Want to know what books Ashley Hathaway recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Ashley Hathaway's favorite book recommendations of all time.
1
Joseph Campbell, Bill Moyers | 4.45
The Power Of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit. more The Power Of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit. less 
Naval RavikantI’m rereading The Power of Myth by Joseph Campbell. Sometimes I think it’s better to just to reread the greats than it is to read something that’s not as great. (Source)
Bryan CallenJoseph Campbell was the first person to really open my eyes to [the] compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, [realizing] how vast this world is, and how similar and how different we are. (Source)
Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)
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2
This full-color book is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art. The book explores the dance we all have to do with our fears, the tension we must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about. Order the new edition from Seth Godin and get two copies when you purchase one. more This full-color book is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art. The book explores the dance we all have to do with our fears, the tension we must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about. Order the new edition from Seth Godin and get two copies when you purchase one. less Andra ZahariaThese books and their core ideas have stuck with me the most and continue to guide me when I hit crossroads along the way. (Source)
Jessica LauriaThis book is my professional bible and my key management tool. It dives into our human instinct to make excuses, settle for less and complain about why we haven’t achieved success. But the main idea always rings true – that it is up to us to make change - For others and for ourselves. Nothing is stopping you but you. It’s a reminder of the awesome power of now, the power of positivity and just... (Source)
Ashley HathawayMy old boss gave everyone What To Do When It’s Your Turn. Just looking at that book makes me motivated now. (Source)
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3
Neal Stepheson, Patrick Arrasmith | 3.96
Sangaman Taylor is Boston's modern-day Paul Revere, spreading the word from a 40-horsepower Zodiac raft. Embarrassing powerful corporations in highly telegenic ways is the perfect method of making enemies, and Taylor has a collection that would do any rabble-rouser proud. more Sangaman Taylor is Boston's modern-day Paul Revere, spreading the word from a 40-horsepower Zodiac raft. Embarrassing powerful corporations in highly telegenic ways is the perfect method of making enemies, and Taylor has a collection that would do any rabble-rouser proud. less Ashley HathawayI also have to say Zodiac by Neal Stephenson for fiction. It’s about an eco-terrorist in Boston. It’s an amazingly fun read. (Source)
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4
#1 NEW YORK TIMES BESTSELLER - A timely and important new book that challenges everything we think we know about cultivating true belonging in our communities, organizations, and culture, from the #1 bestselling author of Rising Strong, Daring Greatly, and The Gifts of Imperfection
"True belonging doesn't require us to change who we are. It requires us to be who we are." Social scientist Brene Brown, PhD, LMSW, has sparked a global conversation about the experiences that bring meaning to our lives--experiences of courage, vulnerability,... more #1 NEW YORK TIMES BESTSELLER - A timely and important new book that challenges everything we think we know about cultivating true belonging in our communities, organizations, and culture, from the #1 bestselling author of Rising Strong, Daring Greatly, and The Gifts of Imperfection
"True belonging doesn't require us to change who we are. It requires us to be who we are." Social scientist Brene Brown, PhD, LMSW, has sparked a global conversation about the experiences that bring meaning to our lives--experiences of courage, vulnerability, love, belonging, shame, and empathy. In Braving the Wilderness, Brown redefines what it means to truly belong in an age of increased polarization. With her trademark mix of research, storytelling, and honesty, Brown will again change the cultural conversation while mapping a clear path to true belonging.
Brown argues that we're experiencing a spiritual crisis of disconnection, and introduces four practices of true belonging that challenge everything we believe about ourselves and each other. She writes, "True belonging requires us to believe in and belong to ourselves so fully that we can find sacredness both in being a part of something and in standing alone when necessary. But in a culture that's rife with perfectionism and pleasing, and with the erosion of civility, it's easy to stay quiet, hide in our ideological bunkers, or fit in rather than show up as our true selves and brave the wilderness of uncertainty and criticism. But true belonging is not something we negotiate or accomplish with others; it's a daily practice that demands integrity and authenticity. It's a personal commitment that we carry in our hearts." Brown offers us the clarity and courage we need to find our way back to ourselves and to each other. And that path cuts right through the wilderness. Brown writes, "The wilderness is an untamed, unpredictable place of solitude and searching. It is a place as dangerous as it is breathtaking, a place as sought after as it is feared. But it turns out to be the place of true belonging, and it's the bravest and most sacred place you will ever stand." less Cat Williams-TreloarThis year when I read "Braving the Wilderness" by Brene Brown it had a tremendous impact on how I behaved as an entrepreneur. Coming from a corporate world where it's about the brand to a startup world where it's a brand with your face was scary. Brene Brown helped with my confidence. (Source)
Ashley HathawayOne thing I have learned is that some books don’t stick or I’m not ready for them at that time and that’s ok. Now if I get 50 or 100 pages in and lose interest I don’t struggle through the rest of it. I put it down and find another book. I try to just stick with books that I think about when I’m not reading. When I’m standing in line somewhere or walking and think “I wonder what’s next.” That’s a... (Source)
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5
A fascinating meditation on life as a contest of games to be completed and games to be continued--and on what lies beyond winning and losing. more A fascinating meditation on life as a contest of games to be completed and games to be continued--and on what lies beyond winning and losing. less 
Jane McGonigalIt’s basically a book about games, but then it turns out it’s about the meaning of life. (Source)
Tom Critchlow@fkpxls Also it made me think of analogies to finite and infinite games. Have you read that book? If not you might enjoy it! (Source)
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6
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions embedded in scalable and profitable business models.
Practical exercises, process illustrations, and... more If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions embedded in scalable and profitable business models.
Practical exercises, process illustrations, and workshop suggestions help you immediately apply the tools in the book to your daily work. The book includes an online access to Strategyzer.com to complete and assess exercises interactively, learn from peers, and download pdfs, checklists, and more.
You'll love "Value Proposition Design" if you've been overwhelmed by the task of true customer value creation, frustrated by unproductive product meetings and misaligned teams, involved in bold shiny projects that blew up, or simply disappointed by the failure of a good idea."Value Proposition Design" will help you successfully understand the patterns of value creation, leverage the experience and skills of your team, avoid wasting time with ideas that won't work, and guide you through the design and test of products and services that customers want. less Chandini Jain[One of the five books Chandini would you recommend to young people interested in her career path.] (Source)
Ashley HathawayI could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)
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7
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 -Business Model Canvas- practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.... more Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 -Business Model Canvas- practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to -the business model generation!- less Kaci Lambe KaiThis was a great book, because it opened up the idea of what a business model is supposed to be vs what it can be. It doesn't have to be a stuffy, boring document. (Source)
Alexandra Stroe[I'd recommend] The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model. (Source)
Ashley HathawayI could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)
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8
A seminal work by bestselling author Clayton M. Christensen, now updated with fresh examples.
In the international bestseller The Innovator’s Dilemma, Clayton Christensen exposed the Achilles’ heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator’s Solution, Christensen and Michael Raynor take the idea of disruption one step further—explaining how companies can and should become disruptors themselves.
Now with several new chapters and updated cases,... more A seminal work by bestselling author Clayton M. Christensen, now updated with fresh examples.
In the international bestseller The Innovator’s Dilemma, Clayton Christensen exposed the Achilles’ heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator’s Solution, Christensen and Michael Raynor take the idea of disruption one step further—explaining how companies can and should become disruptors themselves.
Now with several new chapters and updated cases, this revised and expanded edition shows how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen (author of the award-winning Harvard Business Review article, How Will You Measure Your Life?”), Raynor, and new coauthor Derek van Bever give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine.
Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is an important addition to any innovation library and an essential read for entrepreneurs and business builders.
Published by Harvard Business Review Press. less Ashley HathawayWhen it comes to work books I definitely like to ask my leaders what their favorite books are. There are lots of repeats (Crossing the Chasm, Innovator's Dilemma & Solution, Lean Startup, etc), but every now and then someone will have a really unique one that I’ll read. I always read those right away. I’ve also taken book recommendations & then not read the book for like a year. I’ll go back and... (Source)
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9
The revolutionary literary vision that sowed the seeds of Objectivism, Ayn Rand's groundbreaking philosophy, and brought her immediate worldwide acclaim.
This modern classic is the story of intransigent young architect Howard Roark, whose integrity was as unyielding as granite...of Dominique Francon, the exquisitely beautiful woman who loved Roark passionately, but married his worst enemy...and of the fanatic denunciation unleashed by an enraged society against a great creator. As fresh today as it was then, Rand's provocative novel presents one of the most challenging ideas... more The revolutionary literary vision that sowed the seeds of Objectivism, Ayn Rand's groundbreaking philosophy, and brought her immediate worldwide acclaim.
This modern classic is the story of intransigent young architect Howard Roark, whose integrity was as unyielding as granite...of Dominique Francon, the exquisitely beautiful woman who loved Roark passionately, but married his worst enemy...and of the fanatic denunciation unleashed by an enraged society against a great creator. As fresh today as it was then, Rand's provocative novel presents one of the most challenging ideas in all of fiction--that man's ego is the fountainhead of human progress...
"A writer of great power. She has a subtle and ingenious mind and the capacity of writing brilliantly, beautifully, bitterly...This is the only novel of ideas written by an American woman that I can recall."--The New York Times less 
Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)
Tim UrbanI absolutely loved the book. Sure, the characters are extreme and one-dimensional - but to me, that was the point. (Source)
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10
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. more You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. less 
Ryan HolidayPart of ambition is modeling yourself after those you’d like to be like. Austin’s philosophy of ruthlessly stealing and remixing the greats might sound appalling at first but it is actually the essence of art. You learn by stealing, you become creative by stealing, you push yourself to be better by working with these materials. Austin is a fantastic artist, but most importantly he communicates... (Source)
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11
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. more Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. less 
Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)
Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)
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12
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. less 
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
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13
The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—now updated with a fresh new package—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Read this international bestseller to avoid a similar fate.
Clay Christensen—who authored the award-winning Harvard Business Review article How Will You Measure Your... more The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—now updated with a fresh new package—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Read this international bestseller to avoid a similar fate.
Clay Christensen—who authored the award-winning Harvard Business Review article How Will You Measure Your Life?”—explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, provocative, and one of the most influential business books of all time—The Innovator’s Dilemma is the book no manager or entrepreneur should be without. Add this newly released edition to your library.
Published by Harvard Business Review Press. less 
Jeff BezosBrad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. (Source)
Steve JobsIt's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. (Source)
Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)
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