100 Best Social Media Marketing Books of All Time
We've researched and ranked the best social media marketing books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more
When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising... more
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
Bill WidmerIn general, I recommend Rich Dad Poor Dad by Robert Kiyosaki to learn more about assets and liability and how to view money. (Source)
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."
In Made to Stick, Chip and Dan... more
Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)
Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)
Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
Tony HsiehGary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! (Source)
Ryan HooverI love how he cuts to the point - no BS. (Source)
Garrett MoonGary Vaynerchuk’s original book Crush it was definitely a difference maker. It was before I had taken the leap as an entrepreneur and just hit all the right chords at the time. (Source)
Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In... (Source)
Chase JarvisA classic. (Source)
Aaron WatsonQuestion: What books would you recommend to young people interested in your career path? Answer: Purple Cow by Seth Godin End of Jobs by Taylor Pearson Rework by Jason Fried & DHH Trust Me I’m Lying by Ryan Holiday The Complacent Class by Tyler Cowen The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Losing My Virginity by Richard Branson (Source)
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally... more
Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
... more
Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)
Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)
Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)
Casey Neistatso much congrats to my friend @garyvee on the release of his new book. out now! do yourself a favor a pick up a copy (Source)
Carolina MillanCrushing It! by @garyvee is one of my favorite books. So inspiring! 🎊 This book offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams. 🏆🎟 https://t.co/Ww5Hmuja8m (Source)
Dave IsbitskiThanks @garyvee on the new Crushing It! book. Really helping me focus on some of the brand building I've built past decade. So much I've done wrong, there is lots of insight here. I love how much of the book is others personal journeys. https://t.co/ub4lrIPF0V (Source)
In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.
Veteran technology... more
Dustin Moskovitz[Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)
Craig PearceIf you read to maintain motivation and be entertained, I recommend a few books that in addition to telling great stories, also contain lessons and learnings. You won’t gain many step-by-step type lessons from these books but you will come away realizing that not all startups, regardless of what stage they are in, are as well polished as they make you think. You will realize that they make... (Source)
Angela PhamThe Facebook Effect by David Kirkpatrick made me a fan of Mark Zuckerberg and Sheryl Sandberg years ago. I didn’t hesitate to take my current role at Facebook because I feel so strongly about their integrity and leadership, no matter the negative sentiments and media narratives the company has endured recently. (Source)
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products,... more
Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)
Scott HarrisonSuch a fan of this book. Such great actionable insights for startups and social entrepreneurs. https://t.co/Vfdq3ZJe1f (Source)
Nick LoperI just finished Building a StoryBrand, and need to fill in the worksheets and re-think my homepage as a result. That's the mark of a good business book — homework! (Source)
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With... more
Recommended by Jeff Bullas, and 1 others. 
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make... more
Jeff GibbardOne of the five books Jeff recommends to young people interested in his career path. (Source)
Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don't even know where to begin? This book will help.
The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And... more
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of... more
Kyrylo TaranenkoMake sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)
While other social sites are declining in popularity, Instagram is hotter than ever--and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you... more
A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise.... more
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a... more
Seth GodinBernadette helped modern marketers see that stories are a choice. That’s a huge leap. Of course it’s true, but it means that we have to spend as much time and energy building and living a story as we do creating the products and services that match that story. (Source)
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture...
1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda.
... more
Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)
Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)
Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing... more
In "Everybody Writes", top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.
These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter,... more
David Meerman ScottThrow the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I’ve written 10 books, I still learned a... (Source)
Brian ClarkThe alternate click-bait title of Ann’s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! …and it would have been an understatement. We’re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book. (Source)
EPIC CONTENT MARKETING
One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.
Epic Content Marketing takes you... more
Jonathan MildenhallThis is a brilliant canter through the rapid and ever changing world of content marketing. (Source)
David Meerman ScottAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. (Source)
Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)
Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially... more
Casey NeistatAwesome story about how ig came to be and its impact broadly on human interaction. (Source)
Kurt Wagneromg so candid: someone caught me reading @sarahfrier’s book at the office this morning! For real though: This book is tremendous & expertly reported (no surprise there). It’s so much more than a business book - the best read yet on IG’s influence on culture and society https://t.co/O1Hmplii7B (Source)
Taylor Lorenz On Vacation🚨 🚨 🚨 MUST READ NEW BOOK ALERT. 🚨 🚨 🚨 You can now preorder @sarahfrier’s incredible book on the inside story of Instagram. There’s no book I’m excited to read more this year https://t.co/DBO46e79jo (Source)
As nightlife blogger, then social media strategist, and now Senior Director of... more
Lydia PolgreenThis book is amazing and you should read it. https://t.co/pcbmYUR4QP (Source)
Maryanne Hobbs@jiatolentino hello Jia :) finding your perspectives in the new book fascinating and so resonant.. thank you 🌹 m/a..x https://t.co/BoNzB1BuDf (Source)
Yashar Ali. @jiatolentino’s fabulous book is one of President Obama’s favorite books of 2019 https://t.co/QHzZsHl2rF (Source)
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive... more
Timothy FerrissHoliday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of. (Source)
Andrew ChenGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. (Source)
Sean EllisRyan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. (Source)
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully... more
Recommended by Ionut Danifeld, and 1 others. Ionut DanifeldI remember that in my beginning of my career I was working mostly on offline marketing and this new era of digital marketing was emerging. I didn't have any course during my university regarding online marketing and I was clueless where to start. A book that helped me a lot was: The Zen of Social Media Marketing by Shama Hyder. Sometimes people ask me how to start and my answer is still: read... (Source)
NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing
Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy.
Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers.
more
Social Media Promotion for Musicians shows artists, bands, engineers, producers and songwriters the latest techniques and strategies to increase your online presence more effectively and efficiently than you ever thought possible.
more
Brian BurkhartI love this book. Everyone is a salesperson in some regard. You may not have a product to sell, but you certainly have yourself, your ideas, and your value to sell. Convincing people you, your principles, and your thoughts matter is a never-ending project. In Beckwith’s book—which is about selling services versus widgets—this theory definitely holds up. He also offers up a few profound thoughts... (Source)
Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why? Answer: Radical Leap by Steve Farber Becoming a Category of One by Joe Calloway Selling the Invisible by Harry Beckwith Killing Marketing by Joe Pulizzi and Robert Rose Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg The Power of Moments by Chip and Dan Heath (Source)
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube... more
Caisey NeistatBUY THIS BOOK! because Gary is a genius and because he put my picture on the back cover!! (Source)
Robert KataiIf you want to do social media start with “Jab Jab Jab Right Hook” and move forward to “Ask Gary Vee” by Gary Vaynerchuk. Even if Gary has admitted that he has a ghostwriter writing his book, you can see Gary’s personality and also his experience in the social media field in this book. These are some great books to start with in social media. (Source)
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much,... more
Recommended by Daymond John, and 1 others. 
Learn how to publish your work like a pro and start building your audience with the most comprehensive and up-to-date self-publishing guide on the market today. Packed with practical, actionable advice, Let's Get Digital delivers the very latest best practices on publishing your work and finding readers.
· Boost your writing career with marketing strategies that are proven to sell more books.
· Get expert tips on platform building, blogging and social media.
· Discover which approaches are best for... more
You're going to learn:
- The Posture to confidently... more
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a... more
Andrew YouderianThe book "Tribes" by Seth Godin has been helpful as I've learned and studied how to best lead a Community. (Source)
Michael HerrmannAnother good book for today. The author argues that every product/service appeals to a "Tribe" of like-minded people. As businesspeople it's important we understand their dynamics. (Source)
Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
Recommended by Ola Olusoga, and 1 others. Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
With outbound marketing methods becoming less... more
Ionut DanifeldIf you want to find a niche and adapt to the marketing, one of my favorite techniques is Inbound Marketing. Great book to understand what's inbound marketing and how you can use effectively this technique for your business or clients. (Source)
Irina NicaInbound Marketing by Brian Halligan and Dharmesh Shah - if you’re working in B2B or you’re working on your own SaaS product, you have to learn the basics of Inbound Marketing. I do admit that the concept of “inbound marketing” is evolving and you should also follow marketing blogs to make sure you’re up to date with the latest practices in SEO, Facebook Marketing, etc. However, if you’re just... (Source)
Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that shows what happened inside Twitter as it grew at exponential speeds. This is a tale of betrayed friendships and high-stakes power... more
Casey NeistatIts was reading his [Nick's] book Hatching Twitter that literally motivated me, inspired me, gave me the confidence to start my own technology company. (Source)
Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacsons) or Jeff Bezos are great too. (Source)
Craig PearceIf you read to maintain motivation and be entertained, I recommend a few books that in addition to telling great stories, also contain lessons and learnings. You won’t gain many step-by-step type lessons from these books but you will come away realizing that not all startups, regardless of what stage they are in, are as well polished as they make you think. You will realize that they make... (Source)
Practical Advice Meets Real Experience
With information that takes you from common mistakes in grammar to detailed charts on story structure, Paper Hearts describes:
• How to Develop Character, Plot, and World
• What Common Advice You Should Ignore
• What Advice... more
Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy. less
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the... more
Recommended by Jeff Bezos, and 1 others. Jeff Bezos“A guide to using data to measure everything from customer satisfaction to the effectiveness of marketing. Amazon employees must support all assertions with data, and if the data has a weakness, they must point it out or their colleagues will do it for them,” Stone writes. (Source)
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that... more
Recommended by Sean Si, and 2 others. 
A few years ago, I made a crazy claim in the first edition of Girl Code that in today's competitive marketplace, the fiercest thing a female entrepreneur can do is to support other women.
Something dynamic... more
How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or... more
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more... more
Recommended by David Ogilvy, and 1 others. David OgilvyI don't know a single copywriter whose work would not be improved by reading this book. (Source)
Written in the parable style of The One Minute Manager, Raving Fans uses... more
Recommended by Vivek Garipalli, and 1 others. Vivek GaripalliShort, simple, highly effective. (Source)
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Writing It Is Only the Beginning
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process... more
Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
Updates specific to this edition include:
The introduction of ad... more
But those impossible standards leave us oscillating between worry, fear, anger, and shame. They threaten to steal all the wonder from parenting, life, and our personal relationship with God.
In this 7-session study, discover how the gospel message can empower you to parent in the freedom of God's sovereignty. So that you can breathe deeper, walk lighter, and enjoy... more
Once your book is out there, you realize that the most difficult thing about publishing is actually getting read. For the novice author looking to find actionable methods of gaining exposure, this volume will provide a foundation for marketing that will help kickstart any writing career.
Practical Advice Meets Real Experience
After the book is published, your job as a writer isn’t done. Paper Hearts will help you:
-Find Balance between Art and Business
-Develop an Online Presence
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Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Brands can now be... more
Recommended by Jeff Gibbard, and 1 others. Jeff GibbardOne of the five books Jeff recommends to young people interested in his career path. (Source)
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the... more
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
In-depth explanations of the sources of online influence—and how they can work for or against you
Interviews with more than 50 experts,... more
If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a... more
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Using the systematic approach presented in this comprehensive guide, you'll learn how to:
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media... more
Derek SiversBrilliant succinct wisdom on creativity from an artist. Seth Godin says, (Source)
Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
The reality is, Silicon Valley capitalism is very simple:
Investors are people with more money than time.
Employees are people with more time than money.
Entrepreneurs are the seductive go-between.
Marketing is like sex: only losers pay for it.
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Charles ArthurThis is a great book. I’d put this alongside “The Nudist on the Night Shift” and Charles Ferguson’s “High Stakes No Prisoners” as essential to understanding Silicon Valley and the startup life. https://t.co/XADeVJquDl (Source)
Mike DudasChaos Monkeys was a fun one that I read recently. About kind of M&A, and growing a business in Silicon Valley over the last five years. (Source)
Antonio EramThis book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. (Source)
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline... more
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting... more
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
"Optimize" is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media...
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In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff... more
In The Social Agent 2.O Update, Giordano teaches you how... more
Kawasaki argues that in business and personal interactions, your goal is not... more
Leah LizarondoI read a lot of nonfiction and business books - but this is the one I keep on going back to. Enchantment is a mindset--and if you approach your work, each interaction, with this in mind, it will change everything. My copy of this book has dog-ears everywhere. If I could keep it in my bag everyday, I would. (Source)
In this revolutionary book, Adam Alter, a professor of psychology... more
Malcolm GladwellAs if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction. Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times. (Source)
Arianna HuffingtonIf you can't stop checking, clicking, surfing and liking, put your device down and read Adam Alter's Irresistible, an important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next. (Source)
Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?
The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute,... more
Recommended by Gary Vaynerchuk, and 1 others. 
And not only Twitter Followers, but legitimate, high-class Twitter Followers at that too!
The point of having Twitter Followers is engagement. There is no point at all in having 100,000 Twitter Followers if none of them ever listen to you, is there? less
Don't have time to read the top Social Media Marketing books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.