Shortform Books

5 Strategies to Resist the Pull of the Attention Economy

Who came up with the “attention economy” term? Do you think human attention can be considered an economic resource? The term “attention economy” was coined by psychologist, economist, and Herbert A. Simon. The term is used to describe a business model in which advertisers pay publishers or platforms for access to people’s time and attention. Keep reading to learn about the rise of the attention economy and some strategies that can help you resist its pull.

Tiny Habits Examples: How to Use Fogg’s Method

Are you interested in BJ Fogg’s Tiny Habits method but aren’t quite sure how to use apply it in real life? Do you want Tiny Habits examples to help you better understand? In this article, we’ve put together six examples of how to use the Tiny Habits method. One of the examples is from Fogg himself and the other five are from Habiteers (anyone who follows the Tiny Habits method). Continue on for Tiny Habits examples.

Barack Obama, Senator: Career in Politics Continues

Was Barack Obama a Senator? How long did he serve in the Senate and what were his contributions? Barack Obama began his Senate term in 2005. As a senator, Obama became a national celebrity and was known for challenging the GOP on policies. Read more about Barack Obama and his term as a senator.

The Happy Meal Marketing Strategy: Kids as Customers

What is the happy meal marketing strategy? Why are kids so important to the marketing of fast food? The happy meal marketing strategy is just one way that fast food restaurants market to kids. Kids are their target audience, and fast food restaurants use the happy meal marketing strategy to get people to buy their products. Read more about the happy meal marketing strategy and how fast food restaurants market to kids.

The Law of Sacrifice: No Success Without Sacrifice

What is the Law of Sacrifice? What does sacrifice mean in the context of leadership? The Law of Sacrifice is one of John C. Maxwell’s 21 laws of leadership. At its core, this law is a reminder that leadership entails sacrifice. If you are not willing to sacrifice, you won’t be able to travel far in your leadership journey. Keep reading to learn about the Law of Sacrifice plus some real-world examples of its application.

A Mindfulness Meditation Guide for Beginners

Looking for a mindfulness meditation starter guide? What are some things you need to know to start practicing meditation? According to Henepola Gunaratana, a Buddhist monk from Sri Lanka and the author of a mindfulness meditation guide Mindfulness in Plain English, meditation is learned by doing, not by following dogmatic prescriptions. However, there are certain meditation practices that have been optimized over millennia, and they’re worth trying out. The following guidelines are taken from Mindfulness in Plain English, a practical mindfulness meditation guide that is specifically written for beginners.

Accidental Diminishers: 3 Steps to Avoid Being One

Do you fear that you may inadvertently be having a diminishing effect on your staff? Do you want to know how to avoid being an Accidental Diminisher? Accidental Diminishers often have the best intentions and don’t realize the diminishing effect they’re causing. There are three steps you need to follow to ensure you are a Multiplier and not an Accidental Diminisher. Continue reading to learn how to avoid being an Accidental Diminisher.

The Tiny Habits Method: Small Steps, Big Changes

What is the Tiny Habits Method? How do you put together a Tiny Habits recipe? The Tiny Habits Method consists of putting together daily, ten-second habits that set you up to accomplish big habits later. The Tiny Habits recipe goes something like this: “After (blank)…I will (blank)… And I will celebrate by (blank).” It’s an easy recipe to follow and can lead to big changes. Continue on to learn how you can integrate the Tiny Habits Method into your life.

Libya Arab Spring Forces Changes & U.S. Intervention

What was Libya’s role in the Arab Spring movement? How was the U.S. involved in what was going on in Libya? In Libya, the Arab Spring movement became violent when Muammer Gaddafi ordered forces to fight against civilians. The U.S. and others interfered and helped end Gaddafi’s reign. Read more about Libya, the Arab Spring movement, and U.S. involvement.

The Law of Respect: People Follow Strength

What is the Law of Respect? What does it take to earn respect as a leader? The Law of Respect is the seventh law of leadership put forward by John C. Maxwell. It is natural to follow someone you see as stronger than you. If the leader is deemed weaker in some way, they won’t be as respected and people don’t follow people they don’t respect. Keep reading to learn about Maxwell’s Law of Respect.