Shortform Books

Why Reputation Is Important: Leveraging Trust

Do you have a good reputation in your field? Are you making the most of the trust you’ve earned from others? In The Unfair Advantage, entrepreneurs Ash Ali and Hasan Kubba explain how your reputation can give you a leg up over the competition. Other businesses and professionals do what you do, but they don’t have the same status and connections you have. You can leverage your reputation and relationships to find success. Read more to learn why reputation is important and how to use it to your advantage.

Learn SEO: Best Blogs, Podcasts, & Youtube Channels

Do you want to improve your Search Engine Optimization (SEO) skills? What are some of the best SEO resources for learning this complex skill? While the internet is flooded with various SEO resources, not all of them are helpful for beginners. The best SEO resources are typically created by people with industry knowledge who have firsthand experience using SEO in their business. Read on to learn our suggestions for the best SEO resources, including blogs, podcasts, and YouTube channels, if you want an easy way to learn SEO quickly.

Foods That Spike Insulin and Contribute to Weight Gain

Which foods spike insulin the most? How does insulin promote overeating? Everything you eat causes insulin release, but some foods spike insulin significantly more than others. Processed carbohydrates—specifically wheat and added sugars—cause insulin to spike dramatically, promoting overeating despite lacking nutritional value. Below, we’ll break down the foods that spike insulin.

Building a Reputation in Business the Easy Way

How can you build a reputation in business quickly? What are the consequences of having a bad reputation? How can you improve your business reputation? In Stephen Covey’s book, The Speed of Trust, earning the trust of others is one of the key factors Covey highlights for building a positive reputation. Covey advises business owners to focus on how trustworthy their company is perceived when trying to build or improve business reputation. Read on to learn Covey’s advice for building a reputation in business that will earn you more loyal customers.

The Key to Getting the Most Honest Information Is Big Data

Why does big data offer more honest information? How can big data spark hope? In Everybody Lies, Seth Stephens-Davidowitz says that big data offers more honest information than we’ve ever had before. This information can be found through Google search results that reveal truths about humanity. Learn why Stephens-Davidowitz believes this information can be used for good, and why others say differently.

How Do You Pray to God? There’s No Wrong Way

How do you pray to God? Is there a wrong way to pray? There are many ways to pray to God, but there’s no wrong way. Julia Cameron, the author of Seeking Wisdom, says that you should speak to God in whatever way makes you feel comfortable. Keep reading to learn how to pray to God in your own way.

The Struggles of Dealing With Stress and Anxiety

7 Major Causes of Depression and Anxiety

What are the struggles of dealing with stress and anxiety? Why is it so hard to change anxious behavior? According to Dr. Judson Brewer, many people struggle with getting rid of anxiety. He explains in his book Unwinding Anxiety that people are resistant to change because they believe anxiety has some benefits. Let’s look at why anxiety isn’t beneficial and the obstacles you’ll face while coping with anxiety.

Statistical Measures of Central Tendency Explained

What is central tendency in statistics? What are the different ways to measure central tendency? Central tendency is a descriptive statistic that represents the middle of a data set. There are three main statistical measures of central tendency: the mean, median, and mode. Each of these measures describes a slightly different central position within a data set. Let’s examine the three statistical measures of central tendency.

Recall Bias in Research: Self-Reporting Issues

What is recall bias in research methodology? Why is self-reporting unreliable as a data-collection method? Recall bias is a major problem in studies where data is collected through self-reporting. Because human memory is not like a tape recorder, our recollection of the past is unreliable. There are significant psychological influences on how a memory is recollected (e.g. the personal meaning we’ve assigned to the events). Keep reading to learn about recall bias.

Human Motives: Why We Hide Our True Reasons

What are your true reasons for doing what you do? What do you want people to think your reasons are? In The Elephant in the Brain, software engineer Kevin Simler and economics professor Robin Hanson controversially argue that human behavior is driven by selfish motives—and that your own brain is hiding them from you. They contend that humans evolved to appear selfless even as they put themselves before others. Read more for this intriguing discussion about human motives.