The World's Best Book Summaries
Is product positioning necessary? What about repositioning? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. If you’re not sure what positioning is, you’re not likely to understand its importance—and you’re bound to make a few mistakes. Let’s look at Dunford’s insights into poor positioning and three marketing mistakes to avoid.
What types of market disruptions warrant a large-scale response? How do you know when your business is at a strategic inflection point? Intel CEO Andrew Grove offers guidance on how to know when a change in your business environment requires an overhaul of your company. He recommends that you foster a continual culture of debating and listening. Read more to learn Grove’s advice on pivoting in business.
Do you have a flight coming up and don’t know what books to take on the plane? What are the best books to read on short and long flights? Plane rides aren’t exactly known for being the most entertaining way to spend your time. And if there aren’t many good movie options, the clock seems to tick in slow motion. But a good book has a special way of making time speed up. Pick up one of these books before your trip and you’ll be at your destination before you know it.
Are there cultural differences in emotions? How does your culture shape your emotions? Are some emotions unique to certain cultures? Lisa Feldman Barrett says emotions don’t necessarily cross borders—cultural differences shape how you experience and express emotions. According to Barrett, universal emotions are mostly a myth because the experiments they’re based on were flawed. Keep reading to learn why there are cultural differences in emotions, according to Barrett’s research.
Want to learn how to trust yourself? How does trusting yourself improve creative work? In The Practice, Seth Godin gives five effective strategies for trusting yourself. These strategies will help you gain more confidence as an artist. Learn how to trust yourself below.
Can optimism be learned? How can you learn to be optimistic? What is Martin Seligman’s advice? According to Martin Seligman, optimism means having an empowered and confident mindset. Seligman says you can learn to be optimistic just like you learn a new skill—through practice and dedication. Keep reading to find out how you can learn to be optimistic, according to Seligman’s advice.
Looking for an overview of The Sun and Her Flowers chapters? What is the meaning behind each chapter in the book? What themes can we pull out? In Rupi Kaur’s book of poems, The Sun and Her Flowers, there are five chapters: Wilting, Falling, Rooting, Rising, and Blooming. Each chapter explores themes from Kaur’s own life, such as love and loss, and connects them to broader social issues. Read on for an overview of the key themes and meanings behind The Sun and Her Flowers chapters.
What is the relationship between Steve Jobs and Pixar? Did you know Pixar wouldn’t exist without Jobs? When Steve Jobs was forced out of Apple in 1985, he helped build George Lucas’ computer graphics division as an animated studio. The company was named Pixar, which highlighted Jobs’s passion for design and detail. Read below to learn how Steve Jobs created Pixar.
Do you want to learn the basics of bodybuilding training? What are the best bodybuilding resources for learning or improving your bodybuilding routine? There are plenty of bodybuilding resources these days, which means learning how to be a bodybuilder is more accessible and affordable than ever before. However, if you want to teach yourself bodybuilding techniques, it’s important to find reliable information that has a track record of getting results. The best bodybuilding resources are created by fitness and nutrition experts who have experience in strength training and competitive bodybuilding. Keep reading for our picks of the best bodybuilding books,
Do you always have a plan B? Why is it important to plan for the worst and hope for the best, as the popular adage goes? Most of us tend to underestimate the likelihood of the worst-case scenario, thinking that the chances of it coming to pass are slim to none. As a result, we fail to make contingency plans, and if the worst does come to pass, panic ensues because we’re not prepared to face it. Here’s why you should always plan for the worst-case scenario, no matter how unlikely it seems.