Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Ranked #3 in Distribution, Ranked #3 in Social Media Marketingsee more rankings.

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in...

Reviews and Recommendations

We've comprehensively compiled reviews of Crossing the Chasm from the world's leading experts.

Drew Houston CEO/DropboxIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)

Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book

Nir Eyal Author/HookedRecommends this book

Andrew Chen General Partner/Andreessen HorowitzRecommends this book

Ron Conway Bestselling guide that created a new game plan for marketing in high-tech industries. (Source)

Steve Blank Recommends this book

Guy Kawasaki Author & EntrepreneurRecommends this book

Seth Godin Author, Marketer, EntrepreneurThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)

Danielle Morrill Co-founder/MattermarkRecommends this book

Ken Norton Recommends this book

Janna Bastow Step 1: Start with a product vision Here's a format that works well. It's the elevator pitch template from @geoffreyamoore's fantastic book, Crossing the Chasm, and it asks the right sort of questions to get you started on your vision statement. (Source)

Trish Bertuzzi Recommends this book

Brant Cooper Recommends this book

Neal Schaffer Recommends this book

Chris Dixon Recommends this book

David Cancel Recommends this book

Amir Salihefendic Recommends this book

Christopher Lochhead As a young kid coming up in the technology industry, Geoffrey Moore’s “Crossing the Chasm” helped me understand the evolution of market categories. I was able to apply his insights directly in my career and I’m grateful to him for that. (Source)

Kevan Lee A tool to help you refine your positioning. Fill out this template: For ____ Who are dissatisfied with ____ Our product is a ____ That provides ____ Unlike ____ We can provide ____ (Source)

Patricia Reed Crossing the Chasm: classic on how to grow product market share. (Source)

Neal O'Gorman Crossing the Chasm opened my eyes to the existence and reality of the hype curve, early adopters and the now infamous trough of disillusionment. It's a model that I've used to try to understand where certain products/trends are residing. (Source)

Sanja Zepan Crossing the Chasm, by Geoffrey A. Moore, is excellent for products that are moving from early adopters to wider market. (Source)

Leah Lizarondo People congratulate me all the time for "launching" 412 Food Rescue. My reaction is always to say -- wait till we scale. I don't think it is hard to launch things. It's fairly easy to launch something. And it's easy to get drawn in by all the media and excitement around launch. But pushing out bright shiny objects is a canard for achievement. Scaling is hard. I've had this book since it was released and it's one of the classics on my shelf. (Source)

Ashley Hathaway When it comes to work books I definitely like to ask my leaders what their favorite books are. There are lots of repeats (Crossing the Chasm, Innovator's Dilemma & Solution, Lean Startup, etc), but every now and then someone will have a really unique one that I’ll read. I always read those right away. I’ve also taken book recommendations & then not read the book for like a year. I’ll go back and say, “Hey I finally read that book you recommended forever ago.” It’s fun. (Source)

Marcos Steverlynck One of the most influential books ever for entrepreneurs has to be Crossing the Chasm by Geoffrey Moore. Although a bit dated now (having first been published in 1991), it still provides amazing insight into the technology markets and the adoption of technology by consumers. Many startups fail to understand their markets. Moore’s book helps entrepreneurs to understand their customers better, and to cater to their needs. (Source)

Bogdan Iordache There are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list. (Source)

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