Want to know what books Christopher Lochhead recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Christopher Lochhead's favorite book recommendations of all time.
1
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. more A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. less 
Christopher LochheadThis is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)
Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)
Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)
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2
In the cloud-washed airspace between the cornfields of Illinois and blue infinity, a man puts his faith in the propeller of his biplane. For disillusioned writer and itinerant barnstormer Richard Bach, belief is as real as a full tank of gas and sparks firing in the cylinders...until he meets Donald Shimoda — former mechanic and self-described messiah who can make wrenches fly and Richard's imagination soar....
In Illusions, Richard Bach takes to the air to discover the ageless truths that give our souls wings: that people don't need airplanes to soar...that even the darkest clouds... more In the cloud-washed airspace between the cornfields of Illinois and blue infinity, a man puts his faith in the propeller of his biplane. For disillusioned writer and itinerant barnstormer Richard Bach, belief is as real as a full tank of gas and sparks firing in the cylinders...until he meets Donald Shimoda — former mechanic and self-described messiah who can make wrenches fly and Richard's imagination soar....
In Illusions, Richard Bach takes to the air to discover the ageless truths that give our souls wings: that people don't need airplanes to soar...that even the darkest clouds have meaning once we lift ourselves above them... and that messiahs can be found in the unlikeliest places — like hay fields, one-traffic-light midwestern towns, and most of all, deep within ourselves. less 
James AltucherWhat would a messiah be like if he lived now. Would he care about politics? Would he care about the constant things people scream about on social media?
Or would he care about peace in the heart. And peace in our every day activities. And beauty. And being calm. And trusting the universe around us.
I go with the latter and so does this book. (Source)
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3
In Horse Sense, the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. more In Horse Sense, the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. less Christopher LochheadQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.
Answer:
“Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt
“Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout
“What They Don't Teach You at Harvard Business School” by Mark... (Source)
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4
The most innovative, unconventional, and profoundly practical career guide available?newly revised and updated
With today?s economic uncertainties, millions of Americans realize they must seize control over their own career paths. They want work that not only pays the bills but also allows them to pursue their real passions. In this revised edition, Laurence Boldt updates and revises his revolutionary guide to meet the challenges of the twenty-first century workplace. The first part of this book helps readers to identify the work that they really want to do, while the... more The most innovative, unconventional, and profoundly practical career guide available?newly revised and updated
With today?s economic uncertainties, millions of Americans realize they must seize control over their own career paths. They want work that not only pays the bills but also allows them to pursue their real passions. In this revised edition, Laurence Boldt updates and revises his revolutionary guide to meet the challenges of the twenty-first century workplace. The first part of this book helps readers to identify the work that they really want to do, while the second provides practical, active steps to finding or creating that work. Zen and the Art of Making a Living goes beyond inspiration, providing a proven formula for bringing creativity, dignity, and meaning to every aspect of the work experience. less Christopher LochheadQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.
Answer:
“Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt
“Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout
“What They Don't Teach You at Harvard Business School” by Mark... (Source)
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5
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points... more E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way. less 
Timothy FerrissAfter reading The E-Myth Revisited by Michael Gerber and The 80/20 Principle by Richard Koch, I decided that extreme questions were the forcing function I needed. (Source)
Brian ScudamoreThe book that’s had the biggest impact on me is The E-Myth by Michael Gerber (I even wrote about it in my own book). I read it front to back, then reread it right away.
Gerber takes you through every step of a running a business from start to finish, and shows you what you need to make it successful. I read it when I was looking to take 1-800-GOT-JUNK? to the next level, and I had an epiphany:... (Source)
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6
Christopher LochheadQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.
Answer:
“Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt
“Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout
“What They Don't Teach You at Harvard Business School” by Mark... (Source)
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7
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon... more The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber and IKEA that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing The Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. less Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
“Niche Down: How to Become Legendary by Being Different”
and
Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In... (Source)
Glen AllsoppAs we're ending 2019, a shoutout to the best book I read this year: Play Bigger by @lochhead, @kmaney and co. Bought the Kindle version after the audiobook it's that good.
Speaking of audio, cool to get a mention on the @authorityhacker podcast today: https://t.co/hg99T1OKxh https://t.co/BTE6fj2hWT (Source)
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8
World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that illustrate their success, in this innovative and sensible guide to marketing. Each law is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace. more World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that illustrate their success, in this innovative and sensible guide to marketing. Each law is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace. less Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
“Niche Down: How to Become Legendary by Being Different”
and
Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In... (Source)
Aaron WatsonQuestion: What books would you recommend to young people interested in your career path?
Answer:
Purple Cow by Seth Godin
End of Jobs by Taylor Pearson
Rework by Jason Fried & DHH
Trust Me I’m Lying by Ryan Holiday
The Complacent Class by Tyler Cowen
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Losing My Virginity by Richard Branson (Source)
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9
This inspiring memoir from sports and cultural icon Bill Walton recounts his devastating injuries and amazing recoveries, set in the context of his UCLA triumphs under John Wooden, his storied NBA career, and his affinity for music and the Grateful Dead.
In February 2008, Bill Walton suffered a catastrophic spinal collapse—the culmination of a lifetime of injuries—that left him unable to move. He spent three years on the floor of his house, eating his meals there and crawling to the bathroom, where he could barely hoist himself up onto the toilet. The excruciating pain and slow... more This inspiring memoir from sports and cultural icon Bill Walton recounts his devastating injuries and amazing recoveries, set in the context of his UCLA triumphs under John Wooden, his storied NBA career, and his affinity for music and the Grateful Dead.
In February 2008, Bill Walton suffered a catastrophic spinal collapse—the culmination of a lifetime of injuries—that left him unable to move. He spent three years on the floor of his house, eating his meals there and crawling to the bathroom, where he could barely hoist himself up onto the toilet. The excruciating pain and slow recovery tested Walton to the fullest. But with extraordinary patience, fortitude, determination, and sacrifice—and pioneering surgery—he recovered, and now shares his life story in this remarkable and unique memoir.
Walton grew up in San Diego in the 1950s and 1960s and was deeply influenced by the political and cultural upheavals of that period. Although he strongly identified with the cool people, particularly in music and politics, his greatest role model outside his family was super-straight UCLA basketball coach John Wooden, a thoughtful, rigorous mentor who seemed immune to the turmoil of the times. Although there was always tension and conflict between them, the two men would speak nearly every day for forty-three years, until Wooden’s death at age ninety-nine.
Despite a lifelong stuttering affliction, Walton chose a career in broadcasting after his playing days ended. He eventually won an Emmy Award and other accolades for broadcasting and was recognized as a leading media pundit.
John Wooden once said that no greatness ever came without sacrifice. Nothing better illustrates this saying than the real story of Walton’s life. In his own words, Back from the Dead shares this dramatic story, including his basketball and broadcasting careers, his many setbacks and rebounds, and his ultimate triumph as the toughest of champions. less Christopher Lochhead"Question: What five books would you recommend to young people interested in your career path & why?
Answer:
I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different”
and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”.
In... (Source)
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10
A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.
What makes an effective executive?
For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.
The measure of the executive, Drucker reminds us, is the ability to "get the right things done." This usually involves doing what... more A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.
What makes an effective executive?
For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.
The measure of the executive, Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
Drucker identifies five practices essential to business effectiveness that can—and must—be mastered:
Managing time;
Choosing what to contribute to the organization;
Knowing where and how to mobilize strength for best effect;
Setting the right priorities;
Knitting all of them together with effective decision-making
Ranging across the annals of business and government, Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations. less 
Drew HoustonI think one of the most valuable concepts from [this book] is measuring your time. (Source)
Matt MullenwegWe're both big fans of Peter Drucker and his book The Effective Executive, as well as Alain de Botton's How Proust Can Change your Life. (Source)
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11
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. less Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
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12
From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.
Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.
Radical candor is the sweet spot between managers who are obnoxiously... more From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.
Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.
Radical candor is the sweet spot between managers who are obnoxiously aggressive on one side and ruinously empathetic on the other. It’s about providing guidance, which involves a mix of praise as well as criticism—delivered to produce better results and help employees achieve.
Great bosses have strong relationships with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get (sh)it done, and understand why it matters.
Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues. less 
Daniel Pink"Kim Scott has a well-earned reputation as a kick-ass boss and a voice that CEOs take seriously. In this remarkable book, she draws on her extensive experience to provide clear and honest guidance on the fundamentals of leading others: how to give (and receive) feedback, how to make smart decisions, how to keep moving forward, and much more. If you manage people―whether it be 1 person or a... (Source)
Dux Raymond Sy@magrom I recommend you be radically candid by challenging directly and caring personally - if you haven't, checkout @kimballscott's book #RadicalCandor - tons of great insights https://t.co/TP58vhmi18 (Source)
Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
“Niche Down: How to Become Legendary by Being Different”
and
Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In... (Source)
See more recommendations for this book...
Don't have time to read Christopher Lochhead's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
