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Brian Burkhart's Top Book Recommendations

Want to know what books Brian Burkhart recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Brian Burkhart's favorite book recommendations of all time.

1

Catch-22

This fiftieth-anniversary edition commemorates Joseph Heller’s masterpiece with a new introduction; critical essays and reviews by Norman Mailer, Alfred Kazin, Anthony Burgess, and others; rare papers and photos; and much more.

Nominated as one of America’s best-loved novels by PBS’s The Great American Read.

Now a Hulu limited series starring Christopher Abbott, George Clooney, Kyle Chandler, and Hugh Laurie.

Fifty years after its original publication, Catch-22 remains a cornerstone of American literature and one of the...
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Mark BittmanI used to buy [this book] for a lot of people because I just thought if you hadn’t read it, you had to but maybe that era is over. (Source)

William BoydThe most wonderful novel ever written, because of its absurdist sense of humour and the way it looked at war. (Source)

William BoydThe most wonderful novel ever written, because of its absurdist sense of humour and the way it looked at war. (Source)

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2

Ready Player One

The bestselling cult classic--soon to be a major motion picture directed by Steven Spielberg.



At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut--part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.

It's the year 2045, and the real world is an ugly place.

Like most of...
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Steve JurvetsonA gift to all of my Apple II programming buddies from high school and Dungeons & Dragons comrades. (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

Dominic Steil[One of the books that had the biggest impact on .] (Source)

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3
We're all guilty of it—when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe.

Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it.

Put simply, we're all wrong. Way wrong.

In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make you stand out. He shares insightful case studies that provide powerful...
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Recommended by Brian Burkhart, and 1 others.

Brian Burkhart“Stand for Something: The Power of Building a Brand People Authentically Love,” is a book for the brave. I’m asking people to stop and take time to do something most individuals and organizations never do. And it’s not something you should walk into blindly. I’ve taken the time to codify my beliefs to the core, and there are people in my orbit who see things differently than me. Those... (Source)

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4
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach...
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Recommended by Brian Burkhart, and 1 others.

Brian BurkhartBut the book which really hit home was “Resonate: Present Visual Stories that Transform Audiences,” by Nancy Duarte. It’s interesting, I didn’t agree with her methodology or like much of what I read. It was too complex and not realistic for people to use in everyday life. That said, it did help confirm to me that I was onto something. It was a different kind of validation than Godin—that the... (Source)

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5
Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all...
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Recommended by Brian Burkhart, Ola Olusoga, and 3 others.

Brian BurkhartIt’s jam-packed with little digestible bites of wisdom—from finance to marketing to organizational development. It’s the guru bible of business. (Source)

Ola OlusogaFor business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)

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6
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors, " and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame... more

Brian BurkhartI love this book. Everyone is a salesperson in some regard. You may not have a product to sell, but you certainly have yourself, your ideas, and your value to sell. Convincing people you, your principles, and your thoughts matter is a never-ending project. In Beckwith’s book—which is about selling services versus widgets—this theory definitely holds up. He also offers up a few profound thoughts... (Source)

Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why? Answer: Radical Leap by Steve Farber Becoming a Category of One by Joe Calloway Selling the Invisible by Harry Beckwith Killing Marketing by Joe Pulizzi and Robert Rose Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg The Power of Moments by Chip and Dan Heath (Source)

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7
The computer and the internet are among the most important innovations of our era, but few people know who created them. They were not conjured up in a garret or garage by solo inventors suitable to be singled out on magazine covers or put into a pantheon with Edison, Bell, and Morse. Instead, most of the innovations of the digital age were done collaboratively. There were a lot of fascinating people involved, some ingenious and a few even geniuses. This is the story of these pioneers, hackers, inventors, and entrepreneurs—who they were, how their minds worked, and what made them so creative.... more

Chris FussellThe history of how great ideas evolve. (Source)

Brian BurkhartThis book is essentially a biography of all the people who’ve led to the technology of today—it’s fascinating. The most important point of the book is everything is one long, connected chain. There isn’t just one person or one industry that makes anything happen—it all goes way back. For example, the communication theory I have espoused and taught throughout my career is from Aristotle, Socrates,... (Source)

Sean Gardner@semayuce @MicrosoftUK @HelenSharmanUK @astro_timpeake @WalterIsaacson Yes, I agree: "The Innovators" is a great book. I loved it too. (Source)

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8
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has... more
Recommended by Ryan Holiday, Brian Burkhart, and 2 others.

Ryan HolidayThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists... (Source)

Brian BurkhartHe’s the one who said the two most powerful words are “imagine” and “believe.” That’s huge, and I absolutely agree. (Source)

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9
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally...
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Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

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10
Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
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Tony RobbinsThe basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony HsiehOver the years he’s [] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. (Source)

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Don't have time to read Brian Burkhart's favorite books? Read Shortform summaries.

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11
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born...
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Jeff Bezos"Collins briefed Amazon executives on his seminal management book before its publication. Companies must confront the brutal facts of their business, find out what they are uniquely good at, and master their fly wheel, in which each part of the business reinforces and accelerates the other parts," Stone writes. (Source)

Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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Don't have time to read Brian Burkhart's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.