100 Best Distribution Books of All Time

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Drew Houston

CEO/Dropbox

It’s about how do technology products make their way from early adopters t the mainstream. [source]

Ron Conway

Bestselling guide that created a new game plan for marketing in high-tech industries. [source]

Seth Godin

Author, Marketer, Entrepreneur

This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. [source]

Aaron Watson

Question: What books would you recommend to young people interested in your career path? Answer: Purple Cow by Seth Godin End of Jobs by Taylor Pearson Rework by Jason Fried & DHH Trust Me I’m Lying by Ryan Holiday The Complacent Class by Tyler Cowen The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Losing My Virginity by Richard Branson [source]

Chase Jarvis

A classic. [source]

Christopher Lochhead

Question: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In addition: The Effective Executive, by Peter Drucker The E-Myth, by Michael Gerber Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott Back from the Dead, by Bill Walton The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout [source]

Barack Obama

Former USA President

Obama, unsurprisingly, appears to be more drawn to stories sympathetic to the working classes than is McCain. Obama cites John Steinbeck’s “In Dubious Battle,” about a labor dispute; Robert Caro’s “Power Broker,” about Robert Moses; and Studs Terkel’s “Working.” But he also includes Adam Smith’s “Wealth of Nations” and “Theory of Moral Sentiments” on his list. [source]

Elon Musk

Founder/SpaceX

Adam Smith FTW obv. [source]

Neil deGrasse Tyson

Astrophysicist, Author & Science Communicator

Which books should be read by every single intelligent person on planet? … The Wealth of Nations (Smith) to learn that capitalism is an economy of greed, a force of nature unto itself. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]

Bill Gates

CEO/Microsoft

Capital sparked a fantastic global discussion this year about inequality. Piketty kindly spent an hour discussing his work with me before I finished my review. As I told him, although I have concerns about some of his secondary points and policy prescriptions, I agree with his most important conclusions: inequality is a growing problem and that governments should play a role in reducing it. I admire his work and hope it draws in more smart people to study the causes of, and cures for, inequality. [source]

David Heinemeier Hansson

This is the book that was catapulted by its conclusion: r > g. That the rate of return on capital is greater than the growth rate of the economy. Which means that capital, and the people who own it, will end up with a larger and larger share of all wealth and income in the economy as time goes on. It’s a dense dive into the historical data on wealth, income, and economic growth from the optic of inequality. It’s fascinating to realize just how little economic growth there was before the industrial revolution (<0.1% at times). Centuries would pass where societies got almost no more productive, and thus saw no per-capita growth. In the past few decades, we’ve moved closer to the historical norm. Real growth through productivity improvements is down a lot since that former golden period, most western societies aren’t growing their population as rapidly as they were, and thus hereditary wealth and privileges are coming back as prime determinants of inequality. Despite the dense approach, the book isn’t in anyway unapproachable. It’s well told and easily read. And it’s about as timely as it gets. Highly recommend it so far. [source]

George Monbiot

Piketty explains the economic crisis that we face in ways that also explain the political crisis. He does this by talking about the rise of what he calls ‘patrimonial capital’: wealth arising from inheritance, rent, and interest payments which greatly outweighs any wealth arising from hard work and enterprise. [source]

Andrew Medal

The world is #CONTAGIOUS ☢️☢️☢️ • • My dog and I love this book. I read to him when he wants to learn about marketing techniques. The last time I read this book was in 2013. If you want a read that dissects how and… https://t.co/6v0ckSnSQe [source]

Ee Ling Lim

Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. [source]

Erik Cheong

Explains why certain products and ideas become popular while others fail. It reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. [source]

Nir Eyal

Author/Hooked

It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth. [source]

Eric Ries

Founder/Long-Term Stock Exchange

In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly. [source]

Annabell Satterfield

Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book. [source]

Bill Gates

CEO/Microsoft

The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book. [source]

Eric Schmidt

CEO/Google

The secret of Silicon Valley is that it keeps updating the playbook. Each new success - from Google to Facebook to Airbnb and Uber - develops new techniques for world-transforming products. Blitzscaling paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new normal for startups and legacy businesses alike, read this book. [source]

Sheryl Sandberg

COO/Facebook

Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business. [source]

Cory Zue

The business book I find myself recommending the most often is Traction, which is an excellent practical and high-level take on strategies for getting traction for your products. I found it particularly helpful because it prevents a framework and strategies you can actually execute and follow yourself instead of just pontificating about ideas. [source]

Dave Child

Recently, I've been reading Traction by Gabriel Weinberg. Readable.io has been growing well, and we've been exploring new marketing avenues and ideas. Traction is a really useful book to read in that regard - it explores a variety of different approaches to marketing, each paired with some direct experiences from someone who has achieved success with that approach. We're a small team, with limited resources, and the approach of Traction is working well for us so far. Seeing ideas explored and balanced with some real-world experiences is a nice way to get yourself to think about marketing possibilities, and less dry than some of the other books I've tried. [source]

Gunhee Park

This book lays out a framework to help any startup brainstorm ways to gain more customer traction. [source]

Carolina Millan

If this book is not yet in your arsenal, you’re making a big mistake. I always carry it with me when I travel , it’s filled with amazing knowledge for anyone wanting to turn their knowledge into a business. Get a free copy at https://t.co/VV4Syx66Cn 🔥🔥 https://t.co/RTWgKhCiXl [source]

John Shea

One that I'm reading right now that I haven't finished yet is Expert Secrets by Russell Brunson. The reason being is this book really emphasizes the idea that anyone can teach someone else how to accomplish something and make money doing it. [source]

Jeremy Boudinet

From Impossible to Inevitable is very tech-focused, but Jason Lemkin and Aaron Ross are two of the most brilliant business minds on the planet, particularly when it comes to creating hyper-growth companies using innovative marketing strategies. There are transcendent insights in here for anyone working in marketing, technology, or startups. [source]

Vincenzo Ruggiero

Question: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Contagious by Jonah Berger [source]

Bill Gates

CEO/Microsoft

If you want to learn about why human welfare overall has gone up so much over time, you should read this book. [source]

David Pilling

There are two strands to this book. Funnily enough, it has some overlap with the Hans Rosling book Factfulness because The Great Escape is actually the escape from poverty. The title comes from the movie of the same name, where some people escape from a German prisoner of war camp. His question is: is that good? They are now better off than the poor buggers left behind. So, with the inequality that they’ve created between them and the people who are still in the prisoner of war camp, is that good or is that bad? He’s saying that it’s good, basically, because they’ve escaped, and that’s much better than everyone still being in jail. And maybe that can lead to other people escaping. So, it’s really about how human progress works. He’s saying that we have to accept and tolerate and expect a certain amount of inequality because that’s just how societies progress and escape the past. [source]