Shortform Books

The Behind-the-Scenes of Donald Trump’s Government

What was it like to work under Donald Trump’s government? How did he run his office in the White House? Working under Donald Trump’s government was hardly a walk in the park. According to the anonymous author of A Warning, a book into the behind-the-scenes of Trump’s administration, the president didn’t even know how the executive branch worked and often gave orders to the wrong people. Here is an insider look at what it was like to work under Donald Trump’s government.

When and How to Change Your Diet Plan

Is your current food plan not working for you? Are you wondering how to change your diet plan without giving up? Before you give up on your diet, you might have better luck figuring out how to change your diet to something more sustainable. Sometimes when we set our initial diet plans, we can be overzealous and strict on ourselves. But that doesn’t mean we should give up on them, it just means the diet plan needs adjusting. Continue reading on how to change your diet plan from Never Binge Again.

Active Listening: Tips + Reflection Prompts

Do you consider yourself an active listener? Do you find it easy to build rapport and understand where people are coming from? Active listening is an important skill to facilitate effective communication and ingratiate yourself with others. When we actively listen, we listen not to respond, but to understand. This article covers some active listening tips that you can start putting to practice right now.

The Stock Economy: Lifting the Veil off the Stock Market

How does the stock market economy work? Why are so many people deterring from buying shares? The stock economy is a sector of the economy that is shrouded in secrecy. Complex jargon scares potential investors who don’t have a background in economics or finance. This article will help to lift that curtain. It will explain how stock prices are valued and why companies hire economists to help them play the stock market.

The 4 Ways to Reduce Unconscious Bias in Schools

What are the best ways to reduce unconscious bias in schools? Why is practicing “colorblindness” a poor approach to reducing bias? According to racism expert Dr. Jennifer Eberhardt, there are four powerful ways to reduce unconscious bias in schools. They are: using empathy-focused teacher training sessions, teaching accurate history, building trust and respect among students and teachers, and using “wise feedback” to give criticism. Continue reading to learn more about the four methods for reducing unconscious bias in schools and why the “colorblind” approach doesn’t work.

The New ABCs of Selling: A Is for Attunement

What is attunement in reference to sales? How can you use attunement to move others? In the new ABCs of selling, the A stands for attunement. Attunement is the ability for a salesperson to tune into their buyers’ needs and to change their approach depending on the circumstances and the needs of the buyer. Continue reading to learn all about attunement as part of the new ABCs of selling.

Business Format Franchise: What It Is and How It Works

What is a business format franchise? How did Ray Kroc innovate franchising to create huge success? In The E-Myth Revisited, Michael E. Gerber discusses Ray Kroc’s business format franchise, a template that’s been widely adopted by other companies. He shares the key to McDonald’s success, and he offers insights into how you might succeed by doing what they do. Read more to learn about the business format franchise template.

Oren Klaff: To Sell Your Idea, Target the Croc Brain

What does Oren Klaff mean by the “croc brain”? How does the croc brain process information? In his book Pitch Anything, Oren Klaff discusses the concept of the croc brain in the context of sales pitching. According to Klaff, one of the main reasons many good ideas get rejected when pitched is because we present them in a way that appeals to the target’s higher reasoning powers (logic and reason) but they are perceiving that information through the primitive crocodile brain. In this article, we’ll take a look at croc brain processing and how it affects your pitch.

Career Reflection: Important Questions to Ask Yourself

How can career reflection help you find job satisfaction? What questions should you be asking yourself? Career reflection questions can help you work out whether you’re on the right track in your career. You’ll find out what motivates you, the assumptions you have, and how to track your resources. Read on to find some helpful career reflection questions.

Disembodiment: Case Study on Loss of Proprioception

Who was Christina in The Man Who Mistook His Wife for a Hat? Why did Christina suddenly lose control of her own body? One of Oliver Sack’s patients was Christina, a young woman who suddenly became disembodied due to unknown reasons. At the age of 27, Christina suffered a loss of proprioception, meaning she was basically a brain operating a robot body. Continue reading to learn all about Christina’s extraordinary case.