The Master Switch

The Rise and Fall of Information Empires

Ranked #9 in Internet, Ranked #12 in Mediasee more rankings.

In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s... more

Reviews and Recommendations

We've comprehensively compiled reviews of The Master Switch from the world's leading experts.

Andrew Chen General Partner/Andreessen HorowitzNow starting the section now these information empires eventually got dismantled, by the internet, cable, and the government antitrust efforts on the 1950s! Awesome book so far (Source)

Seth Godin Author, Marketer, EntrepreneurThis one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry. (Source)

Nicholas Carr If The Information is a sprawling, sweeping story of how information has changed over time, one thing it doesn’t get into is the commercial nature of information as a good that is bought and sold. That’s the story Tim Wu tells in The Master Switch. His basic argument is that whenever a new communication medium arises, a similar pattern occurs. The technology starts off as a hobbyist’s passion, democratic and open. Then over time, as it becomes more popular, it starts to be dominated by corporate interests and becomes much more formalised, before eventually being displaced by a new technology. (Source)

Timothy Garton Ash Tim Wu is an American ‘cyberlawyer’—a new category of human being—and a rather brilliant one. (Source)

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