew Walker provides a revolutionary exploration of sleep, examining how it affects every aspect of our physical and mental well-being. Charting the most cutting-edge scientific breakthroughs, and marshalling his decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood and energy levels, regulate hormones, prevent cancer, Alzheimer’s and diabetes, slow the effects of aging, and increase longevity. He also provides actionable steps towards getting a better night’s sleep every night.
Clear-eyed, fascinating, and accessible, Why We Sleep is a crucial and illuminating book. Written with the precision of Atul Gawande, Andrew Solomon, and Sherwin Nuland, it is “recommended for night-table reading in the most pragmatic sense” (TheNew York Times Book Review).
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Recommended by Bill Gates, Brad Feld, Alexis Ohanian Sr., and 11 others.
Explains how neglecting sleep undercuts your creativity, problem solving, decision-making, learning, memory, heart health, brain health, mental health, emotional well-being, immune system, and even your life span. [source]
Brad Feld
Co-Founder/Foundry Group
Several friends, who know I both love to sleep and am intrigued with how sleep works, recommended that I read Why We Sleep: Unlocking the Power of Sleep and Dreams. It was excellent. While my self-assessment of my sleep habits are very positive, I learned a few things. More importantly, I now have a much better understanding of the “Why” surrounding sleep, especially around sleep’s importance to a healthy and long life. [source]
Alexis Ohanian Sr.
Agree! Best book I've read this year. Wasted so many hours just proving to myself I'd be the last one up working at @reddit and for what??? Stupid. Diminishing marginal returns after enough hours without sleep. https://t.co/cT7fDNBF3A [source]
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17
Neuromancer
William Gibson, Neil Gaiman
4.5
A deluxe hardcover edition of the pioneering cyberpunk novel that predicted our obsession with the Internet—part of Penguin Galaxy, a collectible series of six sci-fi/fantasy classics, featuring a series introduction by Neil Gaiman.
Before the Internet was commonplace, William Gibson showed us the Matrix—a world within the world, the representation of every byte of data in cyberspace. Henry Dorsett Case was the sharpest data-thief in the Matrix, until an ex-employer crippled his nervous system. Now a new employer has recruited him for a last-chance run against an unthinkably powerful artificial intelligence. With a mirror-eyed girl street-samurai riding shotgun, he’s ready for the silicon-quick, bleakly prophetic adventure that upped the ante on an entire genre of fiction.
Penguin Galaxy
Six of our greatest masterworks of science fiction and fantasy, in dazzling collector-worthy hardcover editions, and featuring a series introduction by #1 "New York Times" bestselling author Neil Gaiman, Penguin Galaxy represents a constellation of achievement in visionary fiction, lighting the way toward our knowledge of the universe, and of ourselves. From historical legends to mythic futures, monuments of world-building to mind-bending dystopias, these touchstones of human invention and storytelling ingenuity have transported millions of readers to distant realms, and will continue for generations to chart the frontiers of the imagination.
"The Once and Future King" by T. H. White "Stranger in a Strange Land" by Robert A. Heinlein "Dune" by Frank Herbert "2001: A Space Odyssey" by Arthur C. Clarke "The Left Hand of Darkness" by Ursula K. Le Guin "Neuromancer" by William Gibson
For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
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Recommended by Adam Savage, Aleks Krotoski, Burly Vinson, and 3 others.
This is the seminal cyberpunk book: it’s the thing that the web is based on. [source]
Burly Vinson
As I said, I’m a SciFi nerd, so right now I’m reading Neuromancer by William Gibson. As for what I expect to get from it? Probably not a lot from an entrepreneur point of view, but that’s fine by me. [source]
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18
Nudge: Improving Decisions About Health, Wealth, and Happiness
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]
This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]
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19
The Signal and the Noise: Why So Many Predictions Fail - But Some Don't
One of Wall Street Journal's Best Ten Works of Nonfiction in 2012
New York Times Bestseller
"Not so different in spirit from the way public intellectuals like John Kenneth Galbraith once shaped discussions of economic policy and public figures like Walter Cronkite helped sway opinion on the Vietnam War…could turn out to be one of the more momentous books of the decade." -New York Times Book Review
"Nate Silver's The Signal and the Noise is The Soul of a New Machine for the 21st century." -Rachel Maddow, author of Drift
"A serious treatise about the craft of prediction-without academic mathematics-cheerily aimed at lay readers. Silver's coverage is polymathic, ranging from poker and earthquakes to climate change and terrorism." -New York Review of Books
Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair's breadth, and became a national sensation as a blogger-all by the time he was thirty. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of FiveThirtyEight.com.
Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the "prediction paradox": The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.
In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good-or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary-and dangerous-science.
Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise.
With everything from the health of the global economy to our ability to fight terrorism dependent on the quality of our predictions, Nate Silver's insights are an essential read.
Anyone interested in politics may be attracted to Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail—but Some Don't. Silver is the New York Times columnist who got a lot of attention last fall for predicting—accurately, as it turned out–the results of the U.S. presidential election. This book actually came out before the election, though, and it’s about predictions in many domains besides politics. Silver knows a lot about baseball, and I especially liked his explanation of hold’em poker. A few pages – where he talks about how early computers supposedly made everything less efficient—are utter nonsense. I wish he had gone into more depth on some things, like why it is that voters are increasingly polarized. I liked the book, though I wish he’d gone deeper on a number of topics. [source]
Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.
Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda.
What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus.
With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.
Harari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. [source]
I certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all about people – and learning how to work with, live with, interact with people and get the best out of them is what leadership is all about. [source]
Not that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. [source]
For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture-a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words. In his crisp, accessible new translation, scholar John Minford brings this seminal work to life for modern readers.
Minford opens with a lively, learned introduction in which he explores the life and times of Sun-tzu, looks at The Art of War in the context of the turbulent Warring States period, and discusses how best to read and understand the work today. There follows Minford's translation of the core text itself in two different formats-first, the unadorned thirteen chapters of the original work and then the same text reprinted with extensive running commentary by classical Chinese scholars as well as Minford himself. The result is an opportunity for Western readers to experience Sun-tzu's work in all its intensity as it applies to many aspects of our lives.
Which books should be read by every single intelligent person on planet? … The Art of War (Sun Tsu) to learn that the act of killing fellow humans can be raised to an art. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since.
Why are there miles and miles of "unused" DNA within each of our bodies? Why should a bee give up its own chance to reproduce to help raise her sisters and brothers? With a prophet's clarity, Dawkins told us the answers from the perspective of molecules competing for limited space and resources to produce more of their own kind. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings. --Rob Lightner
Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells—taken without her knowledge—became one of the most important tools in medicine. The first “immortal” human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. If you could pile all HeLa cells ever grown onto a scale, they’d weigh more than 50 million metric tons—as much as a hundred Empire State Buildings. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions.
Yet Henrietta Lacks remains virtually unknown, buried in an unmarked grave.
Now Rebecca Skloot takes us on an extraordinary journey, from the “colored” ward of Johns Hopkins Hospital in the 1950s to stark white laboratories with freezers full of HeLa cells; from Henrietta’s small, dying hometown of Clover, Virginia — a land of wooden slave quarters, faith healings, and voodoo — to East Baltimore today, where her children and grandchildren live and struggle with the legacy of her cells.
Henrietta’s family did not learn of her “immortality” until more than twenty years after her death, when scientists investigating HeLa began using her husband and children in research without informed consent. And though the cells had launched a multimillion-dollar industry that sells human biological materials, her family never saw any of the profits. As Rebecca Skloot so brilliantly shows, the story of the Lacks family — past and present — is inextricably connected to the dark history of experimentation on African Americans, the birth of bioethics, and the legal battles over whether we control the stuff we are made of.
Over the decade it took to uncover this story, Rebecca became enmeshed in the lives of the Lacks family—especially Henrietta’s daughter Deborah, who was devastated to learn about her mother’s cells. She was consumed with questions: Had scientists cloned her mother? Did it hurt her when researchers infected her cells with viruses and shot them into space? What happened to her sister, Elsie, who died in a mental institution at the age of fifteen? And if her mother was so important to medicine, why couldn’t her children afford health insurance?
Intimate in feeling, astonishing in scope, and impossible to put down, The Immortal Life of Henrietta Lacks captures the beauty and drama of scientific discovery, as well as its human consequences.
Yes. This is a fascinating book on so many different levels. It is really compelling as the story of the author trying to uncover the history of the woman from whom all these cells came. [source]
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Quiet: The Power of Introverts in a World That Can't Stop Talking
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society.
In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.
Now with Extra Libris material, including a reader’s guide and bonus content.
Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead. Simply being ourselves is more important — and more effective. [source]
Danielle Morrill
Co-founder/Mattermark
Anyway, maybe you’re like me and figuring this out for yourself. It’s a good book for introverts and for those who love them [source]
Probably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers that probably half the world needs to unlock. [source]
Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.
Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.
While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.
In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
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Recommended by Tobi Lütke, Kate Raworth, and Mira Kirshenbaum.
Tobi Lütke
Founder & CEO/Shopify
Tobi Lütke recommended this book on the podcast "The Knowledge Project". [source]
The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.
Recommended by Aaron Agius, Charles Poliquin, David Cancel, and 13 others.
Charles Poliquin recommended this book in the book "Tools of Titans". [source]
Erik Rostad
For career books, I'll focus on more overarching themes. You can get books on particular skills you need for a given job, but these books will help having the right mindset for a career and how work should fit into the greater story of your life. For focus: The One Thing by Gary Keller. [source]
Gennady Batrakov
Reading improved my self-discipline and consistency. It helped me to focus on the right things. This book, in particular, opened my eyes to how extraordinary results can be achieved – The ONE Thing by Gary Keller. [source]
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The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.
For decades, we’ve been told that positive thinking is the key to a happy, rich life. "Fk positivity," Mark Manson says. "Let’s be honest, shit is fked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a Fk is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.
Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.
There are only so many things we can give a fk about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.
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Recommended by Ryan Holiday, Alex Blackwell, Aunty Ada, and 21 others.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
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Recommended by Ev Williams, Mike Shinoda, Marillyn Hewson, and 4 others.
Mike Shinoda
I know most of the guys in the band read this book. [source]
Marillyn Hewson
CEO/Lockheed Martin
CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]
Antonio Eram
When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]
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29
The Visual Display of Quantitative Information
Edward R. Tufte
4.4
The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.
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Recommended by Bret Victor and Michael Okuda.
Michael Okuda
Edward Tufte's classic book, The Visual Display of Quantitative Information is a fascinating, surprisingly readable treatise for anyone interested in infographics. When I hired artists for the Star Trek graphics dept, I sometimes asked them to read it.https://t.co/cK4GQqBDxp [source]
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30
Deep Work: Rules for Focused Success in a Distracted World
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.
In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.
A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.
As automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. [source]
Marvin Liao
Partner/500 Startups
The Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction. They were Paradigm Shifting as they say. (hate that word but it really was a Paradigm Shift for me). [source]
I've been a fan of Cal for a long time. His book So Good They Can't Ignore You is one of my favorites, but it's his new book that's probably had the biggest and most immediate impact on me. For those of you who enjoyed Tyler Cowen's Average is Over, you already know how important the ability to focus, be creative, and think at a high level is going to be in the future. This is a book that explains how to cultivate and protect that skill--the ability to do deep work. One thing I've already started doing since reading this book is recording the number of hours of deep work I do each day in my morning journal. It's a way of keeping a running tally and monitoring if I begin to get distracted or slow my pace. Anyway, great book! [source]
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Envisioning Information
Edward R. Tufte
4.4
The celebrated design professor here tackles the question of how best to communicate real-life experience in a two-degree format, whether on the printed page or the computer screen. The Whole Earth Review called Envisioning Information a "passionate, elegant revelation."
Recommended by Kevin Rose, Jeff Atwood, Bret Victor, and 1 others.
The master when it comes to taking complicated data and turning it into beautiful charts and graphs that are easy to understand. If you’re into graphic design, print design, web design, you name it, you’re going to get some really good information and how tos out of these books. He has a whole series of these books. [source]
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32
Born a Crime: Stories from a South African Childhood
Trevor Noah’s unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison. Living proof of his parents’ indiscretion, Trevor was kept mostly indoors for the earliest years of his life, bound by the extreme and often absurd measures his mother took to hide him from a government that could, at any moment, steal him away. Finally liberated by the end of South Africa’s tyrannical white rule, Trevor and his mother set forth on a grand adventure, living openly and freely and embracing the opportunities won by a centuries-long struggle.
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Recommended by Bill Gates, Heather Zynczak, Irina Nica, and 3 others.
As a longtime fan of The Daily Show, I loved reading this memoir about how its host honed his outsider approach to comedy over a lifetime of never quite fitting in. Born to a black South African mother and a white Swiss father in apartheid South Africa, he entered the world as a biracial child in a country where mixed race relationships were forbidden. Much of Noah’s story of growing up in South Africa is tragic. Yet, as anyone who watches his nightly monologues knows, his moving stories will often leave you laughing. [source]
Heather Zynczak
So excited for our latest speaker announcement for #PSLIVE19! Trevor Noah! I am a huge @TheDailyShow fan! And his book -Born a Crime -and life story are amazing. Can't wait! Join us! https://t.co/N6ykJq7TOy https://t.co/r0dIx5RFVI [source]
Irina Nica
I also pay attention to any book recommendations my friends post on Facebook. I started reading Trevor Noah’s Born a Crime after I saw Radu Marcusu, CEO of Upswing, recommending it. He swore by it that is was funny -- and it was! Until the last chapter. I remember listening to the audiobook on a train and crying my eyes out. So yeah. That happened. [source]
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The Organized Mind: Thinking Straight in the Age of Information Overload
New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.
The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.
But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel—and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time.
With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. This Is Your Brain on Music showed how to better play and appreciate music through an understanding of how the brain works. The Organized Mind shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.
Your head is not designed to remember, remind, prioritize, or manage relationships with more than four things. I’ve known this experientially for the last 35 years—that your head is for having ideas, but it’s a terrible place to hang onto them. Levitin validated that in a very rigorously researched book. [source]
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The World Is Flat: A Brief History of the Twenty-first Century
One mark of a great book is that it makes you see things in a new way, and Mr Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in the New York Times reviewing The World is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents and readers, this third edition also includes two new chapters - on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.
The World is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks - environmental, social, and political, powerfully illuminated by the Pulitzer Prize-winning author of The Lexus and the Olive Tree.
CEO recommends this book (along with The Intelligent Investor) in his suggestion to JP Morgan summer interns. [source]
Erik Rostad
I read this book in 2003 or 2004. I was out of college and working in my first job. Friedman convincingly showed that the world was rapidly changing and that I would soon be competing for jobs with people from around the world. I decided to go to graduate school as a direct result of being convinced of his argument in this book. What's interesting is that I don't think these two books would have the same impact on me now than they did at the time I read them. Certain books are meant for certain seasons of life. Also, the Friedman one is probably quite outdated by now. In other words, these wouldn't necessarily be the books I recommend to people now, but they shaped the direction of my life. [source]
In his sensational international bestseller, the preeminent scientist and outspoken atheist Richard Dawkins delivers a hard-hitting, impassioned, but humorous, rebuttal of religious belief. With rigor and wit, Dawkins eviscerates the arguments for religion and demonstrates the supreme improbability of the existence of a supreme being. He makes a compelling case that faith is not just irrational but potentially deadly. In a preface written for the paperback edition, Dawkins responds to some of the controversies the book has incited. This brilliantly argued, provocative book challenges all of us to examine our belifs, no matter what beliefs we hold.
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Recommended by Brian Armstrong, Antonio Eram, Susan Jacoby, and 1 others.
Antonio Eram
This book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. [source]
Susan Jacoby
Richard Dawkins is very funny. One of the reasons for reading The God Delusion is that it will disabuse you of the idea – which is a common stereotype of atheists – that they are utterly humourless. You hear this over and over again. I’m often invited to college campuses to give lectures, and often they’re religious schools – not fundamentalist schools, but colleges of a historically religious type. And very often I will hear: “Oh I expected you to be small and dark-haired and wear glasses!” The image of the atheist woman is kind of like what the image of the feminist used to be, someone too ugly to get a man. But part of it is also humorlessness. People will often say to me, “Oh you’re so funny.” “Well, yeah!” [source]
Vote Dem For The Planet
@KimBledsoe14 @Goodbye_Jesus @Ian313f There were a lot of rebels and drifters in those days against the repressive regime. They had followers. Have you read “The God Delusion”? Great book. [source]
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36
Being Mortal: Medicine and What Matters in the End
Medicine has triumphed in modern times, transforming the dangers of childbirth, injury, and disease from harrowing to manageable. But when it comes to the inescapable realities of aging and death, what medicine can do often runs counter to what it should.
Through eye-opening research and gripping stories of his own patients and family, Atul Gawande, a practicing surgeon, reveals the suffering this dynamic has produced. Nursing homes, devoted above all to safety, battle with residents over the food they are allowed to eat and the choices they are allowed to make. Doctors, uncomfortable discussing patients' anxieties about death, fall back on false hopes and treatments that are actually shortening lives instead of improving them.
In his bestselling books, Gawande has fearlessly revealed the struggles of his profession. Now he examines its ultimate limitations and failures--in his own practices as well as others'--as life draws to a close. Riveting, honest, and humane, Being Mortal shows how the ultimate goal is not a good death but a good life--all the way to the very end.
President Obama is spending his Hawaiian vacation playing golf, getting together with high school friends and reading a handful of dark novels set in foreign lands, according to a book list released by the White House Wednesday. The presidential reading list includes … two works of non-fiction for the trip: … "Being Mortal: Medicine and What Matters in the End" by Dr. Atul Gawande. [source]
American medicine, Being Mortal reminds us, has prepared itself for life but not for death. This is Atul Gawande's most powerful--and moving--book. [source]
From the physician behind the wildly popular website NutritionFacts.org, How Not to Die reveals the groundbreaking scientific evidence behind the only diet that can prevent and reverse many of the causes of disease-related death.
The vast majority of premature deaths can be prevented through simple changes in diet and lifestyle. In How Not to Die, Dr. Michael Greger, the internationally-renowned nutrition expert, physician, and founder of NutritionFacts.org, examines the fifteen top causes of premature death in America -- heart disease, various cancers, diabetes, Parkinson's, high blood pressure, and more -- and explains how nutritional and lifestyle interventions can sometimes trump prescription pills and other pharmaceutical and surgical approaches, freeing us to live healthier lives.
The simple truth is that most doctors are good at treating acute illnesses but bad at preventing chronic disease. The fifteen leading causes of death claim the lives of 1.6 million Americans annually. This doesn't have to be the case. By following Dr. Greger's advice, all of it backed up by strong scientific evidence, you will learn which foods to eat and which lifestyle changes to make to live longer.
History of prostate cancer in your family? Put down that glass of milk and add flaxseed to your diet whenever you can. Have high blood pressure? Hibiscus tea can work better than a leading hypertensive drug-and without the side effects. Fighting off liver disease? Drinking coffee can reduce liver inflammation. Battling breast cancer? Consuming soy is associated with prolonged survival. Worried about heart disease (the number 1 killer in the United States)? Switch to a whole-food, plant-based diet, which has been repeatedly shown not just to prevent the disease but often stop it in its tracks.
In addition to showing what to eat to help treat the top fifteen causes of death, How Not to Die includes Dr. Greger's Daily Dozen -- a checklist of the twelve foods we should consume every day. Full of practical, actionable advice and surprising, cutting edge nutritional science, these doctor's orders are just what we need to live longer, healthier lives.
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Recommended by Mariana Camarena, Michael Greger, and Vegan Olive.
Mariana Camarena
This is the way I start my 2020, excited, motivated and thankful with Dr. Michael Greger for this book, a must for all my collegues around the world. Follow now 👉 @nutrition_facts 🙌 #NutricionActiva https://t.co/btEa9t0lWX [source]
With more than half a million paperback copies in print and now in this stunning hardcover keepsake edition, How to Read a Book is the classic and definitive guide to reading comprehension and retention for students of literature, scholars across disciplines, and anyone who just loves to read.
Originally written in 1940 and first published by Simon & Schuster in 1972, How to Read a Book introduces and elucidates the various levels of reading and how to achieve them in order to gain the most understanding and insight from any book. From elementary reading, through systematic skimming and inspectional reading, to speed reading and beyond, readers will learn when and how to “judge a book by its cover,” perceive structure no matter the prose, read critically, and extract the author’s message from the text.
Also included are specific reading techniques that work best for reading particular genres, whether they be practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy, or social science works. A recommended reading list and multiple comprehension tests are incorporated as well in order to measure progress in reading skills, speed, and understanding.
As poignant and applicable today as it was nearly seventy-five years ago, this beautiful hardcover edition is the perfect way for you to discover or rediscover How to Read a Book, a rare phenomenon and the best and most successful guide to reading comprehension.
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Recommended by Sergey Brin, Ben Chestnut, Kevin Systrom, and 3 others.
had “How to Read a Book” by Mortimer J. Adler as one of his most recommended books. [source]
Ben Chestnut
Founder & CEO/MailChimp
I also love How to Read a Book by Mortimer Adler. I’m teaching its tips to my children while they’re young, so they can consume books much faster and have more fun reading. [source]
Kevin Systrom
The author's thesis is that the most important part of reading a book is to actually read the table of contents and familiarize yourself with the major structure of the book. [source]
In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.
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Recommended by Amanda Palmer, David Goldberg, and Fabrice Grinda.
Amanda Palmer
Amanda Palmer recommended this book in the book "Tools of Titans". [source]
David Goldberg
What I really liked about A Short History of Nearly Everything is that it gives an excellent account of a lot of the personalities and the interconnectedness of important discoveries in cosmology and elsewhere. He does such a great job of bringing together our understanding of cosmology, evolution, paleontology, and geology in a very, very fluid way. [source]
Fabrice Grinda
I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]
From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.
In The Black Swan Taleb outlined a problem; in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the "antifragile" is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.
Taleb stands uncertainty on its head, making it desirable, and proposing that things be built in an antifragile manner. Extremely ambitious and multidisciplinary, Antifragile provides a blueprint for how to behave-and thrive-in a world we don't understand and which is too uncertain for us to even try to understand. He who is not antifragile will perish. Why is the city state better than the nation state, why is debt bad for you, and why is almost everything modern bound to fail? The book covers innovation, health, biology, medicine, life decisions, politics, foreign policy, urban planning, war, personal finance, and economic systems. Throughout, the voice and recipes of the ancient wisdom from Phoenician, Roman, Greek, and Medieval sources are heard loud and clear.
You ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read the book I kept asking myself, “how can I apply this to the areas of my life where I feel most fragile?” [source]
Marvin Liao
Partner/500 Startups
My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]
Vlad Tenev
The general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. [source]
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41
The Master Switch: The Rise and Fall of Information Empires
Tim Wu
4.4
In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.
As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.
Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.
Now starting the section now these information empires eventually got dismantled, by the internet, cable, and the government antitrust efforts on the 1950s! Awesome book so far [source]
If The Information is a sprawling, sweeping story of how information has changed over time, one thing it doesn’t get into is the commercial nature of information as a good that is bought and sold. That’s the story Tim Wu tells in The Master Switch. His basic argument is that whenever a new communication medium arises, a similar pattern occurs. The technology starts off as a hobbyist’s passion, democratic and open. Then over time, as it becomes more popular, it starts to be dominated by corporate interests and becomes much more formalised, before eventually being displaced by a new technology. [source]
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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Recommended by Andrew Chen, Marissa Mayer, Nir Eyal, and 23 others.
Grey Baker
I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]
Julia Enthoven
For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]
Kaci Lambe
These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]
In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today's most pressing issues.
How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?
Yuval Noah Harari's21 Lessons for the 21st Century is a probing and visionary investigation into today's most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.
In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?
Harari's unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.
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Recommended by Bill Gates, Brajesh Kumar Singh, Eh Bee Family, and 2 others.
Harari is such a stimulating writer that even when I disagreed, I wanted to keep reading and thinking. All three of his books wrestle with some version of the same question: What will give our lives meaning in the decades and centuries ahead? So far, human history has been driven by a desire to live longer, healthier, happier lives. If science is eventually able to give that dream to most people, and large numbers of people no longer need to work in order to feed and clothe everyone, what reason will we have to get up in the morning? It’s no criticism to say that Harari hasn’t produced a satisfying answer yet. Neither has anyone else. So I hope he turns more fully to this question in the future. In the meantime, he has teed up a crucial global conversation about how to take on the problems of the 21st century. [source]
Brajesh Kumar Singh
Harari, currently, the world's best historian and future analyst, is a gay! He is a Jew and writes his books in Hebrew! Got universal acclaim for his first book Sapiens, followed by Homo Deus and now the latest, 21 lessons for the 21st century! Salute to this genius, keep it up! https://t.co/s7R6oEbwiN [source]
Eh Bee Family
@harari_yuval This book is amazing. After every chapter...I pause...then freak out...then gather myself and keep reading. [source]
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.
Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.
What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant, and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure, and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith, and human nature while transforming and ennobling the mind and spirit of its listeners.
A bracing disassembly and reconstruction of a theory of individual progress in the modern world. Fascinating compare and contrast with The Courage To Be Disliked. [source]
Just look at the table of contents: Rule 1: Stand up straight with your shoulders back Rule 2: Treat yourself like someone you are responsible for helping Rule 3: Make friends with people who want the best for you Rule 4: Compare yourself to who you were yesterday, not to who someone else is today Rule 5: Do not let your children do anything that makes you dislike them Rule 6: Set your house in perfect order before you criticise the world Rule 7: Pursue what is meaningful (not what is expedient) Rule 8: Tell the truth – or, at least, don’t lie Rule 9: Assume the person you are listening to might know something you don’t Rule 10: Be precise in your speech Rule 11: Do not bother children when they are skateboarding Rule 12: Pet a cat when you encounter one on the street Read this book. [source]
Andrew Price
@stewheckenberg @jordanbpeterson Thanks mate. I almost wish the book was published under a different author so more people would give it a chance. It’s really one of the best “how to fix your life” books around. [source]
"Mukherjee wrote this book for a lay audience, because he knows that the new genome technologies are at the cusp of affecting us all in profound ways," Gates wrote. Mukherjee is what Gates calls a "quadruple threat." He's a practicing physician, teacher, researcher, and author. [source]
Amit Paranjape
@vikramsathaye @DrSidMukherjee @kiranshaw Great book. [source]
In this New York Times bestseller, Ijeoma Oluo offers a hard-hitting but user-friendly examination of race in America Widespread reporting on aspects of white supremacy--from police brutality to the mass incarceration of Black Americans--has put a media spotlight on racism in our society. Still, it is a difficult subject to talk about. How do you tell your roommate her jokes are racist? Why did your sister-in-law take umbrage when you asked to touch her hair--and how do you make it right? How do you explain white privilege to your white, privileged friend? In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from intersectionality and affirmative action to "model minorities" in an attempt to make the seemingly impossible possible: honest conversations about race and racism, and how they infect almost every aspect of American life. "Oluo gives us--both white people and people of color--that language to engage in clear, constructive, and confident dialogue with each other about how to deal with racial prejudices and biases."--National Book Review "Generous and empathetic, yet usefully blunt . . . it's for anyone who wants to be smarter and more empathetic about matters of race and engage in more productive anti-racist action."--Salon (Required Reading)
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Recommended by Imani Gandy Corn, Mike Monteiro, and Sarah Parcak.
Imani Gandy Corn
I’m not really kidding. Ijeoma’s book is great for white people—because seriously, get a clue—but it’s also great for Black people who are sick and tired of trying to talk about race with clueless white people and end up frustrated and wanting to stab everything in sight. [source]
Mike Monteiro
LOVE LOVE LOVE THIS BOOK! https://t.co/x3jxCD3q7g [source]
In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives.
Recommended by Eric Schmidt, Tony Hsieh, Chelsea Frank, and 4 others.
Chelsea Frank
I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]
He argues that most of our moral decisions are that kind of an instant reaction. It’s like aesthetics: when we see a scene we know instantly if it’s beautiful or not. [source]
Emrys Westacott
Haidt has a formula for happiness: Genetics + conditions + choices. This is a formula for a realistic approach to trying to achieve the good life. [source]
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48
Gödel, Escher, Bach: An Eternal Golden Braid
Douglas R. Hofstadter
4.3
Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
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Recommended by Steve Jurvetson, Seth Godin, Cory Zue, and 2 others.
Steve Jurvetson
Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show". [source]
If you will live like no one else, later you can "live" like no one else.
Build up your money muscles with America's favorite finance coach.
Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transform your sad and skinny little bank account into a bulked-up cash machine? Then get with the program, people. There's one sure way to whip your finances into shape, and that's with "The Total Money Makeover: Classic Edition".
By now, you've heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you're tired of the lies and sick of the false promises, take a look at this--it's the simplest, most straightforward game plan for completely making over your money habits. And it's based on results, not pie-in-the-sky fantasies.
With "The Total Money Makeover: Classic Edition," you'll be able to: Design a sure-fire plan for paying off all debt--meaning cars, houses, everything Recognize the 10 most dangerous money myths (these will kill you) Secure a big, fat nest egg for emergencies and retirement!
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Recommended by Eric 'Dids', Sean Si, and Vincent Pugliese.
Eric 'Dids'
Recently listened to the Audiobook "Total Money Makeover" and am amazed how much it has made a difference, arguably more so outside of finance. The motto posed in the book, "Live like nobody else so eventually you can live like nobody else." Is an amazing motto to have in life. [source]
Vincent Pugliese
Linchpin by Seth Godin, The Total Money Makeover by Dave Ramsey, and Rich Dad, Poor Dad had immediate effects on my life. [source]
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50
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
Longlisted for the National Book Award New York Times Bestseller
A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life -- and threaten to rip apart our social fabric
We live in the age of the algorithm. Increasingly, the decisions that affect our lives--where we go to school, whether we get a car loan, how much we pay for health insurance--are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: Everyone is judged according to the same rules, and bias is eliminated.
But as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination: If a poor student can't get a loan because a lending model deems him too risky (by virtue of his zip code), he's then cut off from the kind of education that could pull him out of poverty, and a vicious spiral ensues. Models are propping up the lucky and punishing the downtrodden, creating a "toxic cocktail for democracy." Welcome to the dark side of Big Data.
Tracing the arc of a person's life, O'Neil exposes the black box models that shape our future, both as individuals and as a society. These "weapons of math destruction" score teachers and students, sort resumes, grant (or deny) loans, evaluate workers, target voters, set parole, and monitor our health.
O'Neil calls on modelers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it's up to us to become more savvy about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.
-- Longlist for National Book Award (Non-Fiction) -- Goodreads, semi-finalist for the 2016 Goodreads Choice Awards (Science and Technology) -- Kirkus, Best Books of 2016 -- New York Times, 100 Notable Books of 2016 (Non-Fiction) -- The Guardian, Best Books of 2016 -- WBUR's "On Point," Best Books of 2016: Staff Picks -- Boston Globe, Best Books of 2016, Non-Fiction
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Recommended by Paula Boddington and Ramesh Srinivasan.
Paula Boddington
How the use of algorithms has affected people’s lives and occasionally ruined them. [source]
Ramesh Srinivasan
This book is a really fantastic analysis of how quantification, the collection of data, the modelling around data, the predictions made by using data, the algorithmic and quantifiable ways of predicting behaviour based on data, are all built by elites for elites and end up, quite frankly, screwing over everybody else. [source]
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51
The Power of Habit: Why We Do What We Do in Life and Business
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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Recommended by Naval Ravikant, Blake Irving, Alden Mills, and 15 others.
I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]
Blake Irving
CEO/GoDaddy
You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]
Alden Mills
More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]
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52
Superforecasting: The Art and Science of Prediction
"The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow." —Jason Zweig, The Wall Street Journal
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught?
In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters."
In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.
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Recommended by Vinod Khosla, Vinod Khosla, Julia Galef, and 1 others.
Julia Galef
Has some good advice on how to improve your ability to make accurate predictions. [source]
Sheil Kapadia
Read the book Superforecasting, had a great conversation with @bcmassey and came up with seven ideas for how NFL teams can try to find small edges during the draft process. Would love to hear feedback on this one. https://t.co/PdN1fKCagl [source]
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53
Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race
Set against the backdrop of the Jim Crow South and the civil rights movement, the never-before-told true story of NASA’s African-American female mathematicians who played a crucial role in America’s space program—and whose contributions have been unheralded, until now.
Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of professionals worked as “Human Computers,” calculating the flight paths that would enable these historic achievements. Among these were a coterie of bright, talented African-American women. Segregated from their white counterparts by Jim Crow laws, these “colored computers,” as they were known, used slide rules, adding machines, and pencil and paper to support America’s fledgling aeronautics industry, and helped write the equations that would launch rockets, and astronauts, into space.
Drawing on the oral histories of scores of these “computers,” personal recollections, interviews with NASA executives and engineers, archival documents, correspondence, and reporting from the era, Hidden Figures recalls America’s greatest adventure and NASA’s groundbreaking successes through the experiences of five spunky, courageous, intelligent, determined, and patriotic women: Dorothy Vaughan, Mary Jackson, Katherine Johnson, Christine Darden, and Gloria Champine.
Moving from World War II through NASA’s golden age, touching on the civil rights era, the Space Race, the Cold War, and the women’s rights movement, Hidden Figures interweaves a rich history of scientific achievement and technological innovation with the intimate stories of five women whose work forever changed the world—and whose lives show how out of one of America’s most painful histories came one of its proudest moments.
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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.
By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.
Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?
Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
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Recommended by Jj. Omojuwa and Ron Fournier.
Jj. Omojuwa
@SympLySimi Lol. Read this book. You’d love it. https://t.co/d2cLOyoiZ9 [source]
Ron Fournier
Just finished, “Everybody Lies” by @SethS_D, which in addition to being a tremendous education on Big Data, includes the best conclusion to a non-fiction book I’ve ever read. Read it. -30- [source]
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55
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
-Why aren't I as wealthy as I should be?- Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century. According to the authors, most people have it all wrong about how you become wealthy in America. Wealth in America is more often the result of hard work, diligent savings, and living below your means than it is about inheritance, advance degrees, and even intelligence. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people. In fact, you will learn that the flashy millionaires glamorized in the media represent only a tiny minority of America's rich. Most of the truly wealthy in this country don't live in Beverly Hills or on Park Avenue-they live next door.
The great inventor and futurist Ray Kurzweil is one of the best-known and controversial advocates for the role of machines in the future of humanity. In his latest, thrilling foray into the future, he envisions an event--thesingularity--in which technological change becomes so rapid and so profound that our bodies and brains will merge with our machines.
The Singularity Is Near portrays what life will be like after this event--a human-machine civilization where our experiences shift from real reality to virtual reality and where our intelligence becomes nonbiological and trillions of times more powerful than unaided human intelligence. In practical terms, this means that human aging and pollution will be reversed, world hunger will be solved, and our bodies and environment transformed by nanotechnology to overcome the limitations of biology, including death.
We will be able to create virtually any physical product just from information, resulting in radical wealth creation. In addition to outlining these fantastic changes, Kurzweil also considers their social and philosophical ramifications. With its radical but optimistic view of the course of human development, The Singularity Is Near is certain to be one of the most widely discussed and provocative books of 2005.
This book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. [source]
Mark O'Connell
I wouldn’t be the first to look at him this way but I read Kurzweil’s work as essentially a work of religious mysticism. I think there’s no other way to read it, really. [source]
Steve Aoki
It opened me up to the idea of science fiction becoming science fact. [source]
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Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile, and The Bed of Procrustes.
Now in a striking new hardcover edition, Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb–veteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swan–has written a modern classic that turns on its head what we believe about luck and skill.
This book is about luck–or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of trading–Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives.
The book is populated with an array of characters, some of whom have grasped, in their own way, the significance of chance: the baseball legend Yogi Berra; the philosopher of knowledge Karl Popper; the ancient world’s wisest man, Solon; the modern financier George Soros; and the Greek voyager Odysseus. We also meet the fictional Nero, who seems to understand the role of randomness in his professional life but falls victim to his own superstitious foolishness.
However, the most recognizable character of all remains unnamed–the lucky fool who happens to be in the right place at the right time–he embodies the “survival of the least fit.” Such individuals attract devoted followers who believe in their guru’s insights and methods. But no one can replicate what is obtained by chance.
Are we capable of distinguishing the fortunate charlatan from the genuine visionary? Must we always try to uncover nonexistent messages in random events? It may be impossible to guard ourselves against the vagaries of the goddess Fortuna, but after reading Fooled by Randomness we can be a little better prepared.
PRAISE FOR FOOLED BY RANDOMNESS:
Named by Fortune One of the Smartest Books of All Time
A Financial Times Best Business Book of the Year
“[Fooled by Randomness] is to conventional Wall Street wisdom approximately what Martin Luther’s ninety-five theses were to the Catholic Church.” –Malcolm Gladwell, author of Blink
“The book that rolled down Wall Street like a hand grenade.” –Maggie Mahar, author of Bull! A History of the Boom, 1982—1999
“Fascinating . . . Taleb will grab you.” –Peter L. Bernstein, author of Capital Ideas Evolving
“Recalls the best of scientist/essayists like Richard Dawkins . . . and Stephen Jay Gould.” –Michael Schrage, author of Serious Play: How the World’s Best Companies Simulate to Innovate
“We need a book like this. . . . Fun to read, refreshingly independent-minded.” –Robert J. Shiller, author of Irrational Exuberance
“Powerful . . . loaded with crackling little insights [and] extreme brilliance.” –National Review
And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]
Anant Jain
The five-book series, "Incerto", by Nassim Nicholas Taleb has had a profound impact on how I think about the world. There’s some overlap across the books — but you'll likely find the repetition helpful in retaining the content better. [source]
Art De Vany
I used this book is a class I taught on the economics of uncertainty. [source]
What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson.
But today, few of us have time to contemplate the cosmos. So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your busy day.
A fascinating exploration of how insights from computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mind
All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such issues for decades. And the solutions they've found have much to teach us.
In a dazzlingly interdisciplinary work, acclaimed author Brian Christian and cognitive scientist Tom Griffiths show how the algorithms used by computers can also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
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Recommended by Doug McMillon, Chris Oliver, Emi Gal, and 2 others.
Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]
Chris Oliver
This is a great book talking about how you can use computer science to help you make decisions in life. How do you know when to make a decision on the perfect house? Car? etc? It helps you apply algorithms to making those decisions optimally without getting lost. [source]
Emi Gal
When asked what books he would recommend to young people interested in his career path, mentioned Algorithms to Live By. [source]
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Glut: Mastering Information through the Ages
Alex Wright
4.3
What do primordial bacteria, medieval alchemists, and the World Wide Web have to do with each other? This fascinating exploration of how information systems emerge takes readers on a provocative journey through the history of the information age.
Today's "information explosion" may seem like an acutely modern phenomenon, but we are not the first generation--nor even the first species--to wrestle with the problem of information overload. Long before the advent of computers, human beings were collecting, storing, and organizing information: from Ice Age taxonomies to Sumerian archives, Greek libraries to Dark Age monasteries.
Today, we stand at a precipice, as our old systems struggle to cope with what designer Richard Saul Wurman called a "tsunami of data." With some historical perspective, however, we can begin to understand our predicament not just as the result of technological change, but as the latest chapter in an ancient story that we are only beginning to understand.
Spanning disciplines from evolutionary theory and cultural anthropology to the history of books, libraries, and computer science, writer and information architect Alex Wright weaves an intriguing narrative that connects such seemingly far-flung topics as insect colonies, Stone Age jewelry, medieval monasteries, Renaissance encyclopedias, early computer networks, and the World Wide Web. Finally, he pulls these threads together to reach a surprising conclusion, suggesting that the future of the information age may lie deep in our cultural past.
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Recommended by Jason Santa Maria and Stephen Baker.
Stephen Baker
A whole history of information and what we, as humans, decide to keep in our heads. [source]
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How Will You Measure Your Life?
Clayton M. Christensen, James Allworth, Karen Dillon
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator's Dilemma, Clayton Christensen.After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time The Innovator's Dilemma Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal guidelines that have helped him find meaning and happiness in his life- a challenge even the brightest and most motivated of students find daunting.Akin to The Last Lecture in its revelatory perspective following life-altering events, that speech subsequently became a hugely popular article in the Harvard Business Review and is now a groundbreaking book, putting forth a series of questions and models for success that have long been applied in the world of business, but also can be used to find cogent answers to pressing life questions: How can I be sure that I?ll find satisfaction in my career? How can I be sure that my relationships with my spouse, my family and my close friends become enduring sources of happiness? How can I avoid compromising my integrity (and stay out of jail)?How Will You Measure Your Life is a highly original, surprising book from a singular business figure. Its a book sure to inspire and educate readers,companies and individuals, students of business, mid-career professionals, and even parents the world over.
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Recommended by Nir Eyal, Dmitry Dragilev, Dragos Novac, and 5 others.
Dmitry Dragilev
How Will You Measure Your Life by Clayton Christensen is a wonderful book in terms of figuring out what is you’re doing with life in general. [source]
Dragos Novac
Clay’s Innovator’s Dilemma was important. Also, about 10 years later, he had another which really had a profound impact on me and on my belief systems – How will you measure your life. [source]
Iulia Ghita
Christensen’s writings are so powerful that they make you rethink your life and your business strategies. How Will You Measure Your Life taught me that it’s easier to hold on to my principles 100% of the time than it is to hold on to them 98% of the time. Made me realize there is no “just this once” in life. [source]
Who Moved My Cheese? is a simple parable that reveals profound truths. It is an amusing and enlightening story of four characters who live in a "Maze" and look for "Cheese" to nourish them and make them happy.
Two are mice named Sniff and Scurry. And two are "Littlepeople"—beings the size of mice who look and act a lot like people. Their names are Hem and Haw.
"Cheese" is a metaphor for what you want to have in life—whether it is a good job, a loving relationship, money, a possession, health, or spiritual peace of mind.
And the "Maze" is where you look for what you want—the organization you work in, or the family or community you live in.
In the story, the characters are faced with unexpected change. Eventually, one of them deals with it successfully, and writes what he has learned from his experience on the Maze walls.
When you come to see "The Handwriting on the Wall," you can discover for yourself how to deal with change, so that you can enjoy less stress and more success (however you define it) in your work and in your life.
Written for all ages, the story takes less than an hour to read, but its unique insights can last a lifetime.
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Recommended by Dave Ramsey, Daymond John, Darren Chua, and 5 others.
In the bestselling, prize-winning A Short History of Nearly Everything, Bill Bryson achieved the seemingly impossible by making the science of our world both understandable and entertaining to millions of people around the globe.
Now he turns his attention inwards to explore the human body, how it functions and its remarkable ability to heal itself. Full of extraordinary facts and astonishing stories, The Body: A Guide for Occupants is a brilliant, often very funny attempt to understand the miracle of our physical and neurological make up.
A wonderful successor to A Short History of Nearly Everything, this book will have you marvelling at the form you occupy, and celebrating the genius of your existence, time and time again.
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Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
David Weinberger
4.2
We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.
Yet this is the greatest time in history to be a knowledge seeker ... if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts.
This groundbreaking book shakes the foundations of our concept of knowledge, from the role of facts to the value of books and the authority of experts, providing a compelling vision of the future of knowledge in a connected world.
How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology--and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.
How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today's kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle?
What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn't shy away from the full range of viewpoints or from the most controversial issues--from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.
As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018 list. [source]
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
Quite good at giving examples of how you create environments that can encourage good ideas. [source]
Tony Hsieh
CEO/Zappos.com
Author Steven Johnson argues in his 2010 book that innovation comes from the collision of ideas. This can happen when an individual working in isolation builds off years of existing knowledge to fuel his insights, or it can happen much more quickly when several creative types bounce ideas off each other in a community like Silicon Valley. This theory is one of the reasons why Hsieh decided to invest $350 million of his own money in 2010 into the Downtown Project, which is building a community of entrepreneurs in Zappos' neighborhood. [source]
Also add to this: “How We Got to Now” by Steven Johnson. Basically: don’t believe the myth of the lonely genius. Ideas come from a confluence of history, “the adjacent possible” specific geographic locations, etc. The connections Johnson makes are brilliant. For instance, The Gutenberg Press (which, in itself, was invented because of improvements in sewing looms), made everyone realize they had bad vision. So the science of lenses was created. So microscopes were eventually created. So germs were eventually discovered. So modern medical science was discovered. And so on. Johnson is a thinker and a linker and tells a good story. [source]
A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach.
With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age.
This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context. Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.
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Recommended by Mark Zuckerberg, Tim O'Reilly, Danielle Morrill, and 3 others.
It's a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces. I tend to think that science is a consistent force for good in the world. I think we'd all be better off if we invested more in science and acted on the results of research. I'm excited to explore this theme further. [source]
Tim O'Reilly
Founder/O'Reilly Media
The Structure of Scientific Revolutions, by Thomas Kuhn. Kuhn introduced the term "paradigm shift" to describe the changeover from Ptolemaic to Copernican astronomy. But the book is far more than a classic in the history of science. It's also a book that emphasizes how what we already believe shapes what we see, what we allow ourselves to think. I've always tried to separate seeing itself from the stories I tell myself about what I see. Pattern recognition is impeded if you are trying to overlay an existing pattern on the facts rather than letting the facts sit quietly until they tell their own story. That's General Semantics again. [source]
Andra Zaharia
I’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. A particularly unexpected one happened in college when our public relations teacher asked us to read a book called The Structure of Scientific Revolutions by Thomas Kuhn. As a humanities student, you can imagine that I wasn’t thrilled I’d have to read a book on science, but what followed blew my mind at the time. In the book, Kuhn argues that human knowledge does not accumulate incrementally, but increases in leaps, through paradigm shifts which are brought on by crises and scientific revolutions. This was one of the first books that prompted me to think about how I want to evolve in the context of all the fast-paced changes happening around me. [source]
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The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing
Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?
Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you'll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo's clients have lapsed (and she still has a three-month waiting list).
With detailed guidance for determining which items in your house "spark joy" (and which don't), this international best seller featuring Tokyo's newest lifestyle phenomenon will help you clear your clutter and enjoy the unique magic of a tidy home - and the calm, motivated mindset it can inspire.
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Recommended by Andra Zaharia, Annie Loves Covfefe, Benjamin Spall, and 3 others.
Andra Zaharia
I’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. … a more frivolous example is The Life-Changing Magic of Tidying. I read this one when moving apartments a few years ago and it made me throw or give away ⅓ of my stuff. The result: freeing up space, both physical and mental, and acquiring some home organizing skills that have stuck with me ever since. My home is tidier and my mind is clearer because of this book. [source]
Annie Loves Covfefe
@Benny29143790 @Thereal_ssteele Oh how I love Kondo cleaning. Her first book is fantastic too!! [source]
Benjamin Spall
The Life-Changing Magic of Tidying Up by Marie Kondo … I started reading on vacation. I interviewed Marie for my own book and while the translation is somewhat quirky in places, her book is worth the hype. [source]
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Digital Minimalism: Choosing a Focused Life in a Noisy World
The key to living well in a high tech world is to spend much less time using technology.
Georgetown computer scientist Cal Newport's Deep Work sparked a movement around the idea that unbroken concentration produces far more value than the electronic busyness that defines the modern work day. But his readers had an urgent follow-up question: What about technology in our personal lives?
In recent years, our culture's relationship with personal technology has transformed from something exciting into something darker. Innovations like smartphones and social media are useful, but many of us are increasingly troubled by how much control these tools seem to exert over our daily experiences--including how we spend our free time and how we feel about ourselves.
In Digital Minimalism, Newport proposes a bold solution: a minimalist approach to technology use in which you radically reduce the time you spend online, focusing on a small set of carefully-selected activities while happily ignoring the rest.
He mounts a vigorous defense for this less-is-more approach, combining historical examples with case studies of modern digital minimalists to argue that this philosophy isn't a rejection of technology, but instead a necessary realignment to ensure that these tools serve us, not the other way around.
To make these principles practical, he takes us inside the growing subculture of digital minimalists who have built rich lives on a foundation of intentional technology use, and details a decluttering process that thousands have already used to simplify their online lives. He also stresses the importance of never clicking "like," explores the underappreciated value of analog hobbies, and draws lessons from the "attention underground"--a resistance movement fighting the tech companies' attempts to turn us into gadget addicts.
Digital Minimalism is an indispensable guide for anyone looking to reclaim their life from the alluring diversions of the digital world.
I’m an introvert in an extrovert’s world. I like to be alone. In contrast, I spend a large portion of my work time with groups. Figuring out how to manage this duality, while staying mentally healthy, has been a life-long challenge. Newport’s concept of digital minimalism helps me with all of this. Newport has an entire chapter on solitude, nicely titled “Spend Time Alone.” He makes the important distinction between spending time alone with other stimuli (music, podcasts, audible, streaming media) and real solitude. In addition to the framework around digital minimalism, Newport unloads on the reader with numerous tactics. I use some of them but found a few new ones to add to my repertoire. [source]
This book is incredible. I’m a have to read it at least 3x and reference it forever. Disconnecting is very important because as the book says “Human Beings are not wired to always be wired.” A Silicon Valley whistle blower name Tristan Harris says “Is Silicon Valley programming apps or are they programming people?” They are programming people!!! Technology is not neutral, they want us to use it in particular ways and for long periods of time because that’s how the money is made.” It’s a whole lot of brain hacking going on, we are slaves to are smart phones and if you don’t think social media is bad for your mental health then you probably not paying attention to your mental health. The chapter “Spend Time Alone” breaks that all the way down. Smart Phones are a tool not a vital organ and if you think otherwise YOU NEED THIS BOOK. Thank Me Later. [source]
The unassuming Georgetown computer science professor has become one of this generation’s leading voices on how we can all work more wisely and more deeply. With media consumption continuing to go way up (which, for most of us, means happiness and productivity continue to go way down) and the world becoming noisier every day, this book is an urgent call to action for anyone serious about being in command of their own life. The minimalism movement successfully led millions to opt out of the many possessions we’re told we’re supposed to crave and focus instead on the small number of things that bring the most meaning and value to our lives. The same ideology applies to our online lives. Digital clutter is stressful. We don’t need the constant connectivity, the pages and pages of apps, the incessant scrolling and clicking. New technologies can improve our lives if we know how to best leverage them. This book already helped me break my Facebook addiction—and the first month of the year has been a big improvement for me because of that. [source]
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70
Everything Is Miscellaneous
David Weinberger
4.2
Perfectly placed to tell us what's really new about [the] second-generation Web.--Los Angeles Times
Business visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world--in which everything has a place--are upended. In the digital world, everything has its places, with transformative effects:
- Information is now a social asset and should be made public, for anyone to link, organize, and make more valuable.
- There's no such thing as too much information. More information gives people the hooks to find what they need.
- Messiness is a digital virtue, leading to new ideas, efficiency, and social knowledge.
- Authorities are less important than buddies. Rather than relying on businesses or reviews for product information, customers trust people like themselves.
With the shift to digital music standing as the model for the future in virtually every industry, Everything Is Miscellaneous shows how anyone can reap rewards from the rise of digital knowledge.
David’s book is brilliant, but I think it raises an important question. We’re doing five books and not five blog posts or five user threads or whatever, so why is a book the most important organising medium for talking about or reading about the internet? Weinberger is a guy who gets this – that the internet is a way of ordering or not ordering reality, that you stack things in a pile, that it appears to be very chaotic, that this is a fundamental change in information processing and it’s not in every way book-like or driven by narrative. I think Weinberger is an important and underrated thinker – this is a book that is easy to comprehend and is also fun. I don’t think it’s made the big splash of Clay Shirky or Sherry Turkle or some other people, but if you want my list of five then it’s got to be on it. [source]
Written over three centuries ago by a Samurai warrior, the book has been hailed as a limitless source of psychological insight for businessmen-or anyone who relies on strategy and tactics for outwitting the competition.
Recommended by Steve Blank, Ryan Holiday, Bill Liao, and 2 others.
Widely held as a classic, this book is much more than a manifesto and manual on swordsmanship and martial arts. It’s about the mindset, the discipline, and the perception necessary to win in life or death situations. As a swordsman, Musashi fought mostly by himself, for himself. His wisdom, therefore, is mostly internal. He tells you how to out-think and out-move your enemies. He tells you how to fend for yourself and live by a code. And isn’t that precisely what so many of us need help with every day? [source]
Bill Liao
The human world occurs in language so best get good at it! [source]
Stephane Grand
I do not believe there are business and non-business books. Business is life, you do business like the man or woman you excavate from the person you are told you are. Hence, the most potent business books are not about business, in my opinion. What makes a great business book is that it is a book that helps you find a better version of yourself. Therefore, I would say that my favorite business book is Miyamoto Musashi’s Book of Five Rings. It is an amazing inwards look at how to win battles. [source]
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72
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
Louis Rosenfeld and Peter Morville
4.2
Today's web sites have moved far beyond "brochureware." They are larger and more complex, have great strategic value to their sponsors, and their users are busier and less forgiving. Designers, information architects, and web site managers are required to juggle vast amounts of information, frequent changes, new technologies, and sometimes even multiple objectives, making some web sites look like a fast-growing but poorly planned city-roads everywhere, but impossible to navigate. Well-planned information architecture has never been as essential as it is now.
Information Architecture for the World Wide Web, 2nd Edition, shows you how to blend aesthetics and mechanics for distinctive, cohesive web sites that work. Most books on web development concentrate on either the graphics or the technical issues of a site. This book focuses on the framework that holds the two together.
This edition contains more than 75% new material. You'll find updated chapters on organization, labeling, navigation, and searching; and a new chapter on thesauri, controlled vocabularies and metadata will help you understand the interconnectedness of these systems. The authors have expanded the methodology chapters to include a more interdisciplinary collection of tools and techniques. They've also complemented the top-down strategies of the first edition with bottom-up approaches that enable distributed, emergent solutions.
A whole new section addresses the opportunities and challenges of practicing information architecture, while another section discusses how that work impacts and is influenced by the broader organizational context. New case studies provide models for creating enterprise intranet portals and online communities. Finally, you'll find pointers to a wealth of essential information architecture resources, many of which did not exist a few years ago.
By applying the principles outlined in this completely updated classic, you'll build web sites and intranets that are easier to navigate and appealing to your users, as well as scalable and simple to maintain. Information Architecture for the World Wide Web, 2nd Edition is a treasure trove of ideas and practical advice for anyone involved in building or maintaining a large, complex web site or intranet.
In his #1 bestselling books The Tipping Point, Blink, and Outliers, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most practical and provocative book Malcolm Gladwell has ever written.
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Recommended by Andrew Chen, Cat Williams-Treloar, Catalina Penciu, and 3 others.
Cat Williams-Treloar
The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". [source]
Catalina Penciu
Business-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. [source]
Robert Katai
Buy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. [source]
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74
Cryptonomicon
Neal Stephenson
4.2
With this extraordinary first volume in an epoch-making masterpiece, Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that shaped this century.
In 1942, Lawrence Pritchard Waterhouse—mathematical genius and young Captain in the U.S. Navy—is assigned to detachment 2702. It is an outfit so secret that only a handful of people know it exists, and some of those people have names like Churchill and Roosevelt. The mission of Waterhouse and Detachment 2702—commanded by Marine Raider Bobby Shaftoe-is to keep the Nazis ignorant of the fact that Allied Intelligence has cracked the enemy's fabled Enigma code. It is a game, a cryptographic chess match between Waterhouse and his German counterpart, translated into action by the gung-ho Shaftoe and his forces.
Fast-forward to the present, where Waterhouse's crypto-hacker grandson, Randy, is attempting to create a "data haven" in Southeast Asia—a place where encrypted data can be stored and exchanged free of repression and scrutiny. As governments and multinationals attack the endeavor, Randy joins forces with Shaftoe's tough-as-nails granddaughter, Amy, to secretly salvage a sunken Nazi submarine that holds the key to keeping the dream of a data haven afloat. But soon their scheme brings to light a massive conspiracy with its roots in Detachment 2702 linked to an unbreakable Nazi code called Arethusa. And it will represent the path to unimaginable riches and a future of personal and digital liberty...or to universal totalitarianism reborn.
A breathtaking tour de force, and Neal Stephenson's most accomplished and affecting work to date, Cryptonomicon is profound and prophetic, hypnotic and hyper-driven, as it leaps forward and back between World War II and the World Wide Web, hinting all the while at a dark day-after-tomorrow. It is a work of great art, thought and creative daring; the product of a truly iconoclastic imagination working with white-hot intensity.
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Recommended by Ev Williams, Marc Andreessen, Risto Siilasmaa, and 2 others.
The Sovereign Individual—written 20 years ago, this is the most thought provoking book on the unfolding nature of the 21st Century that I’ve yet read. It’s packed with ideas on every page, many that are now fast becoming conventional wisdom, and many that are still heretical. Two related books to read are The Twilight of Sovereignty and Cryptonomicon. [source]
Risto Siilasmaa
CEO/Nokia
The one book on Siilasmaa's list is this fantasy offering from Neal Stephenson. The novel relates two parallel stories, one about an elite group of code-breakers in World War II, and another set in the present day, about two grandchildren of members of the group trying to track down a previously unknown – and rumored to be unbreakable – Nazi code. The book's subject matter resonates with current issues surrounding data liberty, computer surveillance and cyber security. [source]
Marko Rakar
This is a novel about a new world order where information is the currency, a virtual currency in the world. [source]
Now a New York Times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.
'It's about the terror, isn't it?'
'The terror of what?' I said.
'The terror of being found out.'
For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job.
A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control.
Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.
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Recommended by Ryan Holiday, Audrey Russo, Max Rushden, and 1 others.
There’s no question this was the year’s best book about media and culture–maybe even the best of the decade. Not only is it provocative and insightful, but the idea—interviewing and focusing on people who have screwed up and found themselves in the midst of massive online controversies—is one I am genuinely jealous of. Ronson proceeds to write about it with such sensitivity, empathy, humor and insight that I was blown away. If you’ve at all appreciated any of my media criticism over the years, please read this book. It looks at all that’s wrong with the rage and glee with which we tear people down–often people who were never public figures to begin with. He is just a helluva writer. If you get a chance, watch Monica Lewinsky’s TED talk which is also surprisingly good and pairs well with the ideas in the book. [source]
Audrey Russo
So You Have Been Publicly Shamed – Jon Ronson (we are living in interesting times and I am trying to have perspective on how social media has altered our personas) [source]
Max Rushden
fascinating, open & honest. I've said this before - but I recommend @jonronson's book - "So You've Been Publicly Shamed" - on the often seismic difference between someone's mistakes and the impact on their lives...and our increasing inability to forgive.👍❤️ https://t.co/bzJRyOO3Mb [source]
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.
Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?
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Recommended by Ryan Foland.
Ryan Foland
@Tiffani_Bova @DanielPink Funny, I just put Dan's book, "When," on @audible_com 2 days ago. Love the messages to never underestimate a good nap and take more breaks. & a big cheers 🍻 to the soft stuff! Dan, "When" the time is right, I'd love to have u as a guest on my podcast, https://t.co/nmNCJlvA6W https://t.co/EvnfO8pTSa [source]
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77
Information is Beautiful
David McCandless
4.2
Facts, statistics, issues, theories, relationships, numbers, words - there is just too much information in the world. We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.
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78
State of Fear
Michael Crichton, George Wilson, et al
4.2
In Paris, a physicist dies after performing a laboratory experiment for a beautiful visitor. In the jungles of Malaysia, a mysterious buyer purchases deadly cavitation technology, built to his specifications. In Vancouver, a small research submarine is leased for use in the waters off New Guinea. And in Tokyo, an intelligence agent tries to understand what it all means. Thus begins Michael Crichton's exciting and provocative technothriller, State of Fear. Only Michael Crichton's unique ability to blend science fact and pulse-pounding fiction could bring such disparate elements to a heart-stopping conclusion. This is Michael Crichton's most wide-ranging thriller. State of Fear takes the reader from the glaciers of Iceland to the volcanoes of Antarctica, from the Arizona desert to the deadly jungles of the Solomon Islands, from the streets of Paris to the beaches of Los Angeles. The novel races forward, taking the reader on a rollercoaster thrill ride, all the while keeping the brain in high gear. Gripping and thought-provoking, State of Fear is Michael Crichton at his very best.
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79
Einstein: His Life and Universe
Walter Isaacson
4.1
Einstein was a rebel and nonconformist from boyhood days, and these character traits drove both his life and his science. In this narrative, Walter Isaacson explains how his mind worked and the mysteries of the universe that he discovered.
I didn't read actually very many general business books, but I like biographies and autobiographies, I think those are pretty helpful. Actually, a lot of them aren't really business. … I also feel it’s worth reading books on scientists and engineers. [source]
Ed Zschau
Ed Zschau recommended this book on the podcast "The Tim Ferriss Show". [source]
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80
Beautiful Evidence
Edward R. Tufte
4.1
Science and art have in common intense seeing, the wide-eyed observing that generates visual information. Beautiful Evidence is about how seeing turns into showing, how data and evidence turn into explanation. The book identifies excellent and effective methods for showing nearly every kind of information, suggests many new designs (including sparklines), and provides analytical tools for assessing the credibility of evidence presentations (which are seen from both sides: how to produce and how to consume presentations). For alert consumers of presentations, there are chapters on diagnosing evidence corruption and PowerPoint pitches. Beautiful Evidence concludes with two chapters that leave the world of pixel and paper flatland representations - and move onto seeing and thinking in space land, the real-land of three-space and time.
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Recommended by Bret Victor.
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81
Snow Crash
Neal Stephenson
4.1
In the near future, Americans excel at only two things: writing software and delivering pizza in less than 30 minutes.
Franchises line the Los Angeles freeway as far as the eye can see: Reverend Wayne's Pearly Gates, Mr. Lee's Greater Hong Kong, Uncle Enzo's CosaNostra Pizza, Incorporated. The only relief from the sea of logos is within the well-guarded borders of the autonomous city-states that law-abiding citizens are afraid to leave. Is it any wonder that most sane folks have chosen to live in a computer-generated universe? Here in virtual reality is a domain of pleasures limited only by imagination, where everyone is safe and free. But now a strange new computer virus called Snow Crash has invaded even this sanctuary, striking down hackers everywhere, leaving young Hiro Protagonist as humankind's last best hope.
In reality, Hiro delivers pizza for the CosaNostra. But in Metaverse, he's a freelance hacker and a warrior prince--the Deliverator, the greatest sword fighter in the world. Now he's racing along the neon-lit streets on a search-and-destroy mission, looking for the shadowy virtual villain threatening to bring about Infocalypse.
Brin said he is a big sci-fi fan, and Stephenson's acclaimed 1992 novel "Snow Crash" is one of his favorites. The book "was really 10 years ahead of its time," Brin said. "It kind of anticipated what's going to happen, and I find that really interesting." [source]
It's a tough call because I prefer other books of this author. But this book is so important within the history of science fiction. [source]
Marvin Liao
Partner/500 Startups
My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]
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82
Here Comes Everybody: The Power of Organizing Without Organizations
Clay Shirky
4.1
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest.
With accelerating velocity, our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old things better and more easily. You don't have to have a MySpace page to know that the times they are a changin'. Hierarchical structures that exist to manage the work of groups are seeing their raisons d’être swiftly eroded by the rising technological tide. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound.
One of the culture's wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky, and Here Comes Everybody is his marvelous reckoning with the ramifications of all this on what we do and who we are. Like Lawrence Lessig on the effect of new technology on regimes of cultural creation, Shirky's assessment of the impact of new technology on the nature and use of groups is marvelously broad minded, lucid, and penetrating; it integrates the views of a number of other thinkers across a broad range of disciplines with his own pioneering work to provide a holistic framework for understanding the opportunities and the threats to the existing order that these new, spontaneous networks of social interaction represent. Wikinomics, yes, but also wikigovernment, wikiculture, wikievery imaginable interest group, including the far from savory. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
This is another must-read. It’s a really great book for anyone who wants to understand the social media revolution. Benkler talks about the cooperative system. Shirky talks about self-organisation, about how the digital revolution and the social media revolution completely changed the economics of organisation. It used to be much harder for people to organise. There was a lot of cost to it. But with social media you can organise a group of your friends instantly. So all sorts of phenomena that once would have been too costly to create suddenly emerged. It’s suddenly simple for human beings to come together simply because they share a common passion – it might be a political ideology, it might be the love of surfing. [source]
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83
What If? Serious Scientific Answers to Absurd Hypothetical Questions
Randall Munroe
4.1
Randall Munroe left NASA in 2005 to start up his hugely popular site XKCD 'a web comic of romance, sarcasm, math and language' which offers a witty take on the world of science and geeks. It now has 600,000 to a million page hits daily. Every now and then, Munroe would get emails asking him to arbitrate a science debate. 'My friend and I were arguing about what would happen if a bullet got struck by lightning, and we agreed that you should resolve it . . . ' He liked these questions so much that he started up What If.
If your cells suddenly lost the power to divide, how long would you survive?
How dangerous is it, really, to be in a swimming pool in a thunderstorm?
If we hooked turbines to people exercising in gyms, how much power could we produce?
What if everyone only had one soulmate?
When (if ever) did the sun go down on the British empire?
How fast can you hit a speed bump while driving and live?
What would happen if the moon went away?
In pursuit of answers, Munroe runs computer simulations, pores over stacks of declassified military research memos, solves differential equations, and consults with nuclear reactor operators. His responses are masterpieces of clarity and hilarity, studded with memorable cartoons and infographics. They often predict the complete annihilation of humankind, or at least a really big explosion. Far more than a book for geeks, WHAT IF: Serious Scientific Answers to Absurd Hypothetical Questions explains the laws of science in operation in a way that every intelligent reader will enjoy and feel much the smarter for having read.
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Recommended by Bill Gates, Astro Teller, Fabrice Grinda, and 1 others.
The subtitle of the book is “Serious Scientific Answers to Absurd Hypothetical Questions,” and that’s exactly what it is. People write Munroe with questions that range over all fields of science: physics, chemistry, biology. Questions like, “From what height would you need to drop a steak for it to be cooked when it hit the ground?” (The answer, it turns out, is “high enough that it would disintegrate before it hit the ground.”) Munroe’s explanations are funny, but the science underpinning his answers is very accurate. It’s an entertaining read, and you’ll also learn a bit about things like ballistics, DNA, the oceans, the atmosphere, and lightning along the way. [source]
Astro Teller
The kids are obsessed with this. They can quote it from memory. They’ve learned probably more science from this book than they have from their science class in the last two years. [source]
Fabrice Grinda
I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]
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84
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Steve Krug
4.1
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.
In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
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Recommended by Brian Armstrong, Jeff Atwood, Ken Norton, and 13 others.
Anoop Anthony
Krug was teaching usability two decades ago when UX wasn't a buzzword, and the WWW was still in its nascent stages. (The first edition of this book was published in 2000!) I cut my teeth on Don't make me think back when I first started out in the industry. It is now in its third edition and still relevant — it offers compelling insights into building great user experiences into websites and applications. [source]
Auston Bunsen
I’m actually a self-taught programmer, so these books have really helped me with practical skills that I could put to use & yield results. The return on investment for these kinds of books is off the charts for me! [source]
Chris Goward
Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Don't Make Me Think. [source]
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85
How Google Works
Eric Schmidt
4.1
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.
The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.
'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
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Recommended by Andreas Zhou, Cynthia Johnson, Gary Bury, and 4 others.
Andreas Zhou
After reading How Google Works I just became fascinated with Google culture and I hope to understand a bit more about what unique things they're doing right that we aren't. [source]
Cynthia Johnson
What happens is that we look at things Google, or Facebook, and we see these big corporate enterprises. We don’t see the fact that there are people inside running them, and there have been hurdles. [source]
Gary Bury
How Google Works is a good insight to a large corporate in the tech world. [source]
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86
Why Information Grows: The Evolution of Order, from Atoms to Economies
Cesar Hidalgo
4.1
Why do some nations prosper while others do not? Economists usually turn to measures such as gross domestic product or per capita income to answer this question, but interdisciplinary theorist Cesar Hidalgo argues that we can learn more by measuring a country’s ability to make complex products.
In Why Information Grows, Hidalgo combines the seemingly disparate fields of economic development and physics to present this new rubric for economic growth. He believes that we should investigate what makes some countries more capable than others. Complex products—from films to robots, apps to automobiles—are a physical distillation of an economy’s knowledge, a measurable embodiment of its education, infrastructure, and capability. Economic wealth accrues when applications of this knowledge turn ideas into tangible products; the more complex its products, the more economic growth a country will experience.
A radical new interpretation of global economics, Why Information Grows overturns traditional assumptions about the development of economies and the origins of wealth and takes a crucial step toward making economics less the dismal science and more the insightful one.
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87
The Shallows: What the Internet Is Doing to Our Brains
Nicholas Carr
4.1
“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?
Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.
Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.
Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … The Shallows. [source]
Nicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. [source]
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88
The Elements of Style
William Jr. Strunk
4.1
You know the authors' names. You recognize the title. You've probably used this book yourself. And now "The Elements of Style"-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic. Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as high school and college students of writing, it has conveyed the principles of English style to millions of readers. This new deluxe edition makes the perfect gift for writers of any age and ability level. Fifty Years of Acclaim for "The Elements of Style," by William Strunk Jr. and E.B. White "I first read "Elements of Style" during the summer before I went off to Exeter, and I still direct my students at Harvard to their definition about the difference between 'that' and 'which.' It is the Bible for good, clear writing." -- Henry Louis Gates Jr. "For writers of all kinds and sizes the world begins and ends with Strunk and White's "Elements of Style." Only something to actually write about trumps the list of what is required to put words together in some kind of coherent way. I treasure its presence in my life and salute its fifty years of glory and accomplishment." -- Jim Lehrer ""The Elements of Style" remains an unwavering beacon of light in these grammatically troubled times. I would be lost without it." -- Ann Patchett "To the extent I know how to write clearly at all, I probably taught myself while I was teaching others -- seventh graders, in Flint, Michigan, in 1967. I taught them with a copy of Strunk & White lying in full view on my desk, sort of in the way the Gideons leave Bibles in cheap hotel rooms, as a way of saying to the hapless inhabitant: 'In case your reckless ways should strand you here, there's help.' S&W doesn't really teach you how to write, it just tantalizingly reminds you that there's an orderly way to go about it, that clarity's ever your ideal, but -- really -- it's all going to be up to you." -- Richard Ford ""The Elements of Style" never seems to go out of date. Its counsel is sound and funny, wise and unpretentious. And while its precepts are a foundation of direct communication, Strunk and White do not insist on a way of writing beyond clear expression. The rest is up to the imagination, the intelligence within." -- David Remnick, editor of "The New Yorker" "It's the toughness-the irreverence and implicit laughter-that attracted me to the little book when I was seventeen. I fell in love with Strunk & White's loathing for cant and bloviation, the ruthless cutting of crap, jargon, and extra words. For me, that skeptical directness included a tacit permission by "The Elements of Style" to break its rules on occasion: an alloy of generosity in the blade, a grace I still admire and still learn from." -- Robert Pinsky "In the quest for clarity, one can have no better guides than Strunk and White. For me, their book has been invaluable and remains essential." -- Dan Rather "Eschew surplusage! A perfect book." --Jonathan Lethem "Not until I started teaching writing and I reread "The Elements of Style" did I realize that most everything I would be teaching young writers, and everything I would be learning myself as a writer, was contained between the covers of this slim, elegant, wise little book." -- Julia Alvarez "Strunk and White seared their way into my brain long ago, and I benefit from them daily." -- Steven J. Dubner, co-author of "Freakonomics" "Since high school, I have kept a copy of this book handy. That should be unnecessary. I should, by now, have fully internalized "The Elements of Style." But sometimes I get entangled in a paragraph that refuses to be 'clear, brief, bold.' I dip back into "The Elements of Style" and am refreshed. After Scott Simon interviewed me on NPR about whether the word 'e-mail' needs a hyphen (yes, it does), some listeners, including friends of mine, wondered why I had answered in the affirmative when asked, in passing, 'Are you a drunken white man?' Those listeners misheard. 'Strunk and White man' was what Scott said." -- Roy Blount Jr. "Strunk & White--writing's good-natured law firm--still contains enough sparkling good sense to clean up the whole bloviating blogosphere." -- Thomas Mallon "I used Strunk -- that's what we called it, Strunk -- as a student at Berkeley fifty years ago. I didn't know that it was new, and that we were the first generation to be educated in "The Elements of Style." I got a firm foundation in the English language, learned to write basically, and could depict the realistic world. Then I was able to become an impressionist and expressionist." -- Maxine Hong Kingston "Strunk and White's gigantic little book must be the most readable advice on writing ever written. Side by side with Roget, Shakespeare, the Bible, and a dictionary, it's an essential for every writer's shelf." -- X.J. Kennedy" ""With what joy I welcome the fiftieth anniversary of "The Elements of Style." I am greatly indebted to this book for the invaluable help it has given me all these years." -- Horton Foote "Elegant, droll, and perfectly proportioned, and like your favorite aunt, strict but affectionate. And, like your favorite aunt, full of optimism: You can, and will, be a better writer! There has never been a better, briefer, or more loved book about the art and craft of communicating." -- Susan Orlean "This book is an essential tool. It has been of great use to me and is probably responsible for my best writing. I owe my success to Strunk and White; only the mistakes are mine." -- Ben Affleck, in "O, the Oprah Magazine" "This book is a wonderful example of teaching by example. Not only does it recommend clear and concise writing, it demonstrates it. Written in the style of a friend offering help, it is a godsend to anyone wanting to put words on paper. Thank you, Messieurs Strunk and White. And Happy Anniversary, "Elements of Style."" -- S.E. Hinton "When I began to have ... I wouldn't say arguments but conversations in my mind with Strunk and White about a few of their rules and principles, I knew I was coming into my own. If only they were still here to talk things over! No doubt their side of the exchange would be kindly put, well-informed, and wise. They'd probably help me with my side of it. What more could one want from writers reaching out to help other writers?" -- Barbara Wallraff, language columnist for "The Atlantic" "I don't believe there is a serious writer alive who doesn't have a worn copy of 'Strunk & White'on his or her bookshelf." -- Mignon Fogarty, author of "Grammar Girl's Quick and Dirty Tips ""for Better Writing" "This little book has inspired hundreds of thousands of people to write better -- partly by precept and partly by example. It continues to influence more writers than any other. It's a force for good in the world." -- Bryan A. Garner, author of "Garner's Modern American Usage" "I can think of no better guide to good writing, and I always think of this little classic with a warm heart. More importantly, I revisit its pages often. It's the one essential book on writing." -- Jay Parini, author of "Why Poetry Matters" "Clarity and simplicity have always been the goals, and this book shows the way. It has always been a lighthouse in the dark and stormy night of student prose, of all of our prose." -- Ron Carlson "The only rules you are ever going to get from me are all in Strunk and White." --Ursula K. Le Guin, from "Steering the Craft " "["The Elements of Style "is] a book to which I return from time to time, the way I periodically reread Shakespeare. I always discover something new, settle a question that has been puzzling me, or learn a principle of usage that I have been pretending to know, a pretense that has resulted in inconsistency and in the sort of errors from which I can only pray some saintly copy editor will save me." -- Francine Prose, from "Reading"" Like A Writer" ..".still a little book, small enough and important enough to carry in your pocket, as I carry mine." -- Charles Osgood "Almost every writer has a Strunk and White story. One journalism professor spends the first two weeks of school forcing his students to memorize the book. A top editor at a major paper buys copies at yard sales to distribute to her writers and interns. It has even caused love affairs. . . . Could its greatness be any more clear?" -- Jesse Sheidlower, American Editor of the "Oxford"" English Dictionary," on NPR" ""If the English language is one of the finest homes ever devised for the human spirit, "Elements" is the best guided house tour we've got." --David Gelernter, "The Wall Street Journal" ..".Should be the daily companion of anyone who writes for a living and, for that matter, anyone who writes at all." "--"Jonathan Yardley, " Greensboro (N.C.) Daily News" "No book in shorter space, with fewer words, will help any writer more than this persistent little volume." -- Herbert A. Kenny, "The Boston Globe" "Buy it, study it, enjoy it. It's as timeless as a book can be in our age of volubility." -- Charles Poore, "The New York Times" "White is one of the best stylists and most lucid minds in this country. What he says and his way of saying it are equally rewarding." "-- "Edmund Fuller, "The Wall Street Journal ""If you have any young friends who aspire to become writers, the second greatest favor you can do them is to present them with copies of "The Elements of Style." The first greatest, of course, is to shoot them now, while they're happy." -- Dorothy Parker, "Esquire"
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Recommended by Tobi Lütke, Alina Varlanuta, Ann Handley, and 3 others.
Tobi Lütke
Founder & CEO/Shopify
My most frequently gifted book is this book because I like good writing. [source]
Alina Varlanuta
My professional path – copywriting – somehow intertwines with my unprofessional (hahaha) path – writing so I would recommend reading literature for both. Somehow reading and writing are two ways of doing the same thing: storytelling (even when you read you tell yourself a story in your own voice, bringing your personal emotion and empathy to the story you’re reading). The only difference is that when I’m reading, panic is far away from me, in a safe place. Nevertheless, the words below helped me rewrite and think twice before adding an exclamation point: The Elements of Style. [source]
Bill Nye
This is my guide. I accept that I’ll never write anything as good as the introductory essay by the author. It’s brilliant. [source]
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89
We Should All Be Feminists
Chimamanda Ngozi Adichie
4.1
What does “feminism” mean today? That is the question at the heart of We Should All Be Feminists, a personal, eloquently-argued essay—adapted from her much-viewed TEDx talk of the same name—by Chimamanda Ngozi Adichie, the award-winning author of Americanah and Half of a Yellow Sun.
With humor and levity, here Adichie offers readers a unique definition of feminism for the twenty-first century—one rooted in inclusion and awareness. She shines a light not only on blatant discrimination, but also the more insidious, institutional behaviors that marginalize women around the world, in order to help readers of all walks of life better understand the often masked realities of sexual politics. Throughout, she draws extensively on her own experiences—in the U.S., in her native Nigeria, and abroad—offering an artfully nuanced explanation of why the gender divide is harmful for women and men, alike.
Argued in the same observant, witty and clever prose that has made Adichie a bestselling novelist, here is one remarkable author’s exploration of what it means to be a woman today—and an of-the-moment rallying cry for why we should all be feminists.
…
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90
CDC Yellow Book 2020: Health Information for International Travel
Centers for Disease Control and Prevention (CDC), Gary W. Brunette, et al.
4.0
The definitive reference for travel medicine, updated for 2020!
"A beloved travel must-have for the intrepid wanderer." -Publishers Weekly
"A truly excellent and comprehensive resource." -Journal of Hospital Infection
The CDC Yellow Book offers everything travelers and healthcare providers need to know for safe and healthy travel abroad. This 2020 edition includes:
- Country-specific risk guidelines for yellow fever and malaria, including expert recommendations and 26 detailed, country-level maps - Detailed maps showing distribution of travel-related illnesses, including dengue, Japanese encephalitis, meningococcal meningitis, and schistosomiasis - Guidelines for self-treating common travel conditions, including altitude illness, jet lag, motion sickness, and travelers' diarrhea - Expert guidance on food and drink precautions to avoid illness, plus water-disinfection techniques for travel to remote destinations - Specialized guidelines for non-leisure travelers, study abroad, work-related travel, and travel to mass gatherings - Advice on medical tourism, complementary and integrative health approaches, and counterfeit drugs - Updated guidance for pre-travel consultations - Advice for obtaining healthcare abroad, including guidance on different types of travel insurance - Health insights around 15 popular tourist destinations and itineraries - Recommendations for traveling with infants and children - Advising travelers with specific needs, including those with chronic medical conditions or weakened immune systems, health care workers, humanitarian aid workers, long-term travelers and expatriates, and last-minute travelers - Considerations for newly arrived adoptees, immigrants, and refugees
Long the most trusted book of its kind, the CDC Yellow Book is an essential resource in an ever-changing field -- and an ever-changing world.
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91
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That The Poor And Middle Class Do Not!
Robert T. Kiyosaki
4.0
In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his ‘poor dad,’ and the father of his best friend, the man who became his mentor and his ‘rich dad.’ One man was well educated and an employee all his life, the other’s education was “street smarts” over traditional classroom education and he took the path of entrepreneurship…a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads—these very different points of view of money, investing, and employment—shaped Robert’s thinking about money.
Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom. Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world.
Rich Dad Poor Dad will… • explode the myth that you need to earn a high income to become rich • challenge the belief that your house is an asset • show parents why they can’t rely on the school system to teach their kids about money • define, once and for all, an asset and a liability • explain the difference between good debt and bad debt • teach you to see the world of money from different perspectives • discuss the shift in mindset that can put you on the road to financial freedom
Will Smith mentioned sharing this book with his son. [source]
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92
An Introduction to Information Theory: Symbols, Signals and Noise
John R. Pierce
4.0
Behind the familiar surfaces of the telephone, radio, and television lies a sophisticated and intriguing body of knowledge known as information theory. This is the theory that has permitted the rapid development of all sorts of communication, from color television to the clear transmission of photographs from the vicinity of Jupiter.
To give a solid introduction to this burgeoning field, J. R. Pierce has revised his well-received 1961 study of information theory for a second edition. Beginning with the origins of the field, Dr. Pierce follows the brilliant formulations of Claude Shannon and describes such aspects of the subject as encoding and binary digits, entropy, language and meaning, efficient encoding, and the noisy channel. He then goes beyond the strict confines of the topic to explore the ways in which information theory relates to physics, cybernetics, psychology, and art.
Mathematical formulas are introduced at the appropriate points for the benefit of serious students. A glossary of terms and an appendix on mathematical notation are provided to help the less mathematically sophisticated.
J. R. Pierce worked for many years at the Bell Telephone Laboratories, where he became Director of Research in Communications Principles. His Introduction to Information Theory continues to be the most impressive nontechnical account available and a fascinating introduction to the subject for lay readers.
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93
Storytelling with Data: A Data Visualization Guide for Business Professionals
Cole Nussbaumer Knaflic
4.0
Don't simply show your data--tell a story with it!Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!
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Recommended by Roger D. Peng.
Roger D. Peng
It’s important to think in terms of what your audience needs, and what would be best for them among the many choices you could make when analysing data. [source]
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94
The Social Life of Information: Updated, with a New Preface
John Seely Brown, Paul Duguid, David Weinberger
4.0
For years pundits have predicted that information technology will obliterate everything, from supermarkets to business organizations to social life itself, but beaten down by info-glut, exasperated by computer crashes, and daunted by the dot com crash, individual users find it hard to get a fix on the true potential of the digital revolution. John Seely Brown and Paul Duguid argue that the gap between digerati hype and end-user gloom is largely due to the "tunnel vision" that information-driven technologies breed. We've become so focused on where we think we ought to be--a place where technology empowers individuals and obliterates social organizations--that we often fail to see where we're really going. The Social Life of Information shows us how to look beyond our obsession with information and individuals to include the critical social networks of which these are always a part.
…
Recommended by Ev Williams.
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95
The Filter Bubble: What the Internet is Hiding From You
Eli Pariser
4.0
An eye-opening account of how the hidden rise of personalization on the Internet is controlling - and limiting - the information we consume.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
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96
The Prince
Nicollo Machiavelli, Tim Parks
4.0
Niccolo Machiavelli's "The Prince" is intended to be a treatise on ruling and is considered by many to be a classic of political science. In the book Machiavelli offers many bits of practical advice on how to rule and even though the book was written in the early 16th century its ideas are still very relevant today. Where "The Prince" differs from other political literature before it is in its separation of the lofty idealism of morality and ethics from the practical demands of governing. It is this very aspect of Machiavelli's work that has made his name synonymous with an almost immoral opportunism and his book a timeless classic.
Which books should be read by every single intelligent person on planet? … The Prince (Machiavelli) to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]
Of course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who withstood heinous torture and exile with barely a whimper. Machiavelli is a glimpse into a time when power was literal and out for public viewing–when he talks about making an example of someone, he doesn’t mean calling them out, he means putting their head on a pike. Don’t let that scare you because we’re not as far from that world as we’d like to think. Deny that at your own peril. [source]
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97
The Mathematical Theory of Communication
Claude E. Shannon, Warren Weaver
4.0
Scientific knowledge grows at a phenomenal pace--but few books have had as lasting an impact or played as important a role in our modern world as The Mathematical Theory of Communication, published originally as a paper on communication theory in the Bell System Technical Journal more than fifty years ago. Republished in book form shortly thereafter, it has since gone through four hardcover and sixteen paperback printings. It is a revolutionary work, astounding in its foresight and contemporaneity. The University of Illinois Press is pleased and honored to issue this commemorative reprinting of a classic.
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98
Wild: From Lost to Found on the Pacific Crest Trail
Cheryl Strayed
4.0
An alternate cover for this ISBN can be found here.
At twenty-two, Cheryl Strayed thought she had lost everything. In the wake of her mother’s death, her family scattered and her own marriage was soon destroyed. Four years later, with nothing more to lose, she made the most impulsive decision of her life. With no experience or training, driven only by blind will, she would hike more than a thousand miles of the Pacific Crest Trail from the Mojave Desert through California and Oregon to Washington State — and she would do it alone. Told with suspense and style, sparkling with warmth and humor, Wild powerfully captures the terrors and pleasures of one young woman forging ahead against all odds on a journey that maddened, strengthened, and ultimately healed her.
I found the narrative honest and riveting. The author used the journey through the hiking trail to work out her problems. [source]
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99
Decoding the Universe: How the New Science of Information Is Explaining Everything in the Cosmos, from Our Brains to Black Holes
Charles Seife
4.0
The author of Zero explains the scientific revolution that is transforming the way we understand our world Previously the domain of philosophers and linguists, information theory has now moved beyond the province of code breakers to become the crucial science of our time. In Decoding the Universe, Charles Seife draws on his gift for making cutting-edge science accessible to explain how this new tool is deciphering everything from the purpose of our DNA to the parallel universes of our Byzantine cosmos. The result is an exhilarating adventure that deftly combines cryptology, physics, biology, and mathematics to cast light on the new understanding of the laws that govern life and the universe.
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100
Chaos: Making a New Science
James Gleick
4.0
Few writers distinguish themselves by their ability to write about complicated, even obscure topics clearly and engagingly. In Chaos, James Gleick, a former science writer for the New York Times, shows that he resides in this exclusive category. Here he takes on the job of depicting the first years of the study of chaos--the seemingly random patterns that characterise many natural phenomena.
This is not a purely technical book. Instead, it focuses as much on the scientists studying chaos as on the chaos itself. In the pages of Gleick's book, the reader meets dozens of extraordinary and eccentric people. For instance, Mitchell Feigenbaum, who constructed and regulated his life by a 26-hour clock and watched his waking hours come in and out of phase with those of his coworkers at Los Alamos National Laboratory.
As for chaos itself, Gleick does an outstanding job of explaining the thought processes and investigative techniques that researchers bring to bear on chaos problems. Rather than attempt to explain Julia sets, Lorenz attractors and the Mandelbrot Set with gigantically complicated equations, Chaos relies on sketches, photographs and Gleick's wonderful descriptive prose. --Christine Buttery
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Recommended by Adam Maloof and Pedro G Ferreira.
Adam Maloof
James Gleick is a former science writer for the New York Times and in this book Gleick describes the science of chaos, and how complex systems can also be interpreted in terms of simple rules and simple (but interacting) behaviours. [source]
Pedro G Ferreira
It turns out that even simple equations can have such complicated behaviour that, in practice, it’s impossible to predict the outcome, which is described as ‘chaotic’. [source]
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